Abstract
Summary
The global ADAS market size is projected to grow from 334 million units in 2024 to 655 million units by 2030, at a CAGR of 11.9%. The ADAS market is witnessing robust growth driven by increasing demand for electric and autonomous vehicles may drive the market for ADAS systems. Electric vehicles require advanced sensors and control systems in harmony to ensure safe and efficient operation, which is expected to increase the demand for ADAS systems in these vehicles. The growing trend of autonomous vehicles and the focus on safety are also likely to increase the demand for ADAS, as these vehicles require advanced systems for navigation, obstacle detection, and collision avoidance.
The Adaptive Cruise Control segment is expected to have notable growth opportunities during the forecast period.
ACC systems can utilize laser or radar technology; some incorporate cameras for added functionality. Many original equipment manufacturers (OEMs) are heavily investing in advanced features associated with ACC. Technological advancements and the growing emphasis on passenger safety positively influence the proliferation of ACC. The Surge in road accidents has contributed to the increased adoption of ACC systems in vehicles. Numerous luxury vehicles feature an active detection system to identify cyclists and apply automatic braking when necessary. For example, Swedish-designed cars have previously demonstrated the ability to detect pedestrians and respond to their sudden movements.
Additionally, German automakers have showcased advancements in developing cutting-edge vehicle controls. For instance, BMW created a system for left turn assist, aiming to increase safety while performing such maneuvers in countries with right-hand traffic. Companies such as Continental, NXP Semiconductors, Bosch, Aptiv, ZF, Mobileye, and Denso provide adaptive cruise control systems.
Passenger car segment to show the most significant growth in the ADAS market during the forecast period
The number of electronic applications in a vehicle has increased significantly over the last few years due to the demand for increased safety, comfort, and convenience for consumers. Factors such as improved living standards, changing buyer preferences, and increased average miles driven yearly (precipitated by the increasing vehicle fleet) have raised the demand for ADAS. The demand for enhanced safety features, such as collision avoidance systems, lane departure warnings, and emergency braking, pushes passenger vehicle manufacturers to adopt sophisticated in-vehicle ADAS solutions. Passenger cars encompass a range of vehicle types, including sedans, hatchbacks, station wagons, SUVs, MUVs, and vans. This segment stands out as the most promising and significant Advanced Driver Assistance Systems (ADAS) market, owing to the increasing demand for safer and more comfortable vehicles. The rising popularity of luxury vehicles further fuels this trend. Governments in both developed and developing nations are contemplating mandates for ADAS systems in passenger cars. Furthermore, deploying ADAS technology aligns with the growing trend of connected and autonomous vehicles, allowing for real-time monitoring and communication. Such strategies to enter the autonomous passenger cars market are expected to reinforce ADAS's role in elevating safety standards.
China is expected to show substantial growth in the Asia Pacific region for ADAS market.
China is projected to dominate the Asia Pacific ADAS market during the forecast period. The country's expanding middle-class population with higher disposable incomes has increased demand for premium and luxury vehicles. Improving living standards, the proliferation of innovative city initiatives, and a continuously expanding population have significantly contributed to the increased production and sales of passenger cars. While safety regulations exist in select Asia Pacific nations like Japan and South Korea, demand in these regions is projected to surge over the next five years. Countries such as China is poised to implement stricter regulations concerning vehicle and road safety, particularly regarding the incorporation of Advanced Driver Assistance Systems (ADAS) in vehicles driven by the escalating population and demand for automobiles. China has made significant strides in advancing Advanced Driver Assistance Systems (ADAS) in recent years. Among the prominent ADAS system manufacturers in the country are Baidu Apollo, Momenta, Pony.ai, and Xpeng, as well as global entities like Bosch, Continental, and Aisin. Several leading ADAS developers have established operations within China to cater to local Original Equipment Manufacturers (OEMs) such as BYD, Chery, FAW, and GAC. Notably, numerous Chinese enterprises like Baidu, Tencent, and Alibaba have invested substantially in the research and development of ADAS technology, encompassing autonomous driving and connected vehicles. Moreover, the Chinese government actively fosters ADAS development through supportive policies and regulations. For instance, The Chinese government issued safety guidelines for using autonomous vehicles in public transport, the latest in a series of measures preparing for the increased use of driverless cars in December 2023.
