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Product Code MM0913403487QZ
Published Date 2026/1/25
MarketsandMarkets
English343 PagesGlobal

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2030 ‐ Telecom_Media_ICT_Digital Market


Report Thumbnail
Product Code MM0913403487QZ◆An updated version may be available. We will check for you.
Published Date 2026/1/25
MarketsandMarkets
English 343 PagesGlobal

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2030 ‐ Telecom_Media_ICT_Digital Market


Abstract

Summary

The global market for Social Media Analytics is projected to grow from USD 4.8 billion in 2025 to USD 14.6 billion by 2030, at a CAGR of 24.9% during the forecast period. Social media analytics plays a significant role in the world of social media listening and monitoring. It allows businesses to track their performance in real time, making it easier to respond promptly to emerging trends and issues. By providing crucial performance metrics such as engagement rates and conversion data, analytics helps businesses refine their strategies for optimal results. Furthermore, it enables businesses to compare their performance against industry standards and gain valuable insights for improvement. Audience analysis is also made more effective through demographic and preference insights, enabling tailored content and engagement approaches. “The media & entertainment vertical is projected to hold the largest CAGR during the forecast period.” The Media and Entertainment (M&E) sector is undergoing robust growth through the integration of social media analytics. By using these tools, companies gain valuable insights into audience preferences, enabling personalized content creation and targeted marketing campaigns. Social media analytics empower M&E firms to assess the effectiveness of promotions in real time, optimize monetization strategies, and identify global trends. This data-driven approach not only enhances content strategies but also facilitates quick adjustments to meet audience expectations. “Among business functions, Marketing to account for the largest market during the forecast period.” Businesses are increasingly adopting social media analytics within their marketing functions to enhance strategic decision-making and campaign effectiveness. Marketers utilize analytics to finely segment their target audience based on demographics, interests, and behavior, allowing for tailored campaigns. Real-time monitoring of campaign performance through analytics enables quick adjustments to ad creatives and budgets, optimizing overall impact. Influencer marketing is amplified as analytics assist in identifying influencers aligned with the target market and tracking their impact on brand visibility. Competitor analysis is streamlined through analytics, aiding marketers in benchmarking their strategies and identifying content gaps. The adoption of social media analytics in marketing enables businesses to engage with customers more effectively by responding promptly to feedback, ultimately enhancing customer satisfaction and loyalty. “Among analytics type, descriptive analytics is anticipated to account for the largest market share during the forecast period.” The integration of social media analytics has catalyzed the growth of descriptive analytics across industries. This centered on analyzing historical data, proves invaluable in evaluating past social media performance. Organizations leverage descriptive analytics to assess engagement metrics, optimize content creation, and segment audiences based on demographics and preferences. It plays a crucial role in refining marketing strategies by analyzing the success of previous campaigns, benchmarking against competitors, and identifying trends in user behavior. “North America to account for the largest market size during the forecast period.” North America is actively investing in the social media analytics market, reflecting a growing emphasis on leveraging data for strategic insights. The North American region is playing a significant role in the expansion of the market, as businesses across various industries are investing heavily. The trend is being driven by the increasing demand for advanced analytics tools that can extract actionable intelligence from social media platforms. Companies are allocating substantial budgets to enhance their capabilities in sentiment analysis, customer behavior tracking, and market trend identification. This shift highlights the importance of data-driven decision-making in the rapidly evolving landscape of social media analytics. Breakdown of primaries In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Social Media Analytics market.  By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%  By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%  By Region: North America: 40%, Europe: 20%, APAC: 30%, MEA: 5%, Latin America: 5% Major vendors offering Social Media Analytics solutions and services across the globe are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India) Research Coverage The market study covers Social Media Analytics across segments. It aims to estimate the market size and the growth potential across different segments, such as offering, analytics type, business function, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies. Key Benefits of Buying the Report The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for Social Media Analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. The report provides insights on the following pointers: • Analysis of key drivers (Rising number of social media users, Increased focus on the market and competitive intelligence, Rising need for social media measurement to enhance the customer experience), restraints (Complexities in the analytical workflow, Insufficient proficiency in analytical capabilities), opportunities (Voluminous data generation through social media platforms, Rising cloud adoption trends), and challenges (Lack of standard measures for social media analytics, Lack of a single solution to manage the increasing unstructured data) • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new solutions & service launches in the Social Media Analytics market. • Market Development: Comprehensive information about lucrative markets – the report analyses the Social Media Analytics market across varied regions. • Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in Social Media Analytics market strategies; the report also helps stakeholders understand the pulse of the Social Media Analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities. • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Oracle (US), Google (US), SproutSocial (US), Salesforce (US), and others in the Social Media Analytics market

