Abstract
Summary
Global Manga Market is valued approximately USD 10.91 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 16.9% over the forecast period 2022-2029. The development can be attributed to the growing acceptance of graphic reading materials that combine captivating narratives with appealing images. One of the most well-liked Japanese entertainment media among both kids and adults is manga. It has a tremendous cultural impact and has a strong influence on young people. While some manga novels are released every week, others are published in major newspapers as serials. The major driving factors for the market are rising popularity of the comics in youth and rising ecommerce industry.
The income from e-books in the U.S. climbed to about 11.7% in 2020 compared to that in 2019, according to statistics from NPD BookScan published in 2021. A study found that, compared to 2019, the sale of books and periodicals on e-commerce websites in the United States climbed by more than 25.0% in 2020. Due to the fact that many readers prefer to visit brick-and-mortar bookstores where they may interact with other readers about their favorite manga content, the offline distribution category is predicted to grow at a CAGR of over 5% between 2022 and 2030. However, the lack of awareness of manga stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Manga Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. By 2022, Asia Pacific is anticipated to hold a sizable portion of the market due to the rising popularity of manga in the area. In Japan, manga is regarded as the main form of entertainment. The All Japan Magazine and Book Publisher's and Editor's Association reported in 2020 that the market in Japan grew by more than 8% in 2021 compared to 2020. Similarly, over the forecast period North America is growing with the fastest CAGR due to rising sales of manga in the U.S. greatly increased in 2021 compared to 2020, according to NPD BookScan statistics published in 2021. Additionally, the acceptance of manga is being driven by the rising consumer interest in streaming services and anime material, opening up lucrative commercial potential.
Major market player included in this report are:
Akita Publishing Co., Ltd.
Bilibili Comics Pte. Ltd.
Bungeishunjū Ltd.
GOOD SMILE COMPANY, INC.
Hitotsubashi Group
Houbunsha Co., Ltd.
Kadokawa Corporation
Kodansha LTD.
Nihon Bungeisha Co., Ltd
Seven Seas Entertainment, Inc.
Recent Developments in the Market:
Four novels, including Josee, the Tiger and the Fish, Heroine No More, Gahi-chan!, and Unnamed Memory, were announced by Yen Press in 2022.
Global Manga Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Content Type, Distribution Channel, Genre, Gender, Audience, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Content Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Content Type:
Printed
Digital
By Distribution Channel:
Offline
Online
By Genre:
Action & Adventure
Sci-Fi & Fantasy
Sports
Romance & Drama
Others
By Gender:
Male
Female
By Audience:
Children & Kids (Aged below 10 years)
Teenagers (Aged between 10 to 16 years)
Adults (Aged above 16 years)
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Table of Contents
1 Executive Summary
1.1 Market Snapshot
1.2 Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1 Manga Market, by Region, 2019-2029 (USD Billion)
1.2.2 Manga Market, by Content Type, 2019-2029 (USD Billion)
1.2.3 Manga Market, by Distribution Channel, 2019-2029 (USD Billion)
1.2.4 Manga Market, by Genre, 2019-2029 (USD Billion)
1.2.5 Manga Market, by Gender, 2019-2029 (USD Billion)
1.2.6 Manga Market, by Audience, 2019-2029 (USD Billion)
1.3 Key Trends
1.4 Estimation Methodology
1.5 Research Assumption
2 Global Manga Market Definition and Scope
2.1 Objective of the Study
2.2 Market Definition & Scope
2.2.1 Scope of the Study
2.2.2 Industry Evolution
2.3 Years Considered for the Study
2.4 Currency Conversion Rates
3 Global Manga Market Dynamics
3.1 Manga Market Impact Analysis (2019-2029)
3.1.1 Market Drivers
- 3.1.1.1 Increasing demand for comics
- 3.1.1.2 Growing demand for graphic reading materials
