Abstract
Summary
Head-up display market size is valued at USD 2.4 billion in 2022 and is anticipated to be USD 6.4 billion by 2027; growing at a CAGR of 21.3% from 2022 to 2027. The growing demand of factors such as combination of satellite navigation technology and head-up display is expected to grow the market at estimated rate.
The combination of satellite navigation technology and head-up displays is driving the growth of the head-up display market for automotive applications. This combination enables the projection of navigational information related to vehicles directly on their windshields, thereby enabling drivers to remain focused on driving, as well as allowing them to easily follow the navigation instructions displayed on the windshields. Additionally, this combination uses gesture control and voice recognition systems to help drivers access Google maps, receive phone calls, and perform several other tasks. Drivers can monitor the speed of their vehicles, as well as other information such as tire pressure and fuel level using these displays. Head-up displays equipped with satellite navigation technology enable the adjustment of the brightness level of displays during the night and daytime, as well as display images in more than one color.
Growing demand for improvement of in-vehicle experience to drive the growth of cloud data center
HUDs in vehicles have been able to enhance the overall driving experience by providing more information to the driver and eliminating the chaos of switches and knobs. The HUD is mounted in front of the driver between the windshield and the DIM. It has a resolution of 480x320 pixels (width, height) with adjustable height settings (to suit all users) and brightness settings. It is perceived as floating in the air two meters in front of the car on the driver’s side and has the same size as a 10-inch tablet device. It consists of several components that together make it possible to project an image in front of the driver. An LCD display projects an image on a mirror that reflects the image on the windscreen. There are different types of projectors that generate the HUD picture on the windshield.
North America is the fastest-growing region in the data center accelerator market
The head-up display market in North America is anticipated to register the highest CAGR of 26.5% between 2022 and 2027. The US, Canada, and Mexico are key contributors to the growth of the head-up display market in North America. The market in this region has witnessed significant advancements in the past few years in terms of technological advancements in vehicles. Some of the key factors driving the growth of the head-up display market in North America are the increased awareness about active safety systems deployed in automobiles and aircraft during their manufacturing and a rise in demand for premium and luxury cars equipped with head-up displays
Visteon (US) and MicroVision (US) are some of the key players operating in the head-up display market in North America.
The breakup of primaries conducted during the study is depicted below:
• By Company Type: Tier 1 – 15 %, Tier 2 – 50%, and Tier 3 –35%
• By Designation: C-Level Executives – 45%, Directors – 35%, and Others – 20%
• By Region: North America– 45%, Europe – 35%, APAC – 12%, South America – 3% and Middle East and Africa - 5%
Research Coverage
The report segments the Head-up display market and forecasts its size, by volume and value, based on region (North America, Europe, Asia Pacific, and RoW), Application (aviation and automotive), Type (conventional and augmented reality-based head-up display), Components (video generators, projectors/projection units, display units, software, and other components). The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the head-up display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying This Report
• This report includes market statistics pertaining to the components, type, application, and region.
• An in-depth value chain analysis has been done to provide deep insight into the head-up display market.
• Major market drivers, restraints, challenges, and opportunities have been detailed in this report.
• Illustrative segmentation, analyses, and forecasts for the market based on type, application, components and region have been conducted to provide an overall view of the head-up display market.
