Abstract
Summary
The automation testing market is estimated at USD 28.1 billion in 2023 to USD 55.1 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 14.5%. The surge in cyber threats and the critical importance of safeguarding sensitive data have elevated the role of automated security testing as a significant factor driving the growth of automation testing. Automated security testing tools are pivotal in proactively scanning and identifying vulnerabilities within an application's code, configuration settings, and dependencies. By conducting regular and automated security tests, organizations can establish a robust defense against potential threats, ensuring ongoing protection of their software assets. The dynamic nature of cyber threats requires a continuous and systematic approach to security testing, making automation an indispensable component in the arsenal of tools used to fortify applications against evolving risks. The integration of automated security testing not only enhances the overall security posture of applications and aligns with industry best practices for maintaining a resilient and secure software environment. As a result, the demand for automation testing, particularly in security, is fueled by the imperative to deliver safe and resilient software solutions in the face of an ever-evolving threat landscape.
“The IT & ITes segment is expected to hold the largest market size during the forecast period.” The increasing adoption of serverless computing models in the IT landscape necessitates a robust approach to validation, and automation testing emerges as an essential component in ensuring the efficacy of serverless architectures. In this paradigm, where applications are built without traditional server infrastructure management, automation testing plays a pivotal role in validating the seamless execution and optimal performance of functions. Automation tools can simulate the dynamic and event-driven nature of serverless environments, assessing how well functions scale, respond to varying workloads, and seamlessly integrate with other components. Moreover, automated testing identifies potential issues related to resource allocation, function dependencies, and performance bottlenecks inherent in serverless architectures. By leveraging automation in serverless computing testing, organizations can confidently deploy applications, knowing that the serverless functions operate as intended, scale efficiently, and deliver optimal performance in response to dynamic and unpredictable workloads.
“The non-functional testing segment to register the fastest growth rate during the forecast period.” In industries characterized by stringent regulatory frameworks, such as finance, healthcare, and government, adherence to compliance standards is paramount. Non-functional testing assumes a critical role in ensuring that applications within these sectors align with industry-specific regulations, thereby establishing a secure and compliant software environment. In the finance industry, where data integrity and confidentiality are imperative, non-functional testing validates the robustness of security measures to safeguard financial transactions and sensitive information. Similarly, in healthcare, where patient data privacy is a top priority, non-functional testing ensures that applications meet the stringent requirements of health data protection regulations. For government entities, compliance with regulatory mandates is essential for maintaining public trust and data security. Non-functional testing, encompassing security, reliability, and performance, becomes a cornerstone in verifying that applications meet and exceed the established industry standards. By incorporating rigorous non-functional testing protocols, organizations in these regulated sectors can instill confidence in stakeholders, mitigate risks associated with non-compliance, and ultimately provide a secure and resilient software environment aligned with the specific regulatory demands of their respective industries.
“Asia Pacific's highest growth rate during the forecast period.”
The remarkable expansion of e-learning platforms and EdTech endeavors across the Asia Pacific region has heightened the necessity for meticulous testing of educational software, establishing automation testing as a pivotal component in this vibrant landscape. With a surge in the adoption of digital learning solutions, there is an increased emphasis on ensuring the reliability and effectiveness of educational software applications throughout the diverse countries in the region. Automation testing is critical in systematically validating the functionality, scalability, and performance of online learning applications. Given the diverse educational needs addressed by these platforms across the Asia Pacific, automation testing proves instrumental in identifying and addressing potential issues related to user interfaces, interactive features, and content delivery. The scalability aspect gains particular significance as e-learning platforms must seamlessly accommodate varying numbers of users, ensuring a smooth and responsive learning experience across different devices and connectivity scenarios prevalent in the diverse regions of the Asia Pacific. By integrating automation testing into the development and deployment processes, EdTech companies in the Asia Pacific can elevate the quality of their educational software, optimize performance, and deliver a robust and reliable learning experience for students and educators, thereby contributing to the sustained growth and success of the e-learning ecosystem across the region.
In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the automation testing market.
• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-level –35%, D-level – 25%, and Others – 40%
• By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Latin America- 5%, and Middle East & Africa – 10%,
The major players in the automation testing include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their automation testing market footprint.
