This comprehensive report analyzes the global Movie and TV Show Licensing market, examining the strategic granting of distribution and broadcast rights for copyrighted content. Driven by intense competition among streaming platforms and broadcasters to secure high-quality content, the market is poised for significant expansion. The study provides detailed forecasts through 2032, segmented by type, application, and geography. Furthermore, it evaluates key industry players, competitive strategies, and emerging regional opportunities to offer a nuanced view of the evolving licensing landscape.

Market Overview

The global Movie and TV Show Licensing market is projected to experience significant growth from 2025 through 2032, expanding at a steady compound annual growth rate throughout the forecast period.

Definition: Movie and TV show licensing refers to the process of granting rights to distribute, exhibit, or broadcast copyrighted films and television programs to other parties in exchange for compensation. This process involves legal agreements between the copyright owner (usually the film studio, production company, or television network) and the licensee (such as a television broadcaster, streaming platform, DVD distributor, or international distributor).

Market Drivers and Trends

• Content Demand: Consumer demand for diverse and high-quality content serves as a primary driver for the movie licensing market. As streaming platforms, cable networks, and broadcasters compete for audience attention, they seek compelling movies to attract and retain subscribers and viewers, thereby creating demand for licensed content.
• Monetization Strategies: Movie studios and distributors leverage licensing agreements as a core component of their content monetization strategies.
• Revenue Streams: Licensing movies to various distribution channels—including streaming platforms, television networks, airlines, hotels, and others—generates additional revenue streams for content owners, contributing to the overall growth of the licensing market.

Report Scope and Methodology

LPI (LP Information)' newest research report, the “Movie and TV Show Licensing Industry Forecast,” examines past sales and reviews to total world Movie and TV Show Licensing sales in 2025. The report provides a comprehensive analysis by region and market sector of projected Movie and TV Show Licensing sales for 2026 through 2032.

With Movie and TV Show Licensing sales broken down by region, market sector, and sub-sector, this report provides a detailed analysis in US$ millions of the world Movie and TV Show Licensing industry. This Insight Report provides a comprehensive analysis of the global Movie and TV Show Licensing landscape and highlights key trends related to:

• Product segmentation
• Company formation
• Revenue and market share
• Latest developments
• M&A activity

Furthermore, the report analyses the strategies of leading global companies with a focus on Movie and TV Show Licensing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Movie and TV Show Licensing market.

The report evaluates key market trends, drivers, and affecting factors shaping the global outlook and breaks down the forecast by Type, Application, geography, and market size to highlight emerging pockets of opportunity. Utilizing a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study offers a highly nuanced view of the current state and future trajectory in the global Movie and TV Show Licensing market, presenting a comprehensive overview, market shares, and growth opportunities by product type, application, key players, and key regions and countries.

Market Segmentation

By Type

• Movie Licensing
• TV Show Licensing

By Application

• SMEs
• Large Enterprises

By Geography

• Americas: United States, Canada, Mexico, Brazil
• APAC: China, Japan, Korea, Southeast Asia, India, Australia
• Europe: Germany, France, UK, Italy, Russia
• Middle East & Africa: Egypt, South Africa, Israel, Turkey, GCC Countries

Competitive Landscape

The following companies have been profiled based on inputs gathered from primary experts and an analysis of the companies' coverage, product portfolios, and market penetration:

• ViacomCBS Inc. (VIAC)
• Warner Bros
• Mattel
• WWE
• Summit Entertainment
• Comcast Corp.
• Charter Communications Inc. (CHTR)
• The Walt Disney Company

• 1 Scope of the Report

  • 1.1 Market Introduction

  • 1.2 Years Considered

  • 1.3 Research Objectives

  • 1.4 Market Research Methodology

  • 1.5 Research Process and Data Source

  • 1.6 Economic Indicators

  • 1.7 Currency Considered

  • 1.8 Market Estimation Caveats

• 2 Executive Summary

  • 2.1 World Market Overview

    • 2.1.1 Global Movie and TV Show Licensing Market Size (2021-2032)

    • 2.1.2 Movie and TV Show Licensing Market Size CAGR by Region (2021 VS 2025 VS 2032)

    • 2.1.3 World Current & Future Analysis for Movie and TV Show Licensing by Country/Region (2021, 2025 & 2032)

  • 2.2 Movie and TV Show Licensing Segment by Type

    • 2.2.1 Movie Licensing

    • 2.2.2 TV Show Licensing

    • 2.2.3 Movie and TV Show Licensing Market Size by Type

      • 2.2.3.1 Movie and TV Show Licensing Market Size CAGR by Type (2021 VS 2025 VS 2032)
      • 2.2.3.2 Global Movie and TV Show Licensing Market Size Market Share by Type (2021-2026)

