Abstract
Summary
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
LPI (LP Information)' newest research report, the “Marketing Analytics Industry Forecast” looks at past sales and reviews total world Marketing Analytics sales in 2022, providing a comprehensive analysis by region and market sector of projected Marketing Analytics sales for 2023 through 2029. With Marketing Analytics sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Marketing Analytics industry.
This Insight Report provides a comprehensive analysis of the global Marketing Analytics landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Marketing Analytics portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Marketing Analytics market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Marketing Analytics and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Marketing Analytics.
The global Marketing Analytics market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Marketing Analytics players cover Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Marketing Analytics market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segmentation by application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
LPI (LP Information)' newest research report, the “Marketing Analytics Industry Forecast” looks at past sales and reviews total world Marketing Analytics sales in 2022, providing a comprehensive analysis by region and market sector of projected Marketing Analytics sales for 2023 through 2029. With Marketing Analytics sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Marketing Analytics industry.
This Insight Report provides a comprehensive analysis of the global Marketing Analytics landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Marketing Analytics portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Marketing Analytics market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Marketing Analytics and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Marketing Analytics.
The global Marketing Analytics market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Marketing Analytics is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Marketing Analytics players cover Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
This report presents a comprehensive overview, market shares, and growth opportunities of Marketing Analytics market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segmentation by application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Marketing Analytics Market Size 2018-2029
2.1.2 Marketing Analytics Market Size CAGR by Region 2018 VS 2022 VS 2029
2.2 Marketing Analytics Segment by Type
2.2.1 Software Platform
2.2.2 Professional Services
2.2.3 Hosting Service
2.3 Marketing Analytics Market Size by Type
2.3.1 Marketing Analytics Market Size CAGR by Type (2018 VS 2022 VS 2029)
2.3.2 Global Marketing Analytics Market Size Market Share by Type (2018-2023)
2.4 Marketing Analytics Segment by Application
2.4.1 Retail and Consumer Goods
2.4.2 Healthcare
2.4.3 Travel and Hospitality
2.4.4 Automotive
2.4.5 Telecommunication
2.4.6 Education
2.4.7 Manufacturing
2.4.8 Other
2.5 Marketing Analytics Market Size by Application
2.5.1 Marketing Analytics Market Size CAGR by Application (2018 VS 2022 VS 2029)
2.5.2 Global Marketing Analytics Market Size Market Share by Application (2018-2023)
3 Marketing Analytics Market Size by Player
3.1 Marketing Analytics Market Size Market Share by Players
3.1.1 Global Marketing Analytics Revenue by Players (2018-2023)
3.1.2 Global Marketing Analytics Revenue Market Share by Players (2018-2023)
3.2 Global Marketing Analytics Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Marketing Analytics by Regions
4.1 Marketing Analytics Market Size by Regions (2018-2023)
4.2 Americas Marketing Analytics Market Size Growth (2018-2023)
4.3 APAC Marketing Analytics Market Size Growth (2018-2023)
4.4 Europe Marketing Analytics Market Size Growth (2018-2023)
4.5 Middle East & Africa Marketing Analytics Market Size Growth (2018-2023)
5 Americas
5.1 Americas Marketing Analytics Market Size by Country (2018-2023)
5.2 Americas Marketing Analytics Market Size by Type (2018-2023)
5.3 Americas Marketing Analytics Market Size by Application (2018-2023)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Marketing Analytics Market Size by Region (2018-2023)
6.2 APAC Marketing Analytics Market Size by Type (2018-2023)
6.3 APAC Marketing Analytics Market Size by Application (2018-2023)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Marketing Analytics by Country (2018-2023)
7.2 Europe Marketing Analytics Market Size by Type (2018-2023)
7.3 Europe Marketing Analytics Market Size by Application (2018-2023)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Marketing Analytics by Region (2018-2023)
8.2 Middle East & Africa Marketing Analytics Market Size by Type (2018-2023)
8.3 Middle East & Africa Marketing Analytics Market Size by Application (2018-2023)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Marketing Analytics Market Forecast
10.1 Global Marketing Analytics Forecast by Regions (2024-2029)
10.1.1 Global Marketing Analytics Forecast by Regions (2024-2029)
10.1.2 Americas Marketing Analytics Forecast
10.1.3 APAC Marketing Analytics Forecast
10.1.4 Europe Marketing Analytics Forecast
10.1.5 Middle East & Africa Marketing Analytics Forecast
10.2 Americas Marketing Analytics Forecast by Country (2024-2029)
10.2.1 United States Marketing Analytics Market Forecast
10.2.2 Canada Marketing Analytics Market Forecast
10.2.3 Mexico Marketing Analytics Market Forecast
10.2.4 Brazil Marketing Analytics Market Forecast
10.3 APAC Marketing Analytics Forecast by Region (2024-2029)