Research Coverage
The market study covers the automation testing market size across different segments. It aims at estimating the market size and the growth potential across different segments, including By offering (testing type, services), testing type (static testing, dynamic testing), dynamic testing( functional testing, non-functional testing) services (advisory and consulting services, planning and development services, support and maintenance services, documentation and training services, implementation services, managed services, other services) endpoint Interface (mobile, web, desktop, embedded software) vertical (banking, financial services, and insurance, automotive, aerospace and defense, healthcare and life sciences, retail, IT and ITeS, telecom, manufacturing, transportation and logistics, energy and utilities, media and entertainment, other verticals) and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global automation testing market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
1. Analysis of key drivers ( Accelerated Software Development Lifecycles, Continuous Integration and Continuous Deployment (CI/CD), rise in mobile and web applications), restraints (The impediment of skill and knowledge gaps in automation testing, Incompatibility with legacy systems), opportunities (Integration of artificial intelligence and machine learning, The rising adoption of cloud-based solutions), and challenges (Limited testing for UX and UI elements, Complexity of Test Script Maintenance) influencing the growth of the automation testing market.
2. Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the automation testing market.
3. Market Development: Comprehensive information about lucrative markets – the report analyses the automation testing market across various regions.
4. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the automation testing market.
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India).
Table of Contents
1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS AND EXCLUSIONS 35
1.3 MARKET SCOPE 35
1.3.1 MARKET SEGMENTATION 36
1.3.2 REGIONS COVERED 37
1.4 YEARS CONSIDERED 37
1.5 CURRENCY CONSIDERED 38
1.6 STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 39
1.7.1 IMPACT OF RECESSION 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
2.1.1 SECONDARY DATA 41
- 2.1.1.1 Secondary sources 41
2.1.2 PRIMARY DATA 41
- 2.1.2.1 Primary interviews with experts 42
- 2.1.2.2 List of key primary interview participants 42
- 2.1.2.3 Breakdown of primary profiles 42
- 2.1.2.4 Primary sources 43
- 2.1.2.5 Key industry insights 43
2.2 MARKET SIZE ESTIMATION 44
2.2.1 TOP-DOWN APPROACH 44
2.2.2 AUTOMATION TESTING MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 44
2.2.3 BOTTOM-UP APPROACH 45
2.3 DATA TRIANGULATION 46
2.4 RISK ASSESSMENT 47
2.5 LIMITATIONS 47
2.6 RESEARCH ASSUMPTIONS 48
2.6.1 FACTOR ASSESSMENT 48
2.7 AUTOMATION TESTING MARKET: RECESSION IMPACT 48
3 EXECUTIVE SUMMARY 50
