Abstract
Summary
The global automotive software market size is projected to grow from USD 19.0 Billion in 2023 to USD 32.3 Billion by 2030, at a CAGR of 7.8%. The demand for automotive software solutions is anticipated to increase owing to the increasing adoption of ADAS features in vehicle across several countries. Also, anticipated rise in number of ECUs/domain controllers in vehicles paired with growing developments in semi-autonomous and autonomous vehicles are expected to bolster the revenue growth of the automotive software market.
The passenger cars segment is expected to have significant opportunities during the forecast period
The passenger cars segment is expected to dominate the automotive software market during the forecast period as software services have a higher penetration in passenger cars than commercial vehicles. The major factor accelerating the demand for automotive software in passenger cars in developed countries is a strong demand for advanced applications such as ADAS and connected car services. The rise in demand for advanced applications for the automotive sector led the major players to adopt the strategy. For example, in February 2022, Harman International (US) acquired Apostera (Germany) to focus on connected technologies for automotive, consumer, and enterprise markets. Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will expand HARMAN’s automotive product offerings. All these factors are expected to boost the revenue growth for passenger cars segment in the automotive software market.
Battery management systems segment is likely have noticeable grow in the automotive software market during the forecast period
The battery management systems segment, by EV application, is expected to hold a significant market share in the automotive software market during the forecast period. Battery management systems play a critical role in enhancing the battery’s performance and useful lifespan. These systems monitor operational parameters such as the current, voltage, and internal temperature and reduce the stress on the battery by delivering adequate power to the electric vehicle’s motor. The increase in sales of BEVs is likely to support the revenue growth of the battery management systems segment in the automotive software market. For instance, in June 2023, Toyota Motor Corporation (Japan) announced that they will launch next-generation BEVs globally and full lineup to be launched by 2026. Such development of BEVs will increase the demand for battery management systems, and automotive software plays a critical role in it as it enabls the system to perform its essential functions such as controlling the charging and discharging of the battery, and optimizing power, among others.
Europe shows noticeable growth potential for automotive software market
Europe region is expected to register the noticeable growth in the automotive software market during the forecast period. Europe covers France, Germany, Italy, the UK, Spain, Russia, Turkey, and the Rest of Europe for market analysis. The region is home to the top Tier I suppliers in the automotive sector, such as Continental AG (Germany), Robert Bosch GmbH (Germany), and ZF Friedrichshafen AG (Germany). The presence of these companies would contribute to the growth of European automotive software during the forecast period. The region is among the largest markets for passenger cars, particularly premium cars (C segment and above). The high volume of premium car sales can be attributed to the high purchasing power of European buyers. The presence of automotive OEMs such as Volkswagen (Germany), Mercedes-Benz Group AG (Germany), Renault (France), Stellantis NV (Netherlands), and AB Volvo (Sweden) further offers lucrative opportunities for the automotive software market in the region.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive software market. The break-up of the primaries is as follows:
• By Company Type: OEMs – 40%, Tier I & Tier II – 60%
• By Designation: C Level Executives – 15%, Directors – 20%, and Executives – 65%
• By Region: North America – 30%, Europe – 35%, Asia Pacific – 25%, Latin America – 6%, Rest of World – 4%
The automotive software market comprises major manufacturers such as Robert Bosch GmbH (Germany), NXP Semiconductors (Netherlands), NVIDIA Corporation (US), BlackBerry Limited (Canada), and Continental AG (Germany), etc.
Research Coverage:
The study covers the automotive software market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as ICE application, EV application, software layer, vehicle type, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes automotive software market by Software Layer (Operating System, Middleware, and Application Software), ICE Application (ADAS & Safety Systems, Autonomous Driving, Body & Comfort Systems, Infotainment Systems, Engine Management & Powertrain, Vehicle Telematics), EV Application (Battery Management Systems, ADAS & Safety Systems, Autonomous Driving, Body Control & Comfort Systems, Infotainment Systems, Electric Drive, Engine Management & Powertrain, Vehicle Telematics), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles), and Region (Asia Pacific, Europe, North America, Latin America, and Rest of the World).
