Abstract
Summary
The AdTech market is projected to grow from USD 579.4 billion in 2023 to USD 1,496.2 billion by 2030, at a compound annual growth rate (CAGR) of 14.5% during the forecast period. The market is anticipated to grow due to the proliferation of smartphones for greater mobile optimization and in-app advertising.
By mode of interface, mobile AdTech software to register for the larger market size during forecast period
The solution segment by mode of interface includes desktop Adtech software and mobile Adtech Software. Advertisers focus on creating responsive and engaging mobile ads that seamlessly integrate into apps, mobile websites, and social media platforms. Advancements in mobile AdTech include innovative ad formats, such as interactive and video advertising, and location-based targeting to deliver hyper-localized content. Mobile AdTech solutions are adapting to the evolving digital landscape, embracing technology, and enhancing user engagement while adhering to privacy and compliance regulations.
By advertising media, the digital advertising segment to register fastest-growing CAGR during the forecast period
Digital advertising within the AdTech market has become integral to modern marketing strategies. It involves using digital channels, such as websites, social media, search engines, and mobile apps, to promote products, services, or brands. In digital advertising, AdTech tools and platforms are employed to create, target, deliver, and optimize ad campaigns to reach specific audiences. The widespread adoption of the internet and mobile devices has expanded the digital advertising landscape, providing access to a vast and diverse online audience.
North America to witness the largest market size during the forecast period
North America is experiencing significant technological growth in the AdTech market, driven by various factors shaping the advertising and marketing sector landscape. The ongoing shift from traditional to digital advertising also contributes to market growth, as companies increasingly allocate their budgets to online channels. In the wake of data privacy concerns, both the US and Canada have implemented regulations, such as GDPR and CCPA, influencing the way AdTech companies collect and handle user data, emphasizing the importance of compliance and transparency in the industry
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AdTech market.
By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Managers: 25%
By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, and Middle East and Africa- 5%, Latin America-5%
The report includes the study of key players offering AdTech solutions. It profiles major vendors in the AdTech market. The major players in the AdTech market include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), Microsoft (US), Celtra (US), Basis Technologies (US), Luna (US), NextRoll (US), Quantcast (US), Criteo (France), Affle (India), InMobi (India), Demandbase (US), The Trade Desk (US), Adform (Denmark), Equativ (France), Tremor International (Israel), Innovid (US), Mediaocean (US), DoubleVerify (US), Magnite (US), Copy.ai (US), Nickelytics (US), C Wire (Switzerland), Cavai (Norway), Titan Digital (US), Glimpse Protocol (UK), StackAdapt (Canada), Cosmose AI (Singapore), Vidsy (UK), and Linkby (Australia).