In-depth interviews were conducted with CXOs, marketing directors, other innovation and technology managers, and executives from various key organizations operating in the ADAS market. The break-up of the primaries is as follows:
• By Company Type: OEMs – 24%, Tier 1 –67% and Tier 2 & 3 – 9%,
• By Designation: CXO – 33%, Managers – 52%, and Executives – 15%
• By Region: North America – 26%, Europe – 30%, Asia Pacific – 35%, and ROW¬¬-9%
The ADAS market comprises major manufacturers such as Robert Bosch (Germany), ZF Friedrichshafen (Germany), Continental AG (Germany), Denso (Japan), Magna International (Canada), and Mobileye (Jerusalem).
Research Coverage:
The study covers the ADAS market across various segments. It aims to estimate the market size and future growth potential of this market across different segments such as Vehicle Class, Level of Autonomy, vehicle type, Electric Vehicle Type, System Type, Offering, and Region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes ADAS market by System Type (Adaptive Cruise Control, Adaptive Front Light, Adaptive Emergency Braking, Blind spot detection, Cross-traffic Alert, Driver Monitoring System, Intelligent Park Assist, Forward Collision Warning, Lane Departure Warning, Night Vision System, Pedestrian Detection System, Road Sign detection, Tire Pressure Monitoring System, Traffic Jam Assist), Vehicle Type (Passenger Cars, light commercial vehicle, trucks, and buses), level of autonomy (L1, L2, L3, L4, and L5), Vehicle Class (Asia Pacific, Europe, North America, and Rest of the world), By Offering (hardware(camera unit, radar sensor, LiDAR, ultrasonic sensor, ECU and others), software (middleware, application software, and operating system) and Region (Asia Pacific, Europe, and North America and rest of the world).
The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the ADAS market. A thorough analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches; mergers and acquisitions; and recent developments associated with the ADAS market. This report covers a competitive analysis of SMEs/startups in the ADAS market ecosystem.
Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall ADAS market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Increased focus on vehicle safety, ADAS-driven comfort and safety enhancement, Surge in premium vehicle demand, Shift towards the autonomous vehicle, Government regulation and safety standards), restraints (Lack of adequate infrastructure and public reception of autonomous vehicle), opportunities (Advancement in autonomous vehicle, 5G integration in autonomous networks, rising incorporation of IoT, growing EV sales, future of autonomous ride-sharing, innovative LiDAR technology through key startups, rise of automotive ethernet), and challenges (ADAS integration at a premium cost and sensor limitations and security concerns) influencing the growth of the ADAS market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the ADAS market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the ADAS market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the ADAS market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Robert Bosch (Germany), ZF Friedrichshafen (Germany), Continental AG (Germany), Denso (Japan), Magna International (Canada), Mobileye (Jerusalem) among others in the ADAS market.
