Abstract
Summary
LPI (LP Information)' newest research report, the “Digital OOH Advertising Industry Forecast” looks at past sales and reviews total world Digital OOH Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected Digital OOH Advertising sales for 2023 through 2029. With Digital OOH Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital OOH Advertising industry.
This Insight Report provides a comprehensive analysis of the global Digital OOH Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital OOH Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital OOH Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital OOH Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital OOH Advertising.
The global Digital OOH Advertising market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Digital OOH Advertising players cover JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics, NEC Display Solutions, Oohmedia Ltd., Broadsign International LLC and Aoto Electronics Co. Mvix, Inc., etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital OOH Advertising market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Digital Billboards
Video Advertising
Ambient Advertising
Other
Segmentation by application
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
JCDecaux
Clear Channel Outdoor Holdings Inc.
Lama Advertising Company
Outfront Media
Daktronics
NEC Display Solutions
Oohmedia Ltd.
Broadsign International LLC
Aoto Electronics Co. Mvix, Inc.
Christie Digital System
Ayuda Media System
Deepsky Corporation Ltd.
Clear Channel Outdoor
Focus Media
Stroer
Intersection
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Burkhart Advertising
Euromedia Group
This Insight Report provides a comprehensive analysis of the global Digital OOH Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital OOH Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital OOH Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital OOH Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital OOH Advertising.
The global Digital OOH Advertising market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Digital OOH Advertising is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Digital OOH Advertising players cover JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics, NEC Display Solutions, Oohmedia Ltd., Broadsign International LLC and Aoto Electronics Co. Mvix, Inc., etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital OOH Advertising market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Digital Billboards
Video Advertising
Ambient Advertising
Other
Segmentation by application
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
JCDecaux
Clear Channel Outdoor Holdings Inc.
Lama Advertising Company
Outfront Media
Daktronics
NEC Display Solutions
Oohmedia Ltd.
Broadsign International LLC
Aoto Electronics Co. Mvix, Inc.
Christie Digital System
Ayuda Media System
Deepsky Corporation Ltd.
Clear Channel Outdoor
Focus Media
Stroer
Intersection
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Burkhart Advertising
Euromedia Group
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Digital OOH Advertising Market Size 2018-2029
2.1.2 Digital OOH Advertising Market Size CAGR by Region 2018 VS 2022 VS 2029
2.2 Digital OOH Advertising Segment by Type
2.2.1 Digital Billboards
2.2.2 Video Advertising
2.2.3 Ambient Advertising
2.2.4 Other
2.3 Digital OOH Advertising Market Size by Type
2.3.1 Digital OOH Advertising Market Size CAGR by Type (2018 VS 2022 VS 2029)
2.3.2 Global Digital OOH Advertising Market Size Market Share by Type (2018-2023)
2.4 Digital OOH Advertising Segment by Application
2.4.1 BFSI
2.4.2 IT and Telecom
2.4.3 Automotive and Transportation
2.4.4 Education
2.4.5 Entertainment
2.4.6 Healthcare
2.4.7 Consumer Goods and Retail
2.4.8 Government and Utilities
2.4.9 Others
2.5 Digital OOH Advertising Market Size by Application
2.5.1 Digital OOH Advertising Market Size CAGR by Application (2018 VS 2022 VS 2029)
2.5.2 Global Digital OOH Advertising Market Size Market Share by Application (2018-2023)
3 Digital OOH Advertising Market Size by Player
3.1 Digital OOH Advertising Market Size Market Share by Players
3.1.1 Global Digital OOH Advertising Revenue by Players (2018-2023)
3.1.2 Global Digital OOH Advertising Revenue Market Share by Players (2018-2023)
3.2 Global Digital OOH Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Digital OOH Advertising by Regions
4.1 Digital OOH Advertising Market Size by Regions (2018-2023)
4.2 Americas Digital OOH Advertising Market Size Growth (2018-2023)
4.3 APAC Digital OOH Advertising Market Size Growth (2018-2023)
4.4 Europe Digital OOH Advertising Market Size Growth (2018-2023)
4.5 Middle East & Africa Digital OOH Advertising Market Size Growth (2018-2023)
5 Americas
5.1 Americas Digital OOH Advertising Market Size by Country (2018-2023)
5.2 Americas Digital OOH Advertising Market Size by Type (2018-2023)
5.3 Americas Digital OOH Advertising Market Size by Application (2018-2023)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital OOH Advertising Market Size by Region (2018-2023)
6.2 APAC Digital OOH Advertising Market Size by Type (2018-2023)
6.3 APAC Digital OOH Advertising Market Size by Application (2018-2023)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Digital OOH Advertising by Country (2018-2023)
7.2 Europe Digital OOH Advertising Market Size by Type (2018-2023)
7.3 Europe Digital OOH Advertising Market Size by Application (2018-2023)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital OOH Advertising by Region (2018-2023)
8.2 Middle East & Africa Digital OOH Advertising Market Size by Type (2018-2023)
8.3 Middle East & Africa Digital OOH Advertising Market Size by Application (2018-2023)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Digital OOH Advertising Market Forecast