Research Coverage
The AdTech market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred AdTech providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AdTech market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Proliferation of smartphones for greater mobile optimization and in-app advertising, increasing demand for data-informed marketing strategies and growing popularity of audio streaming and podcasts for advertising), restraints (Stringent privacy regulations and security concerns and inaccurate data quality and accuracy), opportunities (Enabling AI and ML technologies for hyper-personalized user experience, focus on voice-activated ads and conversational advertising and widespread adoption of AR and VR technologies for more interactive and immersive ad experiences), and challenges (Presence of Ad-Blocking Bypass Solutions and lack of standardized viewability metrics).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AdTech market
• Market Development: Comprehensive information about lucrative markets – the report analyses the AdTech market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AdTech market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like include Meta (US), Google (US), Amazon (US), Adobe (US), Yahoo (US), Zeta (US), among others in the AdTech market strategies. The report also helps stakeholders understand the AdTech market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.3 STUDY SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 INCLUSIONS AND EXCLUSIONS 42
1.3.3 REGIONS COVERED 43
1.4 YEARS CONSIDERED 43
1.5 CURRENCY CONSIDERED 44
1.6 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
- 2.1.2.1 Breakdown of primary interviews 47
- 2.1.2.2 Key industry insights 47
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
2.3.1 TOP-DOWN APPROACH 49
2.3.2 BOTTOM-UP APPROACH 50
2.4 MARKET FORECAST 53
2.5 RESEARCH ASSUMPTIONS 54
2.6 LIMITATIONS AND RISK ASSESSMENT 55
2.7 RECESSION IMPACT 56
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 64
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADTECH MARKET 64
4.2 IMPACT OF RECESSION ON ADTECH MARKET 65
4.3 ADTECH MARKET: TOP THREE ADVERTISING TYPES 65
4.4 NORTH AMERICA: ADTECH MARKET, BY OFFERING AND KEY VERTICAL 66
4.5 ADTECH MARKET, BY REGION 66
5 MARKET OVERVIEW AND INDUSTRY TRENDS 67
5.1 INTRODUCTION 67
5.2 MARKET DYNAMICS 67
5.2.1 DRIVERS 68
- 5.2.1.1 Increasing demand for data-informed marketing strategies 68
- 5.2.1.2 Growing popularity of audio streaming and podcasts for advertising 69
- 5.2.1.3 Proliferation of smartphones for greater mobile optimization and in-app advertising 69
5.2.2 RESTRAINTS 69
- 5.2.2.1 Stringent privacy regulations and security concerns 69
- 5.2.2.2 Inaccurate data quality and accuracy 70
5.2.3 OPPORTUNITIES 70
- 5.2.3.1 Rapid adoption of AI and ML technologies for hyper-personalized user experience 70
