Report Thumbnail
Product Code MM0912810517PT
Published Date 2025/1/15
English326 PagesGlobal

Wood Coatings Market by Resin Type (Polyurethane, Acrylic, Epoxy, Alkyd), Technology (Solvent borne, Waterborne, Powder-based), Type (Stains & Varnishes, Shellac, Wood Preservatives, Water Repellents), Application and Region - Global Forecast to 2030 ‐ Materials / Chemicals Market


Report Thumbnail
Product Code MM0912810517PT◆The Jan 2026 edition is also likely available. We will check with the publisher immediately.
Published Date 2025/1/15
English 326 PagesGlobal

Wood Coatings Market by Resin Type (Polyurethane, Acrylic, Epoxy, Alkyd), Technology (Solvent borne, Waterborne, Powder-based), Type (Stains & Varnishes, Shellac, Wood Preservatives, Water Repellents), Application and Region - Global Forecast to 2030 ‐ Materials / Chemicals Market



Abstract

This report provides a comprehensive analysis of the global wood coatings market, which is projected to grow steadily through 2030. It examines key segments including resins, technologies, and types, highlighting stains and varnishes as the dominant and fastest-growing sector. Driven by rising demand in flooring, decks, and furniture, the market is further influenced by the need for durable wood preservatives. North America is expected to lead regional expansion, fueled by home renovation trends and advancements in sustainable coating technologies.

Related Questions

USD 12.74 billion in 2024

3.0% (2024-2030)

The Sherwin Williams company (US), PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), Axalta Coating Systems, LLC (US), RPM International (US), Asian Paints Ltd. (India), Jotun (Norway)

Renovation and Remodeling


Summary

Market Overview

The wood coatings market is projected to grow at a compound annual growth rate (CAGR) of 3.0% between 2024 and 2030. The market size is expected to increase from USD 12.74 billion in 2024 to reach USD 15.18 billion by 2030, maintaining a CAGR of 3.0% during this period.

Market Segmentation

By Type

  • Stains & Varnishes: This segment is estimated to account for the largest share and is the fastest-growing segment in terms of value in the wood coatings market as of 2023.
  • Drivers: Growth is driven by the necessity to maintain and improve the aesthetics of wood surfaces, particularly in flooring, cabinets, and furniture.
  • Stains: Preferred for decorative applications as they provide rich, vivid colors while preserving the inherent wood grain.
  • Varnishes: Provide long-lasting finishes by offering robust defense against abrasion, moisture, UV radiation, and other elements.
  • Key Growth Factors: Versatility, simplicity of application, and the rising demand for high-end, premium wood goods.
  • Wood Preservatives: This is the second-highest contributing segment in the wood coatings market.
  • Functionality: Essential for prolonging the life of wood products by shielding them from termite and insect infestations, fungal attacks, and moisture. This ensures durability, especially for outdoor environments and high-moisture areas.
  • Drivers: Demand is driven by the construction, furniture making, and decking industries.
  • Sustainability & Regulation: Increasing awareness of sustainable and green wood protection has encouraged the adoption of non-toxic preservatives. Furthermore, regulatory standards and environmental concerns are pushing the demand for safer, low-VOC wood preservatives.
  • Market Trend: The segment is witnessing continuous significant growth due to heightened industrial focus on the longevity and performance of wood.
  • Other Types: Shellac, Water Repellants.

By Technology

  • Solventborne
  • Waterborne
  • Powder-Based

By Resin Type

  • Polyurethane
  • Acrylic
  • Epoxy
  • Alkyd

By Application

  • Flooring & Decks: This is the fastest-growing application segment in the wood coating market.
  • Drivers: The rising need for aesthetically pleasing and long-lasting finishes in both residential and commercial settings.
  • Protection Needs: Because floor wood and outdoor decks are susceptible to wear, stains, moisture damage, and UV radiation, protective coatings are essential.
  • Trends: Homeowners are increasingly favoring premium wood coatings for natural finishes and increased durability. The do-it-yourself (DIY) home renovation and remodeling trend also serves as a major driver.
  • Innovation: Growth is fueled by innovations in coatings that offer improved performance, sustainability, and ease of application.
  • Other Applications: Furniture, Cabinets, Sidings.