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMATION TESTING MARKET 53
4.2 AUTOMATION TESTING MARKET: TOP-GROWING SEGMENTS 53
4.3 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 54
4.4 AUTOMATION TESTING MARKET, BY OFFERING 54
4.5 AUTOMATION TESTING MARKET, BY SERVICE 55
4.6 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING AND VERTICAL 55
5 MARKET OVERVIEW AND INDUSTRY TRENDS 56
5.1 INTRODUCTION 56
5.2 MARKET DYNAMICS 56
5.2.1 DRIVERS 57
- 5.2.1.1 Widespread adoption of agile development methodologies 57
- 5.2.1.2 Continuous Integration and Continuous Deployment (CI/CD) 57
- 5.2.1.3 Rise in mobile and web applications 57
5.2.2 RESTRAINTS 57
- 5.2.2.1 Knowledge gaps in automation testing 57
- 5.2.2.2 Incompatibility with legacy systems 58
5.2.3 OPPORTUNITIES 58
- 5.2.3.1 Integration of AI and machine learning 58
- 5.2.3.2 Cloud-based testing services 58
5.2.4 CHALLENGES 59
- 5.2.4.1 Limited testing for UX and UI elements 59
- 5.2.4.2 Complexity of test script maintenance 59
5.3 HISTORY OF AUTOMATION TESTING TECHNOLOGY 59
5.3.1 1940S-1950S 60
5.3.2 1980S-1990S 60
5.3.3 1990S-2010S 60
5.3.4 2011-2023 60
5.4 ECOSYSTEM/MARKET MAP 61
5.5 AUTOMATION TESTING INVESTMENT LANDSCAPE 62
5.6 CASE STUDY ANALYSIS 63
5.6.1 CASE STUDY 1: COX AUTOMOTIVE INITIATED QUALITY IMPROVEMENT EFFORT TO REDUCE ESCAPED DEFECTS 63
5.6.2 CASE STUDY 2: UZA IMPLEMENTED KEYSIGHT’S EGGPLANT TO TRANSITION FROM MANUAL TO AUTOMATED TESTING 64
5.6.3 CASE STUDY 3: LEADING EUROPEAN BANK DEPLOYED IBM’S RATIONAL TEST VIRTUALIZATION SERVER TO ENHANCE PERFORMANCE TESTING 64
5.6.4 CASE STUDY 4: ACCENTURE’S CROSS-FUNCTIONAL TEAM HELPED SWISSCOM EMBED MODERN QUALITY ENGINEERING AND CONTINUOUS TESTING PRINCIPLES ACROSS SOFTWARE DELIVERY PIPELINE 65
5.6.5 CASE STUDY 5: TRICENTIS TOSCA’S MODEL-BASED APPROACH HELPED SPAR ICS IMPLEMENT AUTOMATED TEST PORTFOLIOS 65
5.6.6 CASE STUDY 6: CIGNITI TECHNOLOGIES’ PERFORMANCE TESTING PLATFORM HELPED GOVERNMENT IMPROVE SYSTEM RESPONSE TIME 66
5.6.7 CASE STUDY 7: QUICK BASE DEPLOYED SAUCE LABS’ CLOUD-BASED AUTOMATED TEST EXECUTION PLATFORM TO IMPROVE EFFICIENCY 66
5.7 VALUE CHAIN ANALYSIS 67
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
- 5.7.1.1 North America 69
- 5.7.1.1.1 US 69
- 5.7.1.1.2 Canada 69
- 5.7.1.2 Europe 69
- 5.7.1.2.1 UK 69
- 5.7.1.3 Asia Pacific 69
- 5.7.1.3.1 China 69
- 5.7.1.3.2 India 69
- 5.7.1.3.3 Japan 69
- 5.7.1.4 Rest of the World 70
- 5.7.1.4.1 Africa 70
- 5.7.1.4.2 Brazil 70
- 5.7.1.1 North America 69
5.8 PATENT ANALYSIS 70
5.8.1 LIST OF MAJOR PATENTS 71
5.9 TECHNOLOGY ANALYSIS 74
5.9.1 KEY TECHNOLOGIES 74
- 5.9.1.1 Artificial intelligence 74
- 5.9.1.2 Machine learning 74
- 5.9.1.3 Big data 75
5.9.2 COMPLEMENTARY TECHNOLOGIES 75
- 5.9.2.1 Robot framework 75
- 5.9.2.2 Cloud 75
5.9.3 ADJACENT TECHNOLOGIES 76
- 5.9.3.1 Quantum computing 76
5.10 PRICING ANALYSIS 76
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE 76
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE 77