10.1 Global Digital OOH Advertising Forecast by Regions (2024-2029)
10.1.1 Global Digital OOH Advertising Forecast by Regions (2024-2029)
10.1.2 Americas Digital OOH Advertising Forecast
10.1.3 APAC Digital OOH Advertising Forecast
10.1.4 Europe Digital OOH Advertising Forecast
10.1.5 Middle East & Africa Digital OOH Advertising Forecast
10.2 Americas Digital OOH Advertising Forecast by Country (2024-2029)
10.2.1 United States Digital OOH Advertising Market Forecast
10.2.2 Canada Digital OOH Advertising Market Forecast
10.2.3 Mexico Digital OOH Advertising Market Forecast
10.2.4 Brazil Digital OOH Advertising Market Forecast
10.3 APAC Digital OOH Advertising Forecast by Region (2024-2029)
10.3.1 China Digital OOH Advertising Market Forecast
10.3.2 Japan Digital OOH Advertising Market Forecast
10.3.3 Korea Digital OOH Advertising Market Forecast
10.3.4 Southeast Asia Digital OOH Advertising Market Forecast
10.3.5 India Digital OOH Advertising Market Forecast
10.3.6 Australia Digital OOH Advertising Market Forecast
10.4 Europe Digital OOH Advertising Forecast by Country (2024-2029)
10.4.1 Germany Digital OOH Advertising Market Forecast
10.4.2 France Digital OOH Advertising Market Forecast
10.4.3 UK Digital OOH Advertising Market Forecast
10.4.4 Italy Digital OOH Advertising Market Forecast
10.4.5 Russia Digital OOH Advertising Market Forecast
10.5 Middle East & Africa Digital OOH Advertising Forecast by Region (2024-2029)
10.5.1 Egypt Digital OOH Advertising Market Forecast
10.5.2 South Africa Digital OOH Advertising Market Forecast
10.5.3 Israel Digital OOH Advertising Market Forecast
10.5.4 Turkey Digital OOH Advertising Market Forecast
10.5.5 GCC Countries Digital OOH Advertising Market Forecast
10.6 Global Digital OOH Advertising Forecast by Type (2024-2029)
10.7 Global Digital OOH Advertising Forecast by Application (2024-2029)
11 Key Players Analysis
11.1 JCDecaux
11.1.1 JCDecaux Company Information
11.1.2 JCDecaux Digital OOH Advertising Product Offered
11.1.3 JCDecaux Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.1.4 JCDecaux Main Business Overview
11.1.5 JCDecaux Latest Developments
11.2 Clear Channel Outdoor Holdings Inc.
11.2.1 Clear Channel Outdoor Holdings Inc. Company Information
11.2.2 Clear Channel Outdoor Holdings Inc. Digital OOH Advertising Product Offered
11.2.3 Clear Channel Outdoor Holdings Inc. Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.2.4 Clear Channel Outdoor Holdings Inc. Main Business Overview
11.2.5 Clear Channel Outdoor Holdings Inc. Latest Developments
11.3 Lama Advertising Company
11.3.1 Lama Advertising Company Company Information
11.3.2 Lama Advertising Company Digital OOH Advertising Product Offered
