Abstract
Summary
The global VoD market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period. For end users, VoD is a digital service that allows them to access a vast library of video content at their convenience. Instead of adhering to traditional broadcast schedules, users can instantly select and stream movies, TV shows, documentaries, and other forms of entertainment, typically through subscription-based or pay-per-view models. VoD platforms offer flexibility, enabling users to watch content on smart TVs, smartphones, tablets, and computers, provided they have an internet connection. This on-demand access empowers users to personalize their viewing experience, choosing what to watch and when to watch it, ultimately enhancing convenience and satisfaction.
By platform type, the smart TVs segment holds the highest CAGR during the forecast period.
The VoD market, by platform type, is segmented into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs segment is estimated to grow at the highest CAGR during the forecasted VoD market. Smart TVs are pivotal in the VoD market by transforming traditional television sets into interactive entertainment hubs. These platform types integrate internet connectivity, streaming apps, and on-demand content libraries directly into the TV, eliminating the need for additional devices such as set-top boxes or streaming sticks. Smart TVs offer users a seamless and intuitive viewing experience, allowing them to access a wide range of VoD services and content with a button on their remote controls. Furthermore, smart TVs leverage advanced features such as voice search, personalized recommendations, and app integration to enhance user engagement and satisfaction. Users can quickly discover new content, navigate menus, and control playback using voice commands or intuitive user interfaces. Additionally, smart TVs support high-resolution displays and immersive audio technologies, providing viewers with an immersive and cinematic viewing experience right in their living rooms. As the demand for on-demand content grows, smart TVs serve as a central platform for accessing VoD services, bridging the gap between traditional television and the digital streaming revolution.
The movies segment holds the largest market share during the forecast period based on content type.
By content type, the VoD market is divided into movies, music, TV shows/web series, educational/fitness programs, and other content types. Over the course of the projection period, the movie segment is anticipated to hold the largest market share. Movies content type plays a central role in the VoD market, serving as a cornerstone of entertainment consumption for users worldwide. VoD platforms offer a vast library of movies spanning various genres, including action, comedy, drama, thriller, and science fiction, catering to diverse audience preferences and tastes. Users can access an extensive collection of classic and contemporary films conveniently on-demand and from their homes, ranging from blockbuster hits to independent productions.
Furthermore, movies drive user engagement and subscription retention on VoD platforms through exclusive releases, early access premieres, and curated collections. VoD providers strategically acquire licensing rights for popular movies, securing exclusive deals to attract users seeking access to the latest releases and timeless classics. Additionally, original films produced by VoD platforms contribute to content differentiation and brand identity, offering subscribers unique and compelling viewing experiences not available elsewhere. Overall, the movie content type is a critical driver of user acquisition and retention in the VoD market, enriching the platform's content library and enhancing the overall entertainment experience for audiences worldwide.
Based on the deployment model, the cloud segment holds the highest CAGR during the forecast period.
The VoD market, by deployment model, is segmented into on-premises and cloud. The cloud segment is expected to hold the highest CAGR during the forecast period. The cloud deployment model is pivotal in the VoD market by offering scalable, flexible, and cost-effective solutions for content storage, delivery, and management. Cloud deployment allows VoD platforms to leverage cloud infrastructure services, such as storage, computing, and networking, eliminating the need for extensive physical infrastructure. This enables content providers to scale their operations based on demand quickly, ensuring efficient handling of large video libraries and sudden spikes in viewership. Cloud solutions also facilitate seamless content delivery across various devices, promoting accessibility and a smooth viewing experience for users.
Moreover, the cloud deployment model enhances the overall agility of VoD platforms, enabling rapid deployment of updates, new features, and optimizations without the constraints of traditional on-premises infrastructure. Cloud-based solutions contribute to cost efficiency by providing a pay-as-you-go model, where organizations only pay for the resources they consume. This eliminates the need for significant upfront investments in hardware and allows VoD providers to align their infrastructure costs with actual usage patterns. As the VoD market evolves, the cloud deployment model emerges as a fundamental enabler, empowering content providers to navigate the dynamic landscape, improve operational efficiency, and focus on delivering high-quality on-demand content to a global audience.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the VoD market were interviewed in-depth.
