Abstract
Summary
According to MarketsandMarkets, the probiotics in animal feed market is projected to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023, at a CAGR of 9.1% during the forecast period in terms of value. The probiotics in animal feed market comprises of both dry and liquid form; although dry form hold a larger market share, liquid probiotics for animal feed is driven by factors such as enhanced probiotic strains viability and feed texture. The demand for dry form of probiotics in animal feed is mainly due to factors such as cost-effectiveness, longer shelf lives, and convenient packaging. The major constraints and challenges are the non-standardized international quality regulations for probiotics in animal feed products, high costs associated with R&D for development of new probiotic strains, high popularity of other feed additives which, in turn, hinders the growth of probiotics in animal feed market.
"By livestock, poultry is projected in high demand during the forecast period."
The growing concern among poultry breeders regarding the ban on antibiotic growth promoters has proven to be an opportunity for the application of probiotics in animal feed. It aids in the development of antibiotic resistance. Rising awareness among consumers about the benefits associated with the consumption of meat and dairy products has also given rise to their concern about the quality of the meat they consume.
The industrialization of the animal industry is one of the reasons for the increasing demand for probiotics in animal feed specially in poultry owing to its high demand worldwide. Probiotics help improve the efficiency of feed and enhance the feed intake among poultry. Supplementing the diet of broilers with probiotics has resulted in improved feed conversion rates and an increase in weight. It also helps in reducing the mortality rate of broilers. Thus, the rapid demand and growth in poultry meat is expected to drive the market.
"By form, the dry format is expected to dominate the market for probiotics in animal feed"
Animal feed contains concentrates and roughage. Roughages are feed that are high in fiber. They are thus mostly in dry form. High fiber present in dry form of probiotics helps promote better digestive health in animals. Fiber acts as a prebiotic, providing a food source for beneficial gut bacteria. This supports the growth and activity of probiotics, leading to improved digestion, nutrient absorption, and overall gut health. Fiber-rich dry form probiotics aid in the breakdown of complex carbohydrates, allowing animals to extract more nutrients from their feed. This improved nutrient utilization results in better feed efficiency and potentially reduced feed costs for farmers. Freeze-drying and spray-drying methods are utilized for the preparation of the dry form of probiotic microorganisms.
Moreover, general benefits of feed ingredients, including probiotics in dry or powdered forms, include extended shelf life, convenient packaging, ease of use, and ability to blend with other components. These factors together would bolster the growth of the dry segment.
Asia Pacific will significantly contribute towards market growth during the forecast period
Geographically, the region is segmented as China, India, Japan, Australia, and New Zealand along with Rest of Asia-Pacific. The probiotics in animal feed market in Asia-Pacific is growing primarily due to factors such as growth in population, rapid urbanization in the Asia Pacific region, rise in disposable incomes, and an increase in demand for quality meat products have encouraged the demand for quality feed additives.
Substantial growth is witnessed in India, China, and Japan owing to the rise in the purchasing power of the population and demand for protein-rich meat diets. Poultry and pork are widely consumed in the Asia Pacific region. The region is heterogeneous, with diversity in income levels, technology, and demands of the end consumers to provide better-quality feed to livestock, leading to enhanced scope for future growth. Japan, South Korea, and Malaysia are mature and stable markets and use modern techniques to produce probiotics The continuous modernization of animal production in this region provides opportunities for probiotic manufacturers in the animal feed industry. The Asia Pacific market presents immense opportunities for animal feed probiotic products owing to the rising concerns among the governments about the health and productivity of farm animals. These factors are expected to drive demand for probiotics in animal feed.
Break-up of Primaries:
By Company Type: Tier1-40%, Tier 2-32%, Tier 3- 28%
By Designation: C-level-45%, D-level – 33%, and Others- 22%
By Region: North America - 15%, Europe - 20%, South America-12%, Asia Pacific – 40%,
RoW – 13%,
Others include sales managers, territory managers, and product managers.