  • 2.3 Movie and TV Show Licensing Segment by Application

    • 2.3.1 SMEs

    • 2.3.2 Large Enterprises

    • 2.3.3 Movie and TV Show Licensing Market Size by Application

      • 2.3.3.1 Movie and TV Show Licensing Market Size CAGR by Application (2021 VS 2025 VS 2032)
      • 2.3.3.2 Global Movie and TV Show Licensing Market Size Market Share by Application (2021-2026)

• 3 Movie and TV Show Licensing Market Size by Player

  • 3.1 Movie and TV Show Licensing Market Size Market Share by Player

    • 3.1.1 Global Movie and TV Show Licensing Revenue by Player (2021-2026)

    • 3.1.2 Global Movie and TV Show Licensing Revenue Market Share by Player (2021-2026)

  • 3.2 Global Movie and TV Show Licensing Key Players Head office and Products Offered

  • 3.3 Market Concentration Rate Analysis

    • 3.3.1 Competition Landscape Analysis

    • 3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2024-2026)

  • 3.4 New Products and Potential Entrants

  • 3.5 Mergers & Acquisitions, Expansion

• 4 Movie and TV Show Licensing by Region

  • 4.1 Movie and TV Show Licensing Market Size by Region (2021-2026)

  • 4.2 Global Movie and TV Show Licensing Annual Revenue by Country/Region (2021-2026)

  • 4.3 Americas Movie and TV Show Licensing Market Size Growth (2021-2026)

  • 4.4 APAC Movie and TV Show Licensing Market Size Growth (2021-2026)

  • 4.5 Europe Movie and TV Show Licensing Market Size Growth (2021-2026)

  • 4.6 Middle East & Africa Movie and TV Show Licensing Market Size Growth (2021-2026)

• 5 Americas

  • 5.1 Americas Movie and TV Show Licensing Market Size by Country (2021-2026)

  • 5.2 Americas Movie and TV Show Licensing Market Size by Type (2021-2026)

  • 5.3 Americas Movie and TV Show Licensing Market Size by Application (2021-2026)

  • 5.4 United States

  • 5.5 Canada

  • 5.6 Mexico

  • 5.7 Brazil

• 6 APAC

  • 6.1 APAC Movie and TV Show Licensing Market Size by Region (2021-2026)

  • 6.2 APAC Movie and TV Show Licensing Market Size by Type (2021-2026)

  • 6.3 APAC Movie and TV Show Licensing Market Size by Application (2021-2026)

  • 6.4 China

  • 6.5 Japan

  • 6.6 South Korea

  • 6.7 Southeast Asia

  • 6.8 India

  • 6.9 Australia

• 7 Europe

  • 7.1 Europe Movie and TV Show Licensing Market Size by Country (2021-2026)

  • 7.2 Europe Movie and TV Show Licensing Market Size by Type (2021-2026)

  • 7.3 Europe Movie and TV Show Licensing Market Size by Application (2021-2026)

  • 7.4 Germany

  • 7.5 France

  • 7.6 UK

  • 7.7 Italy

  • 7.8 Russia

• 8 Middle East & Africa

  • 8.1 Middle East & Africa Movie and TV Show Licensing by Region (2021-2026)

  • 8.2 Middle East & Africa Movie and TV Show Licensing Market Size by Type (2021-2026)

  • 8.3 Middle East & Africa Movie and TV Show Licensing Market Size by Application (2021-2026)

  • 8.4 Egypt

  • 8.5 South Africa

  • 8.6 Israel

  • 8.7 Turkey

  • 8.8 GCC Countries

• 9 Market Drivers, Challenges and Trends

  • 9.1 Market Drivers & Growth Opportunities

  • 9.2 Market Challenges & Risks

  • 9.3 Industry Trends

• 10 Global Movie and TV Show Licensing Market Forecast

  • 10.1 Global Movie and TV Show Licensing Forecast by Region (2027-2032)

    • 10.1.1 Global Movie and TV Show Licensing Forecast by Region (2027-2032)

    • 10.1.2 Americas Movie and TV Show Licensing Forecast

    • 10.1.3 APAC Movie and TV Show Licensing Forecast

    • 10.1.4 Europe Movie and TV Show Licensing Forecast

    • 10.1.5 Middle East & Africa Movie and TV Show Licensing Forecast

  • 10.2 Americas Movie and TV Show Licensing Forecast by Country (2027-2032)

    • 10.2.1 United States Market Movie and TV Show Licensing Forecast

    • 10.2.2 Canada Market Movie and TV Show Licensing Forecast

    • 10.2.3 Mexico Market Movie and TV Show Licensing Forecast

    • 10.2.4 Brazil Market Movie and TV Show Licensing Forecast

  • 10.3 APAC Movie and TV Show Licensing Forecast by Region (2027-2032)