10.3.1 China Marketing Analytics Market Forecast
10.3.2 Japan Marketing Analytics Market Forecast
10.3.3 Korea Marketing Analytics Market Forecast
10.3.4 Southeast Asia Marketing Analytics Market Forecast
10.3.5 India Marketing Analytics Market Forecast
10.3.6 Australia Marketing Analytics Market Forecast
10.4 Europe Marketing Analytics Forecast by Country (2024-2029)
10.4.1 Germany Marketing Analytics Market Forecast
10.4.2 France Marketing Analytics Market Forecast
10.4.3 UK Marketing Analytics Market Forecast
10.4.4 Italy Marketing Analytics Market Forecast
10.4.5 Russia Marketing Analytics Market Forecast
10.5 Middle East & Africa Marketing Analytics Forecast by Region (2024-2029)
10.5.1 Egypt Marketing Analytics Market Forecast
10.5.2 South Africa Marketing Analytics Market Forecast
10.5.3 Israel Marketing Analytics Market Forecast
10.5.4 Turkey Marketing Analytics Market Forecast
10.5.5 GCC Countries Marketing Analytics Market Forecast
10.6 Global Marketing Analytics Forecast by Type (2024-2029)
10.7 Global Marketing Analytics Forecast by Application (2024-2029)
11 Key Players Analysis
11.1 Google
11.1.1 Google Company Information
11.1.2 Google Marketing Analytics Product Offered
11.1.3 Google Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.1.4 Google Main Business Overview
11.1.5 Google Latest Developments
11.2 Adobe
11.2.1 Adobe Company Information
11.2.2 Adobe Marketing Analytics Product Offered
11.2.3 Adobe Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.2.4 Adobe Main Business Overview
11.2.5 Adobe Latest Developments
11.3 Salesforce
11.3.1 Salesforce Company Information
11.3.2 Salesforce Marketing Analytics Product Offered
11.3.3 Salesforce Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.3.4 Salesforce Main Business Overview
11.3.5 Salesforce Latest Developments
11.4 Oracle
11.4.1 Oracle Company Information
11.4.2 Oracle Marketing Analytics Product Offered
11.4.3 Oracle Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.4.4 Oracle Main Business Overview
11.4.5 Oracle Latest Developments
11.5 Accenture
11.5.1 Accenture Company Information
11.5.2 Accenture Marketing Analytics Product Offered
11.5.3 Accenture Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.5.4 Accenture Main Business Overview
11.5.5 Accenture Latest Developments
11.6 IBM
11.6.1 IBM Company Information
11.6.2 IBM Marketing Analytics Product Offered
11.6.3 IBM Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.6.4 IBM Main Business Overview
11.6.5 IBM Latest Developments
11.7 Wipro Corporation
11.7.1 Wipro Corporation Company Information
11.7.2 Wipro Corporation Marketing Analytics Product Offered
11.7.3 Wipro Corporation Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.7.4 Wipro Corporation Main Business Overview
11.7.5 Wipro Corporation Latest Developments
11.8 SAS
11.8.1 SAS Company Information
11.8.2 SAS Marketing Analytics Product Offered
11.8.3 SAS Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.8.4 SAS Main Business Overview
11.8.5 SAS Latest Developments
11.9 Teradata
11.9.1 Teradata Company Information
11.9.2 Teradata Marketing Analytics Product Offered
11.9.3 Teradata Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.9.4 Teradata Main Business Overview
11.9.5 Teradata Latest Developments
11.10 Microsoft Corporation
11.10.1 Microsoft Corporation Company Information
11.10.2 Microsoft Corporation Marketing Analytics Product Offered
11.10.3 Microsoft Corporation Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.10.4 Microsoft Corporation Main Business Overview
11.10.5 Microsoft Corporation Latest Developments
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Information
11.11.2 McKinsey & Company Marketing Analytics Product Offered
11.11.3 McKinsey & Company Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.11.4 McKinsey & Company Main Business Overview
11.11.5 McKinsey & Company Latest Developments
11.12 Harte Hank
11.12.1 Harte Hank Company Information
11.12.2 Harte Hank Marketing Analytics Product Offered
11.12.3 Harte Hank Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.12.4 Harte Hank Main Business Overview
11.12.5 Harte Hank Latest Developments
11.13 Pegasystems
11.13.1 Pegasystems Company Information
11.13.2 Pegasystems Marketing Analytics Product Offered
11.13.3 Pegasystems Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.13.4 Pegasystems Main Business Overview
11.13.5 Pegasystems Latest Developments
11.14 NGData
11.14.1 NGData Company Information
11.14.2 NGData Marketing Analytics Product Offered
11.14.3 NGData Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.14.4 NGData Main Business Overview
11.14.5 NGData Latest Developments
11.15 Experian
11.15.1 Experian Company Information
11.15.2 Experian Marketing Analytics Product Offered
11.15.3 Experian Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.15.4 Experian Main Business Overview
11.15.5 Experian Latest Developments
11.16 Tableau Software
11.16.1 Tableau Software Company Information
11.16.2 Tableau Software Marketing Analytics Product Offered
11.16.3 Tableau Software Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.16.4 Tableau Software Main Business Overview
11.16.5 Tableau Software Latest Developments
11.17 GoodData
11.17.1 GoodData Company Information
11.17.2 GoodData Marketing Analytics Product Offered
11.17.3 GoodData Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.17.4 GoodData Main Business Overview
11.17.5 GoodData Latest Developments
11.18 Neustar
11.18.1 Neustar Company Information
11.18.2 Neustar Marketing Analytics Product Offered
11.18.3 Neustar Marketing Analytics Revenue, Gross Margin and Market Share (2018-2023)
11.18.4 Neustar Main Business Overview
11.18.5 Neustar Latest Developments
12 Research Findings and Conclusion