- 5.2.3.2 Focus on voice-activated ads and conversational advertising 70
- 5.2.3.3 Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences 71
5.2.4 CHALLENGES 71
- 5.2.4.1 Presence of ad-blocking bypass solutions 71
- 5.2.4.2 Lack of standardized viewability metrics 71
5.3 CASE STUDIES 72
5.3.1 UNITED TRUCK DRIVING SCHOOL IMPLEMENTED TITAN DIGITAL’S SERVICES TO CONTROL ITS ADVERTISING BUDGET 72
5.3.2 TITAN DIGITAL’S TEAM DEVELOPED 3-STEP PLAN TO HELP WHS BECOME MORE COMPETITIVE 72
5.3.3 CANVAS WORLDWIDE IMPLEMENTED INNOVID'S SOLUTIONS TO SAVE TIME AND REDUCE RISK OF HUMAN ERROR 73
5.3.4 DRIVES LIFT-IN TUNE-UP WORKED WITH TREMOR VIDEO’S TR.LY CREATIVE STUDIO TO DRIVE MOST INCREMENTAL TUNE-IN AT LOWEST COST PER TUNE-IN 73
5.3.5 FAN CONTROLLED FOOTBALL PARTNERED WITH EQUATIV TO MANAGE AND INCREASE AD INVENTORY 74
5.3.6 AMNET FRANCE DEPLOYED EQUATIV’S SOLUTIONS TO DELIVER BEST-PERFORMING VIDEO INVENTORY ACROSS FOUR TARGETED MARKETS 74
5.3.7 RAZER PARTNERED WITH EQUATIV TO REACH GAMERS WITH EFFECTIVE ADVERTISING 75
5.3.8 DSP ASSET MANAGERS PARTNERED WITH PURETECH DIGITAL AND INMOBI TO LEVERAGE ITS AWARENESS AMPLIFICATION EFFORTS 75
5.3.9 SALAM PARTNERED WITH INMOBI TO DEVELOP INNOVATIVE RICH MEDIA CREATIVE WITH FINGERPRINT SENSOR UNLOCK TO COMPLEMENT STANDARD BANNERS 76
5.3.10 STARBUCKS AND ARLA FOODS USED QUANTCAST’S CTV ADVERTISING PLATFORM TO REACH THEIR CORE AUDIENCE AND OPTIMIZE CAMPAIGNS IN REAL-TIME 76
5.3.11 SKY AND MEDIACOM PARTNERED WITH QUANTCAST TO ACTIVATE COOKIELESS INVENTORY AND REACH INACCESSIBLE CONSUMERS 77
5.4 TARIFF AND REGULATORY LANDSCAPE 78
5.4.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
- 5.4.1.1 North America 78
- 5.4.1.2 Europe 79
- 5.4.1.3 Asia Pacific 80
- 5.4.1.4 Middle East & Africa 81
- 5.4.1.5 Latin America 81
5.5 ADTECH MARKET ARCHITECTURE 82
5.6 ECOSYSTEM ANALYSIS 83
5.7 PATENT ANALYSIS 85
5.7.1 METHODOLOGY 85
5.7.2 PATENTS FILED, BY DOCUMENT TYPE 86
5.7.3 INNOVATION AND PATENT APPLICATIONS 86
- 5.7.3.1 Top applicants 87
5.8 SUPPLY CHAIN ANALYSIS 93
5.9 FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE 94
5.9.1 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030 94
5.10 PRICING ANALYSIS 97
5.10.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING 97
5.10.2 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDOR 98
5.11 BRIEF HISTORY OF ADTECH MARKET 99
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS 100
5.13 PORTER’S FIVE FORCES ANALYSIS 101
5.13.1 THREAT OF NEW ENTRANTS 101
5.13.2 THREAT OF SUBSTITUTES 102
5.13.3 BARGAINING POWER OF SUPPLIERS 102
5.13.4 BARGAINING POWER OF BUYERS 102
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 102
5.14 KEY CONFERENCES AND EVENTS 103
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 103
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 103
5.15.2 BUYING CRITERIA 104
5.16 TECHNOLOGY ANALYSIS 105
5.16.1 KEY TECHNOLOGIES 105
- 5.16.1.1 Artificial intelligence and machine learning (AI and ML) 105
- 5.16.1.2 Big data 105
- 5.16.1.3 Augmented reality (AR) and virtual reality (VR) 106
- 5.16.1.4 Blockchain 106
5.16.2 ADJACENT TECHNOLOGIES 106
- 5.16.2.1 IoT 106
- 5.16.2.2 Ad serving 107
