The Asia-Pacific Hair Care Market is forecast to register a CAGR of 4.21% during the forecast period(2022-2027)

Due to the pandemic's presence in the region in 2020, most countries performed worse that year. Measures to halt the spread of the COVID-19 virus, such as non-essential store closures, lockdowns, and working from home, hurt hair care sales. With many people not going to work and social events postponed, the hair care market was one of the hardest-hit industries.

With the increasing incidence of thinning hair and hair loss, hair care products are expected to gain attraction as consumers look for non-surgical procedures and at-home products to overcome these issues.

Focus on the premium sector has been identified to grow among the urban and youth population, with consumers willing to spend a decent amount on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies focusing on products rich in active ingredients.

Key Market Trends

Fastest-growing Hair Care market in APAC : India

The Indian hair care market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are due to the high millennial population, migration toward cities, and rising women's employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons.

Demand for Organic/Herbal Haircare Products

In many nations in the region, consumers increasingly prefer items made with natural components. As a result of media reports linking sulfates and parabens to frizzy hair, flaky scalps, and split ends, customers are avoiding products containing these compounds in favor of natural or herbal alternatives. Countries with zestful consumer cultures, such as India, China, and Japan, have opened the way for the organic/herbal hair care business to thrive. Over the last half-decade, these countries' large populations and favorable network externalities have helped them achieve tremendous development in the organic hair care industry. In 2021, these nations collectively accounted for more than 70% of the Asia-Pacific market share.

Competitive Landscape

The market is highly fragmented due to numerous small and large vendors. Companies have also begun to invest considerably in advertising to increase product awareness among users. The companies are also using this method to develop their brands and improve customer satisfaction, providing products more inclined to the customers' needs. Some of the major players in the market include New Avon LLC, L'Oréal S.A., Johnson & Johnson Consumer Inc., Oriflame Cosmetics AG, and Unilever.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 By Product Type

    • 5.1.1 Colorant

    • 5.1.2 Hair Spray

    • 5.1.3 Conditioner

    • 5.1.4 Styling Gel

    • 5.1.5 Hair Oil

    • 5.1.6 Shampoo

    • 5.1.7 Other Products

  • 5.2 By Distribution Channel

    • 5.2.1 Supermarkets/Hypermarkets

    • 5.2.2 Speciality Stores

    • 5.2.3 E-Commerce

    • 5.2.4 Pharmacy

    • 5.2.5 Other Distribution Channels

  • 5.3 Geography

    • 5.3.1 Japan

    • 5.3.2 China

    • 5.3.3 India

    • 5.3.4 Australia

    • 5.3.5 Rest of Asia-Pacific

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies

  • 6.2 Most Adopted Strategies

  • 6.3 Market Share Analysis

  • 6.4 Company Profiles

    • 6.4.1 New Avon LLC

    • 6.4.2 L'Oreal SA

    • 6.4.3 Johnson & Johnson Consumer Inc

    • 6.4.4 Unilever

    • 6.4.5 Revlon

    • 6.4.6 Amway

    • 6.4.7 Procter & Gamble

    • 6.4.8 Dabur Ltd

    • 6.4.9 Moroccanoil

    • 6.4.10 Kao Corporation

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID-19 ON THE MARKET