Abstract
Summary
REPORT HIGHLIGHT
The Hangover Rehydration Supplements market was valued at USD 990.3 million by 2017, growing with 12.8% CAGR during the forecast period, 2018-2028
Market Dynamics
A hangover is constellation of unpleasant mental and physical symptoms bout of heavy alcohol drinking. Overconsumption of alcohol is directly contributing to this state in several ways including improper dehydration and electrolyte balance, lowering blood sugar level, through disturbance in GIT activity and biological rhythms. A person with a hangover experiences a headache, feels sleepy, dizzy, confused, and thirsty. It can occur commonly in the morning after a night of overconsumption. The potential reason for hangovers is when liver struggles to break acetaldehyde. Acetaldehyde amasses when the body can’t keep up with the volume or pace of consumption. A hangover remedy help breaks acid quickly, which is what Morning Recovery strives to do.
The research on hangover cure is considered to be the novel area of consumer health. People have been taking analgesics such as caffeine, ibuprofen, aspirin and antacid supplements to combat the individual side effects. Several past launches have attracted significant consumer and media coverage. However, it is noticed that the industry is cluttered with myriad small and efficaciously questionable dietary supplement brands. For example, Bayer AG’s Alka-Seltzer Morning Relief and lemon-flavored Blowfish garnered significant media attention when it hit the medical stores in 2001. Likewise, Abbott’s Pedialyte has captured significant market share of effective hangover remedy for consumers.
Possible Contributing Factors to Hangover
Hangover rehydration supplement market
Product Types Takeaway
In terms of product types, the market is categorized as Anti-Hangover Pills, Anti-Hangover Drinks, NSAIDs, and others (Pepto Bismol, Activated Charcol etc.). Anti-hangover pills accounted for the significant revenue share. Ibuprofen (Motrin IB, Advil), Aspirin (Excedrin, Bayer) and Naproxen (Aleve) are some of the examples of NSAIDs commercially available for hangover cures.
Distribution Channel Takeaway
Online and offline are considered to be one of the two important channel identified. Online channels accounted for highest revenue share with some success at liquor stores.
Regional Takeaway
Regionally, the market is categorized as North America, Europe, APAC, Latin America and MEA. Asia Pacific region accounted for the highest revenue share. In this regions, South Korea and Japan dominated the regional growth, together recorded over 50% share.
Key Vendor Takeaway
The global hangover rehydration supplement market is highly competitive owing to the presence of number of small and large scale key players. Key players such as Abbott Laboratories, More Labs, Bayer AG, Rally Labs LLC, Himalaya Wellness, Drinkwel, Flyby Ventures, Cheers Health, Inc., The IV Doc Incorporation and DOTSHOT are profiled in detail. Of these, Bayer AG and Abbott Laboratories captured a significant revenue share in the worldwide market.
The market size and forecast for each segment and sub-segments has been considered as below:
Historical Year – 2017 – 2021
Base Year – 2021
Estimated Year – 2022
Projected Year – 2028
TARGET AUDIENCE
Traders, Distributors, and Suppliers
Manufacturers
Government and Regional Agencies
Research Organizations
Consultants
Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY PRODUCT TYPES
Anti-Hangover Pills
Anti-Hangover Drinks
NSAIDs
Others (Pepto Bismol, Activated Charcol etc.)
MARKET, BY DISTRIBUTION CHANNEL
Online
Offline
MARKET, BY REGION
North America
U.S.
