Abstract
Summary
Market Overview
Protein crisps are a high-quality, low-calorie protein snack. Protein crisps are an excellent source of fiber, making them perfect for satisfying hunger without guilt. These crunchy, flavorful snacks are gluten-free, non-GMO, and made without artificial flavors or colors. They come in four delicious flavors: BBQ, sour cream and onion, salt and vinegar, and cheddar cheese. Rising awareness about the benefits of protein there has been a rise in awareness about the importance of protein in our diets in recent years. It has led to an increase in demand for high-protein foods, including protein crisps. The growing popularity of fitness trends, the popularity of fitness trends such as crossfit and bodybuilding, has helped fuel demand for high-protein foods like protein crisps. These activities require athletes and enthusiasts to consume more proteins than average, driving growth in the global market for protein crisps products.
The global protein crisps market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 7.56% during the forecast period (2023-2030).
Market Dynamics: The surge in demand for high protein and low-fat snacks drives the market
The protein snacks are high in protein and low in calories. Consumers prefer protein crisps more as compared to others. These are sold as reasonable, convenient, flavorsome snacks at convenience stores. Many consumers prefer these products, as they consider protein crisps a better supplement for a meal. In addition, these products are more convenient due to their lightweight and last for an extended time. It makes them perfect for activities like camping and hiking. Hence, manufacturers can strengthen their footprint by distributing protein crisps globally. Moreover, growth in the trend of fitness and muscle building among consumers is an essential element for increased demand for protein crisps everywhere across the globe. The key manufacturers are also launching new products, which are expected to drive the market growth. For instance, on July 19, 2022, Upcycled Foods Inc. — dba ReGrained- announced the launch of the first value-added product the ingredient tech startup co-developed through a partnership with Kerry, an upcycled protein crisp. It is formulated into products to add texture and nutrition; the crisp’s familiar format provides food makers with an easy solution to accelerate the innovation of sustainable food products.
However, limited awareness about the diseases, high cost of products, low economical condition, and lack of favorable insurance systems restricts the adoption of Protein crisps products across developing regions of the globe.
Market Segmentation: The gluten-free segment accounted for the highest global protein crisps market share
The gluten-free protein crisps segment held the highest market share in revenue in 2022. A gluten-free diet can deliver frequent health benefits, predominantly for those who have celiac disease. It may aid in the relief of digestive indications, the reduction of chronic tenderness, the increase of energy, and the advancement of weight loss. Apart from that, there is little indication that a gluten-free diet delivers definite health benefits. However, depending on which consumers select gluten-free foods is the major factor driving this segment's growth. The key manufacturers are also launching new products, which have expected to drive the market growth. For instance, on July 6, 2021, Think introduced its protein-packed portfolio with new High Protein Crisp Bars. The bars feature a soft cake-like layer atop a crispy core in chocolate and lemon flavors. The bars include a protein blend consisting of soy protein crisps, milk protein isolate, whey protein, calcium caseinate, and casein. Sweetened stevia, each gluten-free bar contains 140 to 150 calories, 15 grams of protein, and 2 grams of sugar.
Geographical Penetration: The Asia Pacific is the dominant region during the forecast period
Asia Pacific held the dominant region in the global protein crisps market. Protein crisps manufacturers have witnessed an increase in demand in Asia-Pacific by launching merchandise with competitive prices as the region is price sensitive. Consumers' snacking habits are a big driver for the market's growth. Hence manufacturers have an honest opportunity to grab an outsized consumer base in these regions. Manufacturers can showcase protein crisps through knowledge-based advertisements to incline an outsized number of health-conscious people toward these products. Moreover, female consumers are more attracted to flavored products as they have snacking habits. Hence, manufacturers can figure out some more different flavors which can provide a boom to the protein crisps market. These factors are expected to surge the protein crisps market in the upcoming years. Furthermore, most of the world's adult population eats snacks at least once a day. This nation has the largest market for snacks worldwide, engaged with producing different types of protein crisps. Hence, with the rise in health and wellness awareness among the population, the demand for healthy food has increased substantially. As a result, the demand for consumption in restaurants has increased, increasing the demand for protein crisps. The key manufacturers are also launching new products, which have expected to drive the market growth. For instance, on April 26, 2022, Max Protein has recently expanded its protein portfolio, adding Muesli Munchies to its basket, making sure to benefit from a post-COVID surge in in-home or on-the-go consumption of healthy protein-rich food. Max Protein is the market leader in protein bars. They first launched and revolutionized the Protein bars market in India and are the fastest growing health food company with their wide range of products, including protein bars, nutrition bars, protein cookies, protein chips, protein peanut butter, and recently launched Protein Muesli Munchies.
Competitive Landscape:
The global protein crisps market is evolving due to the growing muscles building trend. Hence many manufacturers are focusing on this product. Some major manufacturers and suppliers operating in the global protein crisps market are RXBAR, Perfect Bar, ThinkThin LLC, General Mills, Simply Protein, Zoneperfect, Slimfast, PowerBar, Optimum Nutrition and GoMacro. For instance, on March 2, 2022, Glanbia Nutritionals introduced new protein solutions designed to solve many manufacturing and sensory challenges that plague protein extrusion within the snack and cereal categories. For instance, on April 26, 2022, BRB Chips unveiled a snacking product, BRB Popcorn Chips, which people won’t get enough of. This tasty and healthy snack combines the universal appeal and benefits of popcorn with the crunchiness and convenience of chips.