Table of Contents

  • 1 INTRODUCTION 32

    • 1.1 STUDY OBJECTIVES 32
    • 1.2 MARKET DEFINITION 32
      • 1.2.1 INCLUSIONS AND EXCLUSIONS 33
    • 1.3 MARKET SCOPE 34
      • 1.3.1 MARKET SEGMENTATIONS 34
      • 1.3.2 YEARS CONSIDERED 35
    • 1.4 CURRENCY CONSIDERED 35
    • 1.5 STAKEHOLDERS 36
    • 1.6 SUMMARY OF CHANGES 36
      • 1.6.1 RECESSION IMPACT 36

  • 2 RESEARCH METHODOLOGY 37

    • 2.1 RESEARCH DATA 37
      • 2.1.1 SECONDARY DATA 38
      • 2.1.2 PRIMARY DATA 38
        • 2.1.2.1 Breakup of primary profiles 39
        • 2.1.2.2 Key industry insights 39
    • 2.2 MARKET BREAKUP AND DATA TRIANGULATION 40
    • 2.3 MARKET SIZE ESTIMATION 41
      • 2.3.1 TOP-DOWN APPROACH 41
      • 2.3.2 BOTTOM-UP APPROACH 42
    • 2.4 MARKET FORECAST 45
    • 2.5 STUDY ASSUMPTIONS 46
    • 2.6 STUDY LIMITATIONS 48
    • 2.7 IMPACT OF RECESSION ON GLOBAL SOCIAL MEDIA ANALYTICS MARKET 48

  • 3 EXECUTIVE SUMMARY 50

  • 4 PREMIUM INSIGHTS 57

    • 4.1 ATTRACTIVE OPPORTUNITIES IN SOCIAL MEDIA ANALYTICS MARKET 57
    • 4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP THREE BUSINESS FUNCTIONS 58
    • 4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING AND KEY BUSINESS FUNCTIONS 58
    • 4.4 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 59