• Strategies: The report also helps stakeholders understand the pulse of the ADAS market and provides them with information on key market drivers, restraints, challenges, and opportunities
Table of Contents
1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 30
1.2.1 INCLUSIONS AND EXCLUSIONS 34
1.3 STUDY SCOPE 36
1.3.1 REGIONS COVERED 36
1.3.2 YEARS CONSIDERED 37
1.4 CURRENCY CONSIDERED 37
1.5 UNIT CONSIDERED 38
1.6 STAKEHOLDERS 38
1.7 SUMMARY OF CHANGES 38
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
2.1.1 SECONDARY DATA 41
- 2.1.1.1 Key secondary sources 42
- 2.1.1.2 Key data from secondary sources 43
2.1.2 PRIMARY DATA 43
- 2.1.2.1 Primary interviews-demand and supply sides 44
- 2.1.2.2 Key industry insights and breakdown of primary interviews 44
- 2.1.2.3 Primary participants 45
2.2 MARKET SIZE ESTIMATION 46
2.2.1 BOTTOM-UP APPROACH 47
2.2.2 TOP-DOWN APPROACH 48
2.3 RECESSION IMPACT ANALYSIS 48
2.4 DATA TRIANGULATION 51
2.5 FACTOR ANALYSIS 53
2.5.1 DEMAND AND SUPPLY-SIDE FACTOR ANALYSIS 53
2.6 RESEARCH ASSUMPTIONS 53
2.7 RESEARCH LIMITATIONS 55
3 EXECUTIVE SUMMARY 56
4 PREMIUM INSIGHTS 61
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADAS MARKET 61
4.2 ADAS MARKET, BY LEVEL OF AUTONOMY 61
4.3 ADAS MARKET, BY VEHICLE TYPE 62
4.4 ADAS MARKET, BY ELECTRIC VEHICLE TYPE 62
4.5 ADAS MARKET, BY SYSTEM TYPE 63
4.6 ADAS MARKET, BY HARDWARE COMPONENT 63
4.7 ADAS MARKET, BY OFFERING 64
4.8 ADAS MARKET, BY REGION 64
5 MARKET OVERVIEW 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 66
5.2.1 DRIVERS 67
- 5.2.1.1 Increased focus on vehicle safety 67
- 5.2.1.2 ADAS-driven comfort and safety enhancements 68
- 5.2.1.3 Surge in premium vehicle demand 69
- 5.2.1.4 Shift toward autonomous vehicles 70
- 5.2.1.5 Government regulations and safety standards 72
5.2.2 RESTRAINTS 73
- 5.2.2.1 Lack of supportive infrastructure 73
- 5.2.2.2 Public reception of autonomous vehicles 73
5.2.3 OPPORTUNITIES 74
- 5.2.3.1 Advancements in autonomous vehicle technology 74
- 5.2.3.2 5G integration in automotive networks 76
- 5.2.3.3 Rising incorporation of IoT 77
- 5.2.3.4 Growing EV sales 79
- 5.2.3.5 Future of autonomous ridesharing 80
- 5.2.3.6 Innovative LiDAR technology by key startups 81
5.2.4 CHALLENGES 82
- 5.2.4.1 High cost of ADAS integration 82
- 5.2.4.2 Addressing reliability issues of sensors in ADAS 83
5.2.5 IMPACT ANALYSIS OF MARKET DYNAMICS 84
5.3 PRICING ANALYSIS 85
5.3.1 AVERAGE SELLING PRICE OF ADAS, BY VEHICLE TYPE, 2021-2023 86
5.3.2 AVERAGE SELLING PRICE OF ADAS FOR VEHICLE TYPES, BY REGION, 2023 86
5.4 ECOSYSTEM MAPPING 87
5.4.1 RESEARCH & DEVELOPMENT 88
5.4.2 TIER 1 88
5.4.3 SENSOR AND PROCESSOR PROVIDERS 88
5.4.4 OEMS 88
5.5 VALUE CHAIN ANALYSIS 91
5.6 CASE STUDY ANALYSIS 92