By Region

  • North America: Forecasted to be the fastest-growing segment during the forecast period.
  • Drivers: High demand across commercial, industrial, and residential applications; expanding trends in home remodeling; increased activity in the construction industry; and rising investments in high-end timber flooring and furnishings.
  • Market Dynamics: Growth is further supported by evolving customer tastes, governmental pressure for sustainable and eco-friendly products, a robust and well-established production base, and advanced coating technologies.
  • Strategic Outlook: The region's focus on high-performance coatings for durable protection will support its expansion within the global market.
  • Other Regions: Asia Pacific, Europe, South America, Middle East & Africa.

Competitive Landscape

Key Players

  • The Sherwin Williams company (US)
  • PPG Industries, Inc. (US)
  • Akzo Nobel N.V. (Netherlands)
  • Axalta Coating Systems, LLC (US)
  • RPM International (US)
  • Asian Paints Ltd. (India)
  • Jotun (Norway)

Competitive Assessment

The report provides an in-depth assessment of market shares, growth strategies, and service offerings of leading players, including The Sherwin Williams company (US), PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), Axalta Coating Systems, LLC (US), RPM International (US), Asian Paints Ltd. (India), and Jotun (Norway).

Market Dynamics & Insights

Market Drivers, Restraints, Opportunities, and Challenges

  • Drivers: Renovation and remodeling activities will drive the growth of the wood coating market.
  • Restraints: Volatility in raw material prices.
  • Opportunities: Economic growth and an increase in per capita consumption.
  • Challenges: Stringent environmental regulations and intense market competition.

Research Focus Areas

  • Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new product launches.
  • Market Development: Comprehensive analysis of lucrative markets across varied regions.
  • Market Diversification: Exclusive information regarding new products, services, untapped geographies, recent developments, and investments.

Interview Data

By Company Type

  • Tier 1: 46%
  • Tier 2: 36%
  • Tier 3: 18%

By Designation

  • C Level: 21%
  • D Level: 23%
  • Others: 56%

By Region

  • North America: 37%
  • Europe: 26%
  • Asia Pacific: 23%
  • Middle East & Africa: 10%
  • South America: 4%

Table of Contents

  • 1 INTRODUCTION 29

    • 1.1 STUDY OBJECTIVES 29
    • 1.2 MARKET DEFINITION 29
    • 1.3 STUDY SCOPE 30
      • 1.3.1 MARKET SEGMENTATION AND REGIONAL SCOPE 30
      • 1.3.2 INCLUSIONS AND EXCLUSIONS 31
      • 1.3.3 DEFINITION AND INCLUSIONS, BY TYPE 31
      • 1.3.4 DEFINITION AND INCLUSIONS, BY TECHNOLOGY 32
      • 1.3.5 DEFINITION AND INCLUSIONS, BY RESIN TYPE 32
      • 1.3.6 DEFINITION AND INCLUSIONS, BY APPLICATION 33
    • 1.4 YEARS CONSIDERED 34
    • 1.5 CURRENCY CONSIDERED 34
    • 1.6 UNITS CONSIDERED 34
    • 1.7 STAKEHOLDERS 35
  • 2 RESEARCH METHODOLOGY 36

    • 2.1 RESEARCH DATA 36
      • 2.1.1 SECONDARY DATA 37
        • 2.1.1.1 List of key secondary sources 37
        • 2.1.1.2 Key data from secondary sources 37
      • 2.1.2 PRIMARY DATA 38
        • 2.1.2.1 Key primary participants 38
        • 2.1.2.2 Key data from primary sources 38
        • 2.1.2.3 Key industry insights 39
        • 2.1.2.4 Breakdown of interviews with experts 39
    • 2.2 MARKET SIZE ESTIMATION 40
      • 2.2.1 BOTTOM-UP APPROACH 40
      • 2.2.2 TOP-DOWN APPROACH 41
    • 2.3 MARKET FORECAST APPROACH 43
      • 2.3.1 SUPPLY-SIDE FORECAST 43
      • 2.3.2 DEMAND-SIDE FORECAST 43
    • 2.4 FACTOR ANALYSIS 44
    • 2.5 DATA TRIANGULATION 45
    • 2.6 ASSUMPTIONS 46
    • 2.7 LIMITATIONS 46
    • 2.8 RISK ASSESSMENT 46
  • 3 EXECUTIVE SUMMARY 47