The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive software market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive software market. Competitive analysis of SMEs/startups in the automotive software market ecosystem is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Rapid integration of ADAS features in vehicles, increasing adoption of connected car services, advancements in infotainment systems, rising deployment of ECUs and domain controllers in vehicles, growing collaborations between OEMs and software providers), restraints (Lack of standard protocols for development of software platforms, absence of connected infrastructure and seamless connectivity, troubleshooting and maintenance constraints for automotive software), opportunities (Untapped potential of 5G and AI, advent of software-defined vehicles, developments in semi-autonomous and autonomous vehicles, booming sales of premium passenger cars, adoption of software-over-the-air (SOTA) updates), and challenges (Risk of cyberattacks, complexity of vehicle architecture) influencing the growth of the automotive software market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive software market
• Market Development: Comprehensive information about lucrative markets – the report analyses the automotive software market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive software market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Robert Bosch GmbH (Germany), NXP Semiconductors (Netherlands), NVIDIA Corporation (US), BlackBerry Limited (Canada), and Continental AG (Germany), among others in the automotive software market.
Table of Contents
1 INTRODUCTION 31
1.1 STUDY OBJECTIVES 31
1.2 MARKET DEFINITION 32
1.2.1 INCLUSIONS AND EXCLUSIONS 34
1.3 STUDY SCOPE 35
1.3.1 REGIONS COVERED 35
1.3.2 YEARS CONSIDERED 36
1.4 CURRENCY CONSIDERED 36
1.5 STAKEHOLDERS 36
1.6 SUMMARY OF CHANGES 37
2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
2.1.1 SECONDARY DATA 40
- 2.1.1.1 Secondary sources 40
- 2.1.1.2 Key data from secondary sources 42
2.1.2 PRIMARY DATA 42
- 2.1.2.1 Breakdown of primary interviews 43
- 2.1.2.2 Primary participants 43
2.2 MARKET SIZE ESTIMATION 44
2.2.1 RECESSION IMPACT ANALYSIS 45
2.2.2 BOTTOM-UP APPROACH 46
2.2.3 TOP-DOWN APPROACH 47
2.3 DATA TRIANGULATION 49
2.4 FACTOR ANALYSIS 50
2.5 RESEARCH ASSUMPTIONS 51
2.6 RESEARCH LIMITATIONS 51
3 EXECUTIVE SUMMARY 53
4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMOTIVE SOFTWARE MARKET 58
4.2 AUTOMOTIVE SOFTWARE MARKET, BY REGION 58
4.3 AUTOMOTIVE SOFTWARE MARKET, BY ICE APPLICATION 59
4.4 AUTOMOTIVE SOFTWARE MARKET, BY SOFTWARE LAYER 59
4.5 AUTOMOTIVE SOFTWARE MARKET, BY EV APPLICATION 60
4.6 AUTOMOTIVE SOFTWARE MARKET, BY VEHICLE TYPE 60