Leading players profiled in this report:
• ADM (US)
• International Flavors & Fragrances Inc. (US)
• CHR. HANSEN HOLDING A/S (Denmark)
• Evonik Industries AG (Germany)
• Land O'Lakes (US)
• DSM (Netherlands)
• Ohly (Germany)
• Novozymes (Denmark)
• Alltech (US)
• Kemin Industries, Inc. (US)
• Provita Animal Health (UK)
• Orffa (Netherlands)
• Lesaffre (France)
• Lallemand Inc. (Canada)
• Advance Aqua Bio Technologies India Private Limited (India)
• SANZYME BIOLOGICS PVT. LTD. (India)
• AgriHealth (Ireland)
• Arm & Hammer Animal and Food Production (US)
• Unique Biotech (India)
• Planet biotech India (India)
• Indogulf Company (India)
• Pellucid Lifesciences Pvt. Ltd. (India)
• Pure Cultures (US)
• BL BIO LAB, LLC (US)
• VIRBAC (France)
The study includes an in-depth competitive analysis of these key players in the probiotics in animal feed market with their company profiles, recent developments, and key market strategies.
Research Coverage:
The report segments the probiotics in animal feed market on the basis of Source, Livestock, Form, Function (qualitative), Distribution Channel (Qualitative), and Region. In terms of insights, this report has focused on various levels of analyses—the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the global probiotics in animal feed market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall probiotics in animal feed market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Increased demand for animal protein and other livestock products), restraints (non-standardized international quality regulations for probiotics in animal feed products), opportunity (Abolition of Antibiotic Growth Promoters (AGPs)), and challenges (High popularity of other feed additives) influencing the growth of the probiotics in animal feed market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the probiotics in animal feed market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the probiotics in animal feed market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the probiotics in animal feed market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players ADM (US), Chr. Hansen Holding A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes Inc. (US), DSM (US), and Novozymes (Denmark) are among others in the probiotics in animal feed market strategies. The report also helps stakeholders understand the probiotics and feed additives market and provides them information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 INTRODUCTION 37
1.1 STUDY OBJECTIVES 37
1.2 MARKET DEFINITION 37
1.3 STUDY SCOPE 38
1.3.1 INCLUSIONS AND EXCLUSIONS 38
1.4 REGIONS COVERED 39
1.5 YEARS CONSIDERED 40
1.6 UNITS CONSIDERED 40
1.6.1 CURRENCY (VALUE UNIT) 40
1.6.2 VOLUME UNIT 41
1.7 STAKEHOLDERS 41
1.8 SUMMARY OF CHANGES 42
1.9 RECESSION IMPACT ANALYSIS 42
2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
2.1.1 SECONDARY DATA 44
- 2.1.1.1 Key data from secondary sources 44
2.1.2 PRIMARY DATA 44