By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%
Some of the significant VoD market vendors are vendors Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), and Fox Corporation (US).
Research coverage:
The VoD market is covered across segments in the market report. The market size and growth potential are estimated for many segments, including those based on offering type, platform type, monetization model, deployment model, content type, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.
Reasons to buy this report:
With information on the most accurate revenue estimates for the whole VoD industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.
The report provides insights on the following pointers:
Analysis of key drivers (Increase in demand for video content across industries, Growing mobile video consumption through social media platforms, Growing demand for VoD streaming, Advancement in AI to foster demand for VoD software), restraints (Growing threat of video content piracy, Disparity in opinion between producers and aggregators over the licensed business model, Network connectivity and infrastructure issue), opportunities (Rise in online education and e-learning to improve the learning experience, Growing preference for online streaming services over traditional TV, Growth in demand for real-time video services), and challenges (High cost of video content creation, Integrating VoD platforms with existing systems) influencing the growth of the VoD market.
• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the VoD industry.
• Market Development: In-depth details regarding profitable markets: the paper examines the global VoD industry.
• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the VoD industry.
• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the VoD industry, such as Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), and Apple (US).
Table of Contents
1 INTRODUCTION 45
1.1 STUDY OBJECTIVES 45
1.2 MARKET DEFINITION 45
1.2.1 INCLUSIONS AND EXCLUSIONS 46
1.3 MARKET SCOPE 46
1.3.1 MARKET SEGMENTATION 47
1.3.2 REGIONS COVERED 47
1.4 YEARS CONSIDERED 48
1.5 CURRENCY CONSIDERED 48
1.6 STAKEHOLDERS 49
1.7 SUMMARY OF CHANGES 49
1.7.1 RECESSION IMPACT 50
2 RESEARCH METHODOLOGY 51
2.1 RESEARCH DATA 51
2.1.1 SECONDARY DATA 52
2.1.2 PRIMARY DATA 52
- 2.1.2.1 Breakup of primary profiles 53
- 2.1.2.2 Key industry insights 54
2.2 DATA TRIANGULATION 54
2.3 MARKET SIZE ESTIMATION 55
2.4 MARKET FORECAST 60
2.5 RESEARCH ASSUMPTIONS 60
2.6 RESEARCH LIMITATIONS 62
3 EXECUTIVE SUMMARY 63
4 PREMIUM INSIGHTS 67
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VIDEO ON DEMAND MARKET 67
4.2 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023 VS. 2028 67
4.3 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023 VS. 2028 68
4.4 VIDEO ON DEMAND MARKET, BY SERVICES, 2023 VS. 2028 68
4.5 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023 VS. 2028 69
4.6 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023 VS. 2028 69
4.7 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023 VS. 2028 69