- 5.16.2.3 Web analytics 107
- 5.16.2.4 Marketing automation 107
5.17 BUSINESS MODEL ANALYSIS 108
5.17.1 SUPPLY SIDE 108
5.17.2 DEMAND SIDE 108
6 ADTECH MARKET, BY OFFERING 109
6.1 INTRODUCTION 110
6.1.1 OFFERINGS: ADTECH MARKET DRIVERS 110
6.2 SOLUTIONS 111
6.2.1 DEMAND-SIDE PLATFORMS (DSPS) 113
- 6.2.1.1 Increasing emphasis on data-driven advertising strategies to propel growth 113
6.2.2 SUPPLY-SIDE PLATFORMS (SSPS) 114
- 6.2.2.1 Rising popularity of video advertising to drive demand for SSPs 114
6.2.3 AD NETWORKS 115
- 6.2.3.1 Need to facilitate efficient distribution of advertisements across digital platforms to drive market 115
6.2.4 DATA MANAGEMENT PLATFORMS (DMPS) 116
- 6.2.4.1 Focus on developing cross-device targeting capabilities to boost growth 116
6.2.5 AGENCY TRADING DESKS (ATDS) 117
- 6.2.5.1 Emergence of new programmatic advertising for flexible and controlled solutions to drive market 117
6.2.6 AD EXCHANGE PLATFORMS 118
- 6.2.6.1 Rising advancements in multiple ad exchanging platforms to fuel growth 118
6.2.7 AD CREATIVE AND PRODUCTION TOOLS 119
- 6.2.7.1 Focus on creating more effective and engaging ads to boost demand for ad creative and production tools 119
6.2.8 AD ANALYTICS AND ATTRIBUTION PLATFORMS 120
- 6.2.8.1 Demand for leveraging advanced targeting options, such as geofencing and contextual advertising, to bolster growth 120
6.2.9 AD VERIFICATION AND BRAND SAFETY 121
- 6.2.9.1 Use of ML and NLP to improve ad targeting within appropriate contexts to encourage market expansion 121
6.2.10 OTHER SOLUTIONS 122
6.3 SERVICES 123
6.3.1 PROFESSIONAL SERVICES 125
- 6.3.1.1 Training & consulting 126
- 6.3.1.1.1 Strong emphasis on empowering organizations to implement and optimize AdTech solutions to boost growth 126
- 6.3.1.2 System integration & implementation 127
- 6.3.1.2.1 Rising complexity of modern AdTech ecosystem to drive demand for system integration & implementation services 127
- 6.3.1.3 Support & maintenance 128
- 6.3.1.3.1 Need to minimize downtime and technical issues and provide problem resolution to fuel growth 128
- 6.3.1.1 Training & consulting 126
6.3.2 MANAGED SERVICES 129
- 6.3.2.1 Need for businesses to efficiently navigate complexities of digital advertising to drive popularity of managed services 129
6.4 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE 130
6.4.1 CLOUD 132
- 6.4.1.1 Strong emphasis on protecting user data and ensuring compliance to bolster growth 132
6.4.2 ON-PREMISES 133
- 6.4.2.1 Focus on providing direct control over configurations and data-handling practices to drive growth 133
6.5 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE 134
6.5.1 DESKTOP 135
- 6.5.1.1 Precise ad targeting and efficient ad placements to accelerate market 135
6.5.2 MOBILE 136
- 6.5.2.1 Demand for responsive and engaging mobile ads that seamlessly integrate into apps to boost market 136
7 ADTECH MARKET, BY ADVERTISING TYPE 137
7.1 INTRODUCTION 138
7.1.1 ADVERTISING TYPES: ADTECH MARKET DRIVERS 138
7.2 PROGRAMMATIC ADVERTISING 139
7.2.1 EMPHASIS ON AUTOMATING TASKS INVOLVED IN BUYING AND SELLING AD SPACE TO BOLSTER GROWTH 139