  • 5 MARKET OVERVIEW AND INDUSTRY TRENDS 60

    • 5.1 INTRODUCTION 60
    • 5.2 MARKET DYNAMICS 60
      • 5.2.1 DRIVERS 61
        • 5.2.1.1 Rising number of social media users 61
        • 5.2.1.2 Growing focus of organizations to gain competitive intelligence 61
        • 5.2.1.3 Rising need for social media measurement to enhance customer experience 61
      • 5.2.2 RESTRAINTS 62
        • 5.2.2.1 Complexities in analytical workflow 62
        • 5.2.2.2 Lack of analytical skillsets 62
      • 5.2.3 OPPORTUNITIES 63
        • 5.2.3.1 Voluminous data generation through social media platforms 63
        • 5.2.3.2 Rising cloud adoption trends 63
      • 5.2.4 CHALLENGES 63
        • 5.2.4.1 Lack of standard measures for social media analytics 63
        • 5.2.4.2 Lack of single solution to manage increasing unstructured data 64
    • 5.3 TECHNOLOGY ANALYSIS 64
      • 5.3.1 KEY TECHNOLOGIES 64
        • 5.3.1.1 Artificial intelligence (AI) 64
        • 5.3.1.2 Blockchain 64
        • 5.3.1.3 Edge computing 65
        • 5.3.1.4 Big data 65
      • 5.3.2 COMPLIMENTARY TECHNOLOGIES 65
        • 5.3.2.1 IoT 65
        • 5.3.2.2 Robotic process automation (RPA) 66
        • 5.3.2.3 AR/VR 66
      • 5.3.3 ADJACENT TECHNOLOGY 66
        • 5.3.3.1 Quantum computing 66
        • 5.3.3.2 Cloud computing 66
    • 5.4 INVESTMENT LANDSCAPE 67
    • 5.5 CASE STUDY ANALYSIS 68
      • 5.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
        • 5.5.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data 68
      • 5.5.2 TELECOMMUNICATIONS 69
        • 5.5.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience 69
      • 5.5.3 HOSPITALITY 69
        • 5.5.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior 69
      • 5.5.4 RETAIL & ECOMMERCE 70
        • 5.5.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences 70
      • 5.5.5 GOVERNMENT 70
        • 5.5.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social's analytics features to expand its digital presence 70
      • 5.5.6 MEDIA & ENTERTAINMENT 71
        • 5.5.6.1 Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website 71
      • 5.5.7 MANUFACTURING 71
        • 5.5.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management 71
      • 5.5.8 HEALTHCARE 72
        • 5.5.8.1 Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience 72
      • 5.5.9 TRANSPORT AND LOGISTICS 72
        • 5.5.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening 72
      • 5.5.10 ENERGY AND UTILITIES 73
        • 5.5.10.1 Use Case 10: Hydro-Québec used Talkwalker Platform to engage with customers and analyze monitoring 73
    • 5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET 74
    • 5.7 ECOSYSTEM/MARKET MAP 75
    • 5.8 TARIFF & REGULATORY LANDSCAPE 77
      • 5.8.1 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS 77
      • 5.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
        • 5.8.2.1 North America 82
          • 5.8.2.1.1 US 82
            • 5.8.2.1.1.1 California Consumer Privacy Act (CCPA) 82
            • 5.8.2.1.1.2 Health Insurance Portability and Accountability Act (HIPAA) 82
            • 5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (RMF) 82
          • 5.8.2.1.2 Canada 83
            • 5.8.2.1.2.1 Public Safety Canada Regulation 83
        • 5.8.2.2 Europe 83
          • 5.8.2.2.1 General Data Protection Regulation (GDPR) 83
          • 5.8.2.2.2 EU Regulatory Framework for AI 83
        • 5.8.2.3 Asia Pacific 83
          • 5.8.2.3.1 South Korea 83
            • 5.8.2.3.1.1 Personal Information Protection Act (PIPA) 83
          • 5.8.2.3.2 China 83
          • 5.8.2.3.3 India 83
        • 5.8.2.4 Middle East & Africa 84
          • 5.8.2.4.1 UAE 84
            • 5.8.2.4.1.1 UAE AI Regulations 84
          • 5.8.2.4.2 KSA 84
            • 5.8.2.4.2.1 Saudi Arabia AI Strategy 84
          • 5.8.2.4.3 Bahrain 84
            • 5.8.2.4.3.1 Bahrain AI Ethics Framework 84
        • 5.8.2.5 Latin America 84
          • 5.8.2.5.1 Brazil 84
          • 5.8.2.5.2 Mexico 84
    • 5.9 VALUE CHAIN ANALYSIS 85
    • 5.10 PORTER'S FIVE FORCES ANALYSIS 86
      • 5.10.1 THREAT FROM NEW ENTRANTS 87
      • 5.10.2 THREAT OF SUBSTITUTES 87
      • 5.10.3 BARGAINING POWER OF SUPPLIERS 87
      • 5.10.4 BARGAINING POWER OF BUYERS 88
      • 5.10.5 INTENSITY OF COMPETITION RIVALRY 88
    • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 88
      • 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
      • 5.11.2 BUYING CRITERIA 89
    • 5.12 KEY CONFERENCES & EVENTS 90
    • 5.13 PRICING ANALYSIS 91
      • 5.13.1 INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS 92
      • 5.13.2 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE 93
    • 5.14 TRADE ANALYSIS 94
      • 5.14.1 IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES 94
      • 5.14.2 EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES 95
    • 5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESSES 97
    • 5.16 BUSINESS MODELS OF SOCIAL MEDIA ANALYTICS MARKET 97
    • 5.17 PATENT ANALYSIS 98
      • 5.17.1 METHODOLOGY 98
      • 5.17.2 PATENTS FILED, BY DOCUMENT TYPE 98
      • 5.17.3 INNOVATION AND PATENT APPLICATIONS 98
        • 5.17.3.1 Top 10 applicants in social media analytics 99
    • 5.18 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET 104
    • 5.19 TECHNOLOGY ROADMAP OF SOCIAL MEDIA ANALYTICS MARKET 105
    • 5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS 108
    • 5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS 108
      • 5.21.1 AUDIENCE ANALYTICS 108
      • 5.21.2 PERFORMANCE ANALYTICS 108
      • 5.21.3 COMPETITIVE ANALYTICS 109
      • 5.21.4 PAID SOCIAL MEDIA ANALYTICS 109
      • 5.21.5 CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS 109
      • 5.21.6 INFLUENCER ANALYTICS 109
      • 5.21.7 SENTIMENT ANALYSIS AND AD CAMPAIGNS 109
      • 5.21.8 SENTIMENT ANALYSIS FOR CUSTOMER SERVICE 109

