Abstract
Summary
MarketsandMarkets forecasts that the MVNO market size is projected to grow from USD 84.6 billion in 2023 to USD 116.8 billion by 2028, at a CAGR of 6.7% during the forecast period. Many countries in the have a robust mobile-first culture, with a high penetration of smartphones and mobile devices. This mobile-centric environment creates opportunities for MVNOs to leverage existing mobile networks and offer IoT connectivity services to various devices, thus driving the market growth.
“By Operational Mode, the service operator segment is expected to grow with the highest CAGR during the forecast period.”
Service operators have their own infrastructure, which enables them to have complete control over their business and service offerings. The degree of control and flexibility an MVNO has will depend on which operating elements it controls. However, host operators may impose some restrictions on MVNOs in the retail environment. Service operator is one of the most popular models for new entrants. It enables MVNOs to start with a select set of operating elements and develop their own operations gradually. After their proposition has been proven and they have gained a considerable number of customers, MVNOs take over the operations of their host MNOs. The service operator model suits and helps businesses with brands or service concepts differentiate themselves from existing players.
“By Subscriber, the consumer segment is expected to hold the largest market size during the forecast period.”
MVNO is a consumer-driven market, with more than 80% of the market covered by consumer-based vendors. The consumer is projected to be the dominant segment during the forecast period due to the availability of MVNOs that provide customer-centric offerings, such as affordable data & voice plans and the latest technologies. Currently, MVNOs are attracting more customers due to higher brand loyalty than new mobile entrants. These MVNOs provide unique services to their customers to differentiate themselves from traditional operators. The areas of differentiation include tariff flexibility, high-quality customer services, unique distribution models, bundling with fixed services, and access to unique content (music, games, and videos) and services.
“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
The MVNO market in the Asia Pacific region has undergone significant transformation in recent years. Asia Pacific has always been an emerging region for the telecom industry. The region's diversified geographic area and high customer base creates huge opportunities for MVNOs. As per the International Telecommunication Union (ITU), APAC has emerged as the largest marketplace for the telecom industry across the globe. China and India are the world’s largest marketplaces for the telecom industry in terms of network infrastructure capacity and end-user subscribers. In terms of mobile subscriber base, the region holds the greatest number of consumers as compared to other regions and will remain one of the fastest-growing markets by 2024 and beyond.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
By Company: Tier 1–62%, Tier 2–23%, and Tier 3–15%
By Designation: C-Level Executives–38%, Directors–30%, and Others–32%
By Region: North America–40%, Europe–15%, Asia Pacific–35%, Middle East and Africa–5%, Latin America–5%,
The major players in the MVNO market Virgin Media Business (UK), Dataxoom (US), Lebara (UK), KDDI (Japan), Asahi Net (Japan), Virgin Mobile (US), Tracfone Wireless (US), Boost Mobile (US), Lycamobile (UK), Tesco Mobile (UK), Postemobile (UK), Airvoice Wireless (US), Asda Mobile (UK), Giffgaff (UK), Kajeet (US), Voiceworks (Netherlands), Ting (US), Red Pocket Mobile (US), Consumer Cellular (US), Hologram (US), 1oT (Estonia), Soracom (Japan), Onomondo (Denmark), Airlinq (US), EMnify (Germany), and 1NCE (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the MVNO market.
Research Coverage
The report segments the global MVNO market by operational model into three categories: reseller, service operator and full MVNO. By subscriber, the MVNO market is divided into two categories: consumer and enterprise. By business model, the MVNO market has been classified into discount, specialist data, ethnic, business, international/roaming, youth/media, bundled, and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall MVNO market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Provision of demographic-related customer services, Profit maximization opportunity for both MNOs and MVNOs), restraints (MNOs giving low priority to MVNO customers), opportunities (Adoption of IoT, M2M, and BYOD by MVNOs to attract new customers), and challenges (Fragmented nature of market, Stringent government rules and regulations for MNOs and MVNOs) influencing the growth of the MVNO market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MVNO market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the MVNO market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MVNO market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players as Virgin Media Business (UK), Dataxoom (US), Lebara (UK), KDDI (Japan), Asahi Net (Japan), Virgin Mobile (US), Tracfone Wireless (US), Boost Mobile (US), Lycamobile (UK), Tesco Mobile (UK), Postemobile (UK), Airvoice Wireless (US), Asda Mobile (UK), Giffgaff (UK), Kajeet (US), Voiceworks (Netherlands), Ting (US), Red Pocket Mobile (US), Consumer Cellular (US), Hologram (US), 1oT (Estonia), Soracom (Japan), Onomondo (Denmark), Airlinq (US), EMnify (Germany), and 1NCE (Germany).
