The global Location-based Advertising market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.
Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.
Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user's immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.
Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user's location, advertisers can deliver relevant and timely ads that are tailored to their specific context.
LPI (LP Information)' newest research report, the “Location-based Advertising Industry Forecast” looks at past sales and reviews total world Location-based Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected Location-based Advertising sales for 2023 through 2029. With Location-based Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Location-based Advertising industry.
This Insight Report provides a comprehensive analysis of the global Location-based Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Location-based Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Location-based Advertising market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Location-based Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Location-based Advertising.
This report presents a comprehensive overview, market shares, and growth opportunities of Location-based Advertising market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other
Segmentation by application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Cirius Technologies
Foursquare
PlaceIQ
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech

1 Scope of the Report 1.1 Market Introduction 1.2 Years Considered 1.3 Research Objectives 1.4 Market Research Methodology 1.5 Research Process and Data Source 1.6 Economic Indicators 1.7 Currency Considered 1.8 Market Estimation Caveats 2 Executive Summary 2.1 World Market Overview 2.1.1 Global Location-based Advertising Market Size 2018-2029 2.1.2 Location-based Advertising Market Size CAGR by Region 2018 VS 2022 VS 2029 2.2 Location-based Advertising Segment by Type 2.2.1 Geo-Fencing 2.2.2 Geo Conquesting 2.2.3 Beacons 2.2.4 Geo-Targeting 2.2.5 Other 2.3 Location-based Advertising Market Size by Type 2.3.1 Location-based Advertising Market Size CAGR by Type (2018 VS 2022 VS 2029) 2.3.2 Global Location-based Advertising Market Size Market Share by Type (2018-2023) 2.4 Location-based Advertising Segment by Application 2.4.1 Retail 2.4.2 Hospitality 2.4.3 Healthcare 2.4.4 BFSI 2.4.5 Education 2.4.6 Transportation and Logistics 2.4.7 Automotive 2.4.8 Others 2.5 Location-based Advertising Market Size by Application 2.5.1 Location-based Advertising Market Size CAGR by Application (2018 VS 2022 VS 2029) 2.5.2 Global Location-based Advertising Market Size Market Share by Application (2018-2023) 3 Location-based Advertising Market Size by Player 3.1 Location-based Advertising Market Size Market Share by Players 3.1.1 Global Location-based Advertising Revenue by Players (2018-2023) 3.1.2 Global Location-based Advertising Revenue Market Share by Players (2018-2023) 3.2 Global Location-based Advertising Key Players Head office and Products Offered 3.3 Market Concentration Rate Analysis 3.3.1 Competition Landscape Analysis 3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023) 3.4 New Products and Potential Entrants 3.5 Mergers & Acquisitions, Expansion 4 Location-based Advertising by Regions 4.1 Location-based Advertising Market Size by Regions (2018-2023) 4.2 Americas Location-based Advertising Market Size Growth (2018-2023) 4.3 APAC Location-based Advertising Market Size Growth (2018-2023) 4.4 Europe Location-based Advertising Market Size Growth (2018-2023) 4.5 Middle East & Africa Location-based Advertising Market Size Growth (2018-2023) 5 Americas 5.1 Americas Location-based Advertising Market Size by Country (2018-2023) 5.2 Americas Location-based Advertising Market Size by Type (2018-2023) 5.3 Americas Location-based Advertising Market Size by Application (2018-2023) 5.4 United States 5.5 Canada 5.6 Mexico 5.7 Brazil 6 APAC 6.1 APAC Location-based Advertising Market Size by Region (2018-2023) 6.2 APAC Location-based Advertising Market Size by Type (2018-2023) 6.3 APAC Location-based Advertising Market Size by Application (2018-2023) 6.4 China 6.5 Japan 6.6 Korea 6.7 Southeast Asia 6.8 India 6.9 Australia 7 Europe 7.1 Europe Location-based Advertising by Country (2018-2023) 7.2 Europe Location-based Advertising Market Size by Type (2018-2023) 7.3 Europe Location-based Advertising Market Size by Application (2018-2023) 7.4 Germany 7.5 France 7.6 UK 7.7 Italy 7.8 Russia 8 Middle East & Africa 8.1 Middle East & Africa Location-based Advertising by Region (2018-2023) 8.2 Middle East & Africa Location-based Advertising Market Size by Type (2018-2023) 8.3 Middle East & Africa Location-based Advertising Market Size by Application (2018-2023) 8.4 Egypt 8.5 South Africa 8.6 Israel 8.7 Turkey 8.8 GCC Countries 9 Market Drivers, Challenges and Trends 9.1 Market Drivers & Growth Opportunities 9.2 Market Challenges & Risks 9.3 Industry Trends 10 Global Location-based Advertising Market Forecast 10.1 Global Location-based Advertising Forecast by Regions (2024-2029) 10.1.1 Global Location-based Advertising Forecast by Regions (2024-2029) 10.1.2 Americas Location-based Advertising Forecast 10.1.3 APAC Location-based Advertising Forecast 10.1.4 Europe Location-based Advertising Forecast 10.1.5 Middle East & Africa Location-based Advertising Forecast 10.2 Americas Location-based Advertising Forecast by Country (2024-2029) 10.2.1 United States Location-based Advertising Market Forecast 10.2.2 Canada Location-based Advertising Market Forecast 10.2.3 Mexico Location-based Advertising Market Forecast 10.2.4 Brazil Location-based Advertising Market Forecast 10.3 APAC Location-based Advertising Forecast by Region (2024-2029) 10.3.1 China Location-based Advertising Market Forecast 10.3.2 Japan Location-based Advertising Market Forecast 10.3.3 Korea Location-based Advertising Market Forecast 10.3.4 Southeast Asia Location-based Advertising Market Forecast 10.3.5 India Location-based Advertising Market Forecast 10.3.6 Australia Location-based Advertising Market Forecast 10.4 Europe Location-based Advertising Forecast by Country (2024-2029) 10.4.1 Germany Location-based Advertising Market Forecast 10.4.2 France Location-based Advertising Market Forecast 10.4.3 UK Location-based Advertising Market Forecast 10.4.4 Italy Location-based Advertising Market Forecast 10.4.5 Russia Location-based Advertising Market Forecast 10.5 Middle East & Africa Location-based Advertising Forecast by Region (2024-2029) 10.5.1 Egypt Location-based Advertising Market Forecast 10.5.2 South Africa Location-based Advertising Market Forecast 10.5.3 Israel Location-based Advertising Market Forecast 10.5.4 Turkey Location-based Advertising Market Forecast 10.5.5 GCC Countries Location-based Advertising Market Forecast 10.6 Global Location-based Advertising Forecast by Type (2024-2029) 10.7 Global Location-based Advertising Forecast by Application (2024-2029) 11 Key Players Analysis 11.1 Cirius Technologies 11.1.1 Cirius Technologies Company Information 11.1.2 Cirius Technologies Location-based Advertising Product Offered 11.1.3 Cirius Technologies Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.1.4 Cirius Technologies Main Business Overview 11.1.5 Cirius Technologies Latest Developments 11.2 Foursquare 11.2.1 Foursquare Company Information 11.2.2 Foursquare Location-based Advertising Product Offered 11.2.3 Foursquare Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.2.4 Foursquare Main Business Overview 11.2.5 Foursquare Latest Developments 11.3 PlaceIQ 11.3.1 PlaceIQ Company Information 11.3.2 PlaceIQ Location-based Advertising Product Offered 11.3.3 PlaceIQ Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.3.4 PlaceIQ Main Business Overview 11.3.5 PlaceIQ Latest Developments 11.4 GroundTruth 11.4.1 GroundTruth Company Information 11.4.2 GroundTruth Location-based Advertising Product Offered 11.4.3 GroundTruth Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.4.4 GroundTruth Main Business Overview 11.4.5 GroundTruth Latest Developments 11.5 Quotient 11.5.1 Quotient Company Information 11.5.2 Quotient Location-based Advertising Product Offered 11.5.3 Quotient Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.5.4 Quotient Main Business Overview 11.5.5 Quotient Latest Developments 11.6 Groupon 11.6.1 Groupon Company Information 11.6.2 Groupon Location-based Advertising Product Offered 11.6.3 Groupon Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.6.4 Groupon Main Business Overview 11.6.5 Groupon Latest Developments 11.7 Placecast 11.7.1 Placecast Company Information 11.7.2 Placecast Location-based Advertising Product Offered 11.7.3 Placecast Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.7.4 Placecast Main Business Overview 11.7.5 Placecast Latest Developments 11.8 Scanbuy 11.8.1 Scanbuy Company Information 11.8.2 Scanbuy Location-based Advertising Product Offered 11.8.3 Scanbuy Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.8.4 Scanbuy Main Business Overview 11.8.5 Scanbuy Latest Developments 11.9 Shopkick 11.9.1 Shopkick Company Information 11.9.2 Shopkick Location-based Advertising Product Offered 11.9.3 Shopkick Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.9.4 Shopkick Main Business Overview 11.9.5 Shopkick Latest Developments 11.10 Telenity 11.10.1 Telenity Company Information 11.10.2 Telenity Location-based Advertising Product Offered 11.10.3 Telenity Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.10.4 Telenity Main Business Overview 11.10.5 Telenity Latest Developments 11.11 AdMoove 11.11.1 AdMoove Company Information 11.11.2 AdMoove Location-based Advertising Product Offered 11.11.3 AdMoove Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.11.4 AdMoove Main Business Overview 11.11.5 AdMoove Latest Developments 11.12 AdNear 11.12.1 AdNear Company Information 11.12.2 AdNear Location-based Advertising Product Offered 11.12.3 AdNear Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.12.4 AdNear Main Business Overview 11.12.5 AdNear Latest Developments 11.13 Sekel Tech 11.13.1 Sekel Tech Company Information 11.13.2 Sekel Tech Location-based Advertising Product Offered 11.13.3 Sekel Tech Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023) 11.13.4 Sekel Tech Main Business Overview 11.13.5 Sekel Tech Latest Developments 12 Research Findings and Conclusion