  • 6 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING 110

    • 6.1 INTRODUCTION 111
      • 6.1.1 OFFERINGS: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 111
    • 6.2 SOLUTIONS 112
      • 6.2.1 COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS 112
      • 6.2.2 BY SOFTWARE TYPE 113
        • 6.2.2.1 Social listening and monitoring 114
        • 6.2.2.2 Social media marketing 115
        • 6.2.2.3 Social media advertising 117
        • 6.2.2.4 Social media intelligence 118
        • 6.2.2.5 Other software types 119
      • 6.2.3 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 120
        • 6.2.3.1 On-premises 121
          • 6.2.3.1.1 Need to maintain data control, customization, and cost efficiency to drive adoption of on-premises mode 121
        • 6.2.3.2 Cloud 122
          • 6.2.3.2.1 Asia Pacific to be fastest-growing market during forecast period 122
          • 6.2.3.2.2 Public 124
          • 6.2.3.2.3 Private 125
          • 6.2.3.2.4 Hybrid 126
    • 6.3 SERVICES 127
      • 6.3.1 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE 127
      • 6.3.2 PROFESSIONAL SERVICES 129
        • 6.3.2.1 Consulting services 131
        • 6.3.2.2 Deployment & integration 132
        • 6.3.2.3 Support & maintenance 133
      • 6.3.3 MANAGED SERVICES 134

  • 7 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 135

    • 7.1 INTRODUCTION 136
      • 7.1.1 ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 136
    • 7.2 PREDICTIVE ANALYTICS 137
    • 7.3 PRESCRIPTIVE ANALYTICS 138
    • 7.4 DIAGNOSTIC ANALYTICS 139
    • 7.5 DESCRIPTIVE ANALYTICS 140