Table of Contents
1 INTRODUCTION 21
1.1 STUDY OBJECTIVES 21
1.2 MARKET DEFINITION 21
1.2.1 INCLUSIONS AND EXCLUSIONS 21
1.3 MARKET SCOPE 22
1.3.1 MARKET SEGMENTATION 22
1.3.2 REGIONS COVERED 23
1.3.3 YEARS CONSIDERED 23
1.4 CURRENCY CONSIDERED 24
1.5 STAKEHOLDERS 24
1.6 SUMMARY OF CHANGES 24
1.6.1 RECESSION IMPACT 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 26
2.1.1 SECONDARY DATA 27
2.1.2 PRIMARY DATA 27
- 2.1.2.1 Breakup of primaries 27
- 2.1.2.2 Key industry insights 28
2.2 MARKET BREAKUP AND DATA TRIANGULATION 28
2.3 MARKET SIZE ESTIMATION 29
2.3.1 TOP-DOWN APPROACH 29
2.3.2 BOTTOM-UP APPROACH 30
2.4 MARKET FORECAST 31
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 32
2.5.1 STUDY ASSUMPTIONS 32
2.5.2 LIMITATIONS 32
2.6 IMPLICATION OF RECESSION ON MVNO MARKET 33
3 EXECUTIVE SUMMARY 34
4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE OPPORTUNITIES FOR COMPANIES IN MVNO MARKET 37
4.2 MVNO MARKET, BY OPERATIONAL MODEL 37
4.3 MVNO MARKET, BY SUBSCRIBER 38
4.4 NORTH AMERICAN MVNO MARKET, BY OPERATIONAL MODEL AND COUNTRY 38
5 MARKET OVERVIEW AND INDUSTRY TRENDS 39
5.1 INTRODUCTION 39
5.2 MARKET DYNAMICS 39
5.2.1 DRIVERS 40
- 5.2.1.1 Provision of demographic-related customer services 40
- 5.2.1.2 Profit maximization opportunity for both MNOs and MVNOs 40
5.2.2 RESTRAINTS 40
- 5.2.2.1 MNOs giving low priority to MVNO customers 40
5.2.3 OPPORTUNITIES 41
- 5.2.3.1 Adoption of IoT, M2M, and BYOD by MVNOs to attract new customers 41
5.2.4 CHALLENGES 41
- 5.2.4.1 Fragmented nature of market 41
- 5.2.4.2 Stringent government rules and regulations for MNOs and MVNOs 41
5.3 INDUSTRY TRENDS 42
5.3.1 BRIEF HISTORY OF MVNO 42
5.3.2 ECOSYSTEM ANALYSIS 42
5.3.3 TECHNOLOGY ROADMAP OF MVNO MARKET 43
- 5.3.3.1 Short-term roadmap (2023-2025) 43
- 5.3.3.2 Mid-term roadmap (2026-2028) 43
- 5.3.3.3 Long-term roadmap (2029-2030) 43
5.3.4 CASE STUDY ANALYSIS 44
- 5.3.4.1 Case study 1: Telit provided stable connection for water monitoring to WaterSignal using cellular connectivity 44
- 5.3.4.2 Case study 2: SORACOM provided strong, consistent connection, real-time visualization, and secure pathway to Aurora Payments via SORACOM VPG 44
- 5.3.4.3 Case study 3: M2M Services implemented LTE-M Technology and Modules for Alarm Devices for Telit 45
- 5.3.4.4 Case study 4: Kajeet filtering enabled through Sentinel helped manage data consumption across active devices 45
- 5.3.4.5 Case study 5: SORACOM’s Napter service helped to maximize security by providing remote access to any EV charger on demand 46
5.3.5 VALUE CHAIN ANALYSIS 46
5.3.6 REGULATORY LANDSCAPE 47
- 5.3.6.1 General Data Protection Regulation 47
- 5.3.6.2 Personal Information Protection and Electronic Documents Act 47
- 5.3.6.3 Cloud Security Alliance Security Trust Assurance and Risk 48
- 5.3.6.4 SOC 2 48
- 5.3.6.5 Digital Millennium Copyright Act 48
