Abstract
Summary
The video processing platform market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period. The rise in online education and e-learning to improve learning experiences and need for video streaming services with growing online video consumption to offer opportunities for the growth of video processing platform market. Integrating video processin platform with existing systems represents a significant challenge for the growth of the video processing platform market.
“As per content type, the on-demand segment is projected to witness a higher CAGR during the forecast period. “
With on-demand video, users have the freedom to choose and watch their preferred videos on their TVs, computers, or smart devices. This platform offers a wide range of content, giving users the ability to pick and choose what they want to watch. Video-on-demand (VOD) platforms host and provide pre-recorded videos for on-demand consumption. They offer services such as video ingestion, storage, content organization, metadata management, transcoding, and content delivery. These platforms come equipped with features like personalized recommendations, user authentication, and monetization options such as pay-per-view or subscription models. On-demand video content allows viewers to access video content immediately via their PCs or TVs. This content spans various domains, including sports, entertainment, educational programs, and feature films, and can be consumed on TVs, computers, smartphones, and advanced digital media devices, both on the cloud and on-premises. One of the significant benefits of on-demand video services is that content remains available for months or even years, enabling a broader audience reach. Archived content can also be accessed later for other purposes, such as lead generation for specific events.
“As per vertical, the education vertical to hold second largest market share in 2023.“
Recently, there has been a significant increase in the demand for video processing platforms in the education sector. This surge is due to various changes and adaptations made within the industry. The consumption of video content, including live classes, educational videos, and educational broadcasting, has skyrocketed. Therefore, there is a need for a strong video processing platform that can handle the load and fulfill diverse video processing requirements. Video is an increasingly popular medium in education, being widely used in universities, middle schools, businesses, and online courses, and is highly effective.
According to a survey conducted by Kaltura, a significant majority of respondents (88%) believe that video has a positive impact on student achievement. Live streaming and on-demand video offer numerous advantages to students, such as next-generation digital learning and collaborative education through digital classrooms. Video processing platforms are designed to meet the diverse needs of the education sector, offering processing capabilities for live video and video-on-demand facilities. These platforms are highly flexible and scalable, providing an all-in-one solution for all video processing requirements.
As per region, the Middle East & Africa region is projected to witness the second highest CAGR during the forecast period.
The Middle East & Africa region region has seen a significant improvement in internet infrastructure thanks to technological advancements, resulting in increased connectivity and higher broadband speeds. As a result, the region has experienced a surge in mobile connectivity and smartphone usage, leading to a higher demand for video content on mobile devices. Governments and organizations in the region are actively promoting digital transformation initiatives, emphasizing technological innovation and ICT developments. These initiatives encourage the adoption of advanced video processing platforms as part of a broader digital strategy to enhance various sectors such as media and entertainment, education, e-commerce, and more. Key countries like the UAE, KSA, South Africa, Qatar, Kuwait, Oman, and Turkey are taking measures to encourage investment in broadband infrastructure, which would ultimately enhance the penetration and quality of video processing platforms.
The breakup of the profiles of the primary participants is given below:
By Company: Tier I: 37%, Tier II: 27%, and Tier III: 36%
By Designation: C-Level Executives: 29%, Director Level: 36%, and Others: 35%
By Region: North America: 35%, Europe: 24%, Asia Pacific: 21%, ,Rest of World: 20%
Note: Others include sales managers, marketing managers, and product managers
Note: Rest of the World includes the Middle East & Africa and Latin America
Note: Tier 1 companies have revenues more than USD 100 million; tier 2 companies’ revenue ranges from USD 10 million to USD 100 million; and tier 3 companies’ revenue is less than 10 million
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
Some of the major vendors offering video processing platform across the globe include Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US), SeaChange (US), Mux (US), Bitmovin (US), Amagi (US), Panopto (US), SSIMWave (Canada), Mediamelon (US), Vantrix (Canada), M2A Media (UK), Pixel Power (UK), InPixal (France), Beamr (Israel), Lightcast.com (US), and base (UK).
