Abstract
Summary
The domestic tourism market size was valued at $1,226.1 billion in 2020, and is estimated to reach $6,736.1 billion by 2030, registering a CAGR of 13.4 from 2021 to 2030.
The domestic tourism industry has helped to mitigate the impact of COVID-19 at least to a certain extent. Governments around the world have taken strategic measures to rebuild and revitalize the industry while protecting jobs and businesses. In addition, many countries are developing measures to create a more sustainable tourism economy. High impact of social media on tourism industry; rise in popularity of agrotourism & ecotourism; and collective use of artificial intelligence, business analytics, and smartphones to improve user experiences while booking tourism packages and making payment are majorly contribute toward the growth of the domestic tourism market. Countries have recognized the need to prioritize products and destinations of interest to the target market and ensure that they are value for money.
As the pandemic restrictions are being liberal, the trend of rural and nature tourism has increased considerably. A recent study found that local tourists in South Korea and Thailand are shifting their preferences to travel to sparsely populated areas. Rural tourism in many countries can be further developed, especially in agricultural tourism, gastronomic tourism, and health tourism, which are prominent types of rural tourism. Surge in demand for rural tourism is likely to accelerate the growth of the domestic tourism market during the forecast period.
Furthermore, increase in exposure of people to different forms of social media has enhanced their knowledge about various trends. The social media is increasingly becoming a pseudo-travel agent. Customers are increasingly opting for travel services and products by taking advice from the people who have either stayed or traveled there before. In addition, they refer to reviews and insights detailed on various social networking sites. Views and opinions shared on sites offer better transparency with respect to products, services, and experiences. Thus, increase in social media users and rise in use of social media as tool for advertising and promotion are expected to favor the growth of the domestic tourism market.
The domestic tourism market is segmented into location, mode of booking, tour type, age group, and region. On the basis of location, the market is bifurcated into local or regional travel and interstate travel. By mode of booking, it is segregated into online travel agency (OTA) and direct booking. Depending on tour type, it is fragmented into conferences/meetings, weekend getaways, adventures tours, organized tours, holidays trip, and others. On the basis of age group, it is differentiated into below 30 years, 30–41 years, 42–49 years, and 50 years & above. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Spain, Italy, Russia, Sweden, Switzerland, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, New Zealand, South Korea, Thailand, Malaysia, Philippines, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, United Arab Emirates, Turkey, and rest of LAMEA).
The major players operating in the market are Abercrombie & Kent USA LLC, Butterfield & Robinson, Cox & Kings Ltd, Kensington Tours, Micato Safari, Scott Dunn Ltd, Tauck, Inc., Thomas Cook India Ltd, Travcoa Corporation, TUI Group, American Express Travel, Carlson Wagonlit Travel, Expedia Group, Inc., JTB Americas, Ltd., Priceline, Travel Leaders Group, and World Travel, Inc.
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the global domestic tourism market with current trends and future estimations to elucidate the imminent investment pockets in the market.
• The report provides information regarding drivers, restraints, and opportunities with impact analysis.
• A quantitative analysis from 2020 to 2030 is provided to showcase the financial competency of the market.
• Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
• Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
• Competitive intelligence highlights business practices followed by leading market players across various regions.