5.6.1 GENERAL MOTORS TO EVALUATE SAFETY SYSTEMS 92
5.6.2 MOMENTA TO SHOWCASE MPILOT PARKING 93
5.6.3 KONRAD TECHNOLOGIES TO CONDUCT ADAS SENSOR PACKAGE AND RELIABILITY TEST 93
5.6.4 NVIDIA TO PROVIDE OPEN AV DEVELOPMENT PLATFORM FOR AUTONOMOUS VEHICLES 94
5.6.5 ZF TO RELEASE NEW AI-BASED SERVICES FOR ADAS 94
5.6.6 RENESAS TO BOOST DEEP LEARNING DEVELOPMENT FOR ADAS AND AUTOMATED DRIVING APPLICATIONS 95
5.6.7 VELODYNE SENSORS TO DRIVE AUTONOMOUSTUFF'S OPEN AUTONOMY PILOT 95
5.6.8 ROBOTIC RESEARCH TO IMPROVE TRANSPORTATION FOR DISABLED PEOPLE 96
5.6.9 AUTOCRUIS INTRODUCED AMD SOC-POWERED ADAS AND IMS FOR CARS 97
5.6.10 MERCEDES-BENZ USED ANSYS OPTISLANG FOR ADAS VALIDATION THROUGH RELIABLE ANALYSIS 97
5.7 INVESTMENT AND FUNDING SCENARIO 98
5.8 PATENT ANALYSIS 100
5.8.1 TOP 10 PATENT APPLICANTS 100
5.9 TECHNOLOGY ANALYSIS 110
5.9.1 INTRODUCTION 110
5.9.2 KEY TECHNOLOGIES 111
- 5.9.2.1 Artificial intelligence 111
- 5.9.2.2 Sensor fusion 111
- 5.9.2.3 Autonomous vehicles: Cybersecurity and data privacy 112
5.9.3 COMPLEMENTARY TECHNOLOGIES 112
- 5.9.3.1 Autonomous vehicles and vehicle connectivity 112
- 5.9.3.1.1 Vehicle-to-cloud 113
- 5.9.3.1.2 Vehicle-to-pedestrian 113
- 5.9.3.1.3 Vehicle-to-infrastructure 113
- 5.9.3.1.4 Vehicle-to-vehicle 113
- 5.9.3.2 Integration of IoT in vehicles 114
- 5.9.3.3 Cooperative adaptive cruise control 114
- 5.9.3.4 Cellular V2X 114
- 5.9.3.4.1 LTE-V2X 115
- 5.9.3.4.2 5G-V2X 115
- 5.9.3.1 Autonomous vehicles and vehicle connectivity 112
5.9.4 ADJACENT TECHNOLOGIES 116
- 5.9.4.1 Automated vehicles reshaping ride-hailing 116
- 5.9.4.1.1 Impact of automation L2 on ride-hailing 116
- 5.9.4.1.2 Impact of automation L3 on ride-hailing 117
- 5.9.4.1.3 Impact of automation L4/L5 on ride-hailing 117
- 5.9.4.2 Autonomous and smart solutions connecting to cloud 117
- 5.9.4.1 Automated vehicles reshaping ride-hailing 116
5.10 SUPPLIER ANALYSIS 118
5.11 ADAS OFFERINGS BY KEY PLAYERS 119
5.11.1 MODEL-WISE ADAS OFFERINGS 120
5.11.2 TESLA 120
5.11.3 TOYOTA 120
- 5.11.3.1 Corolla 120
- 5.11.3.2 Camry 120
- 5.11.3.3 Avalon 121
- 5.11.3.4 RAV4 121
- 5.11.3.5 Tundra 121
5.11.4 NISSAN 121
- 5.11.4.1 Versa 121
- 5.11.4.2 Altima 121
- 5.11.4.3 Nissan Leaf 122
- 5.11.4.4 Nissan TITAN 123
5.11.5 HONDA 123
- 5.11.5.1 Civic 123
- 5.11.5.2 Accord 124
5.11.6 MERCEDES-BENZ 125
- 5.11.6.1 A-Class Sedan 125
- 5.11.6.2 C-Class Sedan 126
- 5.11.6.3 E-Class Sedan 127
- 5.11.6.4 GLB SUV 128
5.11.7 AUDI 128
- 5.11.7.1 A3 Sedan 128
- 5.11.7.2 Q3 129
5.11.8 LEXUS 129
- 5.11.8.1 Lexus ES 129
- 5.11.8.2 Lexus LS 130
- 5.11.8.3 Lexus NX 130
5.11.9 CADILLAC 131
- 5.11.9.1 Cadillac CT6 131
- 5.11.9.2 Cadillac XT4 132
5.12 SEMIAUTONOMOUS AND AUTONOMOUS VEHICLE DEVELOPMENT AND DEPLOYMENT 133
5.12.1 L3 133
5.12.2 L4 AND L5 133
- 5.12.2.1 Mercedes-Benz AG 134