7.3 SEARCH ADVERTISING 140
7.3.1 HIGH TARGETING OF AD USERS’ SEARCH FOR SPECIFIC PRODUCTS OR SERVICES TO DRIVE GROWTH 140
7.4 DISPLAY ADVERTISING 141
7.4.1 DEMAND FOR IMMERSIVE AND INTERACTIVE USER EXPERIENCE TO DRIVE DEMAND FOR DISPLAY ADVERTISING 141
7.5 MOBILE ADVERTISING 142
7.5.1 INCREASED MOBILE INTERNET USAGE TO DRIVE POPULARITY OF MOBILE ADVERTISING 142
7.6 EMAIL ADVERTISING 143
7.6.1 NEED FOR LEVERAGING DATA ANALYTICS AND AI TO CREATE HIGHLY TAILORED EMAIL CAMPAIGNS TO BOOST GROWTH 143
7.7 NATIVE ADVERTISING 144
7.7.1 FOCUS ON PROVIDING ADVERTISERS WITH BETTER INSIGHTS INTO THEIR CAMPAIGN PERFORMANCE TO PROPEL GROWTH 144
7.8 OTHER ADVERTISING TYPES 145
8 ADTECH MARKET, BY ADVERTISING MEDIA 147
8.1 INTRODUCTION 148
8.1.1 ADVERTISING MEDIA: ADTECH MARKET DRIVERS 148
8.2 TELEVISION ADVERTISING 149
8.2.1 HIGH VIEWERSHIP OF TV CONTENT, PARTICULARLY IN LIVE EVENTS, SPORTS, AND PREMIUM SHOWS, TO DRIVE MARKET 149
8.3 RADIO ADVERTISING 150
8.3.1 RISE OF DIGITAL AUDIO PLATFORMS TO ENCOURAGE MARKET EXPANSION 150
8.4 PRINT ADVERTISING 151
8.4.1 MAGAZINES 152
- 8.4.1.1 Demand for tangible and visually engaging medium for advertisers to convey messages to propel growth 152
8.4.2 NEWSPAPER 153
- 8.4.2.1 Adoption of online and digital platforms for advertorials to encourage market expansion 153
8.5 OUTDOOR ADVERTISING 153
8.5.1 PUBLIC SIGNS 154
- 8.5.1.1 Public signs help advertisers convey messages to broad audience 154
8.5.2 BILLBOARDS 154
- 8.5.2.1 Need for large, eye-catching displays to create brand visibility and impact to drive growth 154
8.5.3 POSTERS 155
- 8.5.3.1 Growing trend toward using eco-friendly materials and energy-efficient lighting to convey messages to drive demand for posters 155
8.6 DIGITAL ADVERTISING 155
8.6.1 DISPLAY AND MOBILE ADVERTISING 156
- 8.6.1.1 Adoption of smartphones and increasing screentime on mobile devices to drive growth 156
8.6.2 SEARCH ENGINE ADVERTISING 156
- 8.6.2.1 Focus on enabling unparalleled reach and precision bidding on specific keywords to fuel growth 156
8.6.3 SOCIAL MEDIA ADVERTISING 157
- 8.6.3.1 Extensive use of digital marketing platforms for interactive and visually engaging content to drive growth 157
9 ADTECH MARKET, BY VERTICAL 158
9.1 INTRODUCTION 159
9.1.1 VERTICALS: ADTECH MARKET DRIVERS 159
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 161
9.2.1 EMERGENCE OF AI AND ML FOR PREDICTIVE ANALYTICS AND CHATBOT-DRIVEN CUSTOMER INTERACTIONS TO DRIVE DEMAND 161
9.3 MEDIA & ENTERTAINMENT 162
9.3.1 ADOPTION OF OTT PLATFORMS BY CONSUMERS TO FOSTER GROWTH 162
9.4 RETAIL & ECOMMERCE 163
9.4.1 SHIFT IN CONSUMER BEHAVIOR TOWARD ONLINE SHOPPING TO DRIVE DEMAND FOR ADTECH SOLUTIONS IN RETAIL & ECOMMERCE INDUSTRY 163
9.5 HEALTHCARE & LIFE SCIENCES 164
9.5.1 NEED FOR FACILITATING PERSONALIZED HEALTHCARE INFORMATION AND IMPROVING OVERALL PATIENT EXPERIENCE TO PROPEL GROWTH 164
9.6 TRAVEL & HOSPITALITY 165
9.6.1 RELIANCE OF TRAVELERS ON SMARTPHONES TO DRIVE ADOPTION OF VIDEO ADVERTISING IN TRAVEL & HOSPITALITY SECTOR 165
9.7 MANUFACTURING 166
9.7.1 STRONG EMPHASIS ON SUSTAINABILITY AND ECO-FRIENDLY ADVERTISING TO DRIVE POPULARITY OF ADTECH SOLUTIONS IN MANUFACTURING SECTOR 166
