India's food sweetener market is forecast to register a CAGR of 4.2 % during the forecast period (2022-2027).

The pandemic COVID-19 unleashed a series of events affecting the entire supply chain of the food and beverage industry. However, the demand from the consumer created a bullwhip effect on the food industry, including more convenient shelf tables and processed products. Thereby, the sweetener industry kept its phase. In 2020, the ascending demand fostered Tata & Lyle PLC to launch a sweetener vantage expert system to help formulators create sugar-reduced food & beverages using low-calorie sweeteners. Health and wellness are priorities for many consumers, as they are seeking to cut sugar, calories, salt, and carbs, especially in snack foods, and increase their intake of healthy ingredients, which positively impacts the market.

Food and beverage players have been launching low/no sweeteners to cater to the demand for low sugar products as health, and immune system concerns increased. Due to international border lockdown, late start to shipments, and logistical challenges, there was a small disruption in the sweetener market.

Key Market Trends

Growing Diabetic Population

More than 62 million Indians are currently affected by diabetes, which is more than 7.1% of the adult population. The average age on onset is 42.5 years. Furthermore, nearly one million Indians die due to diabetes every year. In terms of Gender, Females account for more than half of the diabetic population in India. People in the age group of 40-74 have shown a high risk of diabetes in India. Consumers have adopted artificial sweeteners due to increasing awareness of the risks associated with diabetes. The Indian diabetic population is expected to reach 100 million in the next five years, which is driving the consumers’ preference for sugar substitutes

Fastest Growing Sweetener Segment: Stevia

Stevia is a 100% natural and zero-calorie sweetener. The growing awareness about the health benefits of stevia over sugar has increased its demand. Other factors influencing the stevia market are lifestyle changes, government initiatives on reducing sugar intake, and the need to combat health problems like obesity and diabetes. In 2013, the government approved stevia production in the Indian subcontinent. Jaggery is gaining traction in the Indian market because it is perceived as a healthier alternative to sugar. Stevia is used in convenience foods, baked foods, sugar confectionery items, and beverages. Beverages account for the majority share in the market. Thus, Stevia is estimated to be the fastest-growing sweetener segment over the forecast period.

Competitive Landscape

To gain a higher market share, companies operating in the sweetener market have adapted strategies for market evolution, which primarily target their investments. The market is highly fragmented, with many Indian players trying to gain a competitive advantage through various factors, like innovation, design, etc. The rapid expansion of the Indian players is considered the key market strategy. International players, such as Cargill, ADM, and Tate & Lyle, dominate the sugar substitutes market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Deifnation

  • 1.2 Scope of the Market

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Drivers

  • 4.2 Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Bargaining Power of Suppliers

    • 4.3.2 Bargaining Power of Buyers

    • 4.3.3 Threat of New Entrants

    • 4.3.4 Threat of Substitute Products and Services

    • 4.3.5 Degree of Competition

• 5 Market Segmentation

  • 5.1 By Product Type

    • 5.1.1 Sucrose

    • 5.1.2 Starch Sweeteners and Sugar Alcohols

      • 5.1.2.1 Dextrose
      • 5.1.2.2 High Fructose Corn Syrup (HFCS)
      • 5.1.2.3 Maltodextrin
      • 5.1.2.4 Sorbitol
      • 5.1.2.5 Xylitol
      • 5.1.2.6 Others

    • 5.1.3 High Intensity Sweeteners (HIS)

      • 5.1.3.1 Sucralose
      • 5.1.3.2 Aspartame
      • 5.1.3.3 Saccharin
      • 5.1.3.4 Cyclamate
      • 5.1.3.5 Ace-K
      • 5.1.3.6 Neotame
      • 5.1.3.7 Stevia
      • 5.1.3.8 Others

  • 5.2 By Application

    • 5.2.1 Dairy

    • 5.2.2 Bakery

    • 5.2.3 Soups, Sauces and Dressings

    • 5.2.4 Confectionery

    • 5.2.5 Beverages

    • 5.2.6 Others

• 6 Competitive Landscape

  • 6.1 Most Adopted Strategies

  • 6.2 Most Active Companies

  • 6.3 Market Share Analysis

  • 6.4 Company Profiles

    • 6.4.1 Tate & Lyle PLC

    • 6.4.2 Cargill Incorporated

    • 6.4.3 Archer Daniels Midland Company

    • 6.4.4 DuPont

    • 6.4.5 Ingredion Incorporated

    • 6.4.6 Ajinomoto Co., Inc

    • 6.4.7 PureCircle Limited

    • 6.4.8 NutraSweet Company

    • 6.4.9 GLG Life Tech Corporation

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID-19 ON THE MARKET