11.3.3 Lama Advertising Company Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.3.4 Lama Advertising Company Main Business Overview
11.3.5 Lama Advertising Company Latest Developments
11.4 Outfront Media
11.4.1 Outfront Media Company Information
11.4.2 Outfront Media Digital OOH Advertising Product Offered
11.4.3 Outfront Media Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.4.4 Outfront Media Main Business Overview
11.4.5 Outfront Media Latest Developments
11.5 Daktronics
11.5.1 Daktronics Company Information
11.5.2 Daktronics Digital OOH Advertising Product Offered
11.5.3 Daktronics Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.5.4 Daktronics Main Business Overview
11.5.5 Daktronics Latest Developments
11.6 NEC Display Solutions
11.6.1 NEC Display Solutions Company Information
11.6.2 NEC Display Solutions Digital OOH Advertising Product Offered
11.6.3 NEC Display Solutions Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.6.4 NEC Display Solutions Main Business Overview
11.6.5 NEC Display Solutions Latest Developments
11.7 Oohmedia Ltd.
11.7.1 Oohmedia Ltd. Company Information
11.7.2 Oohmedia Ltd. Digital OOH Advertising Product Offered
11.7.3 Oohmedia Ltd. Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.7.4 Oohmedia Ltd. Main Business Overview
11.7.5 Oohmedia Ltd. Latest Developments
11.8 Broadsign International LLC
11.8.1 Broadsign International LLC Company Information
11.8.2 Broadsign International LLC Digital OOH Advertising Product Offered
11.8.3 Broadsign International LLC Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.8.4 Broadsign International LLC Main Business Overview
11.8.5 Broadsign International LLC Latest Developments
11.9 Aoto Electronics Co. Mvix, Inc.
11.9.1 Aoto Electronics Co. Mvix, Inc. Company Information
11.9.2 Aoto Electronics Co. Mvix, Inc. Digital OOH Advertising Product Offered
11.9.3 Aoto Electronics Co. Mvix, Inc. Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.9.4 Aoto Electronics Co. Mvix, Inc. Main Business Overview
11.9.5 Aoto Electronics Co. Mvix, Inc. Latest Developments
11.10 Christie Digital System
11.10.1 Christie Digital System Company Information
11.10.2 Christie Digital System Digital OOH Advertising Product Offered
11.10.3 Christie Digital System Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.10.4 Christie Digital System Main Business Overview
11.10.5 Christie Digital System Latest Developments
11.11 Ayuda Media System
11.11.1 Ayuda Media System Company Information
11.11.2 Ayuda Media System Digital OOH Advertising Product Offered
11.11.3 Ayuda Media System Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.11.4 Ayuda Media System Main Business Overview
