Abstract
Summary
MarketsandMarkets forecasts that the eCommerce platform market size is projected to grow from USD 7.0 billion in 2023 to USD 13.5 billion by 2028, at a CAGR of 13.8% during the forecast period. E-commerce platforms give businesses the opportunity to interact with a sizable and varied global audience without being bound by the restrictions of traditional store locations. Firms have the freedom to conduct business anywhere in the globe through the growth of their client base and the investigation of untapped markets. SMEs have started to utilize the possibilities of eCommerce and understand that its adoption could speed up the expansion of their firm in both domestic and global markets.
“By Solution, the payment & billing solutions subsegment is expected to grow with the highest CAGR during the forecast period.”
The payment & billing solutions enable B2B and B2C enterprises to manage the subscription life cycle, from subscription plans to subscriber’s accounts, along with the recurring billing process. The software automates the operational tasks, such as activating and canceling subscriptions, making changes to them, carrying out billing and invoicing, tracking payments and sending payment reminders, and managing credits, discounts, promotions, and even trial periods. Business owners also benefit from a subscription-based business model, allowing them to generate a continued revenue stream from a single sale. A subscription eCommerce platform can help reduce administrative labor, increase customer satisfaction, save time, and increase profit margins.
“By health & wellness segment is expected to grow with the highest CAGR during the forecast period.”
Consumers are focused on healthy lifestyles, greatly impacting the e-commerce health and wellness industry. Increasing digitalization has forced the healthcare industry to adopt technological solutions and transform its business online. SMEs and start-ups are developing new strategies to enhance their footprint in this market by leveraging the benefits of online platforms such as Amazon. The health and wellness industry has quickly adapted to the rise in consumer demands by offering multiple product ranges with lucrative offers. Online platforms have revolutionized how people access and consume health products, services, and information in the health and wellness industry.
“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
The ongoing urbanization and investments in the region have led to significant demand for eCommerce platform systems. The past two years have seen an increase in home-grown online first brands, and many of these companies are now planning to expand into international markets, particularly in the Middle East and Southeast Asia. This expansion will bring in international capital and boost other Indian brands to expand globally. The B2C ecosystem may also experience some consolidation, with traditional brands or leading B2C companies acquiring other businesses in India and international markets to drive their growth
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level –25%, D-level – 35%, and Others – 40%
• By Region: North America – 35%, Europe – 20%, Asia Pacific – 44%, RoW- 1%
The major players in the eCommerce Platform market are Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), Fast Spring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the eCommerce Platform market.
Research Coverage
The market study covers the eCommerce Platform market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, eCommerce model, industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the eCommerce Platform market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Increasing online consumer base with growing adoption of smartphones will fuel the demand for eCommerce platform, Omnichannel retailing is driving the demand of eCommerce platform, Increasing internet penetration across the globe to fuel the adoption of eCommerce platform, Rising need to enhance global presence will increase the adoption of eCommerce platform), restraints (Cybersecurity issue and online scams can hinder the growth), opportunities (Development of supper apps to offer more simple and convenient shopping options, Rising investment in the eCommerce sector, Buy now pay later (BNPL) is a leading tech sector to support the growth of eCommerce platform market), and challenges (Logistics and fulfillment are critical aspects of the e-commerce process, and can pose substantial challenges for businesses, Customer acquisition, and retention can be expensive in this competitive era) influencing the growth of the eCommerce Platform market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the eCommerce Platform market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the eCommerce Platform market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the eCommerce Platform market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US).