5 MARKET OVERVIEW 61
5.1 INTRODUCTION 61
5.2 MARKET DYNAMICS 62
5.2.1 DRIVERS 62
- 5.2.1.1 Rapid integration of ADAS features in vehicles 62
- 5.2.1.2 Increasing adoption of connected car services 65
- 5.2.1.3 Advancements in infotainment systems 66
- 5.2.1.4 Rising deployment of ECUs and domain controllers in vehicles 67
- 5.2.1.5 Growing collaborations between OEMs and software providers 69
5.2.2 RESTRAINTS 70
- 5.2.2.1 Lack of standard protocols for development of software platforms 70
- 5.2.2.2 Absence of connected infrastructure and seamless connectivity 70
- 5.2.2.3 Troubleshooting and maintenance constraints for automotive software 71
5.2.3 OPPORTUNITIES 71
- 5.2.3.1 Untapped potential of 5G and AI 71
- 5.2.3.2 Advent of software-defined vehicles 72
- 5.2.3.3 Developments in semi-autonomous and autonomous vehicles 75
- 5.2.3.4 Booming sales of premium passenger cars 76
- 5.2.3.5 Adoption of software-over-the-air (SOTA) updates 77
5.2.4 CHALLENGES 78
- 5.2.4.1 Risk of cyberattacks 78
- 5.2.4.2 Complexity of vehicle architecture 78
5.2.5 IMPACT OF MARKET DYNAMICS 79
5.3 ECOSYSTEM MAPPING 80
5.3.1 TIER I SUPPLIERS 80
5.3.2 AUTOMOTIVE SOFTWARE DEVELOPERS 80
5.3.3 AUTOMOTIVE OEMS 81
5.3.4 AUTOMOTIVE ECU MANUFACTURERS 81
5.4 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 83
5.5 SUPPLY CHAIN ANALYSIS 84
5.6 TECHNOLOGY ANALYSIS 85
5.6.1 INTRODUCTION 85
5.6.2 AUTOMOTIVE SOFTWARE DEVELOPMENT 85
- 5.6.2.1 Requirements analysis 86
- 5.6.2.2 System design 86
- 5.6.2.3 Component design 86
- 5.6.2.4 Implementation 86
- 5.6.2.5 Unit testing 86
- 5.6.2.6 Integration testing 86
- 5.6.2.7 System testing 86
5.6.3 CONSOLIDATION OF ECU AND DOMAIN-CONTROLLER 86
5.6.4 OVER-THE-AIR UPDATES 88
5.6.5 AUTOMOTIVE AI 88
5.6.6 CYBERSECURITY FOR IN-VEHICLE SOFTWARE 89
5.6.7 NEED FOR SOFTWARE IN AUTONOMOUS DRIVING 89
5.6.8 APPLICATION PROGRAM INTERFACE 90
5.6.9 OPEN-SOURCE SOFTWARE (OSS) 91
5.7 AUTOMOTIVE SOFTWARE CONSORTIUMS 91
5.7.1 AUTOSAR 91
- 5.7.1.1 Basic Software (BSW) 92
- 5.7.1.2 AUTOSAR Runtime Environment (RTE) 92
- 5.7.1.3 Application Layer 92
5.8 PATENT ANALYSIS 93
5.8.1 INTRODUCTION 93
5.8.2 LEGAL STATUS OF PATENTS, 2012-2022 94
5.8.3 TOP PATENT APPLICANTS, 2012-2022 94
5.9 CASE STUDIES 98
5.9.1 GREEN HILLS SOFTWARE DELIVERS SAFETY AND SECURITY FOR MAHINDRA RACING’S ALL-ELECTRIC FORMULA E RACE CAR 98
5.9.2 GREEN HILLS SOFTWARE’S INTEGRITY MULTIVISOR POWERS ADVANCEMENTS IN MULTI-OS COCKPIT PLATFORMS FOR MARELLI 98
5.9.3 WIND RIVER AND AIRBIQUITY COLLABORATE ON VEHICLE-TO-CLOUD OTA SOLUTIONS FOR CONNECTED AND AUTONOMOUS CARS 99
5.9.4 GREEN HILLS SOFTWARE AND EXCELFORE COLLABORATE TO OFFER AUTOMOTIVE IN-VEHICLE NETWORKING PRODUCTS FOR ADVANCED VEHICLE GATEWAY PLATFORMS 99