3.1.2 Market Challenges
- 3.1.2.1 Lack of awareness for Manga
3.1.3 Market Opportunities
- 3.1.3.1 Rising initiatives by the key market players
4 Global Manga Market Industry Analysis
4.1 Porter’s 5 Force Model
4.1.1 Bargaining Power of Suppliers
4.1.2 Bargaining Power of Buyers
4.1.3 Threat of New Entrants
4.1.4 Threat of Substitutes
4.1.5 Competitive Rivalry
4.2 Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3 PEST Analysis
4.3.1 Political
4.3.2 Economical
4.3.3 Social
4.3.4 Technological
4.4 Investment Adoption Model
4.5 Analyst Recommendation & Conclusion
4.6 Top investment opportunity
4.7 Top winning strategies
5 Risk Assessment: COVID-19 Impact
5.1 Assessment of the overall impact of COVID-19 on the industry
5.2 Pre COVID-19 and post COVID-19 Market scenario
6 Global Manga Market, by Content Type
6.1 Market Snapshot
6.2 Global Manga Market by Content Type, Performance - Potential Analysis
6.3 Global Manga Market Estimates & Forecasts by Content Type 2019-2029 (USD Billion)
6.4 Manga Market, Sub Segment Analysis
6.4.1 Printed
6.4.2 Digital
7 Global Manga Market, by Distribution Channel
7.1 Market Snapshot
7.2 Global Manga Market by Distribution Channel, Performance - Potential Analysis
7.3 Global Manga Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
7.4 Manga Market, Sub Segment Analysis
7.4.1 Online
7.4.2 Offline
8 Global Manga Market, by Genre
8.1 Market Snapshot
8.2 Global Manga Market by Genre, Performance - Potential Analysis
8.3 Global Manga Market Estimates & Forecasts by Genre 2019-2029 (USD Billion)
8.4 Manga Market, Sub Segment Analysis
8.4.1 Action & Adventure
8.4.2 Sci-Fi & Fantasy
8.4.3 Sports
8.4.4 Romance & Drama
8.4.5 Others
9 Global Manga Market, by Gender
9.1 Market Snapshot
9.2 Global Manga Market by Gender, Performance - Potential Analysis
9.3 Global Manga Market Estimates & Forecasts by Gender 2019-2029 (USD Billion)
9.4 Manga Market, Sub Segment Analysis
9.4.1 Male
9.4.2 Female
10 Global Manga Market, by Audience
10.1 Market Snapshot
10.2 Global Manga Market by Audience, Performance - Potential Analysis
10.3 Global Manga Market Estimates & Forecasts by Audience 2019-2029 (USD Billion)
10.4 Manga Market, Sub Segment Analysis
10.4.1 Children & Kids (Aged below 10 years)
10.4.2 Teenagers (Aged between 10 to 16 years)
10.4.3 Adults (Aged above 16 years)
11 Global Manga Market, Regional Analysis
11.1 Manga Market, Regional Market Snapshot
11.2 North America Manga Market
11.2.1 U.S. Manga Market
- 11.2.1.1 Content Type breakdown estimates & forecasts, 2019-2029
- 11.2.1.2 Distribution Channel breakdown estimates & forecasts, 2019-2029
- 11.2.1.3 Genre breakdown estimates & forecasts, 2019-2029
- 11.2.1.4 Gender breakdown estimates & forecasts, 2019-2029
- 11.2.1.5 Audience breakdown estimates & forecasts, 2019-2029
11.2.2 Canada Manga Market
11.3 Europe Manga Market Snapshot
11.3.1 U.K. Manga Market
11.3.2 Germany Manga Market
11.3.3 France Manga Market
11.3.4 Spain Manga Market
11.3.5 Italy Manga Market
11.3.6 Rest of Europe Manga Market
11.4 Asia-Pacific Manga Market Snapshot
11.4.1 China Manga Market
11.4.2 India Manga Market
11.4.3 Japan Manga Market
11.4.4 Australia Manga Market
11.4.5 South Korea Manga Market
11.4.6 Rest of Asia Pacific Manga Market
11.5 Latin America Manga Market Snapshot
11.5.1 Brazil Manga Market
11.5.2 Mexico Manga Market
11.6 Rest of The World Manga Market
12 Competitive Intelligence
12.1 Top Market Strategies
12.2 Company Profiles
12.2.1 Akita Publishing Co., Ltd
- 12.2.1.1 Key Information
- 12.2.1.2 Overview
- 12.2.1.3 Financial (Subject to Data Availability)
- 12.2.1.4 Product Summary
- 12.2.1.5 Recent Developments
12.2.2 Bilibili Comics Pte. Ltd
12.2.3 Bungeishunj≈´ Ltd
12.2.4 GOOD SMILE COMPANY, INC
12.2.5 Hitotsubashi Group
12.2.6 Houbunsha Co., Ltd
12.2.7 Kadokawa Corporation
12.2.8 Kodansha LTD
12.2.9 Nihon Bungeisha Co., Ltd
12.2.10 Seven Seas Entertainment, Inc
13 Research Process
13.1 Research Process
13.1.1 Data Mining
13.1.2 Analysis
13.1.3 Market Estimation
13.1.4 Validation
13.1.5 Publishing
13.2 Research Attributes
13.3 Research Assumption