5.11 PORTER’S FIVE FORCES ANALYSIS 78
5.11.1 THREAT OF NEW ENTRANTS 79
5.11.2 THREAT OF SUBSTITUTES 79
5.11.3 BARGAINING POWER OF BUYERS 79
5.11.4 BARGAINING POWER OF SUPPLIERS 79
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 80
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 80
5.13.2 BUYING CRITERIA 82
5.14 KEY CONFERENCES & EVENTS 83
5.15 BEST PRACTICES IN AUTOMATION TESTING MARKET 84
5.15.1 SELECTING RIGHT AUTOMATED TESTING TOOL 84
5.15.2 DIVIDING AUTOMATED TESTING EFFORTS 84
5.15.3 CREATING GOOD, QUALITY TEST DATA 84
5.15.4 CREATING AUTOMATED TESTS RESISTANT TO CHANGES IN UI 84
5.16 CURRENT AND EMERGING BUSINESS MODELS 84
5.16.1 CONSULTING SERVICES 84
5.16.2 TOOL LICENSING OR SUBSCRIPTION 84
5.16.3 SOFTWARE-AS-A-SERVICE (SAAS) 84
5.16.4 TESTING-AS-A-SERVICE (TAAS) 84
5.16.5 FREEMIUM MODEL 84
5.16.6 OPEN-SOURCE MODEL 85
5.16.7 TRAINING & CERTIFICATION 85
5.17 AUTOMATION TESTING TOOLS, FRAMEWORKS, AND TECHNIQUES 85
5.18 FUTURE LANDSCAPE OF AUTOMATION TESTING MARKET 85
5.18.1 SHORT-TERM ROADMAP (2023-2025) 85
5.18.2 MID-TERM ROADMAP (2026-2028) 86
5.18.3 LONG-TERM ROADMAP (2029-2030) 86
6 AUTOMATION TESTING MARKET, BY OFFERING 87
6.1 INTRODUCTION 88
6.1.1 OFFERING: AUTOMATION TESTING MARKET DRIVERS 88
6.2 TESTING TYPES 89
6.2.1 TESTING TYPES TO ACCELERATE DEPLOYMENT OF SOFTWARE WITH EFFICIENCY AND ACCURACY 89
6.3 SERVICES 90
6.3.1 NEED FOR CONSULTANTS TO PROVIDE 24/7 SERVICE RESPONSE 90
7 AUTOMATION TESTING MARKET, BY TESTING TYPE 92
7.1 INTRODUCTION 93
7.1.1 TESTING TYPE: AUTOMATION TESTING MARKET DRIVERS 93
7.2 STATIC TESTING 94
7.2.1 IDENTIFIES AND ELIMINATES ERRORS AND AMBIGUITIES IN SUPPORTING DOCUMENTS 94
7.3 DYNAMIC TESTING 95
7.3.1 TESTS SOFTWARE BEHAVIOR WITH DYNAMIC VARIABLES BY EXECUTING CODES 95
8 AUTOMATION TESTING MARKET, BY SERVICE 97
8.1 INTRODUCTION 98
8.1.1 SERVICE: AUTOMATION TESTING MARKET DRIVERS 98
8.2 ADVISORY AND CONSULTING SERVICES 100
8.2.1 ACCURATE FEASIBILITY ASSESSMENTS TO DRIVE GROWTH 100
8.3 DOCUMENTATION & TRAINING SERVICES 101
8.3.1 SPECIALIZED TRAINING & KNOWLEDGE TRANSFER TO DRIVE GROWTH 101
8.4 SUPPORT AND MAINTENANCE SERVICES 102
8.4.1 SUSTAINABLE AUTOMATION TESTING PRACTICES TO DRIVE MARKET GROWTH 102
8.5 PLANNING AND DEVELOPMENT 103
8.5.1 INTRICATE PLANNING AND STRATEGIC DEVELOPMENT TO DRIVE MARKET GROWTH 103
8.6 IMPLEMENTATION SERVICES 104
8.6.1 STRATEGIC IMPLEMENTATION OF AUTOMATION TESTING TO DRIVE GROWTH 104
8.7 MANAGED SERVICES 105
8.7.1 LEVERAGING THIRD-PARTY TESTING SERVICE PROVIDERS TO DRIVE GROWTH 105
8.8 OTHER SERVICES 106
9 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING 107
9.1 INTRODUCTION 108
9.1.1 DYNAMIC TESTING: AUTOMATION TESTING MARKET DRIVERS 108
9.2 FUNCTIONAL TESTING 109
9.2.1 ENSURES SYSTEMS FUNCTION ACCORDING TO DESIRED RESULTS 109
9.3 NON-FUNCTIONAL TESTING 111
9.3.1 SECURITY TESTING 112
- 9.3.1.1 Provides data security to help identify security threats 112
9.3.2 PERFORMANCE TESTING 113
- 9.3.2.1 Rising use of IoT and Ai-based devices in various verticals 113