- 2.1.2.1 Key industry insights 45
- 2.1.2.2 Breakdown of primary interviews 46
2.2 MARKET SIZE ESTIMATION 46
2.2.1 TOP-DOWN APPROACH 47
2.2.2 BOTTOM-UP APPROACH 48
2.3 DATA TRIANGULATION 49
2.4 RECESSION IMPACT ON PROBIOTICS IN ANIMAL FEED MARKET 50
2.4.1 MACRO INDICATORS OF RECESSION 50
2.5 RESEARCH ASSUMPTIONS 55
2.6 RESEARCH LIMITATIONS AND ASSOCIATED RISKS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 60
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PROBIOTICS IN ANIMAL FEED MARKET 60
4.2 ASIA PACIFIC: PROBIOTICS IN ANIMAL FEED MARKET, BY SOURCE AND COUNTRY 60
4.3 PROBIOTICS IN ANIMAL FEED MARKET, BY FORM 61
4.4 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK 61
4.5 PROBIOTICS IN ANIMAL FEED MARKET, BY SOURCE 62
5 MARKET OVERVIEW 63
5.1 INTRODUCTION 63
5.2 MACROECONOMIC INDICATORS 63
5.2.1 RISE IN PRODUCTION OF COMPOUND FEED 63
5.2.2 GROWTH OPPORTUNITIES IN EMERGING ECONOMIES 64
5.3 MARKET DYNAMICS 65
5.3.1 DRIVERS 66
- 5.3.1.1 Increased demand for animal protein and other livestock products 66
- 5.3.1.2 Pressure on feed productivity and feed conversion rate 67
- 5.3.1.3 Greater prevalence of disease outbreaks 67
5.3.2 RESTRAINTS 67
- 5.3.2.1 Non-standardized international quality regulations 67
5.3.3 OPPORTUNITIES 68
- 5.3.3.1 Abolition of antibiotic growth promoters (AGPs) 68
- 5.3.3.2 Innovations and technological advancements in feed industry 69
5.3.4 CHALLENGES 69
- 5.3.4.1 High R&D costs for developing new probiotic strains 69
- 5.3.4.2 High popularity of other feed additives 70
6 INDUSTRY TRENDS 71
6.1 INTRODUCTION 71
6.2 VALUE CHAIN ANALYSIS 71
6.2.1 RESEARCH & PRODUCT DEVELOPMENT 71
6.2.2 RAW MATERIAL SOURCING 71
6.2.3 PRODUCTION & PROCESSING 72
6.2.4 DISTRIBUTION 72
6.2.5 MARKETING & SALES 72
6.3 TECHNOLOGY ANALYSIS 73
6.3.1 BACTERIOPHAGES AS NEW SOURCE OF PROBIOTICS 73
6.3.2 PROBIOTICS IN FORM OF EFFERVESCENT TABLETS 73
6.4 PRICING ANALYSIS: PROBIOTICS IN ANIMAL FEED MARKET 73
6.4.1 AVERAGE SELLING PRICE, BY SOURCE 73
6.5 ECOSYSTEM/MARKET MAP 75
6.5.1 DEMAND SIDE 75
6.5.2 SUPPLY SIDE 75
6.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 78
6.7 PATENT ANALYSIS 79
6.8 TRADE ANALYSIS 81
6.9 KEY CONFERENCES AND EVENTS 82
6.10 TARIFFS AND REGULATORY LANDSCAPE 83
6.10.1 NORTH AMERICA 84
- 6.10.1.1 US 84
- 6.10.1.2 Canada 85
6.10.2 EUROPEAN UNION 85
6.10.3 ASIA PACIFIC 86
- 6.10.3.1 China 86
- 6.10.3.2 Japan 86
- 6.10.3.3 India 86
6.10.4 SOUTH AMERICA 87
- 6.10.4.1 Brazil 87
6.11 PORTER’S FIVE FORCES ANALYSIS 89
6.11.1 INTENSITY OF COMPETITIVE RIVALRY 89
6.11.2 BARGAINING POWER OF SUPPLIERS 90
6.11.3 BARGAINING POWER OF BUYERS 90
6.11.4 THREAT OF SUBSTITUTES 90
6.11.5 THREAT OF NEW ENTRANTS 90
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 91
6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 91
6.12.2 BUYING CRITERIA 92
6.13 CASE STUDIES 93
6.13.1 ACQUISITION OF PROBIOTICS INTERNATIONAL LIMITED HELPED ADM EXPAND ITS OFFERINGS 93
