The Middle-East and Africa bakery products market is projected to record a CAGR of 2.2% during the forecast period (2022-2027).

The COVID-19 outbreak has put even more pressure on the bakery industry. During the beginning of 2020, the supply of bakeries was insufficient as many bakeries had to close due to workforce shortages. During lockdowns, consumers could not obtain products that met their needs. Keeping strong immunization levels has been a key priority throughout this pandemic. Bread and bread products faced a lower impact than other bakery products, like cakes, pastries, and croissants, as they are a staple diet in most countries in the Middle-East and Africa.

The market is primarily driven by convenience, accessibility, and nutrition profile. Moreover, due to urbanization, the increasing working population, the growth of out-of-home consumption, and increased demand for instant and nutritious products, the sales of bakery products increased.

Bread consumption in Africa is expected to be majorly in the form of packaged products in the coming years. Corn, sorghum, and starchy plant roots are mainly preferred in Sub-Saharan Africa, particularly in rural regions. Thus, bread consumption is expected to grow slightly during the forecast period.

Although the demand for healthier snacking options is increasing, sweet baked goods remain popular and the preferred item in African markets. Most bakery product launches in African countries belong to sweet segments, strongly led by biscuits and cookies.

Key Market Trends

Specialty Stores to Become the Fastest-growing Segment

Buyers of specialty foods stores use many more channels than convenience stores. Supermarkets and mass merchandisers have been investing heavily in specialty food stores, as specialty food stores are growing faster than convenience food stores each year. Bakery products are available in specialty stores, thus increasing the availability of bakery products. These specialty stores mainly include artisanal bakers/small bakeries/home-based bakers, which supply the products to cafe chains, kiosks, traditional trade/wet markets, offices, and general consumers. Constant product innovation is a major challenge for specialist retailers. Given that many of the product types offered at artisanal bakeries are best enjoyed fresh, efficient production and inventory management is a challenge.

South Africa to Dominate the Regional Market

South Africa's economy is booming, and there is a huge demand for bread products. The bakery products market in South Africa is expanding due to changing consumer lifestyles, increased snacking and indulgence consumption, rising demand for multi-grain and whole wheat bread products with low trans-fat content, and improved living circumstances. Bread is an important staple food in South Africa and is integral to ensuring national food security. Consumers, particularly those in middle and upper-income groups, are willing to pay higher prices for bakery products with a low GI (Glycemic Index), high fiber content, or fortification with added vitamins. Domestic biscuit brands are witnessing higher retail sales due to the affordability of their brands. Price competitiveness is expected to be a deciding factor for the sale of biscuits and cookies during the forecast period. 'Health and Wellness' is expected to drive the sales of morning goods in the South African market during the forecast period. Consumers are increasingly cautious about ingredient formulations, and the demand for the clean label is gaining traction among health-conscious consumers.

Competitive Landscape

The Middle-East and African market for bakery products is fragmented due to the presence of large regional and domestic players in different countries. Companies are involved in mergers, expansions, acquisitions, partnerships, and product developments as strategic approaches to boost their brand presence among consumers. The key players dominating the regional market include Bimbo QSR, Puratos Group, Modern Bakery LLC, Bakemart, and DoFreeze LLC.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 By Product Type

    • 5.1.1 Cakes and Pastries

    • 5.1.2 Biscuits and Cookies

    • 5.1.3 Bread

    • 5.1.4 Morning Goods

    • 5.1.5 Other Product Types

  • 5.2 By Distribution Channel

    • 5.2.1 Supermarkets/Hypermarkets

    • 5.2.2 Convenience Stores

    • 5.2.3 Specialist Stores

    • 5.2.4 Online Retailers

    • 5.2.5 Other Distribution Channels

  • 5.3 By Country

    • 5.3.1 South Africa

    • 5.3.2 Saudi Arabia

    • 5.3.3 Rest of Middle-East and Africa

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies

  • 6.2 Most Adopted Strategies

  • 6.3 Market Position Analysis

  • 6.4 Company Profiles

    • 6.4.1 Bimbo QSR

    • 6.4.2 Anat Foods

    • 6.4.3 Modern Bakery LLC

    • 6.4.4 Bakemart

    • 6.4.5 Agthia

    • 6.4.6 DoFreeze LLC

    • 6.4.7 Rasti Lari Group

    • 6.4.8 The Bread Gypsy

    • 6.4.9 Cape Cookie

    • 6.4.10 Lantmannen Unibake

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID 19 ON THE MARKET