Abstract
Summary
A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
The global Webtoons market size is projected to grow from US$ 6244 million in 2024 to US$ 20790 million in 2030; it is expected to grow at a CAGR of 22.2% from 2024 to 2030.
LPI (LP Information)' newest research report, the “Webtoons Industry Forecast” looks at past sales and reviews total world Webtoons sales in 2022, providing a comprehensive analysis by region and market sector of projected Webtoons sales for 2023 through 2029. With Webtoons sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Webtoons industry.
This Insight Report provides a comprehensive analysis of the global Webtoons landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Webtoons portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Webtoons market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Webtoons and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Webtoons.
Global key players of webtoons include Kakao and Naver. The top two players hold a share about 40%. Asia is the largest market, with a share about 77%. In terms of product type, subscription based is the largest segment, with a share about 67%. And in terms of application, the largest application is mobile phone, with a share about 87%.
This report presents a comprehensive overview, market shares, and growth opportunities of Webtoons market by product type, application, key players and key regions and countries.
Segmentation by Type:
Subscription Based
Advertisement Based
Segmentation by Application:
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Subscription Based
Advertisement Based
Segmentation by Application:
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
The global Webtoons market size is projected to grow from US$ 6244 million in 2024 to US$ 20790 million in 2030; it is expected to grow at a CAGR of 22.2% from 2024 to 2030.
LPI (LP Information)' newest research report, the “Webtoons Industry Forecast” looks at past sales and reviews total world Webtoons sales in 2022, providing a comprehensive analysis by region and market sector of projected Webtoons sales for 2023 through 2029. With Webtoons sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Webtoons industry.
This Insight Report provides a comprehensive analysis of the global Webtoons landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Webtoons portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Webtoons market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Webtoons and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Webtoons.
Global key players of webtoons include Kakao and Naver. The top two players hold a share about 40%. Asia is the largest market, with a share about 77%. In terms of product type, subscription based is the largest segment, with a share about 67%. And in terms of application, the largest application is mobile phone, with a share about 87%.
This report presents a comprehensive overview, market shares, and growth opportunities of Webtoons market by product type, application, key players and key regions and countries.
Segmentation by Type:
Subscription Based
Advertisement Based
Segmentation by Application:
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Segmentation by Type:
Subscription Based
Advertisement Based
Segmentation by Application:
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Webtoons Market Size 2019-2030
2.1.2 Webtoons Market Size CAGR by Region (2019 VS 2023 VS 2030)
2.1.3 World Current & Future Analysis for Webtoons by Country/Region, 2019, 2023 & 2030
2.2 Webtoons Segment by Type
2.2.1 Subscription Based
2.2.2 Advertisement Based
2.3 Webtoons Market Size by Type
2.3.1 Webtoons Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global Webtoons Market Size Market Share by Type (2019-2024)
2.4 Webtoons Segment by Application
2.4.1 Mobile Phone
2.4.2 PC/Notebook
2.4.3 Tablet Computer
2.4.4 Others
2.5 Webtoons Market Size by Application
2.5.1 Webtoons Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global Webtoons Market Size Market Share by Application (2019-2024)