Research coverage:
The market study covers the video processing platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, application, content type, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall video processing platform market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (increase in demand for video content across industries, advancements in video compression technologies to manage video traffic, need for distribution of video content across multiple channels and platforms, growing mobile video consumption through social media platforms), restraints (cost of implementation of video processing platorm to hinder the market growth) opportunities (growing adoption of edge computing infrastructure for real-time data processing, rise in online education and e-learing to improve learning experience, need for video streaming services with growth in online video consumption), and challenges (poor internet service degrading video quality, integrating video processing platforms with existing systems) influencing the growth of the video processing platform market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the video processing platform market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the video processing platform market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the video processing platform market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US),among others in the video processing platform market.
Table of Contents
1 INTRODUCTION 25
1.1 STUDY OBJECTIVES 25
1.2 MARKET DEFINITION 25
1.2.1 INCLUSIONS & EXCLUSIONS 26
1.3 MARKET SCOPE 26
1.3.1 MARKET SEGMENTATION 27
1.3.2 REGIONS COVERED 27
1.3.3 YEARS CONSIDERED 28
1.4 CURRENCY 28
1.5 STAKEHOLDERS 29
1.6 SUMMARY OF CHANGES 29
2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
2.1.1 SECONDARY DATA 31
2.1.2 PRIMARY DATA 32
- 2.1.2.1 Breakup of primary profiles 33
- 2.1.2.2 Key industry insights 33
2.2 DATA TRIANGULATION 34
2.3 MARKET SIZE ESTIMATION 35
2.4 MARKET FORECAST 39
2.5 RESEARCH ASSUMPTIONS 40
2.6 LIMITATIONS 42
3 EXECUTIVE SUMMARY 43
4 PREMIUM INSIGHTS 49
4.1 OVERVIEW OF VIDEO PROCESSING PLATFORM MARKET 49
4.2 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT, 2023 VS. 2028 50
4.3 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION, 2023 VS. 2028 50
4.4 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023 VS. 2028 51
4.5 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2023 VS. 2028 51
4.6 VIDEO PROCESSING PLATFORM MARKET: REGIONAL SCENARIO, 2023-2028 52
5 MARKET OVERVIEW AND INDUSTRY TRENDS 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS 53
5.2.1 DRIVERS 54
- 5.2.1.1 Increase in demand for video content across industries 54
- 5.2.1.2 Advancements in video compression technologies to manage video traffic 54
- 5.2.1.3 Need for distribution of video content across multiple channels and platforms 55
- 5.2.1.4 Growing mobile video consumption through social media platforms 55
5.2.2 RESTRAINTS 56
- 5.2.2.1 Cost of implementation of video processing platform hindering market growth 56
5.2.3 OPPORTUNITIES 56
- 5.2.3.1 Growing adoption of edge computing infrastructure for real-time data processing 56