6.13.2 LAUNCH OF ECOBIL FIZZ FOR CHICKENS HELPED EVONIK INDUSTRIES AG BROADEN POULTRY PRODUCT PORTFOLIO 93
7 PROBIOTICS IN ANIMAL FEED MARKET, BY SOURCE 94
7.1 INTRODUCTION 95
7.2 BACTERIA 98
7.2.1 HIGH COMMERCIALIZATION AND BETTER BILE RESISTANCE AS COMPARED TO YEAST 98
7.2.2 LACTOBACILLI 100
7.2.3 BIFIDOBACTERIUM 101
7.2.4 STREPTOCOCCUS THERMOPHILUS 101
7.3 YEAST & FUNGI 102
7.3.1 HIGH RATE OF PRODUCT INNOVATIONS AND ONGOING RESEARCH 102
7.3.2 SACCHAROMYCES CEREVISIAE 104
7.3.3 SACCHAROMYCES BOULARDII 104
7.3.4 OTHER YEAST & FUNGI SOURCES 105
8 PROBIOTICS IN ANIMAL FEED MARKET, BY LIVESTOCK 106
8.1 INTRODUCTION 107
8.2 POULTRY 109
8.2.1 RAPID DEMAND AND GROWTH OF POULTRY MEAT 109
8.3 SWINE 111
8.3.1 HIGH PORK CONSUMPTION IN ASIAN COUNTRIES 111
8.4 RUMINANTS 112
8.4.1 HIGH PER CAPITA CONSUMPTION OF BEEF AND GLOBAL RISE IN DEMAND FOR DAIRY PRODUCTS 112
8.5 AQUACULTURE 114
8.5.1 SUBSTANTIAL RISE IN GLOBAL AQUACULTURE FEED TONNAGE 114
8.6 PETS 116
8.6.1 SURGE IN PET OWNERSHIP IN NORTH AMERICA AND EUROPE 116
8.7 OTHER LIVESTOCK 117
9 PROBIOTICS IN ANIMAL FEED MARKET, BY FORM 119
9.1 INTRODUCTION 120
9.2 DRY 121
9.2.1 BETTER FEED EFFICIENCY AND COST OPTIMIZATION 121
9.3 LIQUID 122
9.3.1 ENHANCED PROBIOTIC STRAINS VIABILITY AND FEED TEXTURE UNIFORMITY 122
10 PROBIOTICS IN ANIMAL FEED MARKET, BY FUNCTION 124
10.1 INTRODUCTION 124
10.2 NUTRITION 124
10.3 GUT HEALTH 125
10.4 YIELD 125
10.5 IMMUNITY 125
10.6 PRODUCTIVITY 126
11 PROBIOTICS IN ANIMAL FEED MARKET, BY DISTRIBUTION CHANNEL 128
11.1 INTRODUCTION 128
11.2 DIRECT SALES TO DISTRIBUTORS 128
11.3 DIRECT SALES TO LIVESTOCK GROWERS AND FEED INTEGRATORS 129
11.4 OTHER DISTRIBUTION CHANNELS 129
12 PROBIOTICS IN ANIMAL FEED MARKET, BY REGION 130
12.1 INTRODUCTION 131
12.2 NORTH AMERICA 133
12.2.1 NORTH AMERICA: RECESSION IMPACT ANALYSIS 133
12.2.2 US 138
- 12.2.2.1 High demand for animal-based protein and rise in pet ownership 138
12.2.3 CANADA 139
- 12.2.3.1 Modernization of dairy industry and rise in layer feed production 139
12.2.4 MEXICO 141
- 12.2.4.1 Strengthening feed industry, surging meat exports, and high demand for poultry products 141
12.3 EUROPE 142
12.3.1 EUROPE: RECESSION IMPACT ANALYSIS 142
12.3.2 GERMANY 147
- 12.3.2.1 Higher meat production in commercial slaughterhouses 147
12.3.3 UK 148
- 12.3.3.1 Increased health awareness and consumption of dairy products 148
12.3.4 FRANCE 149
- 12.3.4.1 High compound feed production and strong regulations 149
12.3.5 ITALY 151
- 12.3.5.1 Growth of pet food premium products and high animal feed consumption 151
12.3.6 SPAIN 152
- 12.3.6.1 Greater demand for meat and dairy products 152
12.3.7 RUSSIA 153
- 12.3.7.1 Robust feed industry coupled with rise in demand for poultry and dairy products 153
12.3.8 REST OF EUROPE 154
12.4 ASIA PACIFIC 156
12.4.1 ASIA PACIFIC: RECESSION IMPACT ANALYSIS 156
12.4.2 CHINA 162
- 12.4.2.1 Rapid urbanization and rising demand for livestock 162
12.4.3 INDIA 163