9.4 COMPATIBILITY TESTING 114
9.4.1 CHECKS COMPATIBILITY OF APPLICATIONS WITH DIFFERENT PLATFORMS/ENVIRONMENTS 114
9.5 COMPLIANCE TESTING 115
9.5.1 ENSURES EFFICACY OF PRODUCTS OR APPLICATIONS TO MEET STANDARD REQUIREMENTS 115
9.6 USABILITY TESTING 116
9.6.1 IDENTIFIES USABILITY PROBLEMS BEFORE DESIGN IMPLEMENTATION 116
9.7 OTHERS 117
10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE 118
10.1 INTRODUCTION 119
10.1.1 ENDPOINT INTERFACE: AUTOMATION TESTING MARKET DRIVERS 119
10.2 MOBILE 120
10.2.1 INCREASING DEMAND FOR MOBILE APPLICATIONS AND DEVELOPMENTS IN SMARTPHONE TO DRIVE GROWTH 120
10.3 WEB 121
10.3.1 DIVERSE WEB PLATFORMS TO DRIVE GROWTH 121
10.4 DESKTOP 122
10.4.1 INCREASING DEVELOPMENT IN DESKTOP APPLICATIONS TO DRIVE GROWTH 122
10.5 EMBEDDED SOFTWARE 123
10.5.1 TAILOR-MADE TOOLS FOR EMBEDDED SOFTWARE TO DRIVE GROWTH 123
11 AUTOMATION TESTING MARKET, BY VERTICAL 125
11.1 INTRODUCTION 126
11.1.1 VERTICAL: AUTOMATION TESTING MARKET DRIVERS 126
11.2 BFSI 128
11.2.1 AUTOMATES REDUNDANT TASKS AND GIVES CONTROL TO END CUSTOMERS 128
11.2.2 USE CASE 128
- 11.2.2.1 Transaction validation 128
- 11.2.2.2 Safety compliance 128
11.3 AUTOMOTIVE 129
11.3.1 SUPPORTS ROBOTICS APPLICATION IN AUTOMOTIVE INDUSTRY 129
11.3.2 USE CASE 129
- 11.3.2.1 In-vehicle Infotainment (IVI) system testing 129
- 11.3.2.2 Advanced Driver Assistance Systems (ADAS) testing 129
11.4 AEROSPACE & DEFENSE 130
11.4.1 ENSURES DEPLOYMENT OF SAFE, SECURE SOFTWARE FOR AEROSPACE AND DEFENSE SYSTEMS 130
11.4.2 USE CASE 131
- 11.4.2.1 Avionics system integration testing 131
- 11.4.2.2 Flight simulation and validation 131
11.5 HEALTHCARE & LIFE SCIENCES 132
11.5.1 NEED FOR TECHNOLOGICAL ADVANCEMENTS TO MAINTAIN RECORDS OF PATIENTS 132
11.5.2 USE CASE 132
- 11.5.2.1 Electronic Health Record (EHR) system testing 132
- 11.5.2.2 Medical device software validation 132
11.6 RETAIL 133
11.6.1 RETAILERS TO SELECT AUTOMATION TESTING SOLUTIONS FOR ENHANCING CUSTOMER EXPERIENCE 133
11.6.2 USE CASE 133
- 11.6.2.1 E-commerce website functionality testing 133
- 11.6.2.2 Inventory management system validation 134
11.7 IT & ITES 134
11.7.1 ENHANCES SECURITY OF DATA TRANSMITTED AND SHARED OVER NETWORK 134
11.7.2 USE CASE 135
- 11.7.2.1 Enterprise Resource Planning (ERP) system testing 135
- 11.7.2.2 Cloud-based application testing 135
11.8 TELECOM 136
11.8.1 REDUCES COST OF OPERATIONS BOOSTING ADOPTION OF AUTOMATION TESTING SERVICES 136
11.8.2 USE CASE 136
- 11.8.2.1 Telecommunication network protocol testing 136
- 11.8.2.2 Mobile network performance testing 136
11.9 MANUFACTURING 137
11.9.1 ENHANCES OPERATIONAL EFFICIENCY AND REDUCES REQUIRED COST 137
11.9.2 USE CASE 138
- 11.9.2.1 Manufacturing process automation testing 138
- 11.9.2.2 Quality control inspection system testing 138
11.10 TRANSPORTATION AND LOGISTICS 139
11.10.1 EFFICIENCY IN FLEET AUTOMATION TO DRIVE GROWTH 139
11.10.2 USE CASE 139
- 11.10.2.1 Fleet management software testing 139