COVID-19 Impact: Positive impact on the global protein crisps market
Demand for protein has increased during this Covid-19 pandemic as consumers are more conscious of the health benefits of protein in weight management and performance. It has resulted in a growth in the demand for protein crisps among consumers. Changing lifestyle has increased the consumption of healthy snacks and nutritional products, boosting the crisp protein market globally. There is an increased demand for protein crisps due to their crunchy texture and improved nutritional benefits. During the coronavirus pandemic, every individual must intake properly balanced food. Protein crisp provides nutritional balance and the simplest blend of color, texture, and flavor proteins. The key manufacturers are also launching new products, which have expected to drive the market growth. For instance, on May 4, 2020, Pändy Foods AB launched a new product line of chocolate candy and another flavor of lentil chips. Furthermore, the brand has launched a new product line, "Protein Chocolate Sticks," a wafer and chocolate-based confectionery bar product with only 1 g of sugar and 16% protein.
The global protein crisps market report would provide an access to approximately 53 market data tables, 50 figures and 180 pages
Table of Contents
1 Scope and Methodology
1.1 Research Methodology
1.2 Scope of the Market
2 Key Trends and Developments
3 Executive Summary
3.1 Market Snippet by Type
3.2 Market Snippet by Flavor
3.3 Market Snippet by Distribution Channel
3.4 Market Snippet by Region
4 Market Dynamics
4.1 Market impacting factors
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.2 Impact analysis
5 Industry Analysis
5.1 Porter's five forces analysis
5.2 Supply Chain Analysis
5.3 Demand and Supply Side Analysis
5.4 Regulatory Analysis
5.5 Technological Advancements
6 COVID-19 Analysis
6.1 Analysis of Covid-19 on the Market
6.1.1 Before COVID-19 Market Scenario
6.1.2 Present COVID-19 Market Scenario
6.1.3 After COVID-19 or Future Scenario
6.2 Pricing Dynamics Amid Covid-19
6.3 Demand-Supply Spectrum
6.4 Government Initiatives Related to the Market During Pandemic
6.5 Manufacturers Strategic Initiatives
7 By Type
7.1 Introduction
7.1.1 Market size analysis, and y-o-y growth analysis (%), By Type Segment
7.1.2 Market attractiveness index, By Type Segment
7.2 Gluten-Free*
7.2.1 Introduction
7.2.2 Market Size Analysis, US$ Million, 2021-2030 And Y-O-Y Growth Analysis (%), 2022-2030
7.3 Soy Free
7.4 Vegan
8 By Flavor
8.1 Introduction
8.1.1 Market size analysis, and y-o-y growth analysis (%), By Flavor Segment
8.1.2 Market attractiveness index, By Flavor Segment
8.2 Vanilla*
8.2.1 Introduction
8.2.2 Market Size Analysis, US$ Million, 2021-2030 And Y-O-Y Growth Analysis (%), 2022-2030
8.3 Chocolate
8.4 Peanut Butter
8.5 Mocha
9 By Distribution Channel
9.1 Introduction
9.1.1 Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
9.1.2 Market attractiveness index, By Distribution Channel Segment
9.2 Supermarkets/Hypermarkets*
9.2.1 Introduction
9.2.2 Market Size Analysis, US$ Million, 2021-2030 And Y-O-Y Growth Analysis (%), 2022-2030
9.3 Convenience Stores
9.4 Online Sales
9.5 Others
10 By Region
10.1 Introduction
10.1.1 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
10.1.2 Market Attractiveness Index, By Region
10.2 North America
10.2.1 Introduction
10.2.2 Key region-specific dynamics
10.2.3 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
10.2.4 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
10.2.5 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
10.2.6 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
- 10.2.6.1 U.S
- 10.2.6.2 Canada
- 10.2.6.3 Mexico
10.3 South America
10.3.1 Introduction
10.3.2 Key Region-Specific Dynamics
10.3.3 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
10.3.4 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
10.3.5 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
10.3.6 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
- 10.3.6.1 Brazil
- 10.3.6.2 Argentina
- 10.3.6.3 Rest of South America
10.4 Europe
10.4.1 Introduction
10.4.2 Key Region-Specific Dynamics
10.4.3 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
10.4.4 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
10.4.5 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
10.4.6 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
- 10.4.6.1 Germany
- 10.4.6.2 U.K
- 10.4.6.3 France
- 10.4.6.4 Spain
- 10.4.6.5 Italy
- 10.4.6.6 Rest of Europe
10.5 Asia Pacific
10.5.1 Introduction
10.5.2 Key Region-Specific Dynamics
10.5.3 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
10.5.4 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
10.5.5 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
10.5.6 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
- 10.5.6.1 China
- 10.5.6.2 India
- 10.5.6.3 Japan
- 10.5.6.4 Australia
- 10.5.6.5 Rest of Asia Pacific
10.6 Middle East and Africa
10.6.1 Introduction
10.6.2 Key Region-Specific Dynamics
10.6.3 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
10.6.4 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
10.6.5 Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
11 Competitive Landscape
11.1 Competitive scenario
11.2 Competitor strategy analysis
11.3 Market positioning/share analysis
11.4 Mergers and acquisitions analysis
12 Company Profiles
12.1 RXBAR*
12.1.1 Company Overview
12.1.2 Distribution Channel Portfolio and Description
12.1.3 Key Highlights
12.1.4 Financial Overview
12.2 GoMacro
12.3 Perfect Bar
12.4 ThinkThin LLC
12.5 General Mills
12.6 Simply Protein
12.7 Zoneperfect
12.8 Slimfast
12.9 PowerBar
12.10 Optimum Nutrition
13 DataM
13.1 Appendix
13.2 About us and services
13.3 Contact us