4.8 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023 VS. 2028 70
4.9 VIDEO ON DEMAND MARKET, BY VERTICAL, 2023 VS. 2028 70
4.10 VIDEO ON DEMAND MARKET, BY REGION, 2023 VS. 2028 71
5 MARKET OVERVIEW AND INDUSTRY TRENDS 72
5.1 INTRODUCTION 72
5.2 MARKET DYNAMICS 72
5.2.1 DRIVERS 73
- 5.2.1.1 Growing demand for video content across industries 73
- 5.2.1.2 Rising mobile video consumption through social media platforms 73
- 5.2.1.3 Growing demand for VoD streaming 74
- 5.2.1.4 Advancements in AI to foster demand for VoD software 74
5.2.2 RESTRAINTS 75
- 5.2.2.1 Rising threat of video content piracy 75
- 5.2.2.2 Disagreement over licensed business model between producers and aggregators 75
- 5.2.2.3 Network connectivity and infrastructure issues 75
5.2.3 OPPORTUNITIES 75
- 5.2.3.1 Rise in online education and e-learning 75
- 5.2.3.2 Growing preference for online streaming services over traditional TVs 76
- 5.2.3.3 Increasing demand for real-time video services 76
5.2.4 CHALLENGES 77
- 5.2.4.1 High cost of video content creation 77
- 5.2.4.2 Integrating VoD platforms with existing systems 77
5.3 CASE STUDY ANALYSIS 78
5.3.1 CASE STUDY 1: CONVEYING UNIQUE TOPGOLF EXPERIENCE THROUGH VIDEO 78
5.3.2 CASE STUDY 2: ENGAGING AUDIENCE WORLDWIDE 78
5.3.3 CASE STUDY 3: HIGH-QUALITY VIEWING EXPERIENCE 79
5.3.4 CASE STUDY 4: MID-STATE TECHNICAL COLLEGE ACHIEVED HYBRID LEARNING SUCCESS THROUGH PANOPTO VIDEO SOLUTIONS 79
5.3.5 CASE STUDY 5: APPLICATION WITH DIRECT ACCESS TO DIFFERENT WEB-BASED SERVICES 80
5.4 ECOSYSTEM ANALYSIS 80
5.5 SUPPLY CHAIN ANALYSIS 81
5.6 PRICING ANALYSIS 82
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 83
5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 83
5.7 PATENT ANALYSIS 85
5.8 TECHNOLOGY ANALYSIS 88
5.8.1 KEY TECHNOLOGY 88
- 5.8.1.1 Content delivery networks (CDNs) 88
- 5.8.1.2 Digital rights management (DRM) 88
- 5.8.1.3 Streaming technology 89
- 5.8.1.4 UI & UX 89
5.8.2 COMPLEMENTARY TECHNOLOGY 89
- 5.8.2.1 5G technology 89
- 5.8.2.2 Blockchain 90
- 5.8.2.3 Edge computing 90
5.8.3 ADJACENT TECHNOLOGY 90
- 5.8.3.1 AI & ML 90
- 5.8.3.2 Internet of Things 91
5.9 REGULATORY LANDSCAPE 91
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
5.9.2 REGULATIONS, BY REGION 93
- 5.9.2.1 North America 93
- 5.9.2.2 Europe 94
- 5.9.2.3 Asia Pacific 94
- 5.9.2.4 Middle East & Africa 94
- 5.9.2.5 Latin America 95
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 95
- 5.9.3.1 General Data Protection Regulation (GDPR) 95
- 5.9.3.2 SEC Rule 17a-4 95
- 5.9.3.3 ISO/IEC 27001 95
- 5.9.3.4 System and Organization Controls 2 type II compliance 96
- 5.9.3.5 Financial Industry Regulatory Authority 96
- 5.9.3.6 Freedom of Information Act 96
- 5.9.3.7 Health Insurance Portability and Accountability Act 96
5.10 PORTER’S FIVE FORCES ANALYSIS 97
5.10.1 THREAT OF NEW ENTRANTS 98
5.10.2 THREAT OF SUBSTITUTES 98
5.10.3 BARGAINING POWER OF SUPPLIERS 98
5.10.4 BARGAINING POWER OF BUYERS 98
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 99
5.11 KEY CONFERENCES AND EVENTS, 2024-2025 99
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 100
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 101