Canada
Europe
Germany
France
Rest of Europe
Asia Pacific
India
China
Rest of APAC
Rest of the World
Middle East and Africa
Latin America
Table of Contents
1 HANGOVER REHYDRATION SUPPLEMENTS MARKET OVERVIEW
1.1 Study Scope
1.2 Assumption and Methodology
2 EXECUTIVE SUMMARY
2.1 Market Snippet
2.1.1 Market Snippet by Product Types
2.1.2 Market Snippet by Distribution Channel
2.1.3 Market Snippet by Region
2.2 Competitive Insights
3 HANGOVER REHYDRATION SUPPLEMENTS KEY MARKET TRENDS
3.1 Market Drivers
3.1.1 Impact Analysis of Market Drivers
3.2 Market Restraints
3.2.1 Impact Analysis of Market Restraints
3.3 Market Opportunities
3.4 Market Future Trends
4 HANGOVER REHYDRATION SUPPLEMENTS INDUSTRY STUDY
4.1 Porter’s Five Forces Analysis
4.2 Marketing Strategy Analysis
4.3 Growth Prospect Mapping
4.4 Regulatory Framework Analysis
5 HANGOVER REHYDRATION SUPPLEMENTS MARKET LANDSCAPE
5.1 Market Share Analysis
5.2 Key Innovators
5.3 Breakdown Data, by Key manufacturer
5.3.1 Established Player Analysis
5.3.2 Emerging Player Analysis
6 HANGOVER REHYDRATION SUPPLEMENTS MARKET - BY PRODUCT TYPES
6.1 Overview
6.1.1 Segment Share Analysis, By Product Types, 2017 & 2028 (%)
6.2 Anti-Hangover Pills
6.2.1 Overview
6.2.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
6.3 Anti-Hangover Drinks
6.3.1 Overview
6.3.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
6.4 NSAIDs
6.4.1 Overview
6.4.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
6.5 Others (Pepto Bismol, Activated Charcol etc.)
6.5.1 Overview
6.5.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
7 HANGOVER REHYDRATION SUPPLEMENTS MARKET - BY DISTRIBUTION CHANNEL
7.1 Overview
7.1.1 Segment Share Analysis, By Distribution Channel, 2017 & 2028 (%)
7.2 Online
7.2.1 Overview
7.2.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
7.3 Offline
7.3.1 Overview
7.3.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8 HANGOVER REHYDRATION SUPPLEMENTS MARKET- BY GEOGRAPHY
8.1 Introduction
8.1.1 Segment Share Analysis, By Region, 2017 & 2028 (%)
8.2 North America
8.2.1 Overview
8.2.2 Key Manufacturers in North America
8.2.3 North America Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
8.2.4 North America Market Size and Forecast, By Product Types, 2017 - 2028 (US$ Million)
8.2.5 North America Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million)
8.2.6 U.S
- 8.2.6.1 Overview
- 8.2.6.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.2.7 Canada
- 8.2.7.1 Overview
- 8.2.7.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.3 Europe
8.3.1 Overview
8.3.2 Key Manufacturers in Europe
8.3.3 Europe Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
8.3.4 Europe Market Size and Forecast, By Product Types, 2017 - 2028 (US$ Million)
8.3.5 Europe Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million)
8.3.6 France
- 8.3.6.1 Overview
- 8.3.6.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.3.7 Germany
- 8.3.7.1 Overview
- 8.3.7.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.3.8 Rest of Europe
- 8.3.8.1 Overview
- 8.3.8.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.4 Asia Pacific (APAC)
8.4.1 Overview
8.4.2 Key Manufacturers in Asia Pacific
8.4.3 Asia Pacific Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
8.4.4 Asia Pacific Market Size and Forecast, By Product Types, 2017 - 2028 (US$ Million)
8.4.5 Asia Pacific Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million)
8.4.6 China
- 8.4.6.1 Overview
- 8.4.6.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.4.7 India
- 8.4.7.1 Overview
- 8.4.7.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.4.8 Rest of APAC
- 8.4.8.1 Overview
- 8.4.8.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.5 Rest of the World
8.5.1 Overview
8.5.2 Key Manufacturers in Rest of the World
8.5.3 Rest of the World Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
8.5.4 Rest of the World Market Size and Forecast, By Product Types, 2017 - 2028 (US$ Million)
8.5.5 Rest of the World Market Size and Forecast, By Distribution Channel, 2017 - 2028 (US$ Million)
8.5.6 Latin America
- 8.5.6.1 Overview
- 8.5.6.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
8.5.7 Middle East and Africa
- 8.5.7.1 Overview
- 8.5.7.2 Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
9 KEY VENDOR ANALYSIS
9.1 Abbott Laboratories
9.1.1 Company Snapshot
9.1.2 Financial Performance
9.1.3 Product Benchmarking
9.1.4 Strategic Initiatives
9.2 More Labs
9.3 Bayer AG
9.4 Rally Labs LLC
9.5 Himalaya Wellness
9.6 Drinkwel
9.7 Flyby Ventures
9.8 Cheers Health, Inc
9.9 The IV Doc Incorporation
9.10 DOTSHOT
10 360 DEGREE ANALYSTVIEW
11 APPENDIX
11.1 Research Methodology
11.2 References
11.3 Abbreviations
11.4 Disclaimer
11.5 Contact Us