11.11.5 Ayuda Media System Latest Developments
11.12 Deepsky Corporation Ltd.
11.12.1 Deepsky Corporation Ltd. Company Information
11.12.2 Deepsky Corporation Ltd. Digital OOH Advertising Product Offered
11.12.3 Deepsky Corporation Ltd. Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.12.4 Deepsky Corporation Ltd. Main Business Overview
11.12.5 Deepsky Corporation Ltd. Latest Developments
11.13 Clear Channel Outdoor
11.13.1 Clear Channel Outdoor Company Information
11.13.2 Clear Channel Outdoor Digital OOH Advertising Product Offered
11.13.3 Clear Channel Outdoor Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.13.4 Clear Channel Outdoor Main Business Overview
11.13.5 Clear Channel Outdoor Latest Developments
11.14 Focus Media
11.14.1 Focus Media Company Information
11.14.2 Focus Media Digital OOH Advertising Product Offered
11.14.3 Focus Media Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.14.4 Focus Media Main Business Overview
11.14.5 Focus Media Latest Developments
11.15 Stroer
11.15.1 Stroer Company Information
11.15.2 Stroer Digital OOH Advertising Product Offered
11.15.3 Stroer Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.15.4 Stroer Main Business Overview
11.15.5 Stroer Latest Developments
11.16 Intersection
11.16.1 Intersection Company Information
11.16.2 Intersection Digital OOH Advertising Product Offered
11.16.3 Intersection Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.16.4 Intersection Main Business Overview
11.16.5 Intersection Latest Developments
11.17 Adams Outdoor Advertising
11.17.1 Adams Outdoor Advertising Company Information
11.17.2 Adams Outdoor Advertising Digital OOH Advertising Product Offered
11.17.3 Adams Outdoor Advertising Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.17.4 Adams Outdoor Advertising Main Business Overview
11.17.5 Adams Outdoor Advertising Latest Developments
11.18 Capitol Outdoor
11.18.1 Capitol Outdoor Company Information
11.18.2 Capitol Outdoor Digital OOH Advertising Product Offered
11.18.3 Capitol Outdoor Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.18.4 Capitol Outdoor Main Business Overview
11.18.5 Capitol Outdoor Latest Developments
11.19 Blue Outdoor
11.19.1 Blue Outdoor Company Information
11.19.2 Blue Outdoor Digital OOH Advertising Product Offered
11.19.3 Blue Outdoor Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.19.4 Blue Outdoor Main Business Overview
11.19.5 Blue Outdoor Latest Developments
11.20 Primedia Outdoor
11.20.1 Primedia Outdoor Company Information
11.20.2 Primedia Outdoor Digital OOH Advertising Product Offered
11.20.3 Primedia Outdoor Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.20.4 Primedia Outdoor Main Business Overview
11.20.5 Primedia Outdoor Latest Developments
11.21 Lightbox OOH Video Network
11.21.1 Lightbox OOH Video Network Company Information
11.21.2 Lightbox OOH Video Network Digital OOH Advertising Product Offered
11.21.3 Lightbox OOH Video Network Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.21.4 Lightbox OOH Video Network Main Business Overview
11.21.5 Lightbox OOH Video Network Latest Developments
11.22 TOM Group
11.22.1 TOM Group Company Information
11.22.2 TOM Group Digital OOH Advertising Product Offered
11.22.3 TOM Group Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.22.4 TOM Group Main Business Overview
11.22.5 TOM Group Latest Developments
11.23 White Horse Group
11.23.1 White Horse Group Company Information
11.23.2 White Horse Group Digital OOH Advertising Product Offered
11.23.3 White Horse Group Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.23.4 White Horse Group Main Business Overview
11.23.5 White Horse Group Latest Developments
11.24 Phoenix Metropolis Media
11.24.1 Phoenix Metropolis Media Company Information
11.24.2 Phoenix Metropolis Media Digital OOH Advertising Product Offered
11.24.3 Phoenix Metropolis Media Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.24.4 Phoenix Metropolis Media Main Business Overview
11.24.5 Phoenix Metropolis Media Latest Developments
11.25 Balintimes Hong Kong Media
11.25.1 Balintimes Hong Kong Media Company Information
11.25.2 Balintimes Hong Kong Media Digital OOH Advertising Product Offered
11.25.3 Balintimes Hong Kong Media Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.25.4 Balintimes Hong Kong Media Main Business Overview
11.25.5 Balintimes Hong Kong Media Latest Developments
11.26 Burkhart Advertising
11.26.1 Burkhart Advertising Company Information
11.26.2 Burkhart Advertising Digital OOH Advertising Product Offered
11.26.3 Burkhart Advertising Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.26.4 Burkhart Advertising Main Business Overview
11.26.5 Burkhart Advertising Latest Developments
11.27 Euromedia Group
11.27.1 Euromedia Group Company Information
11.27.2 Euromedia Group Digital OOH Advertising Product Offered
11.27.3 Euromedia Group Digital OOH Advertising Revenue, Gross Margin and Market Share (2018-2023)
11.27.4 Euromedia Group Main Business Overview
11.27.5 Euromedia Group Latest Developments
12 Research Findings and Conclusion