Abstract
Summary
The global Digital Advertising Technology Services market size is projected to grow from US$ million in 2022 to US$ million in 2029; it is expected to grow at a CAGR of % from 2023 to 2029.
United States market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Digital Advertising Technology Services players cover Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
LPI (LP Information)' newest research report, the “Digital Advertising Technology Services Industry Forecast” looks at past sales and reviews total world Digital Advertising Technology Services sales in 2022, providing a comprehensive analysis by region and market sector of projected Digital Advertising Technology Services sales for 2023 through 2029. With Digital Advertising Technology Services sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Advertising Technology Services industry.
This Insight Report provides a comprehensive analysis of the global Digital Advertising Technology Services landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital Advertising Technology Services portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital Advertising Technology Services market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Advertising Technology Services and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Advertising Technology Services.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Advertising Technology Services market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
On-Premise
Cloud-Based
Segmentation by application
Ads Setting
Data Analytics
Yield Management
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
United States market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
China market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Europe market for Digital Advertising Technology Services is estimated to increase from US$ million in 2022 to US$ million by 2029, at a CAGR of % from 2023 through 2029.
Global key Digital Advertising Technology Services players cover Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2022.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
LPI (LP Information)' newest research report, the “Digital Advertising Technology Services Industry Forecast” looks at past sales and reviews total world Digital Advertising Technology Services sales in 2022, providing a comprehensive analysis by region and market sector of projected Digital Advertising Technology Services sales for 2023 through 2029. With Digital Advertising Technology Services sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Advertising Technology Services industry.
This Insight Report provides a comprehensive analysis of the global Digital Advertising Technology Services landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Digital Advertising Technology Services portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital Advertising Technology Services market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Advertising Technology Services and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Advertising Technology Services.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Advertising Technology Services market by product type, application, key players and key regions and countries.
Market Segmentation:
Segmentation by type
On-Premise
Cloud-Based
Segmentation by application
Ads Setting
Data Analytics
Yield Management
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Digital Advertising Technology Services Market Size 2018-2029
2.1.2 Digital Advertising Technology Services Market Size CAGR by Region 2018 VS 2022 VS 2029
2.2 Digital Advertising Technology Services Segment by Type
2.2.1 On-Premise
2.2.2 Cloud-Based
2.3 Digital Advertising Technology Services Market Size by Type
2.3.1 Digital Advertising Technology Services Market Size CAGR by Type (2018 VS 2022 VS 2029)
2.3.2 Global Digital Advertising Technology Services Market Size Market Share by Type (2018-2023)
2.4 Digital Advertising Technology Services Segment by Application
2.4.1 Ads Setting
2.4.2 Data Analytics
2.4.3 Yield Management
2.4.4 Others
2.5 Digital Advertising Technology Services Market Size by Application
2.5.1 Digital Advertising Technology Services Market Size CAGR by Application (2018 VS 2022 VS 2029)
2.5.2 Global Digital Advertising Technology Services Market Size Market Share by Application (2018-2023)
3 Digital Advertising Technology Services Market Size by Player
3.1 Digital Advertising Technology Services Market Size Market Share by Players
3.1.1 Global Digital Advertising Technology Services Revenue by Players (2018-2023)
3.1.2 Global Digital Advertising Technology Services Revenue Market Share by Players (2018-2023)
3.2 Global Digital Advertising Technology Services Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Digital Advertising Technology Services by Regions