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 101
5.13.2 BUYING CRITERIA 102
5.14 BUSINESS MODEL ANALYSIS 102
5.14.1 PERPETUAL LICENSE MODEL 102
5.14.2 SUBSCRIPTION-BASED MODEL 103
5.14.3 PAY-PER-USER MODEL 104
5.14.4 ENTERPRISE LICENSING MODEL 104
5.15 CONTENT CONSUMPTION ANALYSIS, BY DEMOGRAPHIC 105
5.15.1 CHILDREN (LESS THAN 18 YEARS) 105
5.15.2 YOUNG ADULTS (18-25 YEARS) 106
5.15.3 ADULTS (25-50 YEARS) 106
5.15.4 ABOVE 50 YEARS 106
5.16 TYPES OF VIDEO ON DEMAND CONTENT, BY QUALITY TYPE 106
5.16.1 HIGH-QUALITY CONTENT 106
5.16.2 VARIED QUALITY CONTENT 106
5.17 INVESTMENT AND FUNDING SCENARIO 107
6 VIDEO ON DEMAND MARKET, BY OFFERING TYPE 108
6.1 INTRODUCTION 109
6.1.1 OFFERING TYPE MARKET DRIVERS 109
6.2 SOLUTIONS 111
6.2.1 PAY TV 113
- 6.2.1.1 Growing integration of on-demand content to drive market 113
- 6.2.1.2 Cable TV 114
- 6.2.1.3 Direct to Home (DTH) 114
6.2.2 OVER THE TOP (OTT) SERVICES 114
- 6.2.2.1 Rising emphasis on user-centric viewing experience to drive market 114
6.2.3 INTERNET PROTOCOL TELEVISION (IPTV) 115
- 6.2.3.1 Video-on-demand, time-shifted TV, and interactive applications to drive market 115
6.3 SERVICES 116
6.3.1 PROFESSIONAL SERVICES 118
- 6.3.1.1 Content licensing, platform development applications to drive market 118
- 6.3.1.2 Integration & Implementation 120
- 6.3.1.3 Consulting 121
- 6.3.1.4 Support & maintenance 122
6.3.2 MANAGED SERVICES 123
- 6.3.2.1 Rising need for end-to-end management of technical infrastructure to drive market 123
7 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL 125
7.1 INTRODUCTION 126
7.1.1 MONETIZATION MODEL MARKET DRIVERS 126
7.2 SUBSCRIPTION VIDEO ON DEMAND (SVOD) 128
7.2.1 RISING FOCUS ON CUSTOMER LOYALTY TO DRIVE MARKET 128
7.3 TRANSACTIONAL VIDEO ON DEMAND (TVOD) 129
7.3.1 GROWING NUMBER OF PREMIUM AND NEWLY RELEASED CONTENT TO DRIVE MARKET 129
7.4 ADVERTISING-SUPPORTED VIDEO ON DEMAND (AVOD) 130
7.4.1 INCREASING REACH TO BROADER AUDIENCE TO DRIVE MARKET 130
7.5 FREE AD-SUPPORTED STREAMING TV (FAST) 131
7.5.1 TARGET ADVERTISING APPLICATIONS TO DRIVE MARKET 131
7.6 ELECTRONIC-SELL-THROUGH (EST) 132
7.6.1 GROWING ADOPTION OF FLEXIBLE SUBSCRIPTION MODEL TO DRIVE MARKET 132
8 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL 134
8.1 INTRODUCTION 135
8.1.1 DEPLOYMENT MODEL MARKET DRIVERS 135
8.2 CLOUD 137
8.2.1 STORAGE, COMPUTING, AND NETWORKING APPLICATIONS TO DRIVE MARKET 137
8.3 ON-PREMISES 138
8.3.1 RISING FOCUS ON SECURITY AND COMPLIANCE TO DRIVE MARKET 138
9 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE 139
9.1 INTRODUCTION 140
9.1.1 PLATFORM TYPE MARKET DRIVERS 140
9.2 SMARTPHONES 142
9.2.1 GROWING SHIFT TOWARD ON-THE-GO ENTERTAINMENT TO DRIVE MARKET 142
9.3 TABLETS/LAPTOP 143
9.3.1 IMPROVED POWER AND CONNECTIVITY CAPABILITIES TO DRIVE MARKET 143
9.4 SMART TVS 144
9.4.1 INCREASING INTEGRATION OF VOICE SEARCH AND PERSONALIZED RECOMMENDATIONS TO DRIVE MARKET 144
9.5 OTHER PLATFORM TYPES 145
10 VIDEO ON DEMAND MARKET, BY CONTENT TYPE 146
10.1 INTRODUCTION 147
10.1.1 CONTENT TYPE MARKET DRIVERS 147
10.2 MOVIES 149