  • 8 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION 142

    • 8.1 INTRODUCTION 143
      • 8.1.1 BUSINESS FUNCTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 143
    • 8.2 MARKETING 145
      • 8.2.1 RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION 145
      • 8.2.2 AUDIENCE SEGMENTATION AND TARGETING 147
      • 8.2.3 SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS 147
      • 8.2.4 COMPETITIVE ANALYSIS 147
      • 8.2.5 INFLUENCER MARKETING ANALYSIS 147
      • 8.2.6 TREND ANALYSIS AND FORECASTING 147
      • 8.2.7 CUSTOMER JOURNEY ANALYSIS 148
      • 8.2.8 OTHERS 148
    • 8.3 SALES & LEAD GENERATION 148
      • 8.3.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION 148
      • 8.3.2 CONVERSION RATE OPTIMIZATION ANALYSIS 150
      • 8.3.3 SALES FUNNEL TRACKING AND OPTIMIZATION 150
      • 8.3.4 CUSTOMER ACQUISITION COST ANALYSIS 150
      • 8.3.5 COMPETITIVE SALES INTELLIGENCE 151
      • 8.3.6 GEO-TARGETED LEAD GENERATION 151
      • 8.3.7 SOCIAL MEDIA DATA MINING 151
      • 8.3.8 OTHERS 151
    • 8.4 FINANCE 152
      • 8.4.1 QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING 152
      • 8.4.2 FRAUD DETECTION 153
      • 8.4.3 CREDIT RISK ASSESSMENT 154
      • 8.4.4 CUSTOMER FINANCIAL BEHAVIOR ANALYSIS 154
      • 8.4.5 REGULATORY COMPLIANCE MONITORING 154
      • 8.4.6 REAL-TIME CRISIS RESPONSE 154
      • 8.4.7 ROI MEASUREMENT 154
      • 8.4.8 OTHERS 154
    • 8.5 OPERATION 155
      • 8.5.1 GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH 155
      • 8.5.2 QUALITY CONTROL 156
      • 8.5.3 SUPPLY CHAIN RISK ASSESSMENT 156
      • 8.5.4 SUSTAINABILITY TRACKING 157
      • 8.5.5 DEMAND FORECASTING 157
      • 8.5.6 CUSTOMER NETWORK VALUE OPTIMIZATION 157
      • 8.5.7 OTHERS 157
    • 8.6 HUMAN RESOURCES (HR) 158
      • 8.6.1 DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES 158
      • 8.6.2 EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING 159
      • 8.6.3 EMPLOYEE ENGAGEMENT METRICS 159
      • 8.6.4 TRAINING AND DEVELOPMENT ASSESSMENT 160
      • 8.6.5 EMPLOYEE SENTIMENT ANALYSIS 160
      • 8.6.6 OTHERS 160
    • 8.7 CUSTOMER SERVICES 160
      • 8.7.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH 160
      • 8.7.2 CHATBOT OPTIMIZATION 162
      • 8.7.3 SERVICE PERFORMANCE METRICS 162
      • 8.7.4 CUSTOMER FEEDBACK ANALYSIS 162
      • 8.7.5 CUSTOMER RETENTION STRATEGIES 163
      • 8.7.6 OTHERS 163

  • 9 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL 164

    • 9.1 INTRODUCTION 165
      • 9.1.1 VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 165
    • 9.2 BFSI 167
      • 9.2.1 RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH 167
    • 9.3 RETAIL & ECOMMERCE 168
      • 9.3.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH 168
    • 9.4 GOVERNMENT & DEFENSE 169
      • 9.4.1 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 169
    • 9.5 TRAVEL & HOSPITALITY 170
      • 9.5.1 NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET 170
    • 9.6 HEALTHCARE & LIFESCIENCES 171
      • 9.6.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT 171
    • 9.7 MEDIA & ENTERTAINMENT 172
      • 9.7.1 RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH 172
    • 9.8 TELECOMMUNICATIONS 174
      • 9.8.1 ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS 174
    • 9.9 ENERGY & UTILITIES 175
      • 9.9.1 SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES 175
    • 9.10 EDUCATION 176
      • 9.10.1 INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS 176
    • 9.11 OTHER VERTICALS 177