5.10 TARIFF AND REGULATORY LANDSCAPE 99
5.10.1 INTERNATIONAL STANDARDS FOR AUTOMOTIVE SOFTWARE QUALITY 100
- 5.10.1.1 System and software engineering: ISO/IEC 12207 100
- 5.10.1.2 Automotive SPICE: ISO/IEC 15504 100
- 5.10.1.3 Software engineering-product quality: ISO/IEC 9126 and ISO/IEC 25010:2011 100
- 5.10.1.4 Functional safety road vehicles: ISO 26262 and IEC 61508 100
5.10.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 101
5.11 KEY CONFERENCES AND EVENTS, 2023-2024 105
5.12 KEY OEM PARTNERSHIPS FOR OS DEVELOPMENT 106
5.13 KEY OEM DEVELOPMENTS TOWARD IN-HOUSE OS 107
5.14 IMPACT OF SOFTWARE-DEFINED VEHICLES ON AUTOMOTIVE SOFTWARE MARKET 108
5.14.1 OPEN-SOURCE PLATFORM FOR SOFTWARE-DEFINED VEHICLES 108
- 5.14.1.1 Benefits of using open-source platforms for software-defined vehicles 108
5.14.2 SOFTWARE-DEFINED VEHICLE STANDARDS, INITIATIVES, AND OPEN-SOURCE PROJECTS 109
5.14.3 ROADMAP FOR SOFTWARE-DEFINED VEHICLES 110
5.14.4 EVOLUTION OF E/E ARCHITECTURE TOWARD CENTRALIZATION 111
5.14.5 ADAS DOMAIN REQUIREMENTS FOR SOFTWARE-DEFINED VEHICLES 111
5.14.6 DEVELOPMENTS RELATED TO OPEN-SOURCE SOFTWARE AND SOFTWARE-DEFINED VEHICLES, 2022-2023 112
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 113
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 113
5.15.2 BUYING CRITERIA 114
6 AUTOMOTIVE SOFTWARE MARKET, BY ICE APPLICATION 115
6.1 INTRODUCTION 116
6.1.1 OPERATIONAL DATA 117
6.2 ADAS & SAFETY SYSTEMS 118
6.2.1 RAPID ADOPTION OF ADAS BY AUTOMOTIVE OEMS TO DRIVE GROWTH 118
6.3 AUTONOMOUS DRIVING 119
6.3.1 ADVANCEMENTS IN AUTOMATION TO DRIVE GROWTH 119
6.4 BODY CONTROL & COMFORT SYSTEMS 121
6.4.1 FOCUS ON VEHICLE COMFORT AND SAFETY TO DRIVE GROWTH 121
6.5 INFOTAINMENT SYSTEMS 122
6.5.1 CONSUMER DEMAND FOR ENTERTAINMENT AND SEAMLESS CONNECTIVITY TO DRIVE GROWTH 122
6.6 ENGINE MANAGEMENT & POWERTRAIN 123
6.6.1 IMPROVED ELECTRONIC CONTROL OF VEHICLE POWERTRAIN TO DRIVE GROWTH 123
6.7 VEHICLE TELEMATICS 125
6.7.1 RISE IN ADOPTION OF TELEMATICS SYSTEMS TO DRIVE GROWTH 125
6.8 KEY PRIMARY INSIGHTS 126
7 AUTOMOTIVE SOFTWARE MARKET, BY SOFTWARE LAYER 127
7.1 INTRODUCTION 128
7.1.1 OPERATIONAL DATA 130
7.2 MIDDLEWARE 130
7.2.1 INCREASING PREFERENCE FOR ADAS FEATURES TO DRIVE GROWTH 130
7.3 APPLICATION SOFTWARE 131
7.3.1 SHIFT TOWARD SOFTWARE-DEFINED VEHICLES TO DRIVE GROWTH 131
7.4 OPERATING SYSTEM 132
7.4.1 RISING DEMAND FOR CONNECTED CARS TO DRIVE GROWTH 132
7.5 KEY PRIMARY INSIGHTS 133
8 AUTOMOTIVE SOFTWARE MARKET, BY VEHICLE TYPE 134
8.1 INTRODUCTION 135
8.1.1 OPERATIONAL DATA 136
8.2 PASSENGER CARS 136
8.2.1 HIGH PENETRATION OF AUTOMOTIVE SOFTWARE TO DRIVE GROWTH 136
- 8.2.1.1 A-Segment 138
- 8.2.1.2 B-Segment 138
- 8.2.1.3 C-Segment 138