- 11.10.2.2 Warehouse management system validation 139
11.11 ENERGY & UTILITIES 140
11.11.1 RELIABLE BILLING AND MONITORING SOFTWARE TO DRIVE GROWTH 140
11.11.2 USE CASE 141
- 11.11.2.1 Smart grid system testing 141
- 11.11.2.2 SCADA (Supervisory Control and Data Acquisition) system validation 141
11.12 MEDIA & ENTERTAINMENT 142
11.12.1 OTT TESTING AND BUG PREVENTION TO DRIVE GROWTH 142
11.12.2 USE CASE 142
- 11.12.2.1 Video streaming platform testing 142
- 11.12.2.2 Gaming application performance testing 142
11.13 OTHER VERTICALS 143
11.13.1 USE CASE 143
- 11.13.1.1 E-government services 143
- 11.13.1.2 Reservation systems 143
- 11.13.1.3 Learning Management Systems (LMS) 143
12 AUTOMATION TESTING MARKET, BY REGION 145
12.1 INTRODUCTION 146
12.2 NORTH AMERICA 147
12.2.1 NORTH AMERICA: AUTOMATION TESTING MARKET DRIVERS 147
12.2.2 NORTH AMERICA: RECESSION IMPACT 147
12.2.3 US 154
- 12.2.3.1 Prevalence of app developers and need for maintaining quality and reliability of mobile applications to propel market 154
12.2.4 CANADA 158
- 12.2.4.1 Need for enhancing software quality and efficiency and refining development processes to drive market 158
12.3 EUROPE 163
12.3.1 EUROPE: AUTOMATION TESTING MARKET DRIVERS 163
12.3.2 EUROPE: RECESSION IMPACT 164
12.3.3 GERMANY 169
- 12.3.3.1 Confluence of stringent quality requirements and technological advancements to fuel demand for automation testing solutions 169
12.3.4 UK 169
- 12.3.4.1 Digital transformation of software industry, demand for proficient software professionals, and government initiatives to drive market 169
12.3.5 ITALY 174
- 12.3.5.1 Growing adoption of Industry 4.0 technologies and flourishing eCommerce sector to boost demand for automation testing solutions 174
12.3.6 FRANCE 175
- 12.3.6.1 France Industrie 2025 initiative, thriving mobile app industry, and government support to digitalize SMEs to spur market growth 175
12.3.7 SPAIN 175
- 12.3.7.1 Focus on high-quality software applications and growing complexity of software systems to accelerate market growth 175
12.3.8 REST OF EUROPE 175
12.4 ASIA PACIFIC 176
12.4.1 ASIA PACIFIC: AUTOMATION TESTING MARKET DRIVERS 176
12.4.2 ASIA PACIFIC: RECESSION IMPACT 176
12.4.3 CHINA 183
- 12.4.3.1 Labor shortage, substantial investment in digitalization, and focus on software testing to propel market 183
12.4.4 INDIA 188
- 12.4.4.1 Substantial expansion of IT industry, focus on digital transformation, and improved software quality to drive market 188
12.4.5 JAPAN 188
- 12.4.5.1 Rising production of robots and factory automation systems to fuel demand for automation testing solutions 188
12.4.6 AUSTRALIA & NEW ZEALAND 188
- 12.4.6.1 Government initiatives to support digitalization and adoption of new technologies to boost market growth 188
12.4.7 REST OF ASIA PACIFIC 189
12.5 MIDDLE EAST & AFRICA 189
12.5.1 MIDDLE EAST & AFRICA: AUTOMATION TESTING MARKET DRIVERS 189
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 189
12.5.3 GCC COUNTRIES 195