• The report includes an in-depth analysis and ranking of key players
Table of Contents
1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 DEFINITION 29
1.2.1 INCLUSIONS AND EXCLUSIONS 30
1.3 STUDY SCOPE 30
1.3.1 MARKETS COVERED 30
1.3.2 GEOGRAPHIC SCOPE 31
1.3.3 YEARS CONSIDERED FOR THE STUDY 31
1.4 CURRENCY 31
1.5 LIMITATIONS 32
1.6 PACKAGE SIZE 32
1.7 STAKEHOLDERS 32
1.8 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
2.1.1 SECONDARY AND PRIMARY RESEARCH 35
2.1.2 SECONDARY DATA 36
- 2.1.2.1 Key data from secondary sources 36
2.1.3 PRIMARY DATA 37
- 2.1.3.1 Breakdown of primaries 38
- 2.1.3.2 Key industry insights 38
2.2 MARKET SIZE ESTIMATION 38
2.2.1 BOTTOM-UP APPROACH 40
- 2.2.1.1 Approach for arriving at the market size using bottom-up analysis (demand side) 40
2.2.2 TOP-DOWN APPROACH 42
- 2.2.2.1 Approach for arriving at market size using top-down analysis
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 44
2.4 RESEARCH ASSUMPTIONS 45
2.5 RISK ASSESSMENT 45
2.6 LIMITATION OF RESEARCH 46
3 EXECUTIVE SUMMARY 47
3.1 COVID-19 IMPACT ON HEAD-UP DISPLAY MARKET 51
3.1.1 REALISTIC SCENARIO (POST-COVID-19) 51
3.1.2 OPTIMISTIC SCENARIO (POST-COVID-19) 52
3.1.3 PESSIMISTIC SCENARIO (POST-COVID-19) 52
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN HEAD-UP DISPLAY MARKET 53
4.2 HEAD-UP DISPLAY MARKET IN APAC, BY APPLICATION AND COUNTRY 54
4.3 HEAD-UP DISPLAY MARKET: DEVELOPED AND DEVELOPING MARKETS
4.4 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY TYPE 55
4.5 HEAD-UP DISPLAY MARKET, BY REGION 55
5 MARKET OVERVIEW 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
5.2.1 DRIVERS 57
- 5.2.1.1 Increasing awareness about passenger and vehicle safety 57
- 5.2.1.2 Enhanced convenience offered by combination of satellite navigation technology and head-up displays 59
- 5.2.1.3 Growing demand for improvement of in-vehicle experience 60
- 5.2.1.4 Growing demand for connected vehicles across the world 61
- 5.2.1.5 Increasing demand for technologically advanced head-up displays 62
- 5.2.1.6 Growing adoption of AR-based head-up displays 62
5.2.2 RESTRAINTS 63
- 5.2.2.1 Space constraints in automotive cockpits 63
- 5.2.2.2 High luminance, power, and brightness requirements of
- 5.2.2.3 Incorrect interpretation of symbols used in head-up displays 64
5.2.3 OPPORTUNITIES 64
- 5.2.3.1 Growing demand for semi-autonomous and electric vehicles 64
- 5.2.3.2 Emergence of screen-less displays 65
- 5.2.3.3 Enhanced driving experience offered by AR-based head-up displays 65
- 5.2.3.4 Introduction of portable HUDs at lower prices in low and
5.2.4 CHALLENGES 66
- 5.2.4.1 Impact of COVID-19 on supply chains and global chip shortage 66
- 5.2.4.2 High costs of advanced head-up displays 66
- 5.2.4.3 Availability of laser-based volumetric displays as alternatives to head-up displays 67
5.3 PORTER’S FIVE FORCES ANALYSIS 67
5.3.1 BARGAINING POWER OF SUPPLIERS 67
5.3.2 BARGAINING POWER OF BUYERS 67
5.3.3 THREAT OF NEW ENTRANTS 68
5.3.4 THREAT OF SUBSTITUTES 68
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 68
5.4 PRICING ANALYSIS 69
5.5 TRADE ANALYSIS 71
5.6 DISPLAY ECOSYSTEM 72