- 8.2.1.4 D-Segment 138
- 8.2.1.5 E-Segment 139
- 8.2.1.6 F-Segment 139
- 8.2.1.7 SUVs and MUVs 139
8.3 LIGHT COMMERCIAL VEHICLES 140
8.3.1 RISE IN DEMAND FOR ADVANCED VEHICLE FEATURES TO DRIVE GROWTH 140
8.4 HEAVY COMMERCIAL VEHICLES 141
8.4.1 RAPID DEPLOYMENT OF SOFTWARE-BASED ELECTRONICS TO DRIVE GROWTH 141
8.5 KEY PRIMERY INSIGHTS 142
9 AUTOMOTIVE SOFTWARE MARKET, BY EV APPLICATION 143
9.1 INTRODUCTION 144
9.1.1 OPERATIONAL DATA 145
9.2 ELECTRIC DRIVE 146
9.2.1 FOCUS ON ELECTRIC MOBILITY TO DRIVE GROWTH 146
9.3 BATTERY MANAGEMENT SYSTEMS 148
9.3.1 RISING PREVALENCE OF ELECTRIC VEHICLES TO DRIVE GROWTH 148
9.4 ADAS & SAFETY SYSTEMS 149
9.4.1 RAPID ADOPTION OF ADAS FEATURES IN ELECTRIC VEHICLES TO DRIVE GROWTH 149
9.5 AUTONOMOUS DRIVING 150
9.5.1 ADVANTAGES OF ELECTRIC VEHICLES OVER GASOLINE-POWERED VEHICLES TO DRIVE GROWTH 150
9.6 BODY CONTROL & COMFORT SYSTEMS 151
9.6.1 DEVELOPMENT OF PANORAMIC SUNROOFS AND NOISE CANCELLATION SYSTEMS TO DRIVE GROWTH 151
9.7 INFOTAINMENT SYSTEMS 152
9.7.1 INNOVATIONS SUCH AS 3D NAVIGATION AND OVER-THE-AIR UPGRADES TO DRIVE GROWTH 152
9.8 ENGINE MANAGEMENT & POWERTRAIN 153
9.8.1 BOOMING SALES OF PLUG-IN HYBRID ELECTRIC VEHICLES (PHEVS) TO DRIVE GROWTH 153
9.9 VEHICLE TELEMATICS 154
9.9.1 AUTOMATION IN ELECTRIC VEHICLES TO DRIVE GROWTH 154
9.10 KEY PRIMARY INSIGHTS 155
10 AUTOMOTIVE SOFTWARE MARKET, BY REGION 156
10.1 INTRODUCTION 157
10.2 ASIA PACIFIC 159
10.2.1 RECESSION IMPACT ANALYSIS 159
10.2.2 CHINA 162
- 10.2.2.1 Developed V2X networking to drive growth 162
10.2.3 INDIA 166
- 10.2.3.1 Rising inclination toward autonomous vehicles to drive growth 166
10.2.4 JAPAN 167
- 10.2.4.1 Standardization of ADAS by domestic OEMs to drive growth 167
10.2.5 SOUTH KOREA 170
- 10.2.5.1 High demand for passenger cars with advanced safety systems to drive growth 170
10.2.6 THAILAND 172
- 10.2.6.1 Expanding vehicle production to drive growth 172
10.2.7 REST OF ASIA PACIFIC 174
10.3 EUROPE 175
10.3.1 RECESSION IMPACT ANALYSIS 175
10.3.2 GERMANY 177
- 10.3.2.1 Rising sales of premium cars with advanced software to drive growth 177
10.3.3 FRANCE 180
- 10.3.3.1 Increasing investments in autonomous vehicles to drive growth 180
10.3.4 UK 182
- 10.3.4.1 Predominance of premium car segment to drive growth 182
10.3.5 SPAIN 185
- 10.3.5.1 Adoption of advanced vehicle technologies to drive growth 185
10.3.6 ITALY 186
- 10.3.6.1 Rising deployment of software-based applications to drive growth 186
10.3.7 RUSSIA 188
- 10.3.7.1 Favorable government initiatives to drive growth 188
10.3.8 TURKEY 189
- 10.3.8.1 Focus on autonomous mobility to drive growth 189
10.3.9 REST OF EUROPE 190
10.4 NORTH AMERICA 191
10.4.1 RECESSION IMPACT ANALYSIS 192
10.4.2 US 193