Table of Contents
1 INTRODUCTION 38
1.1 STUDY OBJECTIVES 38
1.2 MARKET DEFINITION 38
1.3 STUDY SCOPE 39
1.3.1 MARKET SEGMENTATION 39
1.3.2 REGIONS COVERED 39
1.3.3 INCLUSIONS & EXCLUSIONS 40
1.3.4 YEARS CONSIDERED 40
1.4 CURRENCY CONSIDERED 40
1.5 STAKEHOLDERS 41
1.6 RECESSION IMPACT 41
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
2.1.1 SECONDARY DATA 43
- 2.1.1.1 Secondary sources 43
2.1.2 PRIMARY DATA 43
- 2.1.2.1 Primary interviews with experts 44
- 2.1.2.2 List of key primary interview participants 44
- 2.1.2.3 Breakdown of primary profiles 44
- 2.1.2.4 Primary sources 45
- 2.1.2.5 Key industry insights 45
2.2 MARKET SIZE ESTIMATION 46
2.2.1 BOTTOM-UP APPROACH 47
2.2.2 TOP-DOWN APPROACH 48
2.2.3 ECOMMERCE PLATFORM MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 49
2.3 DATA TRIANGULATION 50
2.4 FACTOR ANALYSIS 50
2.5 RESEARCH ASSUMPTIONS 51
2.6 LIMITATIONS 51
2.7 IMPLICATION OF RECESSION 51
3 EXECUTIVE SUMMARY 52
4 PREMIUM INSIGHTS 56
4.1 ECOMMERCE PLATFORM MARKET OVERVIEW 56
4.2 NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 56
4.3 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 57
4.4 EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING AND INDUSTRY (2023) 57
4.5 GEOGRAPHICAL SNAPSHOT OF ECOMMERCE PLATFORM MARKET 58
5 MARKET OVERVIEW AND INDUSTRY TRENDS 59
5.1 MARKET OVERVIEW 59
5.2 MARKET DYNAMICS 59
5.2.1 DRIVERS 60
- 5.2.1.1 Increasing online consumer base with growing adoption of smartphones to fuel demand for eCommerce platforms 60
- 5.2.1.2 Omnichannel retailing to drive demand for eCommerce platforms 60
- 5.2.1.3 Increasing internet penetration worldwide to fuel adoption of eCommerce platforms 60
- 5.2.1.4 Rising need to enhance global presence to increase adoption of eCommerce platforms 61
5.2.2 RESTRAINTS 61
- 5.2.2.1 Cybersecurity issues and online scams to hinder market growth 61
5.2.3 OPPORTUNITIES 62
- 5.2.3.1 Development of super apps to offer more simple and convenient shopping options 62
- 5.2.3.2 Rising investments in eCommerce sector 62
- 5.2.3.3 Buy now pay later (BNPL) to support growth of eCommerce platform market 62
5.2.4 CHALLENGES 63
- 5.2.4.1 Logistics and fulfillment - critical aspects of eCommerce - to pose substantial challenges for businesses 63
- 5.2.4.2 Customer acquisition and retention to be expensive in this competitive era 63
5.3 HISTORY OF ECOMMERCE PLATFORM 63
5.4 ECOSYSTEM ANALYSIS 65
5.4.1 PLATFORM PROVIDERS 66
5.4.2 SERVICE PROVIDERS 66
5.4.3 SYSTEM INTEGRATORS 66
5.4.4 LOGISTICS PROVIDERS 66
5.4.5 PAYMENT GATEWAY PROVIDERS 67
5.4.6 END USERS 67
5.5 VALUE CHAIN ANALYSIS 67
5.6 PRICING ANALYSIS 68
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 68
5.6.2 AVERAGE SELLING PRICE TREND 69
5.7 INDUSTRY USE CASES 69
5.7.1 USE CASE 1: MOORE BROTHERS WINE COMPANY ADOPTED BIGCOMMERCE PLATFORM 69
5.7.2 USE CASE 2: BIGCOMMERCE HELPED BULK NUTRIENTS TO IMPROVE ITS WEBSITE PERFORMANCE 70
5.7.3 USE CASE 3: NZ POST ADOPTED BIGCOMMERCE ECOMMERCE SOLUTION TO ENHANCE ITS GLOBAL PRESENCE 71
5.7.4 USE CASE 4: HARVEY NORMAN IMPROVED DELIVERY EXPERIENCE WITH SHIPPIT 71
5.7.5 CASE STUDY 5: HMD GLOBAL ADOPTED BIGCOMMERCE PLATFORM TO ENHANCE CUSTOMER EXPERIENCE DURING ONLINE SHOPPING 72
5.7.6 CASE STUDY 6: EBAY ENABLED TEMPLE & WEBSTER TO MANAGE AND SELL PRODUCTS MORE EFFICIENTLY ON ONLINE PLATFORMS 72