5.7 HEAD-UP DISPLAY MARKET: CASE STUDIES 76
5.7.1 GARMIN COLLABORATED WITH FORD MOTORS TO INTEGRATE ITS NAVIGATION TECHNOLOGY 77
5.7.2 PIONEER PARTNERED WITH CONTINENTAL TO DEVELOP COCKPIT SOLUTIONS 77
5.8 PATENT ANALYSIS 78
5.9 REVENUE SHIFT IN HEAD-UP DISPLAY MARKET 82
5.10 REGULATORY STANDARDS 82
5.10.1 STANDARDS IN ITS/C-ITS 83
6 INDUSTRY TRENDS 88
6.1 INTRODUCTION 88
6.2 SUPPLY CHAIN ANALYSIS 88
6.3 FEATURES OF HEAD-UP DISPLAYS 90
6.3.1 FIELD OF VIEW 90
6.3.2 RESOLUTION 90
6.3.3 BRIGHTNESS 90
6.3.4 ACCURACY 90
6.3.5 COMBINER TRANSMITTANCE 90
6.4 TECHNOLOGY ANALYSIS 91
6.4.1 CATHODE RAY TUBES 91
6.4.2 LIGHT-EMITTING DIODES 92
6.4.3 OPTICAL WAVEGUIDES 92
6.4.4 MICROELECTROMECHANICAL SYSTEMS 92
7 HEAD-UP DISPLAY MARKET, BY TYPE 93
7.1 INTRODUCTION 94
7.2 CONVENTIONAL HEAD-UP DISPLAYS 96
7.2.1 WINDSHIELD-BASED HEAD-UP DISPLAYS 96
- 7.2.1.1 Windshield-based head-up displays use projectors and a set of mirrors to relay information 96
7.2.2 COMBINER-BASED HEAD-UP DISPLAYS 97
- 7.2.2.1 Combiner-based head-up displays can be accommodated in less space in automotive cockpits 97
7.3 AR-BASED HEAD-UP DISPLAYS 99
7.3.1 INSTALLATION OF AR-BASED HEAD-UP DISPLAYS IN LUXURY CARS
8 HEAD-UP DISPLAY MARKET, BY COMPONENT 102
8.1 INTRODUCTION 103
8.2 VIDEO GENERATORS 105
8.2.1 VIDEO GENERATORS ACT AS AN INTERFACE BETWEEN PROJECTION UNITS AND DATA TO BE DISPLAYED 105
8.3 PROJECTORS/PROJECTION UNITS 106
8.3.1 INCREASED USE OF HIGH VERSION PICO PROJECTORS IN HEAD-UP DISPLAYS TO SUPPORT MARKET GROWTH 106
8.3.2 LIQUID CRYSTAL ON SILICON (LCOS) PROJECTORS 106
8.3.3 DIGITAL LIGHT PROCESSING (DLP) PROJECTORS 107
8.3.4 LASER BEAM STEERING (LBS) PROJECTORS 107
8.4 DISPLAY UNITS 108
8.4.1 DISPLAY UNITS PROCESS IMAGES TO DISPLAY THEM ON WINDSHIELDS OF VEHICLES OR COMBINERS 108
8.4.2 DIGITAL MICROMIRROR DEVICE (DMD) TECHNOLOGY 108
8.4.3 LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY 108
8.4.4 LIQUID CRYSTAL ON SILICON TECHNOLOGY 109
- 8.4.4.1 Nematic LCoS displays 109
- 8.4.4.2 Ferroelectric LCoS displays 109
8.5 SOFTWARE 110
8.5.1 SOFTWARE APPLICATIONS ARE INCORPORATED IN HEAD-UP DISPLAYS FOR NAVIGATIONAL PURPOSES 110
8.6 OTHER COMPONENTS 111
9 HEAD-UP DISPLAY MARKET, BY APPLICATION 112
9.1 INTRODUCTION 113
9.2 AVIATION 115
9.2.1 CIVIL AVIATION 115
- 9.2.1.1 Civil aircraft 115
- 9.2.1.1.1 Use of head-up displays in commercial and civil aircraft to provide required information to pilots is increasing 115
- 9.2.1.2 Civil helicopters 116
- 9.2.1.2.1 Deployment of head-up displays in civil helicopters is increasing for providing information related to flight safety 116
- 9.2.1.1 Civil aircraft 115
9.2.2 MILITARY AVIATION 116
- 9.2.2.1 Aircraft 116
- 9.2.2.1.1 Military aircraft use head-up displays to provide cockpit information to pilots 116
- 9.2.2.2 Helicopters 117
- 9.2.2.2.1 Modern military helicopters use head-up displays during war missions 117
- 9.2.2.1 Aircraft 116
9.3 AUTOMOTIVE 120
9.3.1 PASSENGER CARS 121
- 9.3.1.1 Passenger cars segment projected to dominate head-up display market for automotive applications 121
9.3.2 COMMERCIAL VEHICLES 121
- 9.3.2.1 Formulation of mandates and regulations regarding vehicle safety to fuel adoption of advanced safety features in commercial vehicles 121
