Abstract
Summary
Email Marketing software is used to create send test optimize and report on their email campaigns, in order to acquire new customers, increase customer engagement, or share promotional materials.
LPI (LP Information)' newest research report, the “Email Marketing Industry Forecast” looks at past sales and reviews total world Email Marketing sales in 2022, providing a comprehensive analysis by region and market sector of projected Email Marketing sales for 2023 through 2029. With Email Marketing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Email Marketing industry.
This Insight Report provides a comprehensive analysis of the global Email Marketing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Email Marketing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Email Marketing market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Email Marketing and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Email Marketing.
The global Email Marketing market size is projected to grow from US$ 864.4 million in 2022 to US$ 1063.1 million in 2029; it is expected to grow at a CAGR of 3.0% from 2023 to 2029.
Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 20% between 2017 and 2025, thanks to a relatively faster adoption. The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.
This report presents a comprehensive overview, market shares, and growth opportunities of Email Marketing market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Cloud Based
On-premises
Segmentation by application
Small Enterprise
Medium-sized Enterprise
Large Enterprise
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Oracle
Zoho
Wix
Adobe
Xert Communications
Robly
Remarkety
Pardot
Salesforce.com
IBM
Marketo
Microsoft
Act-On Software
SimplyCast
MailChimp
Constant Contact
AWeber
LPI (LP Information)' newest research report, the “Email Marketing Industry Forecast” looks at past sales and reviews total world Email Marketing sales in 2022, providing a comprehensive analysis by region and market sector of projected Email Marketing sales for 2023 through 2029. With Email Marketing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Email Marketing industry.
This Insight Report provides a comprehensive analysis of the global Email Marketing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Email Marketing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Email Marketing market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Email Marketing and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Email Marketing.
The global Email Marketing market size is projected to grow from US$ 864.4 million in 2022 to US$ 1063.1 million in 2029; it is expected to grow at a CAGR of 3.0% from 2023 to 2029.
Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 20% between 2017 and 2025, thanks to a relatively faster adoption. The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.
This report presents a comprehensive overview, market shares, and growth opportunities of Email Marketing market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Cloud Based
On-premises
Segmentation by application
Small Enterprise
Medium-sized Enterprise
Large Enterprise
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Oracle
Zoho
Wix
Adobe
Xert Communications
Robly
Remarkety
Pardot
Salesforce.com
IBM
Marketo
Microsoft
Act-On Software
SimplyCast
MailChimp
Constant Contact
AWeber
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Email Marketing Market Size 2018-2029
2.1.2 Email Marketing Market Size CAGR by Region 2018 VS 2022 VS 2029
2.2 Email Marketing Segment by Type
2.2.1 Cloud Based
2.2.2 On-premises
2.3 Email Marketing Market Size by Type
2.3.1 Email Marketing Market Size CAGR by Type (2018 VS 2022 VS 2029)
2.3.2 Global Email Marketing Market Size Market Share by Type (2018-2023)
2.4 Email Marketing Segment by Application
2.4.1 Small Enterprise
2.4.2 Medium-sized Enterprise
2.4.3 Large Enterprise
2.5 Email Marketing Market Size by Application
2.5.1 Email Marketing Market Size CAGR by Application (2018 VS 2022 VS 2029)
2.5.2 Global Email Marketing Market Size Market Share by Application (2018-2023)
3 Email Marketing Market Size by Player
3.1 Email Marketing Market Size Market Share by Players
3.1.1 Global Email Marketing Revenue by Players (2018-2023)
3.1.2 Global Email Marketing Revenue Market Share by Players (2018-2023)
3.2 Global Email Marketing Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Email Marketing by Regions
4.1 Email Marketing Market Size by Regions (2018-2023)
4.2 Americas Email Marketing Market Size Growth (2018-2023)
4.3 APAC Email Marketing Market Size Growth (2018-2023)
4.4 Europe Email Marketing Market Size Growth (2018-2023)
4.5 Middle East & Africa Email Marketing Market Size Growth (2018-2023)
5 Americas
5.1 Americas Email Marketing Market Size by Country (2018-2023)
5.2 Americas Email Marketing Market Size by Type (2018-2023)
5.3 Americas Email Marketing Market Size by Application (2018-2023)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Email Marketing Market Size by Region (2018-2023)
6.2 APAC Email Marketing Market Size by Type (2018-2023)
6.3 APAC Email Marketing Market Size by Application (2018-2023)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Email Marketing by Country (2018-2023)
7.2 Europe Email Marketing Market Size by Type (2018-2023)
7.3 Europe Email Marketing Market Size by Application (2018-2023)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Email Marketing by Region (2018-2023)
8.2 Middle East & Africa Email Marketing Market Size by Type (2018-2023)
8.3 Middle East & Africa Email Marketing Market Size by Application (2018-2023)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Email Marketing Market Forecast
10.1 Global Email Marketing Forecast by Regions (2024-2029)