5.7.7 CASE STUDY 7: KMART MIGRATED ITS COMMERCE SOLUTION INTO CLOUD-BASED OFFERING WITH COMMERCETOOLS 73
5.7.8 CASE STUDY 8: SHOPIFY PLUS ENABLED JB HI-FI TO SERVE CUSTOMERS MORE EFFICIENTLY DURING HOLIDAY SEASON 73
5.8 PATENT ANALYSIS 74
5.8.1 DOCUMENT TYPES OF PATENTS 74
5.8.2 INNOVATION AND PATENT APPLICATIONS 74
5.9 PORTER’S FIVE FORCES ANALYSIS 76
5.9.1 THREAT OF NEW ENTRANTS 76
5.9.2 THREAT OF SUBSTITUTES 77
5.9.3 BARGAINING POWER OF BUYERS 77
5.9.4 BARGAINING POWER OF SUPPLIERS 77
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 77
5.10 REGULATORY LANDSCAPE 77
5.10.1 ISO/TC 184/SC 4 80
5.10.2 ISO/TC 184 81
5.10.3 GENERAL PERSONAL DATA PROTECTION LAW (GDPR) 81
5.10.4 GENERAL DATA PROTECTION REGULATION (GPDP) 81
5.10.5 CALIFORNIA DATA PRIVACY PROTECTION ACT 81
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 81
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 81
5.11.2 BUYING CRITERIA 82
5.12 KEY CONFERENCES AND EVENTS, 2023-2024 83
5.13 TECHNOLOGY-RELATED TRENDS & CHALLENGES 84
5.14 BEST PRACTICES IN ECOMMERCE PLATFORM MARKET 85
5.15 FUTURE DIRECTIONS OF ECOMMERCE PLATFORM MARKET LANDSCAPE 86
5.15.1 ECOMMERCE PLATFORM ROADMAP TILL 2030 86
- 5.15.1.1 Short-term roadmap (2023-2025) 86
- 5.15.1.2 Mid-term roadmap (2026-2028) 86
- 5.15.1.3 Long-term roadmap (2029-2030) 86
5.16 INTEGRATION CAPABILITIES OF ECOMMERCE PLATFORMS 87
6 ECOMMERCE PLATFORM MARKET, BY OFFERING 89
6.1 INTRODUCTION 90
6.1.1 OFFERING: ECOMMERCE PLATFORM MARKET DRIVERS 90
6.2 SOLUTIONS 91
6.2.1 ECOMMERCE PLATFORM SOLUTIONS TO REDUCE EXPENSIVE AND TIME-CONSUMING PROCESSES FOR DEVELOPERS TO BUILD ECOMMERCE STORES 91
6.2.2 PAYMENT & BILLING SOLUTIONS 93
6.2.3 ECOMMERCE MANAGEMENT PLATFORM 94
6.2.4 END-TO-END PLATFORM 95
6.3 SERVICES 96
6.3.1 ENTERPRISES TO DEPLOY APPROPRIATE SERVICES TO IMPROVE OPERATIONAL EFFICIENCY 96
7 ECOMMERCE PLATFORM MARKET, BY INDUSTRY 97
7.1 INTRODUCTION 98
7.1.1 INDUSTRY: ECOMMERCE PLATFORM MARKET DRIVERS 98
7.2 BEAUTY & PERSONAL CARE 100
7.2.1 GROWING FOCUS ON PERSONAL CARE BY CONSUMERS TO DRIVE MARKET GROWTH 100
7.2.2 USE CASES 101
- 7.2.2.1 KASH Beauty broke boundaries and sales records with Shopify Plus platform 101
- 7.2.2.2 Beard & Blade witnessed remarkable growth after deploying Shopify 101
7.3 CONSUMER ELECTRONICS 101
7.3.1 SOCIAL MEDIA TOOLS TO ENHANCE ONLINE PRESENCE OF CONSUMER ELECTRONICS INDUSTRY 101
7.3.2 USE CASES 102
- 7.3.2.1 Sony simplified process of buying security solutions with Amazon marketplace 102
- 7.3.2.2 Staples adopted Shopify Plus as new online marketplace 102
7.4 FASHION & APPAREL 102
7.4.1 EXPOSURE OF PEOPLE TO INTERNATIONAL FASHION TO DRIVE MARKET 102
7.4.2 USE CASES 103
- 7.4.2.1 Saddleback adopted BigCommerce to enhance its online presence 103
- 7.4.2.2 Agua Bendita expanded internationally with eCommerce platforms from Stripe and VTEX 103
7.5 FOOD & BEVERAGE 104
7.5.1 ECOMMERCE PLATFORMS TO HELP ENHANCE CROSS-BORDER SALES 104
7.5.2 USE CASES 105
- 7.5.2.1 Beer Cartel adopted BigCommerce platform to sell products directly from website 105
- 7.5.2.2 Theo Chocolate enhanced online business by adding BigCommerce 105
7.6 HOME DECOR 105
7.6.1 CONVENIENCE AND COMPETITIVE PRICES OFFERED BY ECOMMERCE PLATFORMS EXPECTED TO DRIVE MARKET 105
7.6.2 USE CASES 106
- 7.6.2.1 Urvann chose StoreHippo's eCommerce platform to support brand's growth 106
- 7.6.2.2 By utilizing Shopify Capital to boost inventory, Fable achieved threefold increase in sales compared to previous year 106
