Report Thumbnail
Product Code LP09140104728AY
Published Date 2023/2/15
English112 PagesGlobal

Global Online Microtransaction Market Growth (Status and Outlook) 2023-2029ConsumerGoods_Retail Market


Report Thumbnail
Product Code LP09140104728AY◆The Feb 2026 edition is also likely available. We will check with the publisher immediately.
Published Date 2023/2/15
English 112 PagesGlobal

Global Online Microtransaction Market Growth (Status and Outlook) 2023-2029ConsumerGoods_Retail Market



Abstract


Summary

The Online Microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.  
LPI (LP Information)' newest research report, the “Online Microtransaction Industry Forecast” looks at past sales and reviews total world Online Microtransaction sales in 2022, providing a comprehensive analysis by region and market sector of projected Online Microtransaction sales for 2023 through 2029. With Online Microtransaction sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Online Microtransaction industry.
This Insight Report provides a comprehensive analysis of the global Online Microtransaction landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Online Microtransaction portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Online Microtransaction market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Online Microtransaction and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Online Microtransaction.
The global Online Microtransaction market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Online Microtransaction is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Online Microtransaction is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Online Microtransaction is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Online Microtransaction players cover SmileGate (CrossFire), Riot Games, Inc, Nexon Co. Ltd, Wargaming.net, NCSoft, Activision Blizzard Inc, Electronic Arts Inc, Valve Corporation and Tencent Holdings Ltd, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Online Microtransaction market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
By Type
In-Game Curriencies
Random Chance Puchases
In-Game Items
Expiration
Othes
By Device
Mobile
Gaming Console
PC
Others
Segmentation by application
Teenager
Adult
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
SmileGate (CrossFire)
Riot Games, Inc
Nexon Co. Ltd
Wargaming.net
NCSoft
Activision Blizzard Inc
Electronic Arts Inc
Valve Corporation
Tencent Holdings Ltd
NetEase Inc
Microsoft Corp
GungHo Online Entertainment Inc
CyberAgent Inc
Ubisoft Entertainment
Niantic Inc
Take-Two Interactive

Table of Contents

  • 1 Scope of the Report

    • 1.1 Market Introduction
    • 1.2 Years Considered
    • 1.3 Research Objectives
    • 1.4 Market Research Methodology
    • 1.5 Research Process and Data Source
    • 1.6 Economic Indicators
    • 1.7 Currency Considered
    • 1.8 Market Estimation Caveats
  • 2 Executive Summary

    • 2.1 World Market Overview
      • 2.1.1 Global Online Microtransaction Market Size 2018-2029
      • 2.1.2 Online Microtransaction Market Size CAGR by Region 2018 VS 2022 VS 2029
    • 2.2 Online Microtransaction Segment by Type
      • 2.2.1 In-Game Curriencies
      • 2.2.2 Random Chance Puchases
      • 2.2.3 In-Game Items
      • 2.2.4 Expiration
      • 2.2.5 Othes
    • 2.3 Online Microtransaction Market Size by Type
      • 2.3.1 Online Microtransaction Market Size CAGR by Type (2018 VS 2022 VS 2029)
      • 2.3.2 Global Online Microtransaction Market Size Market Share by Type (2018-2023)
    • 2.4 Online Microtransaction Segment by Application
      • 2.4.1 Teenager
      • 2.4.2 Adult
    • 2.5 Online Microtransaction Market Size by Application
      • 2.5.1 Online Microtransaction Market Size CAGR by Application (2018 VS 2022 VS 2029)
      • 2.5.2 Global Online Microtransaction Market Size Market Share by Application (2018-2023)
  • 3 Online Microtransaction Market Size by Player

    • 3.1 Online Microtransaction Market Size Market Share by Players
      • 3.1.1 Global Online Microtransaction Revenue by Players (2018-2023)
      • 3.1.2 Global Online Microtransaction Revenue Market Share by Players (2018-2023)
    • 3.2 Global Online Microtransaction Key Players Head office and Products Offered
    • 3.3 Market Concentration Rate Analysis
      • 3.3.1 Competition Landscape Analysis
      • 3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
    • 3.4 New Products and Potential Entrants
    • 3.5 Mergers & Acquisitions, Expansion
  • 4 Online Microtransaction by Regions

    • 4.1 Online Microtransaction Market Size by Regions (2018-2023)
    • 4.2 Americas Online Microtransaction Market Size Growth (2018-2023)
    • 4.3 APAC Online Microtransaction Market Size Growth (2018-2023)
    • 4.4 Europe Online Microtransaction Market Size Growth (2018-2023)
    • 4.5 Middle East & Africa Online Microtransaction Market Size Growth (2018-2023)
  • 5 Americas

