Abstract
Summary
A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
The global K-webtoon market size is projected to grow from US$ 4943.3 million in 2023 to US$ 20110 million in 2030; it is expected to grow at a CAGR of 22.2% from 2024 to 2030.
LPI (LP Information)' newest research report, the “K-webtoon Industry Forecast” looks at past sales and reviews total world K-webtoon sales in 2023, providing a comprehensive analysis by region and market sector of projected K-webtoon sales for 2024 through 2030. With K-webtoon sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world K-webtoon industry.
This Insight Report provides a comprehensive analysis of the global K-webtoon landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on K-webtoon portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global K-webtoon market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for K-webtoon and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global K-webtoon.
Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, with 83% of that time going to entertainment.
Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” The term originated in South Korea, referring to the behavior of going through short-form content rather than deeper reading material. These types of content take on the form of videos that are up to a minute long, including stills such as infographics and webtoons.
Webtoons, specifically, are seeing increased demand from all over the world. Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales.
This report presents a comprehensive overview, market shares, and growth opportunities of K-webtoon market by product type, application, key players and key regions and countries.
Segmentation by type
Subscription Based
Advertisement Based
Segmentation by application
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
The global K-webtoon market size is projected to grow from US$ 4943.3 million in 2023 to US$ 20110 million in 2030; it is expected to grow at a CAGR of 22.2% from 2024 to 2030.
LPI (LP Information)' newest research report, the “K-webtoon Industry Forecast” looks at past sales and reviews total world K-webtoon sales in 2023, providing a comprehensive analysis by region and market sector of projected K-webtoon sales for 2024 through 2030. With K-webtoon sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world K-webtoon industry.
This Insight Report provides a comprehensive analysis of the global K-webtoon landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on K-webtoon portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global K-webtoon market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for K-webtoon and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global K-webtoon.
Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, with 83% of that time going to entertainment.
Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” The term originated in South Korea, referring to the behavior of going through short-form content rather than deeper reading material. These types of content take on the form of videos that are up to a minute long, including stills such as infographics and webtoons.
Webtoons, specifically, are seeing increased demand from all over the world. Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales.
This report presents a comprehensive overview, market shares, and growth opportunities of K-webtoon market by product type, application, key players and key regions and countries.
Segmentation by type
Subscription Based
Advertisement Based
Segmentation by application
Mobile Phone
PC/Notebook
Tablet Computer
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Naver
Kakao
Comico (NHN)
KidariStudio
Ridibooks (RIDI Corp)
Tappytoon
Tencent
Webcomics (SideWalk Group)
Mr Blue
Kuaikan
Amazia
Izneo Webtoon
Toomics (Terapin Studios)
MangaToon
Manman Manhua
Dongman Entertainment
Bilibili Comics
ToryComics
Webtoon Factory
Stela
Graphite
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global K-webtoon Market Size 2019-2030
2.1.2 K-webtoon Market Size CAGR by Region 2019 VS 2023 VS 2030
2.2 K-webtoon Segment by Type
2.2.1 Subscription Based
2.2.2 Advertisement Based
2.3 K-webtoon Market Size by Type
2.3.1 K-webtoon Market Size CAGR by Type (2019 VS 2023 VS 2030)
2.3.2 Global K-webtoon Market Size Market Share by Type (2019-2024)
2.4 K-webtoon Segment by Application