KEY MARKET SEGMENTS
By Location
• Local or Regional Travel
• Interstate Travel
By Mode of Booking
• OTA
• Direct Booking
By Tour Type
• Conferences/Meetings
• Weekend Getaways
• Adventures Tours
• Organized Tours
• Holiday Trip
• Others
By Age Group
• Below 30 Years
• 30-41 Years
• 42-49 Years
• 50 Years & Above
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o France
o UK
o Spain
o Italy
o Russia
o Sweden
o Switzerland
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o Australia
o New Zealand
o South Korea
o Thailand
o Malaysia
o Philippines
o Indonesia
o Rest of Asia-Pacific
• LAMEA
o Brazil
o Argentina
o South Africa
o Saudi Arabia
o United Arab Emirates
o Turkey
o Rest of LAMEA
Table of Contents
1 INTRODUCTION
1.1 Report description
1.2 Key benefits for stakeholders
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
2 EXECUTIVE SUMMARY
2.1 Key findings of the study
2.2 CXO perspective
3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top investment pockets
3.3 Value chain analysis
3.4 Porter’s five forces analysis
3.5 Market dynamics
3.5.1 Drivers
- 3.5.1.1 Surge in trend of online bookings
- 3.5.1.2 Rise in inclination toward unique and exotic holiday experiences
- 3.5.1.3 Increase in social media influence and its impact on travel industry
- 3.5.1.4 Mobile applications, big data analytics, and artificial intelligence evolving together amidst proliferating tourism industry
3.5.2 Restraints
- 3.5.2.1 Increase in terrorism & crime rate, political uncertainty, and natural calamities
- 3.5.2.2 Inadequate support infrastructure challenging market expansion
3.5.3 Opportunities
- 3.5.3.1 Emerging new destinations
- 3.5.3.2 Demand for enhanced service standards
- 3.5.3.3 Eco-friendly tourism-new trend among millennial
3.6 Market share analysis (2020)
3.6.1 By location
3.6.2 By mode of booking
3.6.3 By tour type
3.6.4 By age group
3.6.5 By region
3.7 Parent market analysis
3.8 Countries’ positions in domestic visitor spending (2008 and 2017)
3.9 Top 20 Countries: Travel & Tourism GDP Growth,2018
3.10 Impact of COVID-19 on the domestic tourism market
4 DOMESTIC TOURISM MARKET, BY LOCATION
4.1 Overview
4.1.1 Market size and forecast
4.2 Local or regional travel
4.2.1 Key market trends, growth factors, and opportunities
4.2.2 Market size and forecast
4.3 Interstate travel
4.3.1 Key market trends, growth factors, and opportunities
4.3.2 Market size and forecast
5 DOMESTIC TOURISM MARKET, BY MODE OF BOOKING
5.1 Overview
5.1.1 Market size and forecast
5.2 OTA
5.2.1 Key market trends, growth factors, and opportunities
5.2.2 Market size and forecast
5.3 Direct booking
5.3.1 Key market trends, growth factors, and opportunities
5.3.2 Market size and forecast
6 DOMESTIC TOURISM MARKET, BY TOUR TYPE
6.1 Overview
6.1.1 Market size and forecast
6.2 Conferences/meetings
6.2.1 Key market trends, growth factors, and opportunities
6.2.2 Market size and forecast
6.3 Weekend getaways
6.3.1 Key market trends, growth factors, and opportunities
6.3.2 Market size and forecast
6.4 Adventures tours
6.4.1 Key market trends, growth factors, and opportunities
6.4.2 Market size and forecast
6.5 Organized tours
6.5.1 Key market trends, growth factors, and opportunities
6.5.2 Market size and forecast
6.6 Holiday trip
6.6.1 Key market trends, growth factors, and opportunities
6.6.2 Market size and forecast
6.7 Others
6.7.1 Key market trends, growth factors, and opportunities
6.7.2 Market size and forecast
7 DOMESTIC TOURISM MARKET, BY AGE GROUP
7.1 Overview
7.1.1 Market size and forecast
7.2 Below 30 years
7.2.1 Key market trends, growth factors, and opportunities
7.2.2 Market size and forecast
7.3 30-41 years
7.3.1 Key market trends, growth factors, and opportunities
7.3.2 Market size and forecast
