Abstract
Summary
The global cosmetics market was valued at $429,213.5 million in 2022, and is projected to reach $864,560.9 million by 2032, registering a CAGR of 7.1% from 2023 to 2032.
Currently, cosmetics have become an indispensable feature of the modern lifestyle of individuals. In addition, growth in consciousness about external beauty along with an individual’s internal intellect has become one of the major driving factors for the use of cosmetics in the global market. Presently, along with women, there is a rise in the use of cosmetics among men in their daily routine, which complements the growth of the global cosmetics market demand. Hence, such changing lifestyles have led to the growth of the cosmetics market.
The development of the cosmetics industry depends heavily on innovation and technological growth. New and enhanced products are manufactured with the help of ongoing R&D initiatives. Long-lasting makeup formulae, cosmetic 3D printing, and augmented reality (AR) apps for virtual try-ons are all examples of how formulation science, container design, and application techniques are always evolving. With corporations putting money into influencer partnerships and interactive content, technology-driven marketing, and e-commerce platforms are creating new opportunities for sales and customer engagement.
Another noteworthy trend in the cosmetics industry is globalization, which crosses regional boundaries. International brands are expanding into emerging markets, which helps the sector grow. The global supply chain involves several nations in the procurement of ingredients, production, and packaging processes, promoting product variety and accessibility to consumers around the world. The regulatory environment, which varies by nation and region, is essential to the cosmetics market. These regulations affect product development and marketing as they address product safety, labeling specifications, and ingredient limitations. Increased customer demand for ingredient disclosure and stronger regulations are driving the emergence of clean and natural beauty products.
The cosmetics industry has experienced a significant move toward online sales channels and direct-to-consumer (DTC) models owing to the digital revolution. While DTC models enable brands to forge direct connections with consumers, online platforms provide convenience, a wide range of products, and personalized shopping experiences. Consumer engagement and sales are mostly driven by digital marketing, including influencer partnerships and online try-on services. Sustainability and ethical concerns, such as using eco-friendly packaging and sourcing ingredients ethically, have become more important. The demand for vegan and cruelty-free goods among consumers is changing how products are developed and tested.
The cosmetics market is analyzed on the basis of category, gender, distribution channel, and region. By category, the market is divided into skin & sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. By gender, the market is segmented into men, women, and unisex. Depending on distribution channel, it is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channel, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The major players operating in the global cosmetics market are Unilever PLC, Avon Products, Inc., Kao Corporation, Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd, The Estee Lauder Companies Inc., The Procter & Gamble Company, LOREAL S.A., and Oriflame Cosmetics Global SA.
Key Benefits For Stakeholders
●This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cosmetics market analysis from 2022 to 2032 to identify the prevailing cosmetics market opportunities.
●The market research is offered along with information related to key drivers, restraints, and opportunities.
●Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
●In-depth analysis of the cosmetics market segmentation assists to determine the prevailing market opportunities.
●Major countries in each region are mapped according to their revenue contribution to the global market.
●Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
●The report includes the analysis of the regional as well as global cosmetics market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Category
● Makeup and color cosmetics
● Skin and sun care products
● Hair care products
● Deodorants and fragrances
By Gender
● Men
● Women
● Unisex
By Distribution Channel
● Hypermarkets/Supermarkets
● Specialty Stores
● Pharmacies
● Online Sales Channel
● Others
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ UK
○ Germany
○ France
○ Russia
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ Australia New Zealand
○ South Korea
○ Asean
○ Rest of Asia-Pacific
● LAMEA
○ Brazil
○ South Africa
○ Turkey
○ Saudi Arabia
○ Rest of LAMEA
● Key Market Players
○ Shiseido Company, Limited
○ The Estee Lauder Companies Inc.
○ The Procter & Gamble Company
○ Unilever PLC
○ Kao Corporation
○ Skinfood Co., Ltd.
○ LOREAL S.A.
○ Revlon, Inc.