  • 4 PREMIUM INSIGHTS 52

    • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WOOD COATINGS MARKET 52
    • 4.2 WOOD COATINGS MARKET, BY REGION 52
    • 4.3 ASIA PACIFIC: WOOD COATINGS MARKET, BY APPLICATION AND COUNTRY, 2023 53
    • 4.4 REGIONAL ANALYSIS: WOOD COATINGS MARKET, BY TYPE, 2023 53
    • 4.5 WOOD COATINGS MARKET, BY MAJOR COUNTRY 54
  • 5 MARKET OVERVIEW 55

    • 5.1 INTRODUCTION 55
    • 5.2 MARKET DYNAMICS 56
      • 5.2.1 DRIVERS 56
        • 5.2.1.1 Renovation and remodeling 56
        • 5.2.1.2 Growth of furniture industry 57
        • 5.2.1.3 Adoption of acrylic and polyurethane in topcoats 57
      • 5.2.2 RESTRAINTS 58
        • 5.2.2.1 Volatility in raw material prices 58
      • 5.2.3 OPPORTUNITIES 58
        • 5.2.3.1 Economic growth and increase in per capita consumption 58
        • 5.2.3.2 Advancements in technologies and eco-friendly coatings 59
      • 5.2.4 CHALLENGES 59
        • 5.2.4.1 Stringent environmental regulations and intense market competition 59
    • 5.3 PORTER’S FIVE FORCES ANALYSIS 60
      • 5.3.1 THREAT OF NEW ENTRANTS 61
      • 5.3.2 THREAT OF SUBSTITUTES 61
      • 5.3.3 BARGAINING POWER OF BUYERS 62
      • 5.3.4 BARGAINING POWER OF SUPPLIERS 62
      • 5.3.5 INTENSITY OF COMPETITIVE RIVALRY 62
    • 5.4 MACROECONOMIC ANALYSIS 62
      • 5.4.1 GDP TRENDS AND FORECAST 62
      • 5.4.2 TRENDS IN FURNITURE INDUSTRY 64
      • 5.4.3 TRENDS IN CONSTRUCTION INDUSTRY 65
  • 6 INDUSTRY TRENDS 66