7.4 42-49 years
7.4.1 Key market trends, growth factors, and opportunities
7.4.2 Market size and forecast
8 DOMESTIC TOURISM MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast, by region
8.2 North America
8.2.1 Key market trends, growth factors, and opportunities
8.2.2 Market size and forecast, by location
8.2.3 Market size and forecast, by mode of booking
8.2.4 Market size and forecast, by tour type
8.2.5 Market size and forecast, by age group
8.2.6 Market size and forecast, by country
- 8.2.6.1 U.S
- 8.2.6.1.1 Market size and forecast, by location
- 8.2.6.1.2 Market size and forecast, by mode of booking
- 8.2.6.1.3 Market size and forecast, by tour type
- 8.2.6.1.4 Market size and forecast, by age group
- 8.2.6.2 Canada
- 8.2.6.2.1 Market size and forecast, by location
- 8.2.6.2.2 Market size and forecast, by mode of booking
- 8.2.6.2.3 Market size and forecast, by tour type
- 8.2.6.2.4 Market size and forecast, by age group
- 8.2.6.3 Mexico
- 8.2.6.3.1 Market size and forecast, by location
- 8.2.6.3.2 Market size and forecast, by mode of booking
- 8.2.6.3.3 Market size and forecast, by tour type
- 8.2.6.3.4 Market size and forecast, by age group
- 8.2.6.1 U.S
8.3 Europe
8.3.1 Key market trends, growth factors, and opportunities
8.3.2 Market size and forecast, by location
8.3.3 Market size and forecast, by mode of booking
8.3.4 Market size and forecast, by tour type
8.3.5 Market size and forecast, by age group
8.3.6 Market size and forecast, by country
- 8.3.6.1 Germany
- 8.3.6.1.1 Market size and forecast, by location
- 8.3.6.1.2 Market size and forecast, by mode of booking
- 8.3.6.1.3 Market size and forecast, by tour type
- 8.3.6.1.4 Market size and forecast, by age group
- 8.3.6.2 France
- 8.3.6.2.1 Market size and forecast, by location
- 8.3.6.2.2 Market size and forecast, by mode of booking
- 8.3.6.2.3 Market size and forecast, by tour type
- 8.3.6.2.4 Market size and forecast, by age group
- 8.3.6.3 UK
- 8.3.6.3.1 Market size and forecast, by location
- 8.3.6.3.2 Market size and forecast, by mode of booking
- 8.3.6.3.3 Market size and forecast, by tour type
- 8.3.6.3.4 Market size and forecast, by age group
- 8.3.6.4 Spain
- 8.3.6.4.1 Market size and forecast, by location
- 8.3.6.4.2 Market size and forecast, by mode of booking
- 8.3.6.4.3 Market size and forecast, by tour type
- 8.3.6.4.4 Market size and forecast, by age group
- 8.3.6.5 Italy
- 8.3.6.5.1 Market size and forecast, by location
- 8.3.6.5.2 Market size and forecast, by mode of booking
- 8.3.6.5.3 Market size and forecast, by tour type
- 8.3.6.5.4 Market size and forecast, by age group
- 8.3.6.6 Russia
- 8.3.6.6.1 Market size and forecast, by location
- 8.3.6.6.2 Market size and forecast, by mode of booking
- 8.3.6.6.3 Market size and forecast, by tour type
- 8.3.6.6.4 Market size and forecast, by age group
- 8.3.6.7 Sweden
- 8.3.6.7.1 Market size and forecast, by location
- 8.3.6.7.2 Market size and forecast, by mode of booking
- 8.3.6.7.3 Market size and forecast, by tour type
- 8.3.6.7.4 Market size and forecast, by age group
- 8.3.6.8 Switzerland
- 8.3.6.8.1 Market size and forecast, by location
- 8.3.6.8.2 Market size and forecast, by mode of booking
- 8.3.6.8.3 Market size and forecast, by tour type
- 8.3.6.8.4 Market size and forecast, by age group
- 8.3.6.9 Rest of Europe
- 8.3.6.9.1 Market size and forecast, by location
- 8.3.6.9.2 Market size and forecast, by mode of booking
- 8.3.6.9.3 Market size and forecast, by tour type
- 8.3.6.9.4 Market size and forecast, by age group
- 8.3.6.1 Germany
8.4 Asia-Pacific
8.4.1 Key market trends, growth factors, and opportunities
8.4.2 Market size and forecast, by location
8.4.3 Market size and forecast, by mode of booking