○ Avon Products, Inc
○ Oriflame Cosmetics Global SA
Table of Contents
1 INTRODUCTION
1.1 Report description
1.2 Key market segments
1.3 Key benefits to the stakeholders
1.4 Research methodology
1.4.1 Primary research
1.4.2 Secondary research
1.4.3 Analyst tools and models
2 EXECUTIVE SUMMARY
2.1 CXO Perspective
3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.3 Porter’s five forces analysis
3.3.1 Moderate bargaining power of suppliers
3.3.2 Moderate threat of new entrants
3.3.3 Moderate threat of substitutes
3.3.4 Moderate intensity of rivalry
3.3.5 Moderate bargaining power of buyers
3.4 Market dynamics
3.4.1 Drivers
- 3.4.1.1 Rise in need for skin care products
- 3.4.1.2 Increase in demand for natural ingredients in cosmetic products
- 3.4.1.3 Change in packaging styles and attractive marketing strategies
3.4.2 Restraints
- 3.4.2.1 Rise in awareness regarding side effects of chemical-based cosmetics
- 3.4.2.2 Regulatory compliance
3.4.3 Opportunities
- 3.4.3.1 Social media marketing
- 3.4.3.2 Growth in demand for organic cosmetics
4 COSMETICS MARKET, BY CATEGORY
4.1 Overview
4.1.1 Market size and forecast
4.2 Skin and sun care products
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3 Hair care products
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country
4.4 Deodorants and fragrances
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market share analysis by country
4.5 Makeup and color cosmetics
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market share analysis by country
5 COSMETICS MARKET, BY GENDER
5.1 Overview
5.1.1 Market size and forecast
5.2 Men
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3 Women
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country
5.4 Unisex
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market share analysis by country
6 COSMETICS MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2 Hypermarkets/Supermarkets
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.3 Specialty Stores
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
6.4 Pharmacies
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market share analysis by country
6.5 Online Sales Channel
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market share analysis by country
6.6 Others
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market share analysis by country
7 COSMETICS MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast By Region
7.2 North America
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by Category
7.2.3 Market size and forecast, by Gender
7.2.4 Market size and forecast, by Distribution Channel
7.2.5 Market size and forecast, by country
- 7.2.5.1 U.S
- 7.2.5.1.1 Market size and forecast, by Category
- 7.2.5.1.2 Market size and forecast, by Gender
- 7.2.5.1.3 Market size and forecast, by Distribution Channel
- 7.2.5.2 Canada
- 7.2.5.2.1 Market size and forecast, by Category
- 7.2.5.2.2 Market size and forecast, by Gender
- 7.2.5.2.3 Market size and forecast, by Distribution Channel
- 7.2.5.3 Mexico
- 7.2.5.3.1 Market size and forecast, by Category
- 7.2.5.3.2 Market size and forecast, by Gender
- 7.2.5.3.3 Market size and forecast, by Distribution Channel
- 7.2.5.1 U.S
7.3 Europe
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by Category
7.3.3 Market size and forecast, by Gender
7.3.4 Market size and forecast, by Distribution Channel
7.3.5 Market size and forecast, by country
- 7.3.5.1 UK
- 7.3.5.1.1 Market size and forecast, by Category
- 7.3.5.1.2 Market size and forecast, by Gender
- 7.3.5.1.3 Market size and forecast, by Distribution Channel
- 7.3.5.2 Germany
- 7.3.5.2.1 Market size and forecast, by Category
- 7.3.5.2.2 Market size and forecast, by Gender
- 7.3.5.2.3 Market size and forecast, by Distribution Channel
- 7.3.5.3 France
- 7.3.5.3.1 Market size and forecast, by Category
- 7.3.5.3.2 Market size and forecast, by Gender
- 7.3.5.3.3 Market size and forecast, by Distribution Channel
- 7.3.5.4 Russia
- 7.3.5.4.1 Market size and forecast, by Category
- 7.3.5.4.2 Market size and forecast, by Gender
- 7.3.5.4.3 Market size and forecast, by Distribution Channel
- 7.3.5.5 Italy
- 7.3.5.5.1 Market size and forecast, by Category
- 7.3.5.5.2 Market size and forecast, by Gender
- 7.3.5.5.3 Market size and forecast, by Distribution Channel
- 7.3.5.6 Spain
- 7.3.5.6.1 Market size and forecast, by Category
- 7.3.5.6.2 Market size and forecast, by Gender
- 7.3.5.6.3 Market size and forecast, by Distribution Channel
- 7.3.5.7 Rest of Europe
- 7.3.5.7.1 Market size and forecast, by Category
- 7.3.5.7.2 Market size and forecast, by Gender
- 7.3.5.7.3 Market size and forecast, by Distribution Channel
- 7.3.5.1 UK
7.4 Asia-Pacific
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by Category