    • 6.1 SUPPLY CHAIN ANALYSIS 66
    • 6.2 PRICING ANALYSIS 67
      • 6.2.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY REGION 67
      • 6.2.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE 68
      • 6.2.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY 68
      • 6.2.4 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY RESIN TYPE 69
      • 6.2.5 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION 69
      • 6.2.6 AVERAGE SELLING PRICE OF KEY PLAYERS, BY APPLICATION 70
    • 6.3 KEY STAKEHOLDERS AND BUYING CRITERIA 70
      • 6.3.1 KEY STAKEHOLDERS IN BUYING PROCESS 71
      • 6.3.2 BUYING CRITERIA 71
    • 6.4 TRADE ANALYSIS 72
      • 6.4.1 EXPORT SCENARIO (HS CODE 3209) 72
      • 6.4.2 IMPORT SCENARIO (HS CODE 3209) 74
    • 6.5 REGULATORY LANDSCAPE 75
      • 6.5.1 REGULATORY FRAMEWORK 75
      • 6.5.2 REGULATIONS RELATED TO PAINTS & COATINGS 75
        • 6.5.2.1 Key regulations on PFAS 77
        • 6.5.2.2 Regional regulations on PFAS 77
          • 6.5.2.2.1 PFAS regulations in Europe 77
          • 6.5.2.2.2 PFAS regulations in North America (US) 78
          • 6.5.2.2.3 PFAS regulations in Latin America and Asia 78
        • 6.5.2.3 Impact of PFAS on market 79
      • 6.5.3 REGULATIONS IMPACTING WOOD COATINGS BUSINESS 80
        • 6.5.3.1 European standard for exterior wood coatings (EN 927) 80
        • 6.5.3.2 Registration, evaluation, authorisation and restriction
        • 6.5.3.3 U.S. environmental protection agency (EPA) regulations on
        • 6.5.3.4 China’s regulation on low-VOC coatings 80
        • 6.5.3.5 Brazil’s stricter limits for lead in paints 81
        • 6.5.3.6 Sustainable development goals and corporate ESG reporting 81
      • 6.5.4 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
    • 6.6 ECOSYSTEM ANALYSIS 83
    • 6.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 85
    • 6.8 INVESTMENT AND FUNDING SCENARIO 85
    • 6.9 PATENT ANALYSIS 86
      • 6.9.1 APPROACH 86
      • 6.9.2 PATENT TYPES 86
      • 6.9.3 JURISDICTION ANALYSIS 88
    • 6.10 TECHNOLOGY ANALYSIS 89
      • 6.10.1 KEY TECHNOLOGIES 89
        • 6.10.1.1 Waterborne coatings 89
        • 6.10.1.2 Solventborne coatings 89
        • 6.10.1.3 Powder coatings 89
      • 6.10.2 COMPLEMENTARY TECHNOLOGIES 89
        • 6.10.2.1 Thermal coatings 89
      • 6.10.3 ADJACENT TECHNOLOGIES 89
        • 6.10.3.1 Antimicrobial coatings 89
        • 6.10.3.2 Nanocoatings 90
    • 6.11 IMPACT OF AI/GENERATIVE AI (GENAI) ON WOOD COATINGS MARKET 90
    • 6.12 MACROECONOMIC OUTLOOK IMPACTING MARKET GROWTH 91
      • 6.12.1 RUSSIA-UKRAINE WAR 91
      • 6.12.2 CHINA 91
        • 6.12.2.1 Decreasing FDI restricting China’s growth trajectory 91
        • 6.12.2.2 Environmental commitments 92
      • 6.12.3 EUROPE 92
        • 6.12.3.1 Energy crisis in Europe 92
      • 6.12.4 CHOKEPOINTS THREATENING GLOBAL TRADE 92
      • 6.12.5 OUTLOOK FOR CHEMICAL INDUSTRY 94
      • 6.12.6 OPEC+ EXTENDS OIL OUTPUT CUTS INTO 2025 94
    • 6.13 CASE STUDY ANALYSIS 95
      • 6.13.1 WEATHERING PAINTS AND VARNISHES ON WOOD 95
      • 6.13.2 CASTLEBERRY SHUTTERS BOOSTS PRODUCTIVITY WITH SHER-WOOD
    • 6.14 KEY CONFERENCES AND EVENTS, 2024-2025 96
  • 7 WOOD COATINGS MARKET, BY TYPE 97

    • 7.1 INTRODUCTION 98
    • 7.2 STAINS & VARNISHES 100
      • 7.2.1 INCREASED DEMAND IN RESIDENTIAL AND COMMERCIAL
    • 7.3 SHELLAC 102
      • 7.3.1 RISING DEMAND FROM HIGH-END WOOD FINISHING INDUSTRY
    • 7.4 WOOD PRESERVATIVES 103
      • 7.4.1 EXPANSION OF OUTDOOR LIVING SPACES AND INCREASING CONSTRUCTION AND INFRASTRUCTURE PROJECTS TO BOOST MARKET GROWTH 103
    • 7.5 WATER REPELLENTS 105
      • 7.5.1 WOOD PROTECTION AND HIGH-HUMIDITY RESISTANCE TO PROPEL MARKET 105
    • 7.6 OTHER TYPES 107
  • 8 WOOD COATINGS MARKET, BY TECHNOLOGY 110

    • 8.1 INTRODUCTION 111
    • 8.2 SOLVENTBORNE 113
      • 8.2.1 EXCEPTIONAL DURABILITY, SMOOTH APPLICATION, AND HIGH-PERFORMANCE FINISHES TO BOOST MARKET 113
    • 8.3 WATERBORNE 115
      • 8.3.1 ENVIRONMENTAL BENEFITS, REGULATORY PRESSURES, AND TECHNOLOGICAL ADVANCEMENTS TO PROPEL MARKET 115
    • 8.4 POWDER-BASED 117
      • 8.4.1 ENVIRONMENTAL SUSTAINABILITY, COST-EFFICIENCY, DURABILITY
    • 8.5 OTHER TECHNOLOGIES 119
  • 9 WOOD COATINGS MARKET, BY RESIN TYPE 121

    • 9.1 INTRODUCTION 122
    • 9.2 POLYURETHANE 124
      • 9.2.1 RESISTANCE TO ABRASION, CHEMICALS, MOISTURE, AND UV
    • 9.3 ACRYLIC 126
      • 9.3.1 EXCEPTIONAL UV STABILITY, CLARITY, AND FLEXIBILITY TO BOOST
    • 9.4 EPOXY 128
      • 9.4.1 HIGH-PERFORMANCE AND LONG-LASTING FINISH TO BOOST
    • 9.5 ALKYD 129
      • 9.5.1 WOOD PROTECTION AND HIGH-HUMIDITY RESISTANCE TO PROPEL MARKET 129
    • 9.6 OTHER RESIN TYPES 131
  • 10 WOOD COATINGS MARKET, BY APPLICATION 134

    • 10.1 INTRODUCTION 135
    • 10.2 FURNITURE 137
      • 10.2.1 SCRATCH AND ABRASION RESISTANCE TO UPSCALE MARKET 137
    • 10.3 CABINETS 139
      • 10.3.1 EXCEPTIONAL UV STABILITY, CLARITY, AND FLEXIBILITY TO BOOST
    • 10.4 SIDINGS 140
      • 10.4.1 HUGE DEMAND IN RESIDENTIAL AND COMMERCIAL PROPERTIES
    • 10.5 FLOORING & DECKS 142
      • 10.5.1 HIGH PURCHASING POWER AND DISPOSABLE INCOME TO DRIVE MARKET 142
    • 10.6 OTHER APPLICATIONS 144
  • 11 WOOD COATINGS MARKET, BY REGION 146

    • 11.1 INTRODUCTION 147
    • 11.2 NORTH AMERICA 149
      • 11.2.1 US 157
        • 11.2.1.1 Presence of major manufacturers and growth in furniture
      • 11.2.2 CANADA 158
        • 11.2.2.1 Rising demand from construction and renovation industry
      • 11.2.3 MEXICO 160
        • 11.2.3.1 Investments in infrastructure, energy, and commercial projects
    • 11.3 ASIA PACIFIC 162
      • 11.3.1 CHINA 171
        • 11.3.1.1 Rising demand for wooden furniture to propel demand 171
      • 11.3.2 JAPAN 173
        • 11.3.2.1 Extensive use in residential sector to support market 173
      • 11.3.3 INDIA 175
        • 11.3.3.1 Growth of building & construction sector to drive market 175
      • 11.3.4 THAILAND 177
        • 11.3.4.1 Increasing consumer preference for high-quality and durable
      • 11.3.5 INDONESIA 179
        • 11.3.5.1 Rising import and export of wooden products to drive demand 179
    • 11.4 EUROPE 181
      • 11.4.1 GERMANY 190
        • 11.4.1.1 Demand for high-quality residential and commercial construction
      • 11.4.2 FRANCE 192
        • 11.4.2.1 Evolving lifestyles elevating demand for furniture to support market 192
      • 11.4.3 UK 194
        • 11.4.3.1 Growth of building & construction sector to drive market 194
      • 11.4.4 SPAIN 196
        • 11.4.4.1 Resurgence in construction and real estate sectors to propel market 196
      • 11.4.5 TURKEY 198
        • 11.4.5.1 Fastest-growing building & construction industry to drive demand 198
      • 11.4.6 ITALY 199
        • 11.4.6.1 Global hub for high-quality furniture manufacturing and woodworking to propel market 199
    • 11.5 MIDDLE EAST & AFRICA 201
      • 11.5.1 GCC COUNTRIES 210
        • 11.5.1.1 Saudi Arabia 211
          • 11.5.1.1.1 Massive construction initiatives and growing demand for premium interiors and furniture to drive market 211
        • 11.5.1.2 UAE 213
          • 11.5.1.2.1 Heavy investments in high-profile real estate and infrastructure projects to drive market 213
      • 11.5.2 SOUTH AFRICA 214
        • 11.5.2.1 Consumer preference for high-quality, durable wood products to boost market 214
      • 11.5.3 EGYPT 216
        • 11.5.3.1 Dynamic developments in construction sector and thriving furniture manufacturing industry to propel market 216
    • 11.6 SOUTH AMERICA 218
      • 11.6.1 BRAZIL 226
        • 11.6.1.1 Large furniture industry to fuel market growth 226
      • 11.6.2 ARGENTINA 227
        • 11.6.2.1 Construction boom in residential and commercial sectors to
      • 11.6.3 COLOMBIA 229
        • 11.6.3.1 Increased investments in construction to drive demand 229
      • 11.6.4 CARIBBEAN AND CENTRAL AMERICA 230
        • 11.6.4.1 Increasing demand from luxury homes, restaurants, and resorts
  • 12 COMPETITIVE LANDSCAPE 233

    • 12.1 OVERVIEW 233
    • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 233
    • 12.3 MARKET SHARE ANALYSIS, 2023 234
    • 12.4 REVENUE ANALYSIS, 2021-2023 236
    • 12.5 COMPANY VALUATION AND FINANCIAL METRICS 237
      • 12.5.1 COMPANY VALUATION 237
      • 12.5.2 FINANCIAL METRICS 237
    • 12.6 BRAND/PRODUCT COMPARISON 238
    • 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS 239
      • 12.7.1 STARS 239
      • 12.7.2 EMERGING LEADERS 239
      • 12.7.3 PERVASIVE PLAYERS 239
      • 12.7.4 PARTICIPANTS 239
      • 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 241
        • 12.7.5.1 Company footprint 241
        • 12.7.5.2 Region footprint 242
        • 12.7.5.3 Type footprint 243
        • 12.7.5.4 Technology footprint 244
        • 12.7.5.5 Application footprint 245
    • 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES 246
      • 12.8.1 PROGRESSIVE COMPANIES 246
      • 12.8.2 RESPONSIVE COMPANIES 246
      • 12.8.3 DYNAMIC COMPANIES 246
      • 12.8.4 STARTING BLOCKS 246
      • 12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 248
        • 12.8.5.1 Detailed list of key startups/SMEs 248
        • 12.8.5.2 Competitive benchmarking of key startups/SMEs 249
    • 12.9 COMPETITIVE SCENARIO 250
      • 12.9.1 PRODUCT LAUNCHES 250
      • 12.9.2 DEALS 252
      • 12.9.3 EXPANSIONS 253
  • 13 COMPANY PROFILES 255

    • 13.1 KEY PLAYERS 255
      • 13.1.1 THE SHERWIN-WILLIAMS COMPANY 255
        • 13.1.1.1 Business overview 255
        • 13.1.1.2 Products/Solutions/Services offered 256
        • 13.1.1.3 Recent developments 256
          • 13.1.1.3.1 Product launches 256
          • 13.1.1.3.2 Deals 257
          • 13.1.1.3.3 Expansions 257
        • 13.1.1.4 MnM view 258
          • 13.1.1.4.1 Right to win 258
          • 13.1.1.4.2 Strategic choices 258
          • 13.1.1.4.3 Weaknesses and competitive threats 258
      • 13.1.2 AKZO NOBEL N.V 259
        • 13.1.2.1 Business overview 259
        • 13.1.2.2 Products/Solutions/Services offered 260
        • 13.1.2.3 Recent developments 262
          • 13.1.2.3.1 Product launches 262
          • 13.1.2.3.2 Expansions 262
        • 13.1.2.4 MnM view 263
          • 13.1.2.4.1 Right to win 263
          • 13.1.2.4.2 Strategic choices 263
          • 13.1.2.4.3 Weaknesses and competitive threats 263
      • 13.1.3 PPG INDUSTRIES, INC 264
        • 13.1.3.1 Business overview 264
        • 13.1.3.2 Products/Solutions/Services offered 265
        • 13.1.3.3 Recent developments 265
          • 13.1.3.3.1 Product launches 265
          • 13.1.3.3.2 Deals 266
        • 13.1.3.4 MnM view 266
          • 13.1.3.4.1 Right to win 266
          • 13.1.3.4.2 Strategic choices 266
          • 13.1.3.4.3 Weaknesses and competitive threats 266
      • 13.1.4 AXALTA COATING SYSTEMS, LLC 267
        • 13.1.4.1 Business overview 267
        • 13.1.4.2 Products/Solutions/Services offered 268
        • 13.1.4.3 Recent developments 269
          • 13.1.4.3.1 Product launches 269
          • 13.1.4.3.2 Deals 270
          • 13.1.4.3.3 Expansions 271
        • 13.1.4.4 MnM view 271
          • 13.1.4.4.1 Right to win 271
          • 13.1.4.4.2 Strategic choices 271
          • 13.1.4.4.3 Weaknesses and competitive threats 271
      • 13.1.5 JOTUN 272
        • 13.1.5.1 Business overview 272
        • 13.1.5.2 Products/Solutions/Services offered 273
        • 13.1.5.3 Recent developments 274
          • 13.1.5.3.1 Product launches 274
          • 13.1.5.3.2 Deals 274
          • 13.1.5.3.3 Expansions 275
        • 13.1.5.4 MnM view 275
          • 13.1.5.4.1 Right to win 275
          • 13.1.5.4.2 Strategic choices 275
          • 13.1.5.4.3 Weaknesses and competitive threats 275
      • 13.1.6 NIPPON PAINT HOLDINGS CO., LTD 276
        • 13.1.6.1 Business overview 276
        • 13.1.6.2 Products/Solutions/Services offered 277
        • 13.1.6.3 Recent developments 278
          • 13.1.6.3.1 Deals 278
        • 13.1.6.4 MnM View 278
          • 13.1.6.4.1 Right to win 278
          • 13.1.6.4.2 Strategic choices 278
          • 13.1.6.4.3 Weaknesses and competitive threats 278
      • 13.1.7 ASIAN PAINTS 279
        • 13.1.7.1 Business overview 279
        • 13.1.7.2 Products/Solutions/Services offered 280
        • 13.1.7.3 Recent developments 281
          • 13.1.7.3.1 Product launches 281
          • 13.1.7.3.2 Deals 281
        • 13.1.7.4 MnM view 281
          • 13.1.7.4.1 Right to win 281
          • 13.1.7.4.2 Strategic choices 281
          • 13.1.7.4.3 Weaknesses and competitive threats 281
      • 13.1.8 KANSAI HELIOS (KANSAI PAINT CO., LTD.) 282
        • 13.1.8.1 Business overview 282
        • 13.1.8.2 Products/Solutions/Services offered 283
        • 13.1.8.3 Recent developments 284
          • 13.1.8.3.1 Deals 284
        • 13.1.8.4 MnM view 284
          • 13.1.8.4.1 Right to win 284
          • 13.1.8.4.2 Strategic choices 284
          • 13.1.8.4.3 Weaknesses and competitive threats 284