10.2.1 RISING ATTENTION ON USER ENGAGEMENT AND SUBSCRIPTION RETENTION TO DRIVE MARKET 149
10.3 MUSIC 150
10.3.1 GROWING PARTNERSHIPS WITH RECORD LABELS, ARTISTS, AND MUSIC INDUSTRY STAKEHOLDERS TO DRIVE MARKET 150
10.4 TV SHOWS/WEB SERIES 151
10.4.1 INCREASED FOCUS ON LEVERAGING DATA ANALYTICS TO DRIVE MARKET 151
10.5 EDUCATIONAL/FITNESS PROGRAMS 152
10.5.1 INCREASING EMPHASIS ON HEALTHIER LIFESTYLES TO DRIVE MARKET 152
10.6 OTHER CONTENT TYPES 153
11 VIDEO ON DEMAND MARKET, BY VERTICAL 155
11.1 INTRODUCTION 156
11.1.1 VERTICAL MARKET DRIVERS 156
11.2 MEDIA & ENTERTAINMENT 158
11.2.1 EXPANDING HIGH-SPEED INTERNET TO DRIVE MARKET 158
11.2.2 APPLICATION AREAS 159
- 11.2.2.1 Content discovery and personalization 159
- 11.2.2.2 Live streaming and events 159
- 11.2.2.3 Cross-platform accessibility 159
- 11.2.2.4 Other application areas 159
11.3 EDUCATION 160
11.3.1 E-LEARNING AND SMART EDUCATION SYSTEMS TO DRIVE MARKET 160
11.3.2 APPLICATION AREAS 161
- 11.3.2.1 Parental engagement and home-school collaboration 161
- 11.3.2.2 Educational content libraries 161
- 11.3.2.3 Research and academic collaboration 161
- 11.3.2.4 Other application areas 161
11.4 HEALTHCARE & LIFE SCIENCES 161
11.4.1 PATIENT EDUCATION AND ENGAGEMENT TO DRIVE MARKET 161
11.4.2 APPLICATION AREAS 162
- 11.4.2.1 Patient data management 162
- 11.4.2.2 Telemedicine and remote consultations 162
- 11.4.2.3 Healthcare marketing and promotional content 163
- 11.4.2.4 Other application areas 163
11.5 BFSI 163
11.5.1 SURGE IN PERSONALIZED FINANCIAL EDUCATION AND ADVISORY CONTENT TO DRIVE MARKET 163
11.5.2 APPLICATION AREAS 164
- 11.5.2.1 Employee training and development 164
- 11.5.2.2 Marketing and customer engagement 164
- 11.5.2.3 Financial advisory services 164
- 11.5.2.4 Other application areas 164
11.6 GOVERNMENT & PUBLIC SECTOR 165
11.6.1 LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION APPLICATIONS TO DRIVE MARKET 165
11.6.2 APPLICATION AREAS 166
- 11.6.2.1 Public infrastructure and project updates 166
- 11.6.2.2 Legislative proceedings and government meetings 166
- 11.6.2.3 Government initiatives and policies 166
- 11.6.2.4 Other application areas 166
11.7 OTHER VERTICALS 166
12 VIDEO ON DEMAND MARKET, BY REGION 168
12.1 INTRODUCTION 169
12.2 NORTH AMERICA 170
12.2.1 VIDEO ON DEMAND MARKET DRIVERS 170
12.2.2 RECESSION IMPACT 171
12.2.3 US 178
- 12.2.3.1 Growing prevalence of subscription-based streaming services to drive market 178
12.2.4 CANADA 179
- 12.2.4.1 Rapid adoption of cost-effective cloud-based solutions to drive market 179
12.3 EUROPE 180
12.3.1 VIDEO ON DEMAND MARKET DRIVERS 181
12.3.2 RECESSION IMPACT 181
12.3.3 UK 188
- 12.3.3.1 Changing content consumption behavior to drive market 188
12.3.4 GERMANY 189
- 12.3.4.1 Surge in digital viewers to drive market 189
12.3.5 FRANCE 190
- 12.3.5.1 Robust infrastructure and high internet penetration to drive market 190
12.3.6 ITALY 191
- 12.3.6.1 Rising demand for online video content to drive market 191
12.3.7 REST OF EUROPE 193
12.4 ASIA PACIFIC 195
12.4.1 VIDEO ON DEMAND MARKET DRIVERS 195
12.4.2 RECESSION IMPACT 195
12.4.3 CHINA 203