- 5.3.6.6 Anti-Cybersquatting Consumer Protection Act 48
- 5.3.6.6.1 US 48
5.3.7 PATENT ANALYSIS 49
5.3.8 KEY CONFERENCES & EVENTS, 2022-2023 51
5.3.9 PRICING ANALYSIS 52
5.3.10 PORTER’S FIVE FORCES MODEL 52
- 5.3.10.1 Threat of new entrants 53
- 5.3.10.2 Threat of substitutes 53
- 5.3.10.3 Bargaining power of buyers 53
- 5.3.10.4 Bargaining power of suppliers 54
- 5.3.10.5 Intensity of competitive rivalry 54
5.3.11 KEY STAKEHOLDERS & BUYING CRITERIA 54
- 5.3.11.1 Key stakeholders in buying criteria 54
- 5.3.11.2 Buying criteria 55
5.3.12 MVNO IMPACT ON ADJACENT NICHE TECHNOLOGIES 56
- 5.3.12.1 Network function virtualization (NFV) 56
- 5.3.12.2 Software-defined network (SDN) 56
- 5.3.12.3 Artificial Intelligence 56
- 5.3.12.4 Edge computing 56
- 5.3.12.5 Blockchain 57
5.3.13 BEST PRACTICES OF MVNO MARKET 57
5.3.14 MVNO SOFTWARE APPLICATIONS AND USE CASES 57
5.3.15 CURRENT AND EMERGING BUSINESS MODELS 58
- 5.3.15.1 CaaS model 58
- 5.3.15.2 Managed services model 58
- 5.3.15.3 Revenue sharing model 58
- 5.3.15.4 PaaS model 58
6 MVNO MARKET, BY OPERATIONAL MODEL 59
6.1 INTRODUCTION 60
6.1.1 OPERATIONAL MODEL: MVNO MARKET DRIVERS 60
6.2 RESELLER 61
6.3 SERVICE OPERATOR 62
6.4 FULL MVNO 63
7 MVNO MARKET, BY SUBSCRIBER 65
7.1 INTRODUCTION 66
7.1.1 SUBSCRIBER: MVNO MARKET DRIVERS 66
7.2 CONSUMER 67
7.3 ENTERPRISE 68
8 MVNO MARKET, BY SERVICE TYPE 70
8.1 INTRODUCTION 71
8.1.1 SERVICE TYPE: MVNO MARKET DRIVERS 71
8.2 POSTPAID 72
8.3 PREPAID 73
9 MVNO MARKET, BY BUSINESS MODEL 74
9.1 INTRODUCTION 74
9.2 DISCOUNT 74
9.3 SPECIALIST DATA 74
9.4 ETHNIC 74
9.5 BUSINESS 74
9.6 INTERNATIONAL/ROAMING 74
9.7 YOUTH/MEDIA 75
9.8 BUNDLED 75
9.9 OTHERS 75
10 MVNO MARKET, BY REGION 76
10.1 INTRODUCTION 77
10.2 NORTH AMERICA 78
10.2.1 NORTH AMERICA: RECESSION IMPACT 78
10.2.2 NORTH AMERICA: IOT MVNO MARKET DRIVERS 78
10.2.3 UNITED STATES 81
- 10.2.3.1 Increasing demand for flexible data packs and affordable mobile services to drive market 81
10.2.4 CANADA 81
- 10.2.4.1 Rise in adoption of innovative delivery methods to propel growth of market 81
10.3 EUROPE 81
10.3.1 EUROPE: RECESSION IMPACT 82
10.3.2 EUROPE: IOT MVNO MARKET DRIVERS 83
10.3.3 GERMANY 85
- 10.3.3.1 Low infrastructure-related costs and government initiatives to boost market 85
10.3.4 UNITED KINGDOM 85
- 10.3.4.1 Increased adoption of IoT and M2M technologies to fuel market growth 85
10.3.5 FRANCE 85
- 10.3.5.1 Support from government and growing internet penetration to drive market 85
10.3.6 REST OF EUROPE 86
10.4 ASIA PACIFIC 86
10.4.1 ASIA PACIFIC: RECESSION IMPACT 87
10.4.2 ASIA PACIFIC: IOT MVNO MARKET DRIVERS 88
10.4.3 CHINA 90
- 10.4.3.1 Surge in demand for Wi-Fi data connections to fuel growth of market 90
10.4.4 JAPAN 90
- 10.4.4.1 Expansion of 5G services and increasing use of VoIP to drive market 90
10.4.5 AUSTRALIA AND NEW ZEALAND 91
