Abstract
Summary
Market Overview:
The global mobile anti-malware market size reached US$ 8.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.3 Billion by 2028, exhibiting a growth rate (CAGR) of 17.9% during 2023-2028.
Mobile anti-malware is a software that protects smartphones from counterproductive programs such as malware, spyware, worms and adware. An anti-malware scans mobile phones for malicious software to keep the system and its data protected. The software is either pre-installed in a device or can be purchased through a cloud service. It is concerned with the prevention of unsolicited and undesirable applications, push messages, viruses, malware short message services and Trojan virus.
Increasing usage of smartphones and the internet is one of the key factors driving the market growth. Since malware gets loaded on a device through the internet, increasing usage of the same exposes a device and heightens the risk of malware attacks. Furthermore, the rising trend of using cloud storage and the Internet of Things (IoT) platforms have enhanced the dependency of users on smartphones, thus making the devices more vulnerable to malware attacks. Malware also attacks through sources that have unauthorized codes such as certain social media websites and e-mail spam. Therefore, cases of personal data-breaches and cloud data breaches are significantly driving the demand for mobile anti-malware programs. Moreover, technological advancements leading to the development of more user-centric features is also favoring the growth of the market. Other factors driving the product demand include rising disposable incomes and growing trend of digitization. The rising adoption rate of Bring Your Own Device (BYOD) technology among organizations, which necessitates the installation of anti-malware to prevent unauthorized user access and data theft, is also expected to create a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile anti-malware market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on operation system, malware type, user type and vertical.
Breakup by Operating System:
Android OS
Apple OS
Windows OS
BlackBerry OS
Others
Breakup by Malware Type:
Trojans
Worms
Backdoors
Ransomware
Others
Breakup by User Type:
Small and Medium Organizations
Large Organizations
Individuals
Breakup by Vertical:
BFSI
Public/Government
Healthcare
Retail
Media and Entertainment
Utilities
Telecom and IT
Others
Breakup by Region:
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Ahn Labs, Avast Software, Avira, BitDefender, Doctor Web, Emsisoft, F-Secure, Kaspersky, Lookout Inc., Malwarebytes, McAfee, Microsoft Corporation, Sophos, Symantec, etc.
Key Questions Answered in This Report:
How has the global mobile anti-malware market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global mobile anti-malware market?
What is the breakup of the market based on the operating system?
What is the breakup of the market based on the malware type?
What is the breakup of the market based on the user type?
What is the breakup of the market based on the vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global mobile anti-malware market and who are the key players?
What is the degree of competition in the market?
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mobile Anti-Malware Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Operating System
6.1 Android OS
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Apple OS
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Windows OS
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 BlackBerry OS
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Malware Type
7.1 Trojans
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Worms
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Backdoors
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Ransomware
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by User Type
8.1 Small and Medium Organizations
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Organizations
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Individuals
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Public/ Government
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Retail
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Media and Entertainment
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Utilities
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Telecom and IT
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
10.2 Europe
10.2.1 Germany
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
10.2.2 France
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
10.2.3 United Kingdom
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
10.2.4 Italy
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
10.2.5 Spain
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
10.2.6 Russia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
10.3 Asia Pacific
10.3.1 China
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
10.3.2 Japan
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
10.3.3 India
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
10.3.4 South Korea
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
10.3.5 Australia
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
10.3.6 Indonesia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
10.4.3 Argentina
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
10.4.4 Colombia
- 10.4.4.1 Market Trends
- 10.4.4.2 Market Forecast
10.4.5 Chile
- 10.4.5.1 Market Trends
- 10.4.5.2 Market Forecast
10.4.6 Peru
- 10.4.6.1 Market Trends
- 10.4.6.2 Market Forecast
10.4.7 Others
- 10.4.7.1 Market Trends
- 10.4.7.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
- 10.5.1.1 Market Trends
- 10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
- 10.5.2.1 Market Trends
- 10.5.2.2 Market Forecast
10.5.3 Iran
- 10.5.3.1 Market Trends
- 10.5.3.2 Market Forecast
10.5.4 United Arab Emirates
- 10.5.4.1 Market Trends
- 10.5.4.2 Market Forecast
10.5.5 Others
- 10.5.5.1 Market Trends
- 10.5.5.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Ahn Labs
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
14.3.2 Avast Software
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
14.3.3 Avira
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
14.3.4 BitDefender
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
14.3.5 Doctor Web
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
14.3.6 Emsisoft
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
14.3.7 F-Secure
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
14.3.8 Kaspersky
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
14.3.9 Lookout Inc
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
14.3.10 Malwarebytes
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
14.3.11 McAfee
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
14.3.12 Microsoft Corporation
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
14.3.13 Sophos
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.13.3 Financials
14.3.14 Symantec
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio