Abstract
Summary
The green preservatives market is poised for significant growth, with a projected value of USD 1.5 billion by 2028, exhibiting a robust CAGR of 7.1% from its 2023 value of USD 1.1 billion. The green preservatives market is witnessing substantial growth, primarily driven by two key factors. One of the main factors is the growing awareness of the possible health and ecological hazards connected with synthetic preservatives and manufacturers to seek ethical and sustainable alternatives to synthetic preservatives. Second, the shifting tastes of customers for sustainable and natural products. These combined forces are propelling the demand for green preservatives in various end-use industries such as food & beverage, personal care & cosmetic, cleaning industry, pharmaceutical, and others.
“Natural preservative segment was the largest type of green preservatives in 2022, in terms of value.”
The natural preservative segment is the largest type in the green preservatives market due to its versatile properties. Consumer preferences are closely aligned with natural preservatives produced from plant extracts and other natural sources, as they are considered safer, and ecologically responsible alternatives to synthetic preservatives. It is widely used in various end-use industries including food & beverage, personal care & cosmetic, cleaning industry, pharmaceutical, and others making it the preferred choice for manufacturers and consumers seeking a balance between quality and affordability.
“Food & beverage segment is estimated to be the largest end-use industry of green preservatives market in 2022, in terms of value.”
The food & beverage segment dominates the green preservatives market due to many vital factors. Greater consumer demand for sustainable and natural products, along with growing awareness of the probable health and environmental concerns resulting from synthetic preservatives, are the driving forces behind this trend. Green preservatives are also becoming increasingly popular in the food and beverage industry because of changing industry standards and regulatory advancements.
“North America is estimated to be the largest green preservatives market in 2022, in terms of value.”
North America held a dominant position in the green preservatives market in 2022, owing to the presence of significant players such as Kemin Industries, Inc., and Dow Inc., who have strengthened the region's standing in this industry. North America is at the forefront of the green preservatives market due to several factors, such as a strong emphasis on sustainability, technical innovation, and increasing consumer demand for natural and eco-friendly products.
In the meticulous process of determining and verifying market sizes for multiple segments and subsegments, extensive primary interviews were conducted. A breakdown of the profiles of the primary interviewees are as follows:
• By Company Type: Tier 1 - 69%, Tier 2 - 23%, and Tier 3 - 8%
• By Designation: - Director Level - 27%, C-Level - 25%, and Others - 48%
• By Region: North America - 32%, Europe - 28%, Asia Pacific - 21%, South America - 12%, and Middle East & Africa - 7%
The key market players illustrated in the report include Kerry Group (Ireland), Kemin Industries, Inc. (US), Corbion N.V. (Netherlands), LANXESS AG (Germany), BASF SE (Germany), International Flavors & Fragrances Inc. (US), Dow Inc. (US), DSM-Firmenich AG (Netherlands), Symrise AG (Germany), Givaudan SA (Switzerland), and Clariant AG (Switzerland).
Research Coverage
This report segments the market for green preservatives on the basis of type, end-use industry, and region, and provides estimations for the overall value (USD Million) of the market across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, products & services, key strategies, new product launches, expansions, and mergers & acquisition associated with the market for green preservatives.
Reasons to buy this report
This research report is focused on various levels of analysis — industry analysis (industry trends), market ranking analysis of top players, and company profiles, which together provide an overall view on the competitive landscape; emerging and high-growth segments of the green preservatives market; high-growth regions; and market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
• Analysis of key drivers (Increasing consumer demand for natural and sustainable products, Rising awareness of the benefits of green preservatives, Growing popularity of organic and clean-label products, Government regulations and incentives), restraints (High cost of green preservatives, Limited availability of green preservatives, Volatility of raw material supplier), opportunities (Expansion into new applications, Development of new green preservatives), and challenges (Competition from synthetic preservatives, Lack of standardization)
• Market Penetration: Comprehensive information on green preservatives offered by top players in the global green preservatives market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the green preservatives market
• Market Development: Comprehensive information about lucrative emerging markets — the report analyzes the markets for green preservatives across regions
• Market Diversification: Exhaustive information about new products, untapped regions, and recent developments in the global green preservatives market
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the green preservatives market
• Impact of recession on green preservatives market
Table of Contents
1 INTRODUCTION 35
1.1 STUDY OBJECTIVES 35
1.2 MARKET DEFINITION 35
1.2.1 GREEN PRESERVATIVES MARKET: INCLUSIONS AND EXCLUSIONS 36
1.2.2 GREEN PRESERVATIVES MARKET: DEFINITION AND INCLUSIONS, BY TYPE 36
1.2.3 GREEN PRESERVATIVES MARKET: DEFINITION AND INCLUSIONS, BY END-USE INDUSTRY 37
1.3 MARKET SCOPE 38
1.3.1 GREEN PRESERVATIVES MARKET SEGMENTATION 38
1.3.2 REGIONS COVERED 38
1.4 YEARS CONSIDERED 39
1.5 CURRENCY CONSIDERED 39
1.6 UNITS CONSIDERED 39
1.7 STAKEHOLDERS 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
2.1.1 SECONDARY DATA 41
2.1.2 PRIMARY DATA 41
- 2.1.2.1 Primary interviews-demand and supply sides 41
- 2.1.2.2 Key industry insights 42
- 2.1.2.3 Breakdown of primary interviews 42
2.2 MARKET SIZE ESTIMATION 43
2.2.1 BOTTOM-UP APPROACH 43
2.3 DATA TRIANGULATION 45
2.4 GROWTH RATE ASSUMPTIONS/GROWTH FORECAST 46
2.4.1 SUPPLY-SIDE ANALYSIS 47
2.4.2 DEMAND-SIDE ANALYSIS 47
2.5 FACTOR ANALYSIS 49
2.6 IMPACT OF RECESSION 49
2.7 ASSUMPTIONS 50
2.8 LIMITATIONS 50
2.9 RISK ASSESSMENT 50
3 EXECUTIVE SUMMARY 51
4 PREMIUM INSIGHTS 54
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN GREEN PRESERVATIVES MARKET 54
4.2 GREEN PRESERVATIVES MARKET, BY REGION 54
4.3 NORTH AMERICA: GREEN PRESERVATIVES MARKET, BY COUNTRY AND TYPE 55
4.4 GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY AND REGION 55
4.5 GREEN PRESERVATIVES MARKET, BY KEY COUNTRIES 56
5 MARKET OVERVIEW 57
5.1 INTRODUCTION 57
5.2 MARKET DYNAMICS 57
5.2.1 DRIVERS 58
- 5.2.1.1 Increasing demand for natural and sustainable products 58
- 5.2.1.2 Rising awareness of benefits of green preservatives 58
- 5.2.1.3 Growing popularity of organic and clean-label products 58
- 5.2.1.4 Government regulations and incentives 59
5.2.2 RESTRAINTS 59
- 5.2.2.1 High cost of green preservatives 59
- 5.2.2.2 Limited availability of green preservatives 59
- 5.2.2.3 Volatility in raw material supply 60
5.2.3 OPPORTUNITIES 60
- 5.2.3.1 Adoption in new application areas 60
- 5.2.3.2 Development of new green preservatives 60
5.2.4 CHALLENGES 61
- 5.2.4.1 Strong competition from synthetic preservatives 61
- 5.2.4.2 Lack of standardization 61
5.3 PORTER'S FIVE FORCES ANALYSIS 62
5.3.1 THREAT OF NEW ENTRANTS 62
5.3.2 THREAT OF SUBSTITUTES 63
5.3.3 BARGAINING POWER OF SUPPLIERS 63
5.3.4 BARGAINING POWER OF BUYERS 63
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 63
5.4 MACROECONOMIC INDICATORS 64
5.4.1 GDP TRENDS AND FORECASTS OF MAJOR ECONOMIES 64
6 INDUSTRY TRENDS 65
6.1 SUPPLY CHAIN ANALYSIS 65
6.1.1 RAW MATERIALS 65
6.1.2 MANUFACTURING 65
6.1.3 DISTRIBUTION NETWORK 66
6.1.4 END-USE INDUSTRIES 66
6.2 KEY STAKEHOLDERS AND BUYING CRITERIA 66
6.2.1 KEY STAKEHOLDERS IN BUYING PROCESS 66
6.2.2 BUYING CRITERIA 67
6.3 PRICING ANALYSIS 68
6.3.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY END-USE INDUSTRY 68
6.3.2 AVERAGE SELLING PRICE TREND, BY REGION 68
6.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESS 69
6.4.1 REVENUE SHIFTS AND NEW REVENUE POCKETS IN GREEN PRESERVATIVES MARKET 69
6.5 GREEN PRESERVATIVES MARKET: ECOSYSTEM 70
6.6 TECHNOLOGY ANALYSIS 72
6.6.1 ALKYLRESORCINOLS (ARS) TECHNOLOGY 72
6.6.2 BIOCATALYSIS TECHNOLOGY 72
6.7 CASE STUDY ANALYSIS 73
6.7.1 CASE STUDY ON DSM 73
6.7.2 CASE STUDY ON CHINOVA BIOWORKS 73
6.8 TRADE DATA 74
6.8.1 IMPORT SCENARIO OF GREEN PRESERVATIVES 74
6.8.2 EXPORT SCENARIO OF GREEN PRESERVATIVES 75
6.9 TARIFF AND REGULATORY LANDSCAPE 75
6.9.1 REGULATIONS ON GREEN PRESERVATIVES MARKET 76
6.9.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
6.10 KEY CONFERENCES AND EVENTS IN 2023-2024 78
6.11 PATENT ANALYSIS 79
6.11.1 APPROACH 79
6.11.2 DOCUMENT TYPE 80
6.11.3 TOP APPLICANTS 84
6.11.4 JURISDICTION ANALYSIS 87
7 GREEN PRESERVATIVES MARKET, BY TYPE 88
7.1 INTRODUCTION 89
7.2 NATURAL PRESERVATIVE 91
7.2.1 INCREASING DEMAND FOR TRANSPARENCY AND TRACEABILITY OF PRODUCTS TO DRIVE MARKET 91
7.3 ORGANIC ACID 92
7.3.1 TECHNOLOGICAL ADVANCEMENTS IN ORGANIC ACID PRESERVATION TO DRIVE MARKET 92
7.4 ESSENTIAL OIL 94
7.4.1 ANTIMICROBIAL PROPERTIES OF ESSENTIAL OIL TO INFLUENCE MARKET GROWTH 94
7.5 OTHERS 96
7.5.1 NANOPARTICLES 96
7.5.2 BACTERIOPHAGES 96
8 GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 98
8.1 INTRODUCTION 99
8.2 FOOD & BEVERAGE 101
8.2.1 DOMINANT END USER OF GREEN PRESERVATIVES 101
8.3 PERSONAL CARE & COSMETIC 103
8.3.1 INCREASING DEMAND FOR NATURAL AND ORGANIC PERSONAL CARE PRODUCTS TO DRIVE MARKET 103
8.4 CLEANING INDUSTRY 105
8.4.1 STRINGENT REGULATIONS TO DRIVE MARKET DURING FORECAST PERIOD 105
8.4.2 INDUSTRIAL CLEANING 107
- 8.4.2.1 Growing demand for eco-friendly cleaning solutions to drive market 107
8.4.3 HOUSEHOLD CLEANING 109
- 8.4.3.1 Asia Pacific to be fastest-growing market during forecast period 109
8.5 PHARMACEUTICAL 111
8.5.1 NORTH AMERICA TO BE LARGEST MARKET DURING FORECAST PERIOD 111
8.6 OTHERS 113
9 GREEN PRESERVATIVES MARKET, BY REGION 115
9.1 INTRODUCTION 116
9.2 ASIA PACIFIC 118
9.2.1 IMPACT OF RECESSION ON ASIA PACIFIC 119
9.2.2 ASIA PACIFIC GREEN PRESERVATIVES MARKET, BY TYPE 119
9.2.3 ASIA PACIFIC GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 121
9.2.4 ASIA PACIFIC GREEN PRESERVATIVES MARKET, BY COUNTRY 123
- 9.2.4.1 China 124
- 9.2.4.1.1 Growing awareness regarding environmental sustainability to drive market 124
- 9.2.4.2 Japan 126
- 9.2.4.2.1 Growth in personal care & cosmetic industry to fuel demand 126
- 9.2.4.3 India 128
- 9.2.4.3.1 Shifting consumer preferences to drive demand 128
- 9.2.4.1 China 124
9.3 NORTH AMERICA 130
9.3.1 IMPACT OF RECESSION ON NORTH AMERICA 131
9.3.2 NORTH AMERICA GREEN PRESERVATIVES MARKET, BY TYPE 132
9.3.3 NORTH AMERICA GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 133
9.3.4 NORTH AMERICA GREEN PRESERVATIVES MARKET, BY COUNTRY 135
- 9.3.4.1 US 136
- 9.3.4.1.1 Rising awareness about health and environmental concerns to drive market 136
- 9.3.4.1 US 136
9.4 EUROPE 138
9.4.1 IMPACT OF RECESSION ON EUROPE 139
9.4.2 EUROPE GREEN PRESERVATIVES MARKET, BY TYPE 140
9.4.3 EUROPE GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 141
9.4.4 EUROPE GREEN PRESERVATIVES MARKET, BY COUNTRY 143
- 9.4.4.1 Germany 145
- 9.4.4.1.1 Strong emphasis on sustainability to fuel demand 145
- 9.4.4.2 UK 147
- 9.4.4.2.1 Consumer awareness to support market growth 147
- 9.4.4.3 France 149
- 9.4.4.3.1 Increasing demand for personal care & cosmetic products to fuel market 149
- 9.4.4.4 Italy 151
- 9.4.4.4.1 Economic recovery to support green preservatives market growth 151
- 9.4.4.5 Spain 153
- 9.4.4.5.1 Personal care & cosmetics to be fastest-growing end-use industry 153
- 9.4.4.1 Germany 145
9.5 MIDDLE EAST & AFRICA 155
9.5.1 IMPACT OF RECESSION ON MIDDLE EAST & AFRICA 156
9.5.2 MIDDLE EAST & AFRICA GREEN PRESERVATIVES MARKET, BY TYPE 156
9.5.3 MIDDLE EAST & AFRICA GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 158
9.5.4 MIDDLE EAST & AFRICA GREEN PRESERVATIVES MARKET, BY COUNTRY 160
- 9.5.4.1 GCC 161
- 9.5.4.1.1 Increased investments in food & beverage to drive demand 161
- 9.5.4.2 Saudi Arabia 163
- 9.5.4.2.1 Growth of personal care and cosmetic industry to fuel market growth 163
- 9.5.4.3 South Africa 165
- 9.5.4.3.1 Availability of raw materials for green preservatives to support market 165
- 9.5.4.1 GCC 161
9.6 SOUTH AMERICA 167
9.6.1 IMPACT OF RECESSION ON SOUTH AMERICA 168
9.6.2 SOUTH AMERICA GREEN PRESERVATIVES MARKET, BY TYPE 168
9.6.3 SOUTH AMERICA GREEN PRESERVATIVES MARKET, BY END-USE INDUSTRY 170
9.6.4 SOUTH AMERICA GREEN PRESERVATIVES MARKET, BY COUNTRY 171
- 9.6.4.1 Brazil 173
- 9.6.4.1.1 Economic growth to drive green preservatives demand 173
- 9.6.4.1 Brazil 173
10 COMPETITIVE LANDSCAPE 176
10.1 INTRODUCTION 176
10.2 KEY PLAYERS' STRATEGIES 176
10.3 RANKING OF KEY MARKET PLAYERS, 2022 178
10.4 MARKET SHARE ANALYSIS 178
10.5 REVENUE ANALYSIS OF KEY MARKET PLAYERS 181
10.6 COMPANY EVALUATION MATRIX (TIER 1) 181
10.6.1 STARS 181
10.6.2 EMERGING LEADERS 181
10.6.3 PERVASIVE PLAYERS 182
10.6.4 PARTICIPANTS 182
10.6.5 COMPANY FOOTPRINT 183
10.7 STARTUPS/SMES EVALUATION MATRIX 187
10.7.1 PROGRESSIVE COMPANIES 187
10.7.2 RESPONSIVE COMPANIES 187
10.7.3 DYNAMIC COMPANIES 187
10.7.4 STARTING BLOCKS 187
10.7.5 COMPETITIVE BENCHMARKING 188
10.8 COMPETITIVE SITUATION & TRENDS 189
10.8.1 PRODUCT LAUNCHES 189
10.8.2 DEALS 189
11 COMPANY PROFILE 192
11.1 MAJOR PLAYERS 192
11.1.1 KERRY GROUP 192
11.1.2 KEMIN INDUSTRIES, INC 196
11.1.3 CORBION N.V 198
11.1.4 LANXESS AG 202
11.1.5 BASF SE 205
11.1.6 INTERNATIONAL FLAVORS & FRAGRANCES INC 208
11.1.7 DOW INC 211
11.1.8 DSM-FIRMENICH AG 213
11.1.9 SYMRISE AG 215
11.1.10 GIVAUDAN SA 218
11.1.11 CLARIANT AG 221
11.2 OTHER KEY PLAYERS 224
11.2.1 ADM 224
11.2.2 CAMLIN FINE SCIENCES LTD 224
11.2.3 KALSEC INC 225
11.2.4 SALICYLATES AND CHEMICALS PRIVATE LIMITED 225
11.2.5 ARJUNA NATURAL 226
11.2.6 JIANGSU YIMING BIOLOGICAL TECHNOLOGY CO., LTD 226
11.2.7 AIR LIQUIDE 227
11.2.8 SHANDONG FREDA BIOTECHNOLOGY CO., LTD 227
11.2.9 CHINOVA BIOWORKS INC 228
11.2.10 GUJARAT ENTERPRISE 228
11.2.11 ITA FOOD IMPROVERS 229
11.2.12 JUNGBUNZLAUER SUISSE AG 229
11.2.13 MAYASAN A.S 230
11.2.14 LONZA GROUP LTD 230
12 ADJACENT & RELATED MARKETS 231
12.1 INTRODUCTION 231
12.2 LIMITATION 231
12.3 FOOD PRESERVATIVES MARKET 231
12.3.1 MARKET DEFINITION 231
12.3.2 MARKET OVERVIEW 231
12.4 FOOD PRESERVATIVES MARKET, BY REGION 232
12.4.1 ASIA PACIFIC 233
12.4.2 EUROPE 235
12.4.3 NORTH AMERICA 236
12.4.4 SOUTH AMERICA 237
12.4.5 REST OF THE WORLD 238
13 APPENDIX 240
13.1 DISCUSSION GUIDE 240
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 243
13.3 CUSTOMIZATION OPTIONS 245
13.4 RELATED REPORTS 245
13.5 AUTHOR DETAILS 246