9.8 TELECOM 167
9.8.1 FOCUS ON FACILITATING SEAMLESS DELIVERY OF HIGH-QUALITY VIDEO ADS AND AUGMENTED REALITY EXPERIENCES TO FUEL MARKET 167
9.9 TRANSPORTATION & LOGISTICS 168
9.9.1 ADOPTION OF ADTECH SOLUTIONS IN TRANSPORTATION & LOGISTICS INDUSTRY HELPS ADDRESS SUSTAINABILITY CONCERNS 168
9.10 FOOD & BEVERAGES 169
9.10.1 RISING POPULARITY OF FOOD DELIVERY APPS TO DRIVE ADOPTION OF ADTECH SOLUTIONS IN FOOD & BEVERAGES SECTOR 169
9.11 OTHER VERTICALS 170
10 ADTECH MARKET, BY REGION 172
10.1 INTRODUCTION 173
10.2 NORTH AMERICA 174
10.2.1 NORTH AMERICA: ADTECH MARKET DRIVERS 174
10.2.2 NORTH AMERICA: RECESSION IMPACT 175
10.2.3 US 182
- 10.2.3.1 Growing emphasis on data-driven advertising strategies to contribute to market growth 182
10.2.4 CANADA 182
- 10.2.4.1 Strong economic stability and growing digital landscape to encourage market expansion 182
10.3 EUROPE 183
10.3.1 EUROPE: ADTECH MARKET DRIVERS 183
10.3.2 EUROPE: RECESSION IMPACT 183
10.3.3 UK 190
- 10.3.3.1 Adoption of sustainable and ethical advertising practices to propel growth 190
10.3.4 GERMANY 191
- 10.3.4.1 Robust economy and large population of internet users to spur growth 191
10.3.5 FRANCE 191
- 10.3.5.1 Stringent data privacy regulations such as GDPR to influence market growth 191
10.3.6 SPAIN 191
- 10.3.6.1 Demand for advertising strategies that provide human touch to propel market 191
10.3.7 ITALY 192
- 10.3.7.1 Heavy investments in data analytics and AI to deliver tailored content to contribute to market expansion 192
10.3.8 REST OF EUROPE 192
10.4 ASIA PACIFIC 193
10.4.1 ASIA PACIFIC: ADTECH MARKET DRIVERS 193
10.4.2 ASIA PACIFIC: RECESSION IMPACT 193
10.4.3 CHINA 202
- 10.4.3.1 Robust government policies for technological innovation to fuel market 202
10.4.4 JAPAN 202
- 10.4.4.1 Emphasis on high-quality content and aesthetics to drive market 202
10.4.5 INDIA 202
- 10.4.5.1 Focus on video advertising and integration of vernacular languages to propel growth 202
10.4.6 SOUTH KOREA 203
- 10.4.6.1 Adoption of AR and VR for immersive advertising experiences to boost growth 203
10.4.7 AUSTRALIA & NEW ZEALAND 203
- 10.4.7.1 Demand for data security and transparency from tech-savvy consumers to fuel growth 203
10.4.8 ASEAN COUNTRIES 203
- 10.4.8.1 Popularity of eCommerce and government’s push for digitalization to propel growth 203
10.4.9 REST OF ASIA PACIFIC 204
10.5 MIDDLE EAST & AFRICA 204
10.5.1 MIDDLE EAST & AFRICA: ADTECH MARKET DRIVERS 204
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 205
10.5.3 UAE 211
- 10.5.3.1 Focus on adopting cutting-edge advertising technologies to drive growth 211
10.5.4 SAUDI ARABIA 212
- 10.5.4.1 Growing emphasis on online sales and customer engagement to boost growth 212
10.5.5 QATAR 212
- 10.5.5.1 Demand for culturally relevant content and eCommerce expansion to drive growth 212
10.5.6 SOUTH AFRICA 212
- 10.5.6.1 Active involvement of institutes and government with advertising technologies to drive growth 212
10.5.7 REST OF THE MIDDLE EAST & AFRICA 212
10.6 LATIN AMERICA 213
10.6.1 LATIN AMERICA: ADTECH MARKET DRIVERS 213