- 5.2.3.2 Rise in online education and e-learning to improve learning experience 56
- 5.2.3.3 Rising need for video streaming services with growth in online video consumption 57
5.2.4 CHALLENGES 58
- 5.2.4.1 Poor internet service degrading video quality 58
- 5.2.4.2 Integrating video processing platforms with existing systems 58
5.3 CASE STUDY ANALYSIS 59
5.3.1 CASE STUDY 1: TENNIS CHANNEL LAUNCHED 24-HOUR FAST CHANNEL WITH AMAGI VIDEO PROCESSING SOLUTIONS 59
5.3.2 CASE STUDY 2: MEDIAMELON HELPED A+E NETWORKS CAPTURE AND UNDERSTAND VIDEO DELIVERY AND ADVERTISING INSERTION DATA 59
5.3.3 CASE STUDY 3: FUBOTV BROUGHT LIVE SPORTS TO GLOBAL CUSTOMERS WITH BITMOVIN VIDEO INFRASTRUCTURE 60
5.3.4 CASE STUDY 4: AIR FORCE ASSOCIATION USED VIDYO’S VIDEO COLLABORATION TECHNOLOGY TO COLLABORATE WITH ITS REMOTE VOLUNTEER BASE AND EMPLOYEES TO CONDUCT MEETINGS 61
5.3.5 CASE STUDY 5: MID-STATE TECHNICAL COLLEGE ACHIEVED HYBRID LEARNING SUCCESS THROUGH PANOPTO VIDEO SOLUTIONS 61
5.4 SUPPLY CHAIN ANALYSIS 62
5.5 ECOSYSTEM 63
5.6 TECHNOLOGICAL ANALYSIS 63
5.6.1 INTERNET OF THINGS 63
5.6.2 BLOCKCHAIN 64
5.6.3 CONTENT DELIVERY NETWORKS 64
5.6.4 BIG DATA AND ANALYTICS 64
5.6.5 CLOUD COMPUTING 64
5.6.6 ARTIFICIAL INTELLIGENCE 64
5.6.7 MACHINE LEARNING 64
5.7 PRICING ANALYSIS 65
5.8 BUSINESS MODEL ANALYSIS 66
5.8.1 BUSINESS MODEL FOR HARDWARE PROVIDERS 66
5.8.2 BUSINESS MODEL FOR PLATFORM PROVIDERS 66
5.8.3 BUSINESS MODEL FOR SERVICE PROVIDERS 67
5.9 PATENT ANALYSIS 68
5.10 PORTER’S FIVE FORCES ANALYSIS 70
5.10.1 THREAT OF NEW ENTRANTS 71
5.10.2 THREAT OF SUBSTITUTES 71
5.10.3 BARGAINING POWER OF SUPPLIERS 71
5.10.4 BARGAINING POWER OF BUYERS 71
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 72
5.11 KEY CONFERENCES AND EVENTS IN 2023 & 2024 72
5.12 TARIFF AND REGULATORY LANDSCAPE 72
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
5.13 REGULATIONS 75
5.13.1 NORTH AMERICA 75
5.13.2 EUROPE 75
5.13.3 ASIA PACIFIC 76
5.13.4 MIDDLE EAST & AFRICA 76
5.13.5 LATIN AMERICA 76
5.14 TRENDS/DISRUPTIONS IMPACTING BUYERS 77
5.15 KEY STAKEHOLDERS & BUYING CRITERIA 77
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 77
5.15.2 BUYING CRITERIA 78
6 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT 80
6.1 INTRODUCTION 81
6.1.1 COMPONENT: VIDEO PROCESSING PLATFORM MARKET DRIVERS 81
6.2 HARDWARE 83
6.2.1 DEMAND FOR HIGH-PERFORMANCE HARDWARE WITH HIGHER VIDEO RESOLUTIONS LIKE 4K ULTRA HD AND 8K TO DRIVE MARKET GROWTH 83
6.3 PLATFORM 84
6.3.1 INCREASING AMOUNT OF VIDEO CONTENT DUE TO RISE OF SOCIAL MEDIA, STREAMING SERVICES, AND ONLINE VIDEO PLATFORMS TO DRIVE GROWTH 84
6.4 SERVICES 85
6.4.1 SERVICES TO MINIMIZE DOWNTIME AND ENSURE SMOOTH FUNCTIONING OF BUSINESS PROCESSES 85
7 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION 86
7.1 INTRODUCTION 87
7.1.1 APPLICATION: VIDEO PROCESSING PLATFORM MARKET DRIVERS 87
7.2 VIDEO UPLOAD & INGESTION 89
7.2.1 RISE OF VIDEO CONSUMPTION ACROSS PLATFORMS TO DRIVE GROWTH OF THIS SEGMENT 89
7.3 DYNAMIC AD INSERTION 90
7.3.1 DYNAMIC AD INSERTION TO ENABLE DELIVERY OF PERSONALIZED AND TARGETED ADVERTISEMENTS 90
7.4 VIDEO TRANSCODING & PROCESSING 91