3 Webtoons Market Size by Player
3.1 Webtoons Market Size Market Share by Player
3.1.1 Global Webtoons Revenue by Player (2019-2024)
3.1.2 Global Webtoons Revenue Market Share by Player (2019-2024)
3.2 Global Webtoons Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Webtoons by Region
4.1 Webtoons Market Size by Region (2019-2024)
4.2 Global Webtoons Annual Revenue by Country/Region (2019-2024)
4.3 Americas Webtoons Market Size Growth (2019-2024)
4.4 APAC Webtoons Market Size Growth (2019-2024)
4.5 Europe Webtoons Market Size Growth (2019-2024)
4.6 Middle East & Africa Webtoons Market Size Growth (2019-2024)
5 Americas
5.1 Americas Webtoons Market Size by Country (2019-2024)
5.2 Americas Webtoons Market Size by Type (2019-2024)
5.3 Americas Webtoons Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Webtoons Market Size by Region (2019-2024)
6.2 APAC Webtoons Market Size by Type (2019-2024)
6.3 APAC Webtoons Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Webtoons Market Size by Country (2019-2024)
7.2 Europe Webtoons Market Size by Type (2019-2024)
7.3 Europe Webtoons Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Webtoons by Region (2019-2024)
8.2 Middle East & Africa Webtoons Market Size by Type (2019-2024)
8.3 Middle East & Africa Webtoons Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Webtoons Market Forecast
10.1 Global Webtoons Forecast by Region (2025-2030)
10.1.1 Global Webtoons Forecast by Region (2025-2030)
10.1.2 Americas Webtoons Forecast
10.1.3 APAC Webtoons Forecast
10.1.4 Europe Webtoons Forecast
10.1.5 Middle East & Africa Webtoons Forecast
10.2 Americas Webtoons Forecast by Country (2025-2030)
10.2.1 United States Market Webtoons Forecast
10.2.2 Canada Market Webtoons Forecast
10.2.3 Mexico Market Webtoons Forecast
10.2.4 Brazil Market Webtoons Forecast
10.3 APAC Webtoons Forecast by Region (2025-2030)
10.3.1 China Webtoons Market Forecast
10.3.2 Japan Market Webtoons Forecast
10.3.3 Korea Market Webtoons Forecast
10.3.4 Southeast Asia Market Webtoons Forecast
10.3.5 India Market Webtoons Forecast
10.3.6 Australia Market Webtoons Forecast
10.4 Europe Webtoons Forecast by Country (2025-2030)
10.4.1 Germany Market Webtoons Forecast
10.4.2 France Market Webtoons Forecast
10.4.3 UK Market Webtoons Forecast
10.4.4 Italy Market Webtoons Forecast
10.4.5 Russia Market Webtoons Forecast
10.5 Middle East & Africa Webtoons Forecast by Region (2025-2030)
10.5.1 Egypt Market Webtoons Forecast
10.5.2 South Africa Market Webtoons Forecast
10.5.3 Israel Market Webtoons Forecast
10.5.4 Turkey Market Webtoons Forecast
10.6 Global Webtoons Forecast by Type (2025-2030)
10.7 Global Webtoons Forecast by Application (2025-2030)
10.7.1 GCC Countries Market Webtoons Forecast
11 Key Players Analysis
11.1 Naver
11.1.1 Naver Company Information
11.1.2 Naver Webtoons Product Offered
11.1.3 Naver Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Naver Main Business Overview
11.1.5 Naver Latest Developments
11.2 Kakao
11.2.1 Kakao Company Information
11.2.2 Kakao Webtoons Product Offered
11.2.3 Kakao Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Kakao Main Business Overview
11.2.5 Kakao Latest Developments
11.3 Comico (NHN)
11.3.1 Comico (NHN) Company Information
11.3.2 Comico (NHN) Webtoons Product Offered
11.3.3 Comico (NHN) Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Comico (NHN) Main Business Overview
11.3.5 Comico (NHN) Latest Developments
11.4 KidariStudio
11.4.1 KidariStudio Company Information
11.4.2 KidariStudio Webtoons Product Offered
11.4.3 KidariStudio Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 KidariStudio Main Business Overview
11.4.5 KidariStudio Latest Developments
11.5 Ridibooks (RIDI Corp)
11.5.1 Ridibooks (RIDI Corp) Company Information
11.5.2 Ridibooks (RIDI Corp) Webtoons Product Offered
11.5.3 Ridibooks (RIDI Corp) Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Ridibooks (RIDI Corp) Main Business Overview
11.5.5 Ridibooks (RIDI Corp) Latest Developments
11.6 Tappytoon
11.6.1 Tappytoon Company Information