    • 5.1 Americas Online Microtransaction Market Size by Country (2018-2023)
    • 5.2 Americas Online Microtransaction Market Size by Type (2018-2023)
    • 5.3 Americas Online Microtransaction Market Size by Application (2018-2023)
    • 5.4 United States
    • 5.5 Canada
    • 5.6 Mexico
    • 5.7 Brazil
  • 6 APAC

    • 6.1 APAC Online Microtransaction Market Size by Region (2018-2023)
    • 6.2 APAC Online Microtransaction Market Size by Type (2018-2023)
    • 6.3 APAC Online Microtransaction Market Size by Application (2018-2023)
    • 6.4 China
    • 6.5 Japan
    • 6.6 Korea
    • 6.7 Southeast Asia
    • 6.8 India
    • 6.9 Australia
  • 7 Europe

    • 7.1 Europe Online Microtransaction by Country (2018-2023)
    • 7.2 Europe Online Microtransaction Market Size by Type (2018-2023)
    • 7.3 Europe Online Microtransaction Market Size by Application (2018-2023)
    • 7.4 Germany
    • 7.5 France
    • 7.6 UK
    • 7.7 Italy
    • 7.8 Russia
  • 8 Middle East & Africa

    • 8.1 Middle East & Africa Online Microtransaction by Region (2018-2023)
    • 8.2 Middle East & Africa Online Microtransaction Market Size by Type (2018-2023)
    • 8.3 Middle East & Africa Online Microtransaction Market Size by Application (2018-2023)
    • 8.4 Egypt
    • 8.5 South Africa
    • 8.6 Israel
    • 8.7 Turkey
    • 8.8 GCC Countries
  • 9 Market Drivers, Challenges and Trends

    • 9.1 Market Drivers & Growth Opportunities
    • 9.2 Market Challenges & Risks
    • 9.3 Industry Trends
  • 10 Global Online Microtransaction Market Forecast

    • 10.1 Global Online Microtransaction Forecast by Regions (2024-2029)
      • 10.1.1 Global Online Microtransaction Forecast by Regions (2024-2029)
      • 10.1.2 Americas Online Microtransaction Forecast
      • 10.1.3 APAC Online Microtransaction Forecast
      • 10.1.4 Europe Online Microtransaction Forecast
      • 10.1.5 Middle East & Africa Online Microtransaction Forecast
    • 10.2 Americas Online Microtransaction Forecast by Country (2024-2029)
      • 10.2.1 United States Online Microtransaction Market Forecast
      • 10.2.2 Canada Online Microtransaction Market Forecast
      • 10.2.3 Mexico Online Microtransaction Market Forecast
      • 10.2.4 Brazil Online Microtransaction Market Forecast
    • 10.3 APAC Online Microtransaction Forecast by Region (2024-2029)
      • 10.3.1 China Online Microtransaction Market Forecast
      • 10.3.2 Japan Online Microtransaction Market Forecast
      • 10.3.3 Korea Online Microtransaction Market Forecast
      • 10.3.4 Southeast Asia Online Microtransaction Market Forecast
      • 10.3.5 India Online Microtransaction Market Forecast
      • 10.3.6 Australia Online Microtransaction Market Forecast
    • 10.4 Europe Online Microtransaction Forecast by Country (2024-2029)
      • 10.4.1 Germany Online Microtransaction Market Forecast
      • 10.4.2 France Online Microtransaction Market Forecast
      • 10.4.3 UK Online Microtransaction Market Forecast
      • 10.4.4 Italy Online Microtransaction Market Forecast
      • 10.4.5 Russia Online Microtransaction Market Forecast
    • 10.5 Middle East & Africa Online Microtransaction Forecast by Region (2024-2029)
      • 10.5.1 Egypt Online Microtransaction Market Forecast
      • 10.5.2 South Africa Online Microtransaction Market Forecast
      • 10.5.3 Israel Online Microtransaction Market Forecast
      • 10.5.4 Turkey Online Microtransaction Market Forecast
      • 10.5.5 GCC Countries Online Microtransaction Market Forecast
    • 10.6 Global Online Microtransaction Forecast by Type (2024-2029)
    • 10.7 Global Online Microtransaction Forecast by Application (2024-2029)
  • 11 Key Players Analysis