- 10.4.5.1 Service differentiation by MVNOs to propel growth of market 91
10.4.6 REST OF ASIA PACIFIC 91
10.5 MIDDLE EAST AND AFRICA 91
10.5.1 MIDDLE EAST AND AFRICA: RECESSION IMPACT 92
10.5.2 MIDDLE EAST AND AFRICA: IOT MVNO MARKET DRIVERS 92
10.5.3 MIDDLE EAST 94
- 10.5.3.1 Widespread adoption of IoT and digital transformation to drive market 94
10.5.4 AFRICA 94
- 10.5.4.1 Business transformations and supportive policies to gain market traction 94
10.6 LATIN AMERICA 95
10.6.1 LATIN AMERICA: RECESSION IMPACT 95
10.6.2 LATIN AMERICA: IOT MVNO MARKET DRIVERS 95
10.6.3 BRAZIL 97
- 10.6.3.1 Increasing adoption of Wi-Fi and broadband by enterprises to drive market 97
10.6.4 MEXICO 98
- 10.6.4.1 Wireless internet connectivity initiatives to fuel growth of market 98
10.6.5 REST OF LATIN AMERICA 98
11 COMPETITIVE LANDSCAPE 99
11.1 INTRODUCTION 99
11.2 HISTORICAL REVENUE ANALYSIS 99
11.3 MARKET SHARE ANALYSIS OF KEY PLAYERS 100
11.4 COMPETITIVE BENCHMARKING 101
11.5 EVALUATION MATRIX METHODOLOGY FOR KEY PLAYERS 103
11.6 EVALUATION MATRIX FOR KEY PLAYERS 103
11.6.1 STARS 103
11.6.2 EMERGING LEADERS 103
11.6.3 PERVASIVE PLAYERS 104
11.6.4 PARTICIPANTS 104
11.7 STARTUP/SME EVALUATION MATRIX: METHODOLOGY AND DEFINITIONS 105
11.7.1 PROGRESSIVE COMPANIES 105
11.7.2 RESPONSIVE COMPANIES 105
11.7.3 DYNAMIC COMPANIES 105
11.7.4 STARTING BLOCKS 105
11.8 COMPETITIVE SCENARIO 106
11.8.1 PRODUCT LAUNCHES 106
11.8.2 DEALS 107
12 COMPANY PROFILES 108
12.1 INTRODUCTION 108
12.2 KEY PLAYERS 108
12.2.1 VIRGIN MEDIA BUSINESS (UK) 108
12.2.2 DATAXOOM 111
12.2.3 LEBARA 113
12.2.4 KDDI 115
12.2.5 ASAHI NET 117
12.2.6 VIRGIN MOBILE USA 119
12.2.7 TRACFONE WIRELESS 120
12.2.8 FRIENDI MOBILE 121
12.2.9 BOOST MOBILE 122
12.2.10 LYCAMOBILE 123
12.2.11 TESCO MOBILE 124
12.2.12 POSTEMOBILE 124
12.2.13 AIRVOICE WIRELESS 125
12.2.14 ASDA MOBILE 125
12.2.15 GIFFGAFF 126
12.2.16 KAJEET 126
12.2.17 VOICEWORKS 127
12.2.18 TING 127
12.2.19 RED POCKET MOBILE 128
12.2.20 CONSUMER CELLULAR 128
12.3 OTHER KEY PLAYERS 129
12.3.1 HOLOGRAM 129
12.3.2 1OT 130
12.3.3 SORACOM 131
12.3.4 ONOMONDO 132
12.3.5 AIRLINQ 133
12.3.6 EMNIFY 134
12.3.7 1NCE 135
13 ADJACENT/RELATED MARKETS 136
13.1 INTRODUCTION 136
13.2 IOT MVNO MARKET - GLOBAL FORECAST TO 2027 136
13.2.1 MARKET DEFINITION 136
13.2.2 MARKET OVERVIEW 136
13.2.3 IOT MVNO MARKET, BY OPERATIONAL MODEL 136
13.2.4 IOT MVNO MARKET, BY SUBSCRIBER 137
13.2.5 IOT MVNO MARKET, BY ENTERPRISE 138
13.2.6 IOT MVNO MARKET, BY REGION 139
13.3 TELECOM ANALYTICS MARKET - GLOBAL FORECAST TO 2023 140
13.3.1 MARKET DEFINITION 140
13.3.2 MARKET OVERVIEW 140
13.3.3 5G SERVICES MARKET, BY COMPONENT 140
13.3.4 5G SERVICES MARKET, BY APPLICATION 140
13.3.5 5G SERVICES MARKET, BY REGION 141
14 APPENDIX 142
14.1 DISCUSSION GUIDE 142
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 145
14.3 CUSTOMIZATION OPTIONS 147
14.4 RELATED REPORTS 147
14.5 AUTHOR DETAILS 148