- 12.5.3.1 UAE 200
- 12.5.3.1.1 Increasing eCommerce surge and smart shopping trends and surge in internet and social media to drive market 200
- 12.5.3.2 KSA 200
- 12.5.3.2.1 Supportive regulatory frameworks and increasing smartphone use to fuel demand for automation testing solutions 200
- 12.5.3.3 REST OF GCC COUNTRIES 200
- 12.5.3.1 UAE 200
12.5.4 SOUTH AFRICA 201
- 12.5.4.1 Government initiatives focusing on emerging technologies and rising adoption of digital technologies to spur market growth 201
12.5.5 REST OF MIDDLE EAST & AFRICA 201
12.6 LATIN AMERICA 201
12.6.1 LATIN AMERICA: AUTOMATION TESTING MARKET DRIVERS 201
12.6.2 LATIN AMERICA: RECESSION IMPACT 201
12.6.3 BRAZIL 207
- 12.6.3.1 Adoption of cloud and rise in demand for software development to boost demand for automation testing solutions 207
12.6.4 MEXICO 211
- 12.6.4.1 Increased investments in digital infrastructure and need to ensure quality and efficiency to fuel demand for testing solutions 211
12.6.5 REST OF LATIN AMERICA 211
13 COMPETITIVE LANDSCAPE 212
13.1 INTRODUCTION 212
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 212
13.3 REVENUE ANALYSIS 215
13.4 MARKET SHARE ANALYSIS 216
13.5 COMPANY EVALUATION MATRIX 217
13.5.1 STARS 217
13.5.2 EMERGING LEADERS 217
13.5.3 PERVASIVE PLAYERS 217
13.5.4 PARTICIPANTS 217
13.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 219
13.6 START-UP/SME EVALUATION MATRIX 223
13.6.1 PROGRESSIVE COMPANIES 223
13.6.2 RESPONSIVE COMPANIES 223
13.6.3 DYNAMIC COMPANIES 223
13.6.4 STARTING BLOCKS 223
13.6.5 COMPETITIVE BENCHMARKING 225
13.7 COMPETITIVE SCENARIO AND TRENDS 227
13.7.1 PRODUCT LAUNCHES 227
13.7.2 DEALS 228
13.8 AUTOMATION TESTING PRODUCT BENCHMARKING 229
13.8.1 PROMINENT AUTOMATION TESTING PLAYERS 229
13.9 VALUATION AND FINANCIAL METRICS OF KEY AUTOMATION TESTING PROVIDERS 230
14 COMPANY PROFILES 231
14.1 MAJOR PLAYERS 231
14.1.1 IBM 231
14.1.2 ACCENTURE 235
14.1.3 OPENTEXT CORPORATION 239
14.1.4 CAPGEMINI 243
14.1.5 MICROSOFT 247
14.1.6 BROADCOM 250
14.1.7 TRICENTIS 252
14.1.8 CIGNITI TECHNOLOGIES 256
14.1.9 KEYSIGHT TECHNOLOGIES 259
14.1.10 APEXON 262
14.1.11 CYGNET DIGITAL 263
14.1.12 QUALITYKIOSK TECHNOLOGIES PVT. LTD 264
14.1.13 INVENSIS TECHNOLOGIES PVT. LTD 265
14.1.14 QASOURCE INC 266
14.1.15 IDERA, INC 267
14.2 START-UPS/SMES 268
14.2.1 SMARTBEAR SOFTWARE 268
14.2.2 PARASOFT 271
14.2.3 SAUCE LABS INC 273
14.2.4 ACCELQ INC 275
14.2.5 APPLITOOLS 276
14.2.6 THE QT COMPANY 276
14.2.7 ASTEGIC INC 277
14.2.8 MOBISOFT INFOTECH 278
14.2.9 THINKSYS INC 278
14.2.10 QA MENTOR 279
14.2.11 AFOUR TECHNOLOGIES 280
14.2.12 CODOID 281
14.2.13 WORKSOFT, INC 282
14.2.14 TESTGRID 283
15 ADJACENT/RELATED MARKETS 284
15.1 INTRODUCTION 284
15.2 API TESTING MARKET 284
15.2.1 MARKET OVERVIEW 284
15.3 CLOUD TESTING MARKET 286
15.3.1 MARKET OVERVIEW 286
16 APPENDIX 289
16.1 DISCUSSION GUIDE 289
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 292
16.3 CUSTOMIZATION OPTIONS 294
16.4 RELATED REPORTS 294
16.5 AUTHOR DETAILS 295