- 12.4.3.1 Large cattle population and demand for feed additives 163
12.4.4 JAPAN 165
- 12.4.4.1 Increase in demand for premium-quality animal products 165
12.4.5 AUSTRALIA & NEW ZEALAND 166
- 12.4.5.1 Growth in demand for organic and free-range products 166
12.4.6 REST OF ASIA PACIFIC 168
12.5 SOUTH AMERICA 169
12.5.1 SOUTH AMERICA: RECESSION IMPACT ANALYSIS 169
12.5.2 BRAZIL 174
- 12.5.2.1 Substantial demand for good quality meat in domestic and international markets 174
12.5.3 ARGENTINA 175
- 12.5.3.1 High per capita beef consumption and thriving livestock industry 175
12.5.4 REST OF SOUTH AMERICA 177
12.6 REST OF THE WORLD 178
12.6.1 REST OF THE WORLD: RECESSION IMPACT ANALYSIS 178
12.6.2 AFRICA 182
- 12.6.2.1 Well-developed livestock industry coupled with growing meat consumption 182
12.6.3 MIDDLE EAST 184
- 12.6.3.1 High consumption of beef to fuel market 184
13 COMPETITIVE LANDSCAPE 186
13.1 OVERVIEW 186
13.2 MARKET SHARE ANALYSIS 186
13.3 SEGMENTAL REVENUE ANALYSIS OF KEY PLAYERS 187
13.4 KEY PLAYERS ANNUAL REVENUE VS GROWTH 188
13.5 KEY PLAYERS EBIDTA 188
13.6 KEY PLAYER STRATEGIES 189
13.7 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 191
13.8 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 191
13.8.1 STARS 192
13.8.2 EMERGING LEADERS 192
13.8.3 PERVASIVE PLAYERS 192
13.8.4 PARTICIPANTS 192
13.9 PROBIOTICS IN ANIMAL FEED MARKET: PRODUCT FOOTPRINT (KEY PLAYERS) 194
13.10 COMPANY EVALUATION QUADRANT (STARTUPS/SMES) 198
13.10.1 PROGRESSIVE COMPANIES 198
13.10.2 STARTING BLOCKS 198
13.10.3 RESPONSIVE COMPANIES 198
13.10.4 DYNAMIC COMPANIES 198
13.10.5 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 200
13.11 COMPETITIVE SCENARIO 202
13.11.1 NEW PRODUCT LAUNCHES 202
13.11.2 DEALS 203
13.11.3 OTHERS 204
14 COMPANY PROFILES 205
14.1 KEY COMPANIES 205
14.1.1 ADM 205
14.1.2 INTERNATIONAL FLAVORS & FRAGRANCES INC 209
14.1.3 CHR. HANSEN HOLDING A/S 213
14.1.4 EVONIK INDUSTRIES AG 215
14.1.5 LAND O’LAKES, INC 218
14.1.6 DSM 222
14.1.7 OHLY 225
14.1.8 NOVOZYMES 228
14.1.9 ALLTECH 231
14.1.10 KEMIN INDUSTRIES, INC 232
14.1.11 PROVITA ANIMAL HEALTH 234
14.1.12 ORFFA 236
14.1.13 LESAFFRE 237
14.1.14 LALLEMAND INC 238
14.1.15 ADVANCE AQUA BIO TECHNOLOGIES INDIA PRIVATE LIMITED 240
14.1.16 SANZYME BIOLOGICS PVT. LTD 241
14.1.17 AGRIHEALTH 243
14.1.18 ARM & HAMMER ANIMAL AND FOOD PRODUCTION 244
14.1.19 UNIQUE BIOTECH 245
14.1.20 PLANET BIOTECH INDIA 247
14.2 OTHER PLAYERS 249
14.2.1 INDOGULF COMPANY 249
14.2.2 PELLUCID LIFESCIENCES PVT. LTD 250
14.2.3 PURE CULTURES 250
14.2.4 BL BIO LAB, LLC 251
14.2.5 VIRBAC 251
15 ADJACENT AND RELATED MARKETS 252
15.1 INTRODUCTION 252
15.2 RESEARCH LIMITATIONS 252
15.3 FEED ADDITIVES MARKET 252
15.3.1 MARKET DEFINITION 252
15.3.2 MARKET OVERVIEW 253
15.4 PROBIOTICS MARKET 254
15.4.1 MARKET DEFINITION 254
15.4.2 MARKET OVERVIEW 254
16 APPENDIX 255
16.1 DISCUSSION GUIDE 255
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 260
16.3 CUSTOMIZATION OPTIONS 262
16.4 RELATED REPORTS 263