7.4.1 TRANSCODING TO HELP WITH COMPRESSING VIDEO FILES WITHOUT SIGNIFICANTLY COMPROMISING QUALITY FOR FASTER VIDEO STREAMING 91
7.5 VIDEO HOSTING 92
7.5.1 VIDEO HOSTING PLATFORMS TO ENABLE CONTENT TO BE ACCESSED AND VIEWED BY AUDIENCES WORLDWIDE 92
7.6 CONTENT RENDERING 93
7.6.1 CONTENT RENDERING TECHNOLOGIES TO HELP MEET GROWING DEMAND FOR VISUALLY STUNNING AND REALISTIC EXPERIENCES 93
7.7 OTHER APPLICATIONS 94
8 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE 96
8.1 INTRODUCTION 97
8.1.1 CONTENT TYPE: VIDEO PROCESSING PLATFORM MARKET DRIVERS 97
8.2 REAL-TIME/LIVE 99
8.2.1 RISE OF PLATFORMS LIKE FACEBOOK LIVE AND INSTAGRAM LIVE TO MAKE IT EFFORTLESS TO SHARE LIVE VIDEOS 99
8.3 ON-DEMAND 100
8.3.1 STREAMING PLATFORMS HEAVILY INVESTING IN ORIGINAL CONTENT PRODUCTION TO ATTRACT AND RETAIN SUBSCRIBERS 100
9 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL 101
9.1 INTRODUCTION 102
9.1.1 VERTICAL: VIDEO PROCESSING PLATFORM DRIVERS 102
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 104
9.2.1 VIDEO PROCESSING TO HELP ANALYZE VIDEO FOOTAGE FROM BANK BRANCHES AND ATMS FOR POTENTIALLY FRAUDULENT ACTIVITIES 104
9.3 EDUCATION 105
9.3.1 VIDEO PROCESSING TO ENABLE REMOTE LEARNING BY PROVIDING ACCESS TO PRE-RECORDED LECTURES AND INSTRUCTIONAL VIDEOS 105
9.4 GOVERNMENT & DEFENSE 106
9.4.1 VIDEO PROCESSING TO PLAY CRUCIAL ROLE IN PUBLIC SAFETY AND SURVEILLANCE EFFORTS 106
9.5 HEALTHCARE & LIFE SCIENCES 107
9.5.1 VIDEO PROCESSING TO ENSURE REAL-TIME COMMUNICATION, VISUAL ASSESSMENT, AND REMOTE PATIENT MONITORING 107
9.6 IT & TELECOMMUNICATIONS 109
9.6.1 VIDEO PROCESSING TO BE INCREASINGLY USED IN IT & TELECOMMUNICATIONS TO PROVIDE TECHNICAL SUPPORT AND CUSTOMER SERVICE 109
9.7 MANUFACTURING 110
9.7.1 VIDEO PROCESSING IN MANUFACTURING VERTICAL TO ENABLE AUTOMATED INSPECTION PROCESSES AND REDUCTION IN HUMAN ERROR 110
9.8 MEDIA & ENTERTAINMENT 111
9.8.1 VIDEO PROCESSING TO HELP OPTIMIZE POST-PRODUCTION PROCESSES SUCH AS VIDEO RENDERING, COMPRESSION, AND FORMAT CONVERSION 111
9.9 RETAIL & CONSUMER GOODS 112
9.9.1 RETAILERS TO USE VIDEOS TO SHOWCASE PRODUCTS, HIGHLIGHT FEATURES, AND DEMONSTRATE HOW PRODUCTS CAN BE USED OR STYLED 112
9.10 OTHER VERTICALS 113
10 VIDEO PROCESSING PLATFORM MARKET, BY REGION 115
10.1 INTRODUCTION 116
10.2 NORTH AMERICA 117
10.2.1 NORTH AMERICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS 117
10.2.2 NORTH AMERICA: RECESSION IMPACT 118
10.2.3 US 123
- 10.2.3.1 Availability of advanced infrastructure and rise in cloud computing 123
10.2.4 CANADA 124
- 10.2.4.1 Growing adoption of video-centric product marketing techniques 124
10.3 EUROPE 125
10.3.1 EUROPE: VIDEO PROCESSING PLATFORM MARKET DRIVERS 125
10.3.2 EUROPE: RECESSION IMPACT 125
10.3.3 UK 129
- 10.3.3.1 High demand for video content and streaming services in UK to boost market 129
10.3.4 GERMANY 131
- 10.3.4.1 Growing emphasis on video content for communication across industry verticals 131
10.3.5 FRANCE 132
- 10.3.5.1 Increase in online video consumption and technological innovation in France to drive market growth 132
10.3.6 REST OF EUROPE 133
10.4 ASIA PACIFIC 134
10.4.1 ASIA PACIFIC: VIDEO PROCESSING PLATFORM MARKET DRIVERS 135
10.4.2 ASIA PACIFIC: RECESSION IMPACT 135