  • 10 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 179

    • 10.1 INTRODUCTION 180
    • 10.2 NORTH AMERICA 182
      • 10.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 182
      • 10.2.2 NORTH AMERICA: RECESSION IMPACT 182
      • 10.2.3 US 190
        • 10.2.3.1 Rising demand for cost-effective marketing strategies to drive market 190
      • 10.2.4 CANADA 190
        • 10.2.4.1 Increasing digitalization and tech-savvy populace landscape to drive market 190
    • 10.3 EUROPE 191
      • 10.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 191
      • 10.3.2 EUROPE: RECESSION IMPACT 191
      • 10.3.3 UK 198
        • 10.3.3.1 Major investment in advanced analytics solutions to drive market 198
      • 10.3.4 GERMANY 199
        • 10.3.4.1 Growing demand for engagement tools to drive market 199
      • 10.3.5 FRANCE 199
        • 10.3.5.1 Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market 199
      • 10.3.6 ITALY 200
        • 10.3.6.1 Rising need to incorporate advanced tools such as AI, ML to drive market 200
      • 10.3.7 SPAIN 200
        • 10.3.7.1 Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market 200
        • 10.3.7.2 Rest of Europe 200
    • 10.4 ASIA PACIFIC 201
      • 10.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 201
      • 10.4.2 ASIA PACIFIC: RECESSION IMPACT 201
      • 10.4.3 CHINA 209
        • 10.4.3.1 Rapid digital transformation, dynamic ICT sector, growing economy to drive market 209
      • 10.4.4 JAPAN 209
        • 10.4.4.1 Significant investment in AI-powered solutions and R&D to drive market 209
      • 10.4.5 INDIA 210
        • 10.4.5.1 Rising focus on digitization to drive market 210
      • 10.4.6 SOUTH KOREA 210
        • 10.4.6.1 Widespread adoption of digital technologies and a tech-savvy population to drive market 210
      • 10.4.7 AUSTRALIA & NEW ZEALAND 210
        • 10.4.7.1 Rising analytics investments by mid-sized businesses to drive market 210
      • 10.4.8 REST OF ASIA PACIFIC 211
    • 10.5 MIDDLE EAST & AFRICA 211
      • 10.5.1 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 211
      • 10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 211
      • 10.5.3 SAUDI ARABIA 218
        • 10.5.3.1 Growing government initiatives to drive market 218
      • 10.5.4 UAE 219
        • 10.5.4.1 Investment in cutting-edge technologies to drive market 219
      • 10.5.5 QATAR 219
        • 10.5.5.1 Rising need for optimizing marketing strategies to drive market 219
      • 10.5.6 TURKEY 219
        • 10.5.6.1 Increasing number of social media users to drive market 219
      • 10.5.7 SOUTH AFRICA 220
        • 10.5.7.1 Need to maintain brand recognition and cure negative publicity to drive market 220
        • 10.5.7.2 REST OF MIDDLE EAST & AFRICA 220
    • 10.6 LATIN AMERICA 221
      • 10.6.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 221
      • 10.6.2 LATIN AMERICA: RECESSION IMPACT 221
      • 10.6.3 BRAZIL 228
        • 10.6.3.1 Wide adoption of digital technologies to drive market 228
      • 10.6.4 MEXICO 229
        • 10.6.4.1 Growing social media user base to drive market 229
      • 10.6.5 ARGENTINA 229
        • 10.6.5.1 Increasing popularity of social media platforms to drive market 229
      • 10.6.6 REST OF LATIN AMERICA 229