      • 13.1.9 RPM INTERNATIONAL INC 285
        • 13.1.9.1 Business overview 285
        • 13.1.9.2 Products/Solutions/Services offered 286
        • 13.1.9.3 Recent developments 286
          • 13.1.9.3.1 Product launches 286
        • 13.1.9.4 MnM view 287
          • 13.1.9.4.1 Right to win 287
          • 13.1.9.4.2 Strategic choices 287
          • 13.1.9.4.3 Weaknesses and competitive threats 287
      • 13.1.10 TEKNOS GROUP 288
        • 13.1.10.1 Business overview 288
        • 13.1.10.2 Products/Solutions/Services offered 289
        • 13.1.10.3 MnM view 289
          • 13.1.10.3.1 Right to win 289
          • 13.1.10.3.2 Strategic choices 289
          • 13.1.10.3.3 Weaknesses and competitive threats 289
    • 13.2 OTHER PLAYERS 290
      • 13.2.1 MICHELMAN, INC 290
        • 13.2.1.1 Products/Solutions/Services offered 290
      • 13.2.2 KUPSA COATINGS 291
        • 13.2.2.1 Products/Solutions/Services offered 291
      • 13.2.3 BERGER PAINTS INDIA 292
        • 13.2.3.1 Products/Solutions/Services offered 292
      • 13.2.4 SHALIMAR PAINTS 293
        • 13.2.4.1 Products/Solutions/Services offered 293
      • 13.2.5 MASCO CORPORATION 294
        • 13.2.5.1 Products/Solutions/Services offered 294
      • 13.2.6 NORTHERN COATINGS & CHEMICAL CO 295
        • 13.2.6.1 Products/Solutions/Services offered 295
      • 13.2.7 RITVER 296
        • 13.2.7.1 Products/Solutions/Services offered 296
      • 13.2.8 PINTURAS DOAL 297
        • 13.2.8.1 Products/Solutions/Services offered 297
      • 13.2.9 PINTURAS BEREL SA DE CV (BEREL GROUP) 298
        • 13.2.9.1 Products/Solutions/Services offered 298
      • 13.2.10 ESMAXX PINTURAS 299
        • 13.2.10.1 Products/Solutions/Services offered 299
      • 13.2.11 SAYER LACK MEXICANA, S.A. DE C.V. (THE SHERWIN-WILLIAMS COMPANY) 300
        • 13.2.11.1 Products/Solutions/Services offered 300
      • 13.2.12 GRUPO SÁNCHEZ 301
        • 13.2.12.1 Products/Solutions/Services offered 301
      • 13.2.13 TIGER COATINGS GMBH & CO. KG 302
        • 13.2.13.1 Products/Solutions/Services offered 302
      • 13.2.14 ALVAMEX PINTURAS 303
        • 13.2.14.1 Products/Solutions/Services offered 303
      • 13.2.15 PRODUCTOS RIVIAL, S.A. DE C.V. (PINTURAS PRISA) 304
        • 13.2.15.1 Products/Solutions/Services offered 304
      • 13.2.16 TECBRIL 305
        • 13.2.16.1 Products/Solutions/Services offered 305
      • 13.2.17 RUST-OLEUM CORPORATION 306
        • 13.2.17.1 Products/Solutions/Services offered 306
      • 13.2.18 DIAMOND VOGEL 307
        • 13.2.18.1 Products/Solutions/Services offered 307
      • 13.2.19 RENNER HERRMANN S.A 308
        • 13.2.19.1 Products/Solutions/Services offered 308
      • 13.2.20 WEILBURGER 309
        • 13.2.20.1 Products/Solutions/Services offered 309
      • 13.2.21 EUCATEX SA INDUSTRIA E COMERCIO 310
        • 13.2.21.1 Products/Solutions/Services offered 310
  • 14 ADJACENT AND RELATED MARKETS 311

    • 14.1 INTRODUCTION 311
    • 14.2 PAINTS & COATINGS MARKET 311
      • 14.2.1 MARKET DEFINITION 311
      • 14.2.2 PAINTS & COATINGS: MARKET OVERVIEW 312
      • 14.2.3 PAINTS & COATINGS MARKET, BY TECHNOLOGY 312
      • 14.2.4 PAINTS & COATINGS MARKET, BY RESIN TYPE 313
      • 14.2.5 PAINTS & COATINGS MARKET, BY END-USE INDUSTRY 315
      • 14.2.6 PAINTS & COATINGS MARKET, BY REGION 316
  • 15 APPENDIX 318

    • 15.1 DISCUSSION GUIDE 318
    • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 322
    • 15.3 CUSTOMIZATION OPTIONS 324
    • 15.4 RELATED REPORTS 324
    • 15.5 AUTHOR DETAILS 325
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