2.4.1 Mobile Phone
2.4.2 PC/Notebook
2.4.3 Tablet Computer
2.4.4 Others
2.5 K-webtoon Market Size by Application
2.5.1 K-webtoon Market Size CAGR by Application (2019 VS 2023 VS 2030)
2.5.2 Global K-webtoon Market Size Market Share by Application (2019-2024)
3 K-webtoon Market Size by Player
3.1 K-webtoon Market Size Market Share by Players
3.1.1 Global K-webtoon Revenue by Players (2019-2024)
3.1.2 Global K-webtoon Revenue Market Share by Players (2019-2024)
3.2 Global K-webtoon Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2022-2024)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 K-webtoon by Regions
4.1 K-webtoon Market Size by Regions (2019-2024)
4.2 Americas K-webtoon Market Size Growth (2019-2024)
4.3 APAC K-webtoon Market Size Growth (2019-2024)
4.4 Europe K-webtoon Market Size Growth (2019-2024)
4.5 Middle East & Africa K-webtoon Market Size Growth (2019-2024)
5 Americas
5.1 Americas K-webtoon Market Size by Country (2019-2024)
5.2 Americas K-webtoon Market Size by Type (2019-2024)
5.3 Americas K-webtoon Market Size by Application (2019-2024)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC K-webtoon Market Size by Region (2019-2024)
6.2 APAC K-webtoon Market Size by Type (2019-2024)
6.3 APAC K-webtoon Market Size by Application (2019-2024)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe K-webtoon by Country (2019-2024)
7.2 Europe K-webtoon Market Size by Type (2019-2024)
7.3 Europe K-webtoon Market Size by Application (2019-2024)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa K-webtoon by Region (2019-2024)
8.2 Middle East & Africa K-webtoon Market Size by Type (2019-2024)
8.3 Middle East & Africa K-webtoon Market Size by Application (2019-2024)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global K-webtoon Market Forecast
10.1 Global K-webtoon Forecast by Regions (2025-2030)
10.1.1 Global K-webtoon Forecast by Regions (2025-2030)
10.1.2 Americas K-webtoon Forecast
10.1.3 APAC K-webtoon Forecast
10.1.4 Europe K-webtoon Forecast
10.1.5 Middle East & Africa K-webtoon Forecast
10.2 Americas K-webtoon Forecast by Country (2025-2030)
10.2.1 United States K-webtoon Market Forecast
10.2.2 Canada K-webtoon Market Forecast
10.2.3 Mexico K-webtoon Market Forecast
10.2.4 Brazil K-webtoon Market Forecast
10.3 APAC K-webtoon Forecast by Region (2025-2030)
10.3.1 China K-webtoon Market Forecast
10.3.2 Japan K-webtoon Market Forecast
10.3.3 Korea K-webtoon Market Forecast
10.3.4 Southeast Asia K-webtoon Market Forecast
10.3.5 India K-webtoon Market Forecast
10.3.6 Australia K-webtoon Market Forecast
10.4 Europe K-webtoon Forecast by Country (2025-2030)
10.4.1 Germany K-webtoon Market Forecast
10.4.2 France K-webtoon Market Forecast
10.4.3 UK K-webtoon Market Forecast
10.4.4 Italy K-webtoon Market Forecast
10.4.5 Russia K-webtoon Market Forecast
10.5 Middle East & Africa K-webtoon Forecast by Region (2025-2030)
10.5.1 Egypt K-webtoon Market Forecast
10.5.2 South Africa K-webtoon Market Forecast
10.5.3 Israel K-webtoon Market Forecast
10.5.4 Turkey K-webtoon Market Forecast
10.5.5 GCC Countries K-webtoon Market Forecast
10.6 Global K-webtoon Forecast by Type (2025-2030)
10.7 Global K-webtoon Forecast by Application (2025-2030)
11 Key Players Analysis
11.1 Naver
11.1.1 Naver Company Information
11.1.2 Naver K-webtoon Product Offered
11.1.3 Naver K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.1.4 Naver Main Business Overview
11.1.5 Naver Latest Developments
11.2 Kakao
11.2.1 Kakao Company Information
11.2.2 Kakao K-webtoon Product Offered
11.2.3 Kakao K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.2.4 Kakao Main Business Overview
11.2.5 Kakao Latest Developments
11.3 Comico (NHN)
11.3.1 Comico (NHN) Company Information
11.3.2 Comico (NHN) K-webtoon Product Offered
11.3.3 Comico (NHN) K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.3.4 Comico (NHN) Main Business Overview
11.3.5 Comico (NHN) Latest Developments
11.4 KidariStudio
11.4.1 KidariStudio Company Information
11.4.2 KidariStudio K-webtoon Product Offered
11.4.3 KidariStudio K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.4.4 KidariStudio Main Business Overview
11.4.5 KidariStudio Latest Developments
11.5 Ridibooks (RIDI Corp)
11.5.1 Ridibooks (RIDI Corp) Company Information
11.5.2 Ridibooks (RIDI Corp) K-webtoon Product Offered
11.5.3 Ridibooks (RIDI Corp) K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.5.4 Ridibooks (RIDI Corp) Main Business Overview