7.4.3 Market size and forecast, by Gender
7.4.4 Market size and forecast, by Distribution Channel
7.4.5 Market size and forecast, by country
- 7.4.5.1 China
- 7.4.5.1.1 Market size and forecast, by Category
- 7.4.5.1.2 Market size and forecast, by Gender
- 7.4.5.1.3 Market size and forecast, by Distribution Channel
- 7.4.5.2 Japan
- 7.4.5.2.1 Market size and forecast, by Category
- 7.4.5.2.2 Market size and forecast, by Gender
- 7.4.5.2.3 Market size and forecast, by Distribution Channel
- 7.4.5.3 India
- 7.4.5.3.1 Market size and forecast, by Category
- 7.4.5.3.2 Market size and forecast, by Gender
- 7.4.5.3.3 Market size and forecast, by Distribution Channel
- 7.4.5.4 Australia & New Zealand
- 7.4.5.4.1 Market size and forecast, by Category
- 7.4.5.4.2 Market size and forecast, by Gender
- 7.4.5.4.3 Market size and forecast, by Distribution Channel
- 7.4.5.5 South Korea
- 7.4.5.5.1 Market size and forecast, by Category
- 7.4.5.5.2 Market size and forecast, by Gender
- 7.4.5.5.3 Market size and forecast, by Distribution Channel
- 7.4.5.6 Asean
- 7.4.5.6.1 Market size and forecast, by Category
- 7.4.5.6.2 Market size and forecast, by Gender
- 7.4.5.6.3 Market size and forecast, by Distribution Channel
- 7.4.5.7 Rest of Asia-Pacific
- 7.4.5.7.1 Market size and forecast, by Category
- 7.4.5.7.2 Market size and forecast, by Gender
- 7.4.5.7.3 Market size and forecast, by Distribution Channel
- 7.4.5.1 China
7.5 LAMEA
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by Category
7.5.3 Market size and forecast, by Gender
7.5.4 Market size and forecast, by Distribution Channel
7.5.5 Market size and forecast, by country
- 7.5.5.1 Brazil
- 7.5.5.1.1 Market size and forecast, by Category
- 7.5.5.1.2 Market size and forecast, by Gender
- 7.5.5.1.3 Market size and forecast, by Distribution Channel
- 7.5.5.2 South Africa
- 7.5.5.2.1 Market size and forecast, by Category
- 7.5.5.2.2 Market size and forecast, by Gender
- 7.5.5.2.3 Market size and forecast, by Distribution Channel
- 7.5.5.3 Turkey
- 7.5.5.3.1 Market size and forecast, by Category
- 7.5.5.3.2 Market size and forecast, by Gender
- 7.5.5.3.3 Market size and forecast, by Distribution Channel
- 7.5.5.4 Saudi Arabia
- 7.5.5.4.1 Market size and forecast, by Category
- 7.5.5.4.2 Market size and forecast, by Gender
- 7.5.5.4.3 Market size and forecast, by Distribution Channel
- 7.5.5.5 Rest of LAMEA
- 7.5.5.5.1 Market size and forecast, by Category
- 7.5.5.5.2 Market size and forecast, by Gender
- 7.5.5.5.3 Market size and forecast, by Distribution Channel
- 7.5.5.1 Brazil
8 COMPETITIVE LANDSCAPE
8.1 Introduction
8.2 Top winning strategies
8.3 Product mapping of top 10 player
8.4 Competitive dashboard
8.5 Competitive heatmap
8.6 Top player positioning, 2022
9 COMPANY PROFILES
9.1 Avon Products, Inc
9.1.1 Company overview
9.1.2 Key executives
9.1.3 Company snapshot
9.1.4 Operating business segments
9.1.5 Product portfolio
9.1.6 Key strategic moves and developments
9.2 Kao Corporation
9.2.1 Company overview
9.2.2 Key executives
9.2.3 Company snapshot
9.2.4 Operating business segments
9.2.5 Product portfolio
9.2.6 Business performance
9.2.7 Key strategic moves and developments
9.3 LOREAL S.A
9.3.1 Company overview
9.3.2 Key executives
9.3.3 Company snapshot
9.3.4 Operating business segments
9.3.5 Product portfolio
9.3.6 Business performance
9.3.7 Key strategic moves and developments
9.4 Oriflame Cosmetics Global SA
9.4.1 Company overview
9.4.2 Key executives
9.4.3 Company snapshot
9.4.4 Operating business segments
9.4.5 Product portfolio
9.4.6 Business performance
9.5 Revlon, Inc
9.5.1 Company overview
9.5.2 Key executives
9.5.3 Company snapshot
9.5.4 Operating business segments
9.5.5 Product portfolio
9.5.6 Business performance
9.6 Shiseido Company, Limited
9.6.1 Company overview
9.6.2 Key executives
9.6.3 Company snapshot
9.6.4 Operating business segments
9.6.5 Product portfolio
9.6.6 Business performance
9.6.7 Key strategic moves and developments
9.7 Skinfood Co., Ltd
9.7.1 Company overview
9.7.2 Key executives
9.7.3 Company snapshot
9.7.4 Operating business segments
9.7.5 Product portfolio
9.8 The Estee Lauder Companies Inc
9.8.1 Company overview
9.8.2 Key executives
9.8.3 Company snapshot
9.8.4 Operating business segments
9.8.5 Product portfolio
9.8.6 Business performance
9.8.7 Key strategic moves and developments
9.9 The Procter & Gamble Company
9.9.1 Company overview
9.9.2 Key executives
9.9.3 Company snapshot
9.9.4 Operating business segments
9.9.5 Product portfolio
9.9.6 Business performance
9.9.7 Key strategic moves and developments
9.10 Unilever PLC
9.10.1 Company overview
9.10.2 Key executives
9.10.3 Company snapshot
9.10.4 Operating business segments
9.10.5 Product portfolio
9.10.6 Business performance
9.10.7 Key strategic moves and developments