8.4.4 Market size and forecast, by tour type
8.4.5 Market size and forecast, by age group
8.4.6 Market size and forecast, by country
- 8.4.6.1 China
- 8.4.6.1.1 Market size and forecast, by location
- 8.4.6.1.2 Market size and forecast, by mode of booking
- 8.4.6.1.3 Market size and forecast, by tour type
- 8.4.6.1.4 Market size and forecast, by age group
- 8.4.6.2 Japan
- 8.4.6.2.1 Market size and forecast, by location
- 8.4.6.2.2 Market size and forecast, by mode of booking
- 8.4.6.2.3 Market size and forecast, by tour type
- 8.4.6.2.4 Market size and forecast, by age group
- 8.4.6.3 India
- 8.4.6.3.1 Market size and forecast, by location
- 8.4.6.3.2 Market size and forecast, by mode of booking
- 8.4.6.3.3 Market size and forecast, by tour type
- 8.4.6.3.4 Market size and forecast, by age group
- 8.4.6.4 Australia
- 8.4.6.4.1 Market size and forecast, by location
- 8.4.6.4.2 Market size and forecast, by mode of booking
- 8.4.6.4.3 Market size and forecast, by tour type
- 8.4.6.4.4 Market size and forecast, by age group
- 8.4.6.5 New Zealand
- 8.4.6.5.1 Market size and forecast, by location
- 8.4.6.5.2 Market size and forecast, by mode of booking
- 8.4.6.5.3 Market size and forecast, by tour type
- 8.4.6.5.4 Market size and forecast, by age group
- 8.4.6.6 South Korea
- 8.4.6.6.1 Market size and forecast, by location
- 8.4.6.6.2 Market size and forecast, by mode of booking
- 8.4.6.6.3 Market size and forecast, by tour type
- 8.4.6.6.4 Market size and forecast, by age group
- 8.4.6.7 Thailand
- 8.4.6.7.1 Market size and forecast, by location
- 8.4.6.7.2 Market size and forecast, by mode of booking
- 8.4.6.7.3 Market size and forecast, by tour type
- 8.4.6.7.4 Market size and forecast, by age group
- 8.4.6.8 Malaysia
- 8.4.6.8.1 Market size and forecast, by location
- 8.4.6.8.2 Market size and forecast, by mode of booking
- 8.4.6.8.3 Market size and forecast, by tour type
- 8.4.6.8.4 Market size and forecast, by age group
- 8.4.6.9 Philippines
- 8.4.6.9.1 Market size and forecast, by location
- 8.4.6.9.2 Market size and forecast, by mode of booking
- 8.4.6.9.3 Market size and forecast, by tour type
- 8.4.6.9.4 Market size and forecast, by age group
- 8.4.6.10 Indonesia
- 8.4.6.10.1 Market size and forecast, by location
- 8.4.6.10.2 Market size and forecast, by mode of booking
- 8.4.6.10.3 Market size and forecast, by tour type
- 8.4.6.10.4 Market size and forecast, by age group
- 8.4.6.11 Rest of Asia-Pacific
- 8.4.6.11.1 Market size and forecast, by location
- 8.4.6.11.2 Market size and forecast, by mode of booking
- 8.4.6.11.3 Market size and forecast, by tour type
- 8.4.6.11.4 Market size and forecast, by age group
- 8.4.6.1 China
8.5 LAMEA
8.5.1 Key market trends, growth factors, and opportunities
8.5.2 Market size and forecast, by location
8.5.3 Market size and forecast, by mode of booking
8.5.4 Market size and forecast, by tour type
8.5.5 Market size and forecast, by age group
8.5.6 Market size and forecast, by country
- 8.5.6.1 Brazil
- 8.5.6.1.1 Market size and forecast, by location
- 8.5.6.1.2 Market size and forecast, by mode of booking
- 8.5.6.1.3 Market size and forecast, by tour type
- 8.5.6.1.4 Market size and forecast, by age group
- 8.5.6.2 Argentina
- 8.5.6.2.1 Market size and forecast, by location
- 8.5.6.2.2 Market size and forecast, by mode of booking
- 8.5.6.2.3 Market size and forecast, by tour type
- 8.5.6.2.4 Market size and forecast, by age group
- 8.5.6.3 South Africa
- 8.5.6.3.1 Market size and forecast, by location
- 8.5.6.3.2 Market size and forecast, by mode of booking
- 8.5.6.3.3 Market size and forecast, by tour type
- 8.5.6.3.4 Market size and forecast, by age group
- 8.5.6.4 Saudi Arabia
- 8.5.6.4.1 Market size and forecast, by location