    • 10.3.1 China Movie and TV Show Licensing Market Forecast

    • 10.3.2 Japan Market Movie and TV Show Licensing Forecast

    • 10.3.3 Korea Market Movie and TV Show Licensing Forecast

    • 10.3.4 Southeast Asia Market Movie and TV Show Licensing Forecast

    • 10.3.5 India Market Movie and TV Show Licensing Forecast

    • 10.3.6 Australia Market Movie and TV Show Licensing Forecast

  • 10.4 Europe Movie and TV Show Licensing Forecast by Country (2027-2032)

    • 10.4.1 Germany Market Movie and TV Show Licensing Forecast

    • 10.4.2 France Market Movie and TV Show Licensing Forecast

    • 10.4.3 UK Market Movie and TV Show Licensing Forecast

    • 10.4.4 Italy Market Movie and TV Show Licensing Forecast

    • 10.4.5 Russia Market Movie and TV Show Licensing Forecast

  • 10.5 Middle East & Africa Movie and TV Show Licensing Forecast by Region (2027-2032)

    • 10.5.1 Egypt Market Movie and TV Show Licensing Forecast

    • 10.5.2 South Africa Market Movie and TV Show Licensing Forecast

    • 10.5.3 Israel Market Movie and TV Show Licensing Forecast

    • 10.5.4 Turkey Market Movie and TV Show Licensing Forecast

  • 10.6 Global Movie and TV Show Licensing Forecast by Type (2027-2032)

  • 10.7 Global Movie and TV Show Licensing Forecast by Application (2027-2032)

    • 10.7.1 GCC Countries Market Movie and TV Show Licensing Forecast

• 11 Key Players Analysis

  • 11.1 ViacomCBS Inc. (VIAC)

    • 11.1.1 ViacomCBS Inc. (VIAC) Company Information

    • 11.1.2 ViacomCBS Inc. (VIAC) Movie and TV Show Licensing Product Offered

    • 11.1.3 ViacomCBS Inc. (VIAC) Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.1.4 ViacomCBS Inc. (VIAC) Main Business Overview

    • 11.1.5 ViacomCBS Inc. (VIAC) Latest Developments

  • 11.2 Warner Bros

    • 11.2.1 Warner Bros Company Information

    • 11.2.2 Warner Bros Movie and TV Show Licensing Product Offered

    • 11.2.3 Warner Bros Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.2.4 Warner Bros Main Business Overview

    • 11.2.5 Warner Bros Latest Developments

  • 11.3 Mattel

    • 11.3.1 Mattel Company Information

    • 11.3.2 Mattel Movie and TV Show Licensing Product Offered

    • 11.3.3 Mattel Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.3.4 Mattel Main Business Overview

    • 11.3.5 Mattel Latest Developments

  • 11.4 WWE

    • 11.4.1 WWE Company Information

    • 11.4.2 WWE Movie and TV Show Licensing Product Offered

    • 11.4.3 WWE Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.4.4 WWE Main Business Overview

    • 11.4.5 WWE Latest Developments

  • 11.5 Summit Entertainment

    • 11.5.1 Summit Entertainment Company Information

    • 11.5.2 Summit Entertainment Movie and TV Show Licensing Product Offered

    • 11.5.3 Summit Entertainment Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.5.4 Summit Entertainment Main Business Overview

    • 11.5.5 Summit Entertainment Latest Developments

  • 11.6 Comcast Corp.

    • 11.6.1 Comcast Corp. Company Information

    • 11.6.2 Comcast Corp. Movie and TV Show Licensing Product Offered

    • 11.6.3 Comcast Corp. Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.6.4 Comcast Corp. Main Business Overview

    • 11.6.5 Comcast Corp. Latest Developments

  • 11.7 Charter Communications Inc. (CHTR)

    • 11.7.1 Charter Communications Inc. (CHTR) Company Information

    • 11.7.2 Charter Communications Inc. (CHTR) Movie and TV Show Licensing Product Offered

    • 11.7.3 Charter Communications Inc. (CHTR) Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.7.4 Charter Communications Inc. (CHTR) Main Business Overview

    • 11.7.5 Charter Communications Inc. (CHTR) Latest Developments

  • 11.8 The Walt Disney Company

    • 11.8.1 The Walt Disney Company Company Information

    • 11.8.2 The Walt Disney Company Movie and TV Show Licensing Product Offered

    • 11.8.3 The Walt Disney Company Movie and TV Show Licensing Revenue, Gross Margin and Market Share (2021-2026)

    • 11.8.4 The Walt Disney Company Main Business Overview

    • 11.8.5 The Walt Disney Company Latest Developments

• 12 Research Findings and Conclusion