10.6.2 LATIN AMERICA: RECESSION IMPACT 213
10.6.3 BRAZIL 220
- 10.6.3.1 Government’s strategies to prioritize culturally relevant and localized content to foster growth 220
10.6.4 MEXICO 221
- 10.6.4.1 Robust government initiatives for technological developments to encourage market expansion 221
10.6.5 ARGENTINA 221
- 10.6.5.1 Growing digital advertising landscape to fuel market growth 221
10.6.6 REST OF LATIN AMERICA 221
11 COMPETITIVE LANDSCAPE 222
11.1 OVERVIEW 222
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 222
11.3 REVENUE ANALYSIS 225
11.3.1 BUSINESS SEGMENT REVENUE ANALYSIS 225
11.4 MARKET SHARE ANALYSIS 226
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET 227
11.5.1 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS 227
11.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022 230
11.6.1 STARS 230
11.6.2 EMERGING LEADERS 230
11.6.3 PERVASIVE PLAYERS 230
11.6.4 PARTICIPANTS 230
11.6.5 COMPANY FOOTPRINT 232
11.7 START-UP/SME EVALUATION MATRIX 233
11.7.1 PROGRESSIVE COMPANIES 233
11.7.2 RESPONSIVE COMPANIES 233
11.7.3 DYNAMIC COMPANIES 233
11.7.4 STARTING BLOCKS 234
11.7.5 COMPETITIVE BENCHMARKING 235
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS 236
11.9 COMPETITIVE SCENARIO AND TRENDS 237
11.9.1 PRODUCT LAUNCHES/ENHANCEMENTS 237
11.9.2 DEALS 239
12 COMPANY PROFILES 242
12.1 INTRODUCTION 242
12.2 KEY PLAYERS 242
12.2.1 META 242
12.2.2 GOOGLE 247
12.2.3 AMAZON 251
12.2.4 ADOBE 256
12.2.5 YAHOO 260
12.2.6 ZETA 264
12.3 OTHER KEY PLAYERS 267
12.3.1 MICROSOFT 267
12.3.2 CELTRA 267
12.3.3 BASIS TECHNOLOGIES 268
12.3.4 LUNA 268
12.3.5 NEXTROLL 269
12.3.6 QUANTCAST 269
12.3.7 CRITEO 270
12.3.8 AFFLE 270
12.3.9 INMOBI 271
12.3.10 DEMANDBASE 271
12.3.11 THE TRADE DESK 272
12.3.12 ADFORM 272
12.3.13 EQUATIV 273
12.3.14 ILLUMIN 273
12.3.15 TREMOR INTERNATIONAL 274
12.3.16 INNOVID 274
12.3.17 MEDIAOCEAN 275
12.3.18 DOUBLEVERIFY 275
12.3.19 MAGNITE 276
12.4 START-UPS/SMES 276
12.4.1 COPY.AI 276
12.4.2 NICKELYTICS 277
12.4.3 C WIRE 277
12.4.4 CAVAI 278
12.4.5 TITAN DIGITAL 278
12.4.6 GLIMPSE PROTOCOL 279
12.4.7 STACKADAPT 279
12.4.8 COSMOSE AI 280
12.4.9 VIDSY 280
12.4.10 LINKBY 281
13 ADJACENT AND RELATED MARKETS 282
13.1 INTRODUCTION 282
13.2 APP ANALYTICS MARKET 282
13.2.1 MARKET DEFINITION 282
13.2.2 MARKET OVERVIEW 282
- 13.2.2.1 App analytics market, by offering 283
- 13.2.2.2 App analytics market, by type 283
- 13.2.2.3 App analytics market, by vertical 284
- 13.2.2.4 App analytics market, by region 285
13.3 MOBILE APPS AND WEB ANALYTICS MARKET 286
13.3.1 MARKET DEFINITION 286
13.3.2 MARKET OVERVIEW 286
- 13.3.2.1 Mobile apps and web analytics market, by component 287
- 13.3.2.2 Mobile apps and web analytics market, by organization size 287
- 13.3.2.3 Mobile apps and web analytics market, by deployment mode 288
- 13.3.2.4 Mobile apps and web analytics market, by application 289
- 13.3.2.5 Mobile apps and web analytics market, by region 290
14 APPENDIX 292
14.1 DISCUSSION GUIDE 292
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 298
14.3 CUSTOMIZATION OPTIONS 300
14.4 RELATED REPORTS 300
14.5 AUTHOR DETAILS 301