11.5.5 Ridibooks (RIDI Corp) Latest Developments
11.6 Tappytoon
11.6.1 Tappytoon Company Information
11.6.2 Tappytoon K-webtoon Product Offered
11.6.3 Tappytoon K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.6.4 Tappytoon Main Business Overview
11.6.5 Tappytoon Latest Developments
11.7 Tencent
11.7.1 Tencent Company Information
11.7.2 Tencent K-webtoon Product Offered
11.7.3 Tencent K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.7.4 Tencent Main Business Overview
11.7.5 Tencent Latest Developments
11.8 Webcomics (SideWalk Group)
11.8.1 Webcomics (SideWalk Group) Company Information
11.8.2 Webcomics (SideWalk Group) K-webtoon Product Offered
11.8.3 Webcomics (SideWalk Group) K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.8.4 Webcomics (SideWalk Group) Main Business Overview
11.8.5 Webcomics (SideWalk Group) Latest Developments
11.9 Mr Blue
11.9.1 Mr Blue Company Information
11.9.2 Mr Blue K-webtoon Product Offered
11.9.3 Mr Blue K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.9.4 Mr Blue Main Business Overview
11.9.5 Mr Blue Latest Developments
11.10 Kuaikan
11.10.1 Kuaikan Company Information
11.10.2 Kuaikan K-webtoon Product Offered
11.10.3 Kuaikan K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.10.4 Kuaikan Main Business Overview
11.10.5 Kuaikan Latest Developments
11.11 Amazia
11.11.1 Amazia Company Information
11.11.2 Amazia K-webtoon Product Offered
11.11.3 Amazia K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.11.4 Amazia Main Business Overview
11.11.5 Amazia Latest Developments
11.12 Izneo Webtoon
11.12.1 Izneo Webtoon Company Information
11.12.2 Izneo Webtoon K-webtoon Product Offered
11.12.3 Izneo Webtoon K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.12.4 Izneo Webtoon Main Business Overview
11.12.5 Izneo Webtoon Latest Developments
11.13 Toomics (Terapin Studios)
11.13.1 Toomics (Terapin Studios) Company Information
11.13.2 Toomics (Terapin Studios) K-webtoon Product Offered
11.13.3 Toomics (Terapin Studios) K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.13.4 Toomics (Terapin Studios) Main Business Overview
11.13.5 Toomics (Terapin Studios) Latest Developments
11.14 MangaToon
11.14.1 MangaToon Company Information
11.14.2 MangaToon K-webtoon Product Offered
11.14.3 MangaToon K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.14.4 MangaToon Main Business Overview
11.14.5 MangaToon Latest Developments
11.15 Manman Manhua
11.15.1 Manman Manhua Company Information
11.15.2 Manman Manhua K-webtoon Product Offered
11.15.3 Manman Manhua K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.15.4 Manman Manhua Main Business Overview
11.15.5 Manman Manhua Latest Developments
11.16 Dongman Entertainment
11.16.1 Dongman Entertainment Company Information
11.16.2 Dongman Entertainment K-webtoon Product Offered
11.16.3 Dongman Entertainment K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.16.4 Dongman Entertainment Main Business Overview
11.16.5 Dongman Entertainment Latest Developments
11.17 Bilibili Comics
11.17.1 Bilibili Comics Company Information
11.17.2 Bilibili Comics K-webtoon Product Offered
11.17.3 Bilibili Comics K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.17.4 Bilibili Comics Main Business Overview
11.17.5 Bilibili Comics Latest Developments
11.18 ToryComics
11.18.1 ToryComics Company Information
11.18.2 ToryComics K-webtoon Product Offered
11.18.3 ToryComics K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.18.4 ToryComics Main Business Overview
11.18.5 ToryComics Latest Developments
11.19 Webtoon Factory
11.19.1 Webtoon Factory Company Information
11.19.2 Webtoon Factory K-webtoon Product Offered
11.19.3 Webtoon Factory K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.19.4 Webtoon Factory Main Business Overview
11.19.5 Webtoon Factory Latest Developments
11.20 Stela
11.20.1 Stela Company Information
11.20.2 Stela K-webtoon Product Offered
11.20.3 Stela K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.20.4 Stela Main Business Overview
11.20.5 Stela Latest Developments
11.21 Graphite
11.21.1 Graphite Company Information
11.21.2 Graphite K-webtoon Product Offered
11.21.3 Graphite K-webtoon Revenue, Gross Margin and Market Share (2019-2024)
11.21.4 Graphite Main Business Overview
11.21.5 Graphite Latest Developments
12 Research Findings and Conclusion