  • 11 COMPETITIVE LANDSCAPE 230

    • 11.1 OVERVIEW 230
    • 11.2 KEY PLAYERS STRATEGIES 230
    • 11.3 REVENUE ANALYSIS 232
    • 11.4 MARKET SHARE ANALYSIS 234
    • 11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 235
    • 11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 236
    • 11.7 COMPANY EVALUATION MATRIX 237
      • 11.7.1 STARS 237
      • 11.7.2 EMERGING LEADERS 237
      • 11.7.3 PERVASIVE PLAYERS 237
      • 11.7.4 PARTICIPANTS 237
      • 11.7.5 FOOTPRINT OF KEY PLAYERS 239
    • 11.8 STARTUP/SME EVALUATION MATRIX 242
      • 11.8.1 PROGRESSIVE COMPANIES 242
      • 11.8.2 RESPONSIVE COMPANIES 242
      • 11.8.3 DYNAMIC COMPANIES 243
      • 11.8.4 STARTING BLOCKS 243
      • 11.8.5 COMPETITIVE BENCHMARKING 244
    • 11.9 COMPETITIVE SCENARIO AND TRENDS 246
      • 11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 246
      • 11.9.2 DEALS 248

  • 12 COMPANY PROFILES 249

    • 12.1 INTRODUCTION 249
      • 12.1.1 IBM 249
      • 12.1.2 GOOGLE 254
      • 12.1.3 ORACLE 258
      • 12.1.4 SALESFORCE 263
      • 12.1.5 ADOBE 268
      • 12.1.6 SPROUT SOCIAL 273
      • 12.1.7 SAS 277
      • 12.1.8 DIGIMIND 279
      • 12.1.9 TALKWALKER 281
      • 12.1.10 HOOTSUITE 284
      • 12.1.11 GOODDATA 287
      • 12.1.12 MELTWATER 290
      • 12.1.13 SENDIBLE 292
      • 12.1.14 AGORAPULSE 293
      • 12.1.15 KEYHOLE 294
      • 12.1.16 KHOROS 295
      • 12.1.17 SOCIALPILOT 296
      • 12.1.18 CISION 296
      • 12.1.19 QUALITRICS 297
    • 12.2 OTHER PLAYERS 298
      • 12.2.1 TAILWIND 298
      • 12.2.2 BRAND24 299
      • 12.2.3 SOTRENDER 300
      • 12.2.4 RIVAL IQ 300
      • 12.2.5 FACELIFT 301
      • 12.2.6 EMPLIFI 302
      • 12.2.7 OKTOPOST 303
      • 12.2.8 SIMPLIFY360 304
      • 12.2.9 FRROLE 304
      • 12.2.10 MAVSOCIAL 305
      • 12.2.11 HEURITECH 306
      • 12.2.12 KONNECT INSIGHTS 306
      • 12.2.13 BUFFER 307
      • 12.2.14 HUBSPOT 308
      • 12.2.15 DATABOX 309
      • 12.2.16 SEMRUSH 310
    • 12.3 STARTUPS/SMES 311
      • 12.3.1 AWARIO 311
      • 12.3.2 MNEMONIC AI 312
      • 12.3.3 LUCIDYA 313
      • 12.3.4 CATALYTICS DATUM 314
      • 12.3.5 DASH HUSDSON 315

  • 13 ADJACENT AND RELATED MARKETS 316

    • 13.1 INTRODUCTION 316
    • 13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2029 316
      • 13.2.1 MARKET DEFINITION 316
      • 13.2.2 MARKET OVERVIEW 316
      • 13.2.3 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 317
      • 13.2.4 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 318
      • 13.2.5 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 319
      • 13.2.6 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 320
      • 13.2.7 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 320
      • 13.2.8 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 322
    • 13.3 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2028 323
      • 13.3.1 MARKET DEFINITION 323
      • 13.3.2 MARKET OVERVIEW 323
      • 13.3.3 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT 323
      • 13.3.4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE 325
      • 13.3.5 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE 326
      • 13.3.6 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE 326
      • 13.3.7 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION 328
      • 13.3.8 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL 329
      • 13.3.9 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION 331

  • 14 APPENDIX 332

    • 14.1 DISCUSSION GUIDE 332
    • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 338
    • 14.3 CUSTOMIZATION OPTIONS 340
    • 14.4 RELATED REPORTS 340
    • 14.5 AUTHOR DETAILS 341
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