- 8.5.6.4.2 Market size and forecast, by mode of booking
- 8.5.6.4.3 Market size and forecast, by tour type
- 8.5.6.4.4 Market size and forecast, by age group
- 8.5.6.5 United Arab Emirates
- 8.5.6.5.1 Market size and forecast, by location
- 8.5.6.5.2 Market size and forecast, by mode of booking
- 8.5.6.5.3 Market size and forecast, by tour type
- 8.5.6.5.4 Market size and forecast, by age group
- 8.5.6.6 Turkey
- 8.5.6.6.1 Market size and forecast, by location
- 8.5.6.6.2 Market size and forecast, by mode of booking
- 8.5.6.6.3 Market size and forecast, by tour type
- 8.5.6.6.4 Market size and forecast, by age group
- 8.5.6.7 Rest of LAMEA
- 8.5.6.7.1 Market size and forecast, by location
- 8.5.6.7.2 Market size and forecast, by mode of booking
- 8.5.6.7.3 Market size and forecast, by tour type
- 8.5.6.7.4 Market size and forecast, by age group
- 8.5.6.1 Brazil
9 COMPETITION LANDSCAPE
9.1 Top winning strategies
9.2 Product mapping
9.3 Competitive dashboard
9.4 Competitive heatmap
9.5 Key developments
9.5.1 Partnership
9.5.2 Business expansion
9.5.3 Product launch
10 COMPANY PROFILES
10.1 ABERCROMBIE & KENT USA LLC
10.1.1 Company overview
10.1.2 Key executives
10.1.3 Company snapshot
10.1.4 Product portfolio
10.1.5 Key strategic moves and developments
10.2 BUTTERFIELD & ROBINSON
10.2.1 Company overview
10.2.2 Key executives
10.2.3 Company snapshot
10.2.4 Product portfolio
10.3 COX AND KINGS LTD
10.3.1 Company overview
10.3.2 Key executives
10.3.3 Company snapshot
10.3.4 Operating business segments
10.3.5 Product portfolio
10.3.6 Business performance
10.4 KENSINGTON TOURS
10.4.1 Company overview
10.4.2 Key executives
10.4.3 Company snapshot
10.4.4 Operating business segments
10.4.5 Product portfolio
10.4.6 Key strategic moves and developments
10.5 MICATO SAFARI
10.5.1 Company overview
10.5.2 Key executives
10.5.3 Company snapshot
10.5.4 Product portfolio
10.6 SCOTT DUNN LTD
10.6.1 Company overview
10.6.2 Key executives
10.6.3 Company snapshot
10.6.4 Product portfolio
10.6.5 Key strategic moves and developments
10.7 TAUCK, INC
10.7.1 Company overview
10.7.2 Key executives
10.7.3 Company snapshot
10.7.4 Product portfolio
10.8 THOMAS COOK INDIA LTD
10.8.1 Company overview
10.8.2 Key executives
10.8.3 Company snapshot
10.8.4 Operating business segments
10.8.5 Product portfolio
10.8.6 Business performance
10.9 TRAVCOA CORPORATION
10.9.1 Company overview
10.9.2 Key executives
10.9.3 Company snapshot
10.9.4 Product portfolio
10.10 TUI GROUP
10.10.1 Company overview
10.10.2 Key executives
10.10.3 Company snapshot
10.10.4 Operating business segments
10.10.5 Product portfolio
10.10.6 Business performance
10.11 AMERICAN EXPRESS TRAVEL
10.11.1 Company overview
10.11.2 Key executive
10.11.3 Company snapshot
10.11.4 Operating business segments
10.11.5 Product portfolio
10.11.6 Business performance
10.12 CARLSON WAGONLIT TRAVEL
10.12.1 Company overview
10.12.2 Key executive
10.12.3 Company snapshot
10.12.4 Product portfolio
10.13 EXPEDIA GROUP
10.13.1 Company overview
10.13.2 Key executive
10.13.3 Company snapshot
10.13.4 Operating business segments
10.13.5 Product portfolio
10.13.6 Business performance
10.13.7 Key strategic moves and developments
10.14 JTB USA, INC
10.14.1 Company overview
10.14.2 Key executive
10.14.3 Company snapshot
10.14.4 Product portfolio
10.15 PRICELINE(BOOKING HOLDINGS INC.)
10.15.1 Company overview
10.15.2 Key executive
10.15.3 Company snapshot
10.15.4 Product portfolio
10.15.5 Business performance
10.15.6 Key strategic moves and developments
10.16 TRAVEL LEADERS GROUP
10.16.1 Company overview
10.16.2 Key executive
10.16.3 Company snapshot
10.16.4 Product portfolio
10.17 WORLD TRAVEL, INC
10.17.1 Company overview
10.17.2 Key executive
10.17.3 Company snapshot
10.17.4 Product portfolio