11.6.2 Tappytoon Webtoons Product Offered
11.6.3 Tappytoon Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Tappytoon Main Business Overview
11.6.5 Tappytoon Latest Developments
11.7 Tencent
11.7.1 Tencent Company Information
11.7.2 Tencent Webtoons Product Offered
11.7.3 Tencent Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Tencent Main Business Overview
11.7.5 Tencent Latest Developments
11.8 Webcomics (SideWalk Group)
11.8.1 Webcomics (SideWalk Group) Company Information
11.8.2 Webcomics (SideWalk Group) Webtoons Product Offered
11.8.3 Webcomics (SideWalk Group) Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Webcomics (SideWalk Group) Main Business Overview
11.8.5 Webcomics (SideWalk Group) Latest Developments
11.9 Mr Blue
11.9.1 Mr Blue Company Information
11.9.2 Mr Blue Webtoons Product Offered
11.9.3 Mr Blue Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Mr Blue Main Business Overview
11.9.5 Mr Blue Latest Developments
11.10 Kuaikan
11.10.1 Kuaikan Company Information
11.10.2 Kuaikan Webtoons Product Offered
11.10.3 Kuaikan Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Kuaikan Main Business Overview
11.10.5 Kuaikan Latest Developments
11.11 Amazia
11.11.1 Amazia Company Information
11.11.2 Amazia Webtoons Product Offered
11.11.3 Amazia Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Amazia Main Business Overview
11.11.5 Amazia Latest Developments
11.12 Izneo Webtoon
11.12.1 Izneo Webtoon Company Information
11.12.2 Izneo Webtoon Webtoons Product Offered
11.12.3 Izneo Webtoon Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Izneo Webtoon Main Business Overview
11.12.5 Izneo Webtoon Latest Developments
11.13 Toomics (Terapin Studios)
11.13.1 Toomics (Terapin Studios) Company Information
11.13.2 Toomics (Terapin Studios) Webtoons Product Offered
11.13.3 Toomics (Terapin Studios) Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Toomics (Terapin Studios) Main Business Overview
11.13.5 Toomics (Terapin Studios) Latest Developments
11.14 MangaToon
11.14.1 MangaToon Company Information
11.14.2 MangaToon Webtoons Product Offered
11.14.3 MangaToon Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 MangaToon Main Business Overview
11.14.5 MangaToon Latest Developments
11.15 Manman Manhua
11.15.1 Manman Manhua Company Information
11.15.2 Manman Manhua Webtoons Product Offered
11.15.3 Manman Manhua Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Manman Manhua Main Business Overview
11.15.5 Manman Manhua Latest Developments
11.16 Dongman Entertainment
11.16.1 Dongman Entertainment Company Information
11.16.2 Dongman Entertainment Webtoons Product Offered
11.16.3 Dongman Entertainment Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Dongman Entertainment Main Business Overview
11.16.5 Dongman Entertainment Latest Developments
11.17 Bilibili Comics
11.17.1 Bilibili Comics Company Information
11.17.2 Bilibili Comics Webtoons Product Offered
11.17.3 Bilibili Comics Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Bilibili Comics Main Business Overview
11.17.5 Bilibili Comics Latest Developments
11.18 ToryComics
11.18.1 ToryComics Company Information
11.18.2 ToryComics Webtoons Product Offered
11.18.3 ToryComics Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 ToryComics Main Business Overview
11.18.5 ToryComics Latest Developments
11.19 Webtoon Factory
11.19.1 Webtoon Factory Company Information
11.19.2 Webtoon Factory Webtoons Product Offered
11.19.3 Webtoon Factory Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Webtoon Factory Main Business Overview
11.19.5 Webtoon Factory Latest Developments
11.20 Stela
11.20.1 Stela Company Information
11.20.2 Stela Webtoons Product Offered
11.20.3 Stela Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Stela Main Business Overview
11.20.5 Stela Latest Developments
11.21 Graphite
11.21.1 Graphite Company Information
11.21.2 Graphite Webtoons Product Offered
11.21.3 Graphite Webtoons Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Graphite Main Business Overview
11.21.5 Graphite Latest Developments
12 Research Findings and Conclusion