10.4.3 CHINA 140
- 10.4.3.1 Growing technological innovations to drive market growth 140
10.4.4 JAPAN 141
- 10.4.4.1 High penetration of mobile phones and technological innovations in Japan to drive market growth 141
10.4.5 AUSTRALIA & NEW ZEALAND 142
- 10.4.5.1 Rapid adoption of streaming services in AnZ to drive market growth 142
10.4.6 REST OF ASIA PACIFIC 143
10.5 MIDDLE EAST & AFRICA 145
10.5.1 MIDDLE EAST & AFRICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS 145
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 145
10.5.3 SAUDI ARABIA 149
- 10.5.3.1 Development in broadband and internet services in Saudi Arabia to fuel market growth 149
10.5.4 UAE 151
- 10.5.4.1 Growing technological advancements to support adoption of video processing platforms 151
10.5.5 SOUTH AFRICA 152
- 10.5.5.1 Shift toward digital platforms and on-demand content to drive market growth in South Africa 152
10.5.6 REST OF MIDDLE EAST & AFRICA 153
10.6 LATIN AMERICA 154
10.6.1 LATIN AMERICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS 155
10.6.2 LATIN AMERICA: RECESSION IMPACT 155
10.6.3 BRAZIL 159
- 10.6.3.1 Widespread use of video processing platforms in Brazil to drive market growth 159
10.6.4 MEXICO 160
- 10.6.4.1 Rising mobile penetration to drive demand for online video consumption in Mexico 160
10.6.5 REST OF LATIN AMERICA 161
11 COMPETITIVE LANDSCAPE 163
11.1 OVERVIEW 163
11.2 MARKET EVALUATION FRAMEWORK 163
11.3 STRATEGIES ADOPTED BY KEY PLAYERS 163
11.4 REVENUE ANALYSIS 166
11.5 COMPANY FINANCIAL METRICS 167
11.6 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 168
11.7 MARKET SHARE ANALYSIS 168
11.8 COMPANY EVALUATION QUADRANT 170
11.8.1 STARS 170
11.8.2 EMERGING LEADERS 170
11.8.3 PERVASIVE PLAYERS 170
11.8.4 PARTICIPANTS 171
11.8.5 COMPANY PRODUCT FOOTPRINT ANALYSIS (FOR TOP TEN VENDORS) 172
11.9 STARTUP/SME EVALUATION MATRIX 174
11.9.1 PROGRESSIVE COMPANIES 174
11.9.2 RESPONSIVE COMPANIES 174
11.9.3 DYNAMIC COMPANIES 174
11.9.4 STARTING BLOCKS 175
11.9.5 COMPETITIVE BENCHMARKING 176
11.10 KEY MARKET DEVELOPMENTS 179
11.10.1 PRODUCT LAUNCHES & ENHANCEMENTS 179
11.10.2 DEALS 180
12 COMPANY PROFILES 182
12.1 INTRODUCTION 182
12.2 KEY PLAYERS 182
12.2.1 AKAMAI TECHNOLOGIES 182
12.2.2 IMAGINE COMMUNICATIONS 186
12.2.3 MEDIAKIND 191
12.2.4 HARMONIC 196
12.2.5 SYNAMEDIA 202
12.2.6 AVID TECHNOLOGY 207
12.2.7 EVERTZ 214
12.2.8 EDGIO 218
12.2.9 BRIGHTCOVE 220
12.2.10 AWS ELEMENTAL 225
12.3 OTHER PLAYERS 230
12.3.1 KALTURA 230
12.3.2 HAIVISION 231
12.3.3 TELESTREAM 232
12.3.4 NVIDIA 233
12.3.5 ATEME 234
12.3.6 WOWZA MEDIA SYSTEMS 235
12.3.7 SEACHANGE 236
12.3.8 MUX 237
12.3.9 BITMOVIN 238
12.3.10 AMAGI 239
12.3.11 PANOPTO 240
12.3.12 SSIMWAVE 241
12.3.13 MEDIAMELON 242
12.3.14 VANTRIX 243
12.3.15 M2A MEDIA 244
12.3.16 PIXEL POWER 245
12.3.17 INPIXAL 246
12.3.18 BEAMR 247
12.3.19 LIGHTCAST.COM 248
12.3.20 BASE 249
13 ADJACENT MARKET 250
13.1 INTRODUCTION 250
13.1.1 RELATED MARKET 250
13.2 VIDEO STREAMING SOFTWARE MARKET 250
14 APPENDIX 255
14.1 DISCUSSION GUIDE 255
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 259
14.3 CUSTOMIZATION OPTIONS 260
14.4 RELATED REPORTS 260
14.5 AUTHOR DETAILS 261