4.1 Digital Advertising Technology Services Market Size by Regions (2018-2023)
4.2 Americas Digital Advertising Technology Services Market Size Growth (2018-2023)
4.3 APAC Digital Advertising Technology Services Market Size Growth (2018-2023)
4.4 Europe Digital Advertising Technology Services Market Size Growth (2018-2023)
4.5 Middle East & Africa Digital Advertising Technology Services Market Size Growth (2018-2023)
5 Americas
5.1 Americas Digital Advertising Technology Services Market Size by Country (2018-2023)
5.2 Americas Digital Advertising Technology Services Market Size by Type (2018-2023)
5.3 Americas Digital Advertising Technology Services Market Size by Application (2018-2023)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital Advertising Technology Services Market Size by Region (2018-2023)
6.2 APAC Digital Advertising Technology Services Market Size by Type (2018-2023)
6.3 APAC Digital Advertising Technology Services Market Size by Application (2018-2023)
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Digital Advertising Technology Services by Country (2018-2023)
7.2 Europe Digital Advertising Technology Services Market Size by Type (2018-2023)
7.3 Europe Digital Advertising Technology Services Market Size by Application (2018-2023)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital Advertising Technology Services by Region (2018-2023)
8.2 Middle East & Africa Digital Advertising Technology Services Market Size by Type (2018-2023)
8.3 Middle East & Africa Digital Advertising Technology Services Market Size by Application (2018-2023)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Digital Advertising Technology Services Market Forecast
10.1 Global Digital Advertising Technology Services Forecast by Regions (2024-2029)
10.1.1 Global Digital Advertising Technology Services Forecast by Regions (2024-2029)
10.1.2 Americas Digital Advertising Technology Services Forecast
10.1.3 APAC Digital Advertising Technology Services Forecast
10.1.4 Europe Digital Advertising Technology Services Forecast
10.1.5 Middle East & Africa Digital Advertising Technology Services Forecast
10.2 Americas Digital Advertising Technology Services Forecast by Country (2024-2029)
10.2.1 United States Digital Advertising Technology Services Market Forecast
10.2.2 Canada Digital Advertising Technology Services Market Forecast
10.2.3 Mexico Digital Advertising Technology Services Market Forecast
10.2.4 Brazil Digital Advertising Technology Services Market Forecast
10.3 APAC Digital Advertising Technology Services Forecast by Region (2024-2029)
10.3.1 China Digital Advertising Technology Services Market Forecast
10.3.2 Japan Digital Advertising Technology Services Market Forecast
10.3.3 Korea Digital Advertising Technology Services Market Forecast
10.3.4 Southeast Asia Digital Advertising Technology Services Market Forecast
10.3.5 India Digital Advertising Technology Services Market Forecast
10.3.6 Australia Digital Advertising Technology Services Market Forecast
10.4 Europe Digital Advertising Technology Services Forecast by Country (2024-2029)
10.4.1 Germany Digital Advertising Technology Services Market Forecast
10.4.2 France Digital Advertising Technology Services Market Forecast
10.4.3 UK Digital Advertising Technology Services Market Forecast
10.4.4 Italy Digital Advertising Technology Services Market Forecast
10.4.5 Russia Digital Advertising Technology Services Market Forecast
10.5 Middle East & Africa Digital Advertising Technology Services Forecast by Region (2024-2029)
10.5.1 Egypt Digital Advertising Technology Services Market Forecast
10.5.2 South Africa Digital Advertising Technology Services Market Forecast
10.5.3 Israel Digital Advertising Technology Services Market Forecast
10.5.4 Turkey Digital Advertising Technology Services Market Forecast
10.5.5 GCC Countries Digital Advertising Technology Services Market Forecast
10.6 Global Digital Advertising Technology Services Forecast by Type (2024-2029)
10.7 Global Digital Advertising Technology Services Forecast by Application (2024-2029)
11 Key Players Analysis
11.1 Adform
11.1.1 Adform Company Information
11.1.2 Adform Digital Advertising Technology Services Product Offered
11.1.3 Adform Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.1.4 Adform Main Business Overview
11.1.5 Adform Latest Developments
11.2 Adobe
11.2.1 Adobe Company Information
11.2.2 Adobe Digital Advertising Technology Services Product Offered
11.2.3 Adobe Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.2.4 Adobe Main Business Overview
11.2.5 Adobe Latest Developments
11.3 AdRoll
11.3.1 AdRoll Company Information
11.3.2 AdRoll Digital Advertising Technology Services Product Offered