7.7 HEALTH & WELLNESS 107
7.7.1 INCREASING ONLINE HEALTH AND WELLNESS CONSULTING SERVICES TO FUEL DEMAND FOR ECOMMERCE PLATFORMS 107
7.7.2 USE CASE 108
- 7.7.2.1 AWS Marketplace empowered decision-makers at Tufts Medicine to achieve more with greater efficiency and consistency 108
- 7.7.2.2 Ambra Health successfully streamlined its software procurements with AWS 108
- 7.7.2.3 Hubble generated over USD 30 million in sales using Shopify Plus 108
7.8 HOUSEHOLD CONSUMABLES 108
7.8.1 RISING COMPETITION IN THIS SEGMENT TO LEAD TO MORE DISCOUNTS AND OFFERS 108
7.8.2 USE CASES 109
- 7.8.2.1 Berger Paints adopted eCommerce platform to offer fast and convenient painting services 109
7.9 OTHER INDUSTRIES 110
8 ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL 111
8.1 INTRODUCTION 112
8.1.1 ECOMMERCE MODEL: ECOMMERCE PLATFORM MARKET DRIVERS 112
8.2 BUSINESS-TO-BUSINESS (B2B) 113
8.2.1 BUSINESS-TO-BUSINESS ECOMMERCE PLATFORM TO CATER TO COMPLEX PURCHASING NEEDS OF BUSINESS-TO-BUSINESS CUSTOMERS 113
8.3 BUSINESS-TO-CUSTOMER (B2C) 114
8.3.1 BUSINESS-TO-CUSTOMER ECOMMERCE TO PROVIDE UNIFIED EXPERIENCE FOR CUSTOMERS SHOPPING ONLINE OR BRICK-AND-MORTAR STORES 114
9 ECOMMERCE PLATFORM MARKET, BY REGION 116
9.1 INTRODUCTION 117
9.2 NORTH AMERICA 118
9.2.1 NORTH AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS 118
9.2.2 NORTH AMERICA: RECESSION IMPACT 119
9.2.3 US 122
- 9.2.3.1 Presence of key market players to drive demand for eCommerce platforms in US 122
9.2.4 CANADA 124
- 9.2.4.1 Implementing policies related to IT and eCommerce platforms to advance cybersecurity and safeguard critical infrastructure networks in Canada 124
9.3 EUROPE 126
9.3.1 EUROPE: ECOMMERCE PLATFORM MARKET DRIVERS 127
9.3.2 EUROPE: RECESSION IMPACT 127
9.3.3 UK 130
- 9.3.3.1 Entry of supermarkets and department stores into online shopping arena to fuel demand for eCommerce platforms 130
9.3.4 GERMANY 133
- 9.3.4.1 eCommerce platforms in Germany to offer better price conditions, wider product selection, and enhanced convenience 133
9.3.5 FRANCE 135
- 9.3.5.1 Gaining traction of digital wallets and online shopping to drive French market 135
9.3.6 SPAIN 136
- 9.3.6.1 Rapid shift in consumer behavior from traditional brick-and-mortar retail to online shopping to drive Spanish market 136
9.3.7 ITALY 136
- 9.3.7.1 Increasing investment by retailers in Italy to shift offline platforms to online 136
9.3.8 REST OF EUROPE 136
9.4 ASIA PACIFIC 136
9.4.1 ASIA PACIFIC: ECOMMERCE PLATFORM MARKET DRIVERS 137
9.4.2 ASIA PACIFIC: RECESSION IMPACT 137
9.4.3 CHINA 141
- 9.4.3.1 China to be leading market in Asia Pacific due to early adoption of digital platforms 141
9.4.4 INDIA 144
- 9.4.4.1 Make in India initiative to raise global competitiveness of Indian manufacturing sector, leading to eCommerce market growth 144
9.4.5 JAPAN 146
- 9.4.5.1 Rising adoption of cloud-based solutions to drive adoption of eCommerce platforms in Japan 146
9.4.6 SINGAPORE 147
- 9.4.6.1 Rising young and affluent population to drive adoption of eCommerce platforms in Singapore 147
9.4.7 AUSTRALIA & NEW ZEALAND (ANZ) 147
- 9.4.7.1 With technological advancements and growing eCommerce markets, retailers to adopt eCommerce platforms in ANZ 147
9.4.8 REST OF ASIA PACIFIC 149
9.5 MIDDLE EAST & AFRICA 150