- 10.4.2.1 Collaborations between automotive OEMs and software manufacturers to drive growth 193
10.4.3 CANADA 195
- 10.4.3.1 Rising consumer awareness about safety to drive growth 195
10.4.4 MEXICO 197
- 10.4.4.1 Emphasis on advanced telematics solutions to drive growth 197
10.5 LATIN AMERICA 198
10.5.1 RECESSION IMPACT ANALYSIS 198
10.5.2 BRAZIL 200
- 10.5.2.1 Increasing preference for autonomous driving technology to drive growth 200
10.5.3 ARGENTINA 201
- 10.5.3.1 Rising penetration of ADAS to drive growth 201
10.5.4 REST OF LATIN AMERICA 203
10.6 REST OF THE WORLD 204
10.6.1 RECESSION IMPACT ANALYSIS 205
10.6.2 IRAN 206
- 10.6.2.1 Upcoming automotive software projects to drive growth 206
10.6.3 SOUTH AFRICA 207
- 10.6.3.1 Development of new vehicle technologies by OEMs to drive growth 207
10.6.4 OTHERS 209
11 COMPETITIVE LANDSCAPE 211
11.1 OVERVIEW 211
11.2 MARKET RANKING ANALYSIS, 2022 211
11.3 REVENUE ANALYSIS, 2022 213
11.4 COMPANY EVALUATION MATRIX, 2022 213
11.4.1 STARS 213
11.4.2 EMERGING LEADERS 213
11.4.3 PERVASIVE PLAYERS 214
11.4.4 PARTICIPANTS 214
11.4.5 COMPANY FOOTPRINT 215
11.5 START-UP/SME EVALUATION MATRIX, 2022 216
11.5.1 PROGRESSIVE COMPANIES 216
11.5.2 RESPONSIVE COMPANIES 216
11.5.3 DYNAMIC COMPANIES 216
11.5.4 STARTING BLOCKS 217
11.5.5 COMPETITIVE BENCHMARKING 218
11.6 COMPETITIVE SCENARIO 219
11.6.1 PRODUCT DEVELOPMENTS 219
11.6.2 DEALS 220
11.6.3 OTHERS 222
11.7 RIGHT TO WIN, 2021-2023 223
12 COMPANY PROFILES 225
12.1 KEY PLAYERS 225
12.1.1 ROBERT BOSCH GMBH 225
12.1.2 NXP SEMICONDUCTORS 229
12.1.3 NVIDIA CORPORATION 232
12.1.4 BLACKBERRY LIMITED 236
12.1.5 CONTINENTAL AG 242
12.1.6 ALPHABET INC 248
12.1.7 AUTOMOTIVE GRADE LINUX 250
12.1.8 GREEN HILLS SOFTWARE 252
12.1.9 APTIV 254
12.1.10 MOBILEYE 257
12.2 OTHER PLAYERS 260
12.2.1 AIRBIQUITY INC 260
12.2.2 KPIT 260
12.2.3 TOMTOM INTERNATIONAL BV 261
12.2.4 SIGMA SOFTWARE 261
12.2.5 SIEMENS 262
12.2.6 ZF FRIEDRICHSHAFEN AG 262
12.2.7 DCX TECHNOLOGY 263
12.2.8 RED HAT, INC 263
12.2.9 MONTAVISTA SOFTWARE, LLC 264
12.2.10 AIMOTIVE 264
13 RECOMMENDATIONS BY MARKETSANDMARKETS 265
13.1 ASIA PACIFIC TO BE LUCRATIVE MARKET FOR AUTOMOTIVE SOFTWARE 265
13.2 AUTONOMOUS DRIVING TO EMERGE AS CRITICAL APPLICATION 265
13.3 ADAS & SAFETY SYSTEMS TO BE PROMISING SEGMENT 265
13.4 CONCLUSION 266
14 APPENDIX 267
14.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 267
14.2 DISCUSSION GUIDE 267
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 271
14.4 CUSTOMIZATION OPTIONS 273
14.4.1 ADDITIONAL MARKET PLAYERS (UP TO 5) 273
14.4.2 AUTOMOTIVE SOFTWARE MARKET, BY EV APPLICATION, AT COUNTRY LEVEL 273
14.4.3 AUTOMOTIVE SOFTWARE MARKET, BY VEHICLE TYPE, AT COUNTRY LEVEL 273
14.5 RELATED REPORTS 273
14.6 AUTHOR DETAILS 274