10.1.1 Global Email Marketing Forecast by Regions (2024-2029)
10.1.2 Americas Email Marketing Forecast
10.1.3 APAC Email Marketing Forecast
10.1.4 Europe Email Marketing Forecast
10.1.5 Middle East & Africa Email Marketing Forecast
10.2 Americas Email Marketing Forecast by Country (2024-2029)
10.2.1 United States Email Marketing Market Forecast
10.2.2 Canada Email Marketing Market Forecast
10.2.3 Mexico Email Marketing Market Forecast
10.2.4 Brazil Email Marketing Market Forecast
10.3 APAC Email Marketing Forecast by Region (2024-2029)
10.3.1 China Email Marketing Market Forecast
10.3.2 Japan Email Marketing Market Forecast
10.3.3 Korea Email Marketing Market Forecast
10.3.4 Southeast Asia Email Marketing Market Forecast
10.3.5 India Email Marketing Market Forecast
10.3.6 Australia Email Marketing Market Forecast
10.4 Europe Email Marketing Forecast by Country (2024-2029)
10.4.1 Germany Email Marketing Market Forecast
10.4.2 France Email Marketing Market Forecast
10.4.3 UK Email Marketing Market Forecast
10.4.4 Italy Email Marketing Market Forecast
10.4.5 Russia Email Marketing Market Forecast
10.5 Middle East & Africa Email Marketing Forecast by Region (2024-2029)
10.5.1 Egypt Email Marketing Market Forecast
10.5.2 South Africa Email Marketing Market Forecast
10.5.3 Israel Email Marketing Market Forecast
10.5.4 Turkey Email Marketing Market Forecast
10.5.5 GCC Countries Email Marketing Market Forecast
10.6 Global Email Marketing Forecast by Type (2024-2029)
10.7 Global Email Marketing Forecast by Application (2024-2029)
11 Key Players Analysis
11.1 Oracle
11.1.1 Oracle Company Information
11.1.2 Oracle Email Marketing Product Offered
11.1.3 Oracle Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.1.4 Oracle Main Business Overview
11.1.5 Oracle Latest Developments
11.2 Zoho
11.2.1 Zoho Company Information
11.2.2 Zoho Email Marketing Product Offered
11.2.3 Zoho Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.2.4 Zoho Main Business Overview
11.2.5 Zoho Latest Developments
11.3 Wix
11.3.1 Wix Company Information
11.3.2 Wix Email Marketing Product Offered
11.3.3 Wix Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.3.4 Wix Main Business Overview
11.3.5 Wix Latest Developments
11.4 Adobe
11.4.1 Adobe Company Information
11.4.2 Adobe Email Marketing Product Offered
11.4.3 Adobe Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.4.4 Adobe Main Business Overview
11.4.5 Adobe Latest Developments
11.5 Xert Communications
11.5.1 Xert Communications Company Information
11.5.2 Xert Communications Email Marketing Product Offered
11.5.3 Xert Communications Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.5.4 Xert Communications Main Business Overview
11.5.5 Xert Communications Latest Developments
11.6 Robly
11.6.1 Robly Company Information
11.6.2 Robly Email Marketing Product Offered
11.6.3 Robly Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.6.4 Robly Main Business Overview
11.6.5 Robly Latest Developments
11.7 Remarkety
11.7.1 Remarkety Company Information
11.7.2 Remarkety Email Marketing Product Offered
11.7.3 Remarkety Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.7.4 Remarkety Main Business Overview
11.7.5 Remarkety Latest Developments
11.8 Pardot
11.8.1 Pardot Company Information
11.8.2 Pardot Email Marketing Product Offered
11.8.3 Pardot Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.8.4 Pardot Main Business Overview
11.8.5 Pardot Latest Developments
11.9 Salesforce.com
11.9.1 Salesforce.com Company Information
11.9.2 Salesforce.com Email Marketing Product Offered
11.9.3 Salesforce.com Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.9.4 Salesforce.com Main Business Overview
11.9.5 Salesforce.com Latest Developments
11.10 IBM
11.10.1 IBM Company Information
11.10.2 IBM Email Marketing Product Offered
11.10.3 IBM Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.10.4 IBM Main Business Overview
11.10.5 IBM Latest Developments
11.11 Marketo
11.11.1 Marketo Company Information
11.11.2 Marketo Email Marketing Product Offered
11.11.3 Marketo Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.11.4 Marketo Main Business Overview
11.11.5 Marketo Latest Developments
11.12 Microsoft
11.12.1 Microsoft Company Information
11.12.2 Microsoft Email Marketing Product Offered
11.12.3 Microsoft Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.12.4 Microsoft Main Business Overview
11.12.5 Microsoft Latest Developments
11.13 Act-On Software
11.13.1 Act-On Software Company Information
11.13.2 Act-On Software Email Marketing Product Offered
11.13.3 Act-On Software Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.13.4 Act-On Software Main Business Overview
11.13.5 Act-On Software Latest Developments
11.14 SimplyCast
11.14.1 SimplyCast Company Information
11.14.2 SimplyCast Email Marketing Product Offered
11.14.3 SimplyCast Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.14.4 SimplyCast Main Business Overview
11.14.5 SimplyCast Latest Developments
11.15 MailChimp
11.15.1 MailChimp Company Information
11.15.2 MailChimp Email Marketing Product Offered
11.15.3 MailChimp Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.15.4 MailChimp Main Business Overview
11.15.5 MailChimp Latest Developments
11.16 Constant Contact
11.16.1 Constant Contact Company Information
11.16.2 Constant Contact Email Marketing Product Offered
11.16.3 Constant Contact Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.16.4 Constant Contact Main Business Overview
11.16.5 Constant Contact Latest Developments
11.17 AWeber
11.17.1 AWeber Company Information
11.17.2 AWeber Email Marketing Product Offered
11.17.3 AWeber Email Marketing Revenue, Gross Margin and Market Share (2018-2023)
11.17.4 AWeber Main Business Overview
11.17.5 AWeber Latest Developments
12 Research Findings and Conclusion