9.5.1 MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET DRIVERS 150
9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 150
9.5.3 MIDDLE EAST 153
- 9.5.3.1 Kingdom of Saudi Arabia 154
- 9.5.3.1.1 Focus on adopting advanced communications and IT systems and digital economy to fuel eCommerce platform market growth 154
- 9.5.3.2 United Arab Emirates 156
- 9.5.3.2.1 Rapid shift of traditional brick-and-mortar retailers to online platforms to increase demand for eCommerce platforms 156
- 9.5.3.3 Rest of Middle East 158
- 9.5.3.1 Kingdom of Saudi Arabia 154
9.5.4 AFRICA 159
- 9.5.4.1 Increasing digital skills of citizens and rising smartphone adoption to accelerate eCommerce platform market growth 159
9.6 LATIN AMERICA 159
9.6.1 LATIN AMERICA: ECOMMERCE PLATFORM MARKET DRIVERS 159
9.6.2 LATIN AMERICA: RECESSION IMPACT 160
9.6.3 BRAZIL 163
- 9.6.3.1 Convenience and attractive promotions offered by eCommerce to attract Brazilian shoppers 163
9.6.4 MEXICO 165
- 9.6.4.1 Increasing adoption of IoT in Mexico to boost growth of eCommerce platform market 165
9.6.5 REST OF LATIN AMERICA 165
10 COMPETITIVE LANDSCAPE 166
10.1 OVERVIEW 166
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 166
10.3 COMPETITIVE SCENARIO 167
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 167
10.5 COMPETITIVE BENCHMARKING 168
10.6 MARKET RANKING OF KEY PLAYERS IN ECOMMERCE PLATFORM MARKET, 2023 170
10.7 COMPANY EVALUATION QUADRANT 170
10.7.1 STARS 171
10.7.2 EMERGING LEADERS 171
10.7.3 PERVASIVE PLAYERS 171
10.7.4 PARTICIPANTS 171
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 173
10.8.1 PROGRESSIVE COMPANIES 173
10.8.2 RESPONSIVE COMPANIES 173
10.8.3 DYNAMIC COMPANIES 173
10.8.4 STARTING BLOCKS 173
10.9 COMPETITIVE SCENARIO 174
10.9.1 PRODUCT LAUNCHES 174
10.9.2 DEALS 181
10.10 ECOMMERCE PLATFORM PRODUCT BENCHMARKING 186
10.10.1 PROMINENT ECOMMERCE SOLUTION PROVIDERS 186
- 10.10.1.1 Shopify eCommerce platform 187
- 10.10.1.2 BigCommerce solution 187
- 10.10.1.3 Adobe eCommerce platform 188
- 10.10.1.4 Squarespace eCommerce solution 188
- 10.10.1.5 Square eCommerce platform 188
10.11 VALUATION AND FINANCIAL METRICS OF KEY ECOMMERCE PLATFORM VENDORS 188
11 COMPANY PROFILES 189
11.1 MAJOR PLAYERS 189
11.1.1 SHOPIFY 189
11.1.2 EBAY 194
11.1.3 ETSY 197
11.1.4 SQUARE 200
11.1.5 BIGCOMMERCE 204
11.1.6 AMAZON 209
11.1.7 ADOBE 212
11.1.8 WIX 217
11.1.9 ORACLE 222
11.1.10 SQUARESPACE 226
11.1.11 SAP 230
11.1.12 SALESFORCE 231
11.1.13 VTEX 232
11.1.143 TRADE ME 232
11.2 SMES/STARTUPS 233
11.2.1 WOOCOMMERCE 233
11.2.2 STOREHIPPO 237
11.2.3 ECWID 238
11.2.4 OPENCART 238
11.2.5 VOLUSION 239
11.2.6 PRESTASHOP 239
11.2.7 SHIFT4SHOP 240
11.2.8 FASTSPRING 241
11.2.9 NUVEMSHOP 242
11.2.10 TRAY.IO 242
11.2.11 SHOPWARE 243
12 ADJACENT/RELATED MARKETS 244
12.1 INTRODUCTION TO ADJACENT MARKETS 244
12.2 LIMITATIONS 244
12.3 RETAIL CLOUD MARKET 244
12.3.1 MARKET DEFINITION 244
12.3.2 RETAIL CLOUD MARKET, BY COMPONENT 245
- 12.3.2.1 Solution 245
- 12.3.2.2 Service 245
12.4 APPLICATION PROGRAMMING INTERFACE SECURITY MARKET 246
12.4.1 MARKET DEFINITION 246
12.4.2 APPLICATION PROGRAMMING INTERFACE SECURITY MARKET, BY OFFERING 246
12.5 PLATFORM AND SOLUTIONS 247
12.6 SERVICES 247
13 APPENDIX 249
13.1 DISCUSSION GUIDE 249
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 252
13.3 CUSTOMIZATION OPTIONS 254
13.4 RELATED REPORTS 254
13.5 AUTHOR DETAILS 255