    • 11.1 SmileGate (CrossFire)
      • 11.1.1 SmileGate (CrossFire) Company Information
      • 11.1.2 SmileGate (CrossFire) Online Microtransaction Product Offered
      • 11.1.3 SmileGate (CrossFire) Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.1.4 SmileGate (CrossFire) Main Business Overview
      • 11.1.5 SmileGate (CrossFire) Latest Developments
    • 11.2 Riot Games, Inc
      • 11.2.1 Riot Games, Inc Company Information
      • 11.2.2 Riot Games, Inc Online Microtransaction Product Offered
      • 11.2.3 Riot Games, Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.2.4 Riot Games, Inc Main Business Overview
      • 11.2.5 Riot Games, Inc Latest Developments
    • 11.3 Nexon Co. Ltd
      • 11.3.1 Nexon Co. Ltd Company Information
      • 11.3.2 Nexon Co. Ltd Online Microtransaction Product Offered
      • 11.3.3 Nexon Co. Ltd Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.3.4 Nexon Co. Ltd Main Business Overview
      • 11.3.5 Nexon Co. Ltd Latest Developments
    • 11.4 Wargaming.net
      • 11.4.1 Wargaming.net Company Information
      • 11.4.2 Wargaming.net Online Microtransaction Product Offered
      • 11.4.3 Wargaming.net Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.4.4 Wargaming.net Main Business Overview
      • 11.4.5 Wargaming.net Latest Developments
    • 11.5 NCSoft
      • 11.5.1 NCSoft Company Information
      • 11.5.2 NCSoft Online Microtransaction Product Offered
      • 11.5.3 NCSoft Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.5.4 NCSoft Main Business Overview
      • 11.5.5 NCSoft Latest Developments
    • 11.6 Activision Blizzard Inc
      • 11.6.1 Activision Blizzard Inc Company Information
      • 11.6.2 Activision Blizzard Inc Online Microtransaction Product Offered
      • 11.6.3 Activision Blizzard Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.6.4 Activision Blizzard Inc Main Business Overview
      • 11.6.5 Activision Blizzard Inc Latest Developments
    • 11.7 Electronic Arts Inc
      • 11.7.1 Electronic Arts Inc Company Information
      • 11.7.2 Electronic Arts Inc Online Microtransaction Product Offered
      • 11.7.3 Electronic Arts Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.7.4 Electronic Arts Inc Main Business Overview
      • 11.7.5 Electronic Arts Inc Latest Developments
    • 11.8 Valve Corporation
      • 11.8.1 Valve Corporation Company Information
      • 11.8.2 Valve Corporation Online Microtransaction Product Offered
      • 11.8.3 Valve Corporation Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.8.4 Valve Corporation Main Business Overview
      • 11.8.5 Valve Corporation Latest Developments
    • 11.9 Tencent Holdings Ltd
      • 11.9.1 Tencent Holdings Ltd Company Information
      • 11.9.2 Tencent Holdings Ltd Online Microtransaction Product Offered
      • 11.9.3 Tencent Holdings Ltd Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.9.4 Tencent Holdings Ltd Main Business Overview
      • 11.9.5 Tencent Holdings Ltd Latest Developments
    • 11.10 NetEase Inc
      • 11.10.1 NetEase Inc Company Information
      • 11.10.2 NetEase Inc Online Microtransaction Product Offered
      • 11.10.3 NetEase Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.10.4 NetEase Inc Main Business Overview
      • 11.10.5 NetEase Inc Latest Developments
    • 11.11 Microsoft Corp
      • 11.11.1 Microsoft Corp Company Information
      • 11.11.2 Microsoft Corp Online Microtransaction Product Offered
      • 11.11.3 Microsoft Corp Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.11.4 Microsoft Corp Main Business Overview
      • 11.11.5 Microsoft Corp Latest Developments
    • 11.12 GungHo Online Entertainment Inc
      • 11.12.1 GungHo Online Entertainment Inc Company Information
      • 11.12.2 GungHo Online Entertainment Inc Online Microtransaction Product Offered
      • 11.12.3 GungHo Online Entertainment Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.12.4 GungHo Online Entertainment Inc Main Business Overview
      • 11.12.5 GungHo Online Entertainment Inc Latest Developments
    • 11.13 CyberAgent Inc
      • 11.13.1 CyberAgent Inc Company Information
      • 11.13.2 CyberAgent Inc Online Microtransaction Product Offered
      • 11.13.3 CyberAgent Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.13.4 CyberAgent Inc Main Business Overview
      • 11.13.5 CyberAgent Inc Latest Developments
    • 11.14 Ubisoft Entertainment
      • 11.14.1 Ubisoft Entertainment Company Information
      • 11.14.2 Ubisoft Entertainment Online Microtransaction Product Offered
      • 11.14.3 Ubisoft Entertainment Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.14.4 Ubisoft Entertainment Main Business Overview
      • 11.14.5 Ubisoft Entertainment Latest Developments
    • 11.15 Niantic Inc
      • 11.15.1 Niantic Inc Company Information
      • 11.15.2 Niantic Inc Online Microtransaction Product Offered
      • 11.15.3 Niantic Inc Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.15.4 Niantic Inc Main Business Overview
      • 11.15.5 Niantic Inc Latest Developments
    • 11.16 Take-Two Interactive
      • 11.16.1 Take-Two Interactive Company Information
      • 11.16.2 Take-Two Interactive Online Microtransaction Product Offered
      • 11.16.3 Take-Two Interactive Online Microtransaction Revenue, Gross Margin and Market Share (2018-2023)
      • 11.16.4 Take-Two Interactive Main Business Overview
      • 11.16.5 Take-Two Interactive Latest Developments
  • 12 Research Findings and Conclusion

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