- 12.4.3.1 Increasing adoption of 5G services by telecom operators to drive market 203
12.4.4 JAPAN 204
- 12.4.4.1 Strategic collaborations between VoD service providers and telecom companies to drive market 204
12.4.5 INDIA 205
- 12.4.5.1 Consumer preference for region-specific content to drive market 205
12.4.6 AUSTRALIA & NEW ZEALAND 206
- 12.4.6.1 Growing popularity of streaming services to drive market 206
12.4.7 REST OF ASIA PACIFIC 208
12.5 MIDDLE EAST & AFRICA 209
12.5.1 VIDEO ON DEMAND MARKET DRIVERS 209
12.5.2 RECESSION IMPACT 210
12.5.3 GULF COOPERATION COUNCIL (GCC) 216
- 12.5.3.1 Significant growth in domestic IT sector to drive market 216
- 12.5.3.2 Kingdom of Saudi Arabia (KSA) 218
- 12.5.3.3 United Arab Emirates (UAE) 218
- 12.5.3.4 Rest of GCC 219
12.5.4 SOUTH AFRICA 219
- 12.5.4.1 Increasing investments in digital infrastructure to drive market 219
12.5.5 REST OF MIDDLE EAST & AFRICA 220
12.6 LATIN AMERICA 222
12.6.1 VIDEO ON DEMAND MARKET DRIVERS 222
12.6.2 RECESSION IMPACT 222
12.6.3 BRAZIL 229
- 12.6.3.1 Digital transformation initiatives across various verticals to drive market 229
12.6.4 MEXICO 230
- 12.6.4.1 Reduced costs of video content consumption to drive market 230
12.6.5 REST OF LATIN AMERICA 231
13 COMPETITIVE LANDSCAPE 233
13.1 INTRODUCTION 233
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 233
13.3 MARKET SHARE ANALYSIS 238
13.4 VIDEO ON DEMAND MARKET: VENDOR PRODUCTS/BRANDS COMPARISON 239
13.5 REVENUE ANALYSIS 241
13.6 COMPANY EVALUATION MATRIX 243
13.6.1 STARS 244
13.6.2 EMERGING LEADERS 244
13.6.3 PERVASIVE PLAYERS 244
13.6.4 PARTICIPANTS 244
13.6.5 COMPANY FOOTPRINT: KEY PLAYERS 246
13.7 STARTUP/SME EVALUATION MATRIX 248
13.7.1 PROGRESSIVE COMPANIES 249
13.7.2 RESPONSIVE COMPANIES 249
13.7.3 DYNAMIC COMPANIES 249
13.7.4 STARTING BLOCKS 249
13.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES 251
13.8 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 252
13.9 COMPETITIVE SCENARIO AND TRENDS 253
13.9.1 PRODUCT LAUNCHES/DEVELOPMENTS 253
13.9.2 DEALS 261
14 COMPANY PROFILES 270
14.1 INTRODUCTION 270
14.2 MAJOR PLAYERS 270
14.2.1 NETFLIX 270
14.2.2 AMAZON 276
14.2.3 GOOGLE 282
14.2.4 THE WALT DISNEY COMPANY 288
14.2.5 APPLE 294
14.2.6 WARNER BROS. DISCOVERY 299
14.2.7 COMCAST CORPORATION 303
14.2.8 PARAMOUNT PICTURES CORPORATION 307
14.2.9 SONY 312
14.2.10 FOX CORPORATION 316
14.3 OTHER PLAYERS 320
14.3.1 LIONSGATE 320
14.3.2 INDIEFLIX 321
14.3.3 RELIANCE JIO 322
14.3.4 WEBNEXS 323
14.3.5 FLICKNEXS 324
14.3.6 KALTURA 325
14.3.7 TARGETVIDEO 326
14.3.8 MUVI 327
14.3.9 JW PLAYER 328
14.3.10 VIMEO 329
14.3.11 DACAST 330
14.3.12 WOWZA 331
14.3.13 BRIGHTCOVE 332
14.3.14 CONTUS TECH 333
14.3.15 GUDSHO 334
14.3.16 ARVANCLOUD 335
14.3.17 GUMLET 336
14.3.18 SWITCHER 337
14.3.19 VERIZON 338
15 ADJACENT MARKET 339
15.1 INTRODUCTION 339
15.1.1 RELATED MARKETS 339
15.1.2 LIMITATIONS 339
15.2 VIDEO PROCESSING PLATFORM MARKET 339
15.3 VIDEO STREAMING SOFTWARE MARKET 341
16 APPENDIX 346
16.1 DISCUSSION GUIDE 346
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 350
16.3 CUSTOMIZATION OPTIONS 352
16.4 RELATED REPORTS 352
16.5 AUTHOR DETAILS 353