10 GEOGRAPHIC ANALYSIS 125
10.1 INTRODUCTION 126
10.2 NORTH AMERICA 128
10.2.1 US 132
- 10.2.1.1 Increasing demand for advanced features in vehicles to drive market growth in the US 132
10.2.2 CANADA 133
- 10.2.2.1 Growing awareness about passenger and vehicle safety to
10.2.3 MEXICO 134
- 10.2.3.1 Evolving automotive industry to drive the market growth in Mexico 134
10.3 EUROPE 135
10.3.1 GERMANY 139
- 10.3.1.1 Leading car manufacturers offering vehicles equipped with
10.3.2 UK 140
- 10.3.2.1 Surging demand for luxury cars to drive market growth in UK 140
10.3.3 FRANCE 141
- 10.3.3.1 Manufacturing of high-end cars in France to drive market growth 141
10.3.4 REST OF EUROPE 142
10.4 APAC 142
10.4.1 CHINA 146
- 10.4.1.1 Increasing vehicle production in China to propel market growth 146
10.4.2 JAPAN 147
- 10.4.2.1 Ongoing mass production of automotive parts to result in low prices of head-up displays in Japan 147
10.4.3 SOUTH KOREA 148
- 10.4.3.1 Increasing development of semi-autonomous and autonomous vehicles in South Korea to contribute to market growth 148
10.4.4 AUSTRALIA 149
- 10.4.4.1 Rising awareness about benefits of head-up displays to play crucial role in market growth in Australia 149
10.4.5 REST OF APAC 150
10.5 ROW 151
10.5.1 MIDDLE EAST AND AFRICA 151
- 10.5.1.1 Surging demand for head-up display-equipped helicopters
10.5.2 SOUTH AMERICA 151
- 10.5.2.1 Rising number of automobile assembling plants to drive market growth in South America 151
11 COMPETITIVE LANDSCAPE 156
11.1 INTRODUCTION 156
11.2 REVENUE ANALYSIS: TOP 3 COMPANIES 156
11.3 STRATEGIES ADOPTED BY KEY PLAYERS 157
11.4 MARKET SHARE ANALYSIS, 2021 157
11.5 COMPANY EVALUATION QUADRANT 159
11.5.1 STAR 159
11.5.2 PERVASIVE 159
11.5.3 EMERGING LEADER 159
11.5.4 PARTICIPANT 160
11.6 HEAD-UP DISPLAY MARKET: COMPANY FOOTPRINT 161
11.6.1 APPLICATION AND REGIONAL FOOTPRINT ANALYSIS OF TOP PLAYERS 161
11.7 SMALL AND MEDIUM ENTERPRISES (SME) EVALUATION QUADRANT, 2020 162
11.7.1 PROGRESSIVE COMPANY 162
11.7.2 RESPONSIVE COMPANY 162
11.7.3 DYNAMIC COMPANY 162
11.7.4 STARTING BLOCK 162
11.8 COMPETITIVE SITUATIONS & TRENDS 164
12 COMPANY PROFILES 167
12.1 KEY PLAYERS 167
12.1.1 NIPPON SEIKI 167
12.1.2 CONTINENTAL 171
12.1.3 VISTEON CORPORATION 175
12.1.4 DENSO CORPORATION 179
12.1.5 BOSCH 183
12.1.6 PIONEER CORPORATION 187
12.1.7 BAE SYSTEMS 190
12.2 OTHER PLAYERS 193
12.2.1 YAZAKI CORPORATION 193
12.2.2 GARMIN 195
12.2.3 PANASONIC 198
12.2.4 HONEYWELL AEROSPACE 202
12.2.5 THALES GROUP 203
12.2.6 MICROVISION 204
12.2.7 RENESAS ELECTRONICS 205
12.2.8 COLLINS AEROSPACE 206
12.2.9 STMICROELECTRONICS 207
12.2.10 ALPS ALPINE 208
12.2.11 ELBIT SYSTEMS 209
12.2.12 SAAB AB 210
12.2.13 TRANSDIGM GROUP 210
12.3 KEY INNOVATORS 211
12.3.1 WAYRAY 211
12.3.2 HUDWAY 212
12.3.3 ENVISICS 213
12.3.4 I4DRIVE 213
12.3.5 TEXAS INSTRUMENTS 214
13 APPENDIX 215
13.1 INSIGHTS OF INDUSTRY EXPERTS 215
13.2 DISCUSSION GUIDE 216
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 218
13.4 AVAILABLE CUSTOMIZATIONS 220
13.5 RELATED REPORTS 220
13.6 AUTHOR DETAILS 221
2022 VS. 2027 (USD MILLION) 54