11.3.3 AdRoll Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.3.4 AdRoll Main Business Overview
11.3.5 AdRoll Latest Developments
11.4 Amazon (AWS)
11.4.1 Amazon (AWS) Company Information
11.4.2 Amazon (AWS) Digital Advertising Technology Services Product Offered
11.4.3 Amazon (AWS) Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.4.4 Amazon (AWS) Main Business Overview
11.4.5 Amazon (AWS) Latest Developments
11.5 AT&T (WarnerMedia)
11.5.1 AT&T (WarnerMedia) Company Information
11.5.2 AT&T (WarnerMedia) Digital Advertising Technology Services Product Offered
11.5.3 AT&T (WarnerMedia) Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.5.4 AT&T (WarnerMedia) Main Business Overview
11.5.5 AT&T (WarnerMedia) Latest Developments
11.6 CAKE
11.6.1 CAKE Company Information
11.6.2 CAKE Digital Advertising Technology Services Product Offered
11.6.3 CAKE Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.6.4 CAKE Main Business Overview
11.6.5 CAKE Latest Developments
11.7 Choozle
11.7.1 Choozle Company Information
11.7.2 Choozle Digital Advertising Technology Services Product Offered
11.7.3 Choozle Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.7.4 Choozle Main Business Overview
11.7.5 Choozle Latest Developments
11.8 Criteo
11.8.1 Criteo Company Information
11.8.2 Criteo Digital Advertising Technology Services Product Offered
11.8.3 Criteo Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.8.4 Criteo Main Business Overview
11.8.5 Criteo Latest Developments
11.9 Google
11.9.1 Google Company Information
11.9.2 Google Digital Advertising Technology Services Product Offered
11.9.3 Google Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.9.4 Google Main Business Overview
11.9.5 Google Latest Developments
11.10 LiveIntent
11.10.1 LiveIntent Company Information
11.10.2 LiveIntent Digital Advertising Technology Services Product Offered
11.10.3 LiveIntent Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.10.4 LiveIntent Main Business Overview
11.10.5 LiveIntent Latest Developments
11.11 Marin Software
11.11.1 Marin Software Company Information
11.11.2 Marin Software Digital Advertising Technology Services Product Offered
11.11.3 Marin Software Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.11.4 Marin Software Main Business Overview
11.11.5 Marin Software Latest Developments
11.12 MediaMath
11.12.1 MediaMath Company Information
11.12.2 MediaMath Digital Advertising Technology Services Product Offered
11.12.3 MediaMath Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.12.4 MediaMath Main Business Overview
11.12.5 MediaMath Latest Developments
11.13 Quantcast
11.13.1 Quantcast Company Information
11.13.2 Quantcast Digital Advertising Technology Services Product Offered
11.13.3 Quantcast Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.13.4 Quantcast Main Business Overview
11.13.5 Quantcast Latest Developments
11.14 Singapore Telecommunications (Amobee)
11.14.1 Singapore Telecommunications (Amobee) Company Information
11.14.2 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Product Offered
11.14.3 Singapore Telecommunications (Amobee) Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.14.4 Singapore Telecommunications (Amobee) Main Business Overview
11.14.5 Singapore Telecommunications (Amobee) Latest Developments
11.15 Sovrn
11.15.1 Sovrn Company Information
11.15.2 Sovrn Digital Advertising Technology Services Product Offered
11.15.3 Sovrn Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.15.4 Sovrn Main Business Overview
11.15.5 Sovrn Latest Developments
11.16 The Search Monitor
11.16.1 The Search Monitor Company Information
11.16.2 The Search Monitor Digital Advertising Technology Services Product Offered
11.16.3 The Search Monitor Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.16.4 The Search Monitor Main Business Overview
11.16.5 The Search Monitor Latest Developments
11.17 The Trade Desk
11.17.1 The Trade Desk Company Information
11.17.2 The Trade Desk Digital Advertising Technology Services Product Offered
11.17.3 The Trade Desk Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.17.4 The Trade Desk Main Business Overview
11.17.5 The Trade Desk Latest Developments
11.18 Verizon (Verizon Media)
11.18.1 Verizon (Verizon Media) Company Information
11.18.2 Verizon (Verizon Media) Digital Advertising Technology Services Product Offered
11.18.3 Verizon (Verizon Media) Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.18.4 Verizon (Verizon Media) Main Business Overview
11.18.5 Verizon (Verizon Media) Latest Developments
11.19 Verve
11.19.1 Verve Company Information
11.19.2 Verve Digital Advertising Technology Services Product Offered
11.19.3 Verve Digital Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
11.19.4 Verve Main Business Overview
11.19.5 Verve Latest Developments
12 Research Findings and Conclusion