- 5.12.2.2 TuSimple 134
- 5.12.2.3 Baidu 135
- 5.12.2.4 DiDi 136
- 5.12.2.5 Toyota, Pony.ai, and Hyundai 136
- 5.12.2.6 Waymo 136
- 5.12.2.7 Volvo 137
- 5.12.2.8 Einride 137
5.13 OPPORTUNITIES FOR ADAS SOLUTION PROVIDERS 137
5.14 DEMOCRATIZATION OF ADAS SOLUTIONS 137
5.15 TRADE ANALYSIS 138
5.16 REGULATORY ANALYSIS 140
5.16.1 LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 141
5.17 KEY CONFERENCES AND EVENTS, 2024-2025 144
5.18 KEY STAKEHOLDERS AND BUYING CRITERIA 145
5.18.1 KEY STAKEHOLDERS IN BUYING PROCESS 145
5.18.2 BUYING CRITERIA 145
5.19 TRENDS AND DISRUPTIONS IMPACTING MARKET 147
6 ADAS MARKET, BY LEVEL OF AUTONOMY 148
6.1 INTRODUCTION 149
6.1.1 OPERATIONAL DATA 151
6.2 L1 152
6.2.1 INCREASING ADOPTION WITHIN MID-TIER AND LUXURY VEHICLE SEGMENTS TO DRIVE MARKET 152
6.3 L2 153
6.3.1 ESCALATING DEMAND FOR PREMIUM VEHICLES TO DRIVE MARKET 153
6.4 L3 157
6.4.1 ADVANCEMENT IN AUTONOMOUS VEHICLE TECHNOLOGY TO DRIVE MARKET 157
6.5 L4 159
6.5.1 ADVANCEMENT IN ROBOTAXIS AND AUTONOMOUS DRIVING TO DRIVE MARKET 159
6.6 L5 160
6.6.1 TESTING FOR L5 AUTONOMOUS DRIVING TO DRIVE MARKET 160
6.7 PRIMARY INSIGHTS 160
7 ADAS MARKET, BY VEHICLE TYPE 161
7.1 INTRODUCTION 162
7.2 PASSENGER CARS 163
7.2.1 INCREASING ADOPTION OF ADAS WITHIN BOTH LUXURY AND MID-PRICED SEGMENTS TO DRIVE MARKET 163
7.3 LIGHT COMMERCIAL VEHICLES 165
7.3.1 INVESTMENT DIRECTED TOWARD ADAS TECHNOLOGY FOR THESE VEHICLES TO DRIVE MARKET 165
7.4 TRUCKS 166
7.4.1 NEED FOR SAFER AND EFFICIENT LOGISTICS SERVICES TO DRIVE MARKET 166
7.5 BUSES 167
7.5.1 AWARENESS OF SAFETY IN PUBLIC TRANSPORT TO DRIVE MARKET 167
7.6 PRIMARY INSIGHTS 168
8 ADAS MARKET, BY ELECTRIC VEHICLE TYPE 169
8.1 INTRODUCTION 170
8.2 BATTERY ELECTRIC VEHICLES 171
8.2.1 INCREASING DEMAND DUE TO CONCERNS ABOUT EMISSION REDUCTIONS TO DRIVE MARKET 171
8.3 FUEL CELL ELECTRIC VEHICLES 173
8.3.1 NEED TO IMPROVE FUEL EFFICIENCY IN AUTOMOTIVE SECTOR TO DRIVE MARKET 173
8.4 HYBRID ELECTRIC VEHICLES 174
8.4.1 GROWING DEMAND FOR SAFER, EFFICIENT, AND CONVENIENT DRIVING EXPERIENCE TO DRIVE MARKET 174
8.5 PLUG-IN HYBRID ELECTRIC VEHICLES 176
8.5.1 TAX INCENTIVES AND BENEFITS OFFERED BY VARIOUS GOVERNMENTS TO DRIVE MARKET 176
8.6 PRIMARY INSIGHTS 177
9 ADAS MARKET, BY OFFERING 178
9.1 INTRODUCTION 179
9.2 HARDWARE 180
9.2.1 CAMERA UNITS 183
- 9.2.1.1 Inclusion of camera-based technology for safety to drive market 183
9.2.2 LIDAR 185
- 9.2.2.1 Increasing developments by OEMs for autonomous applications to drive market 185
9.2.3 RADAR SENSORS 187
- 9.2.3.1 Advancements and integration of radar technology in ADAS to drive market 187
9.2.4 ULTRASONIC SENSORS 189
- 9.2.4.1 Increasing need for automotive safety to drive market 189
9.2.5 ECUS 191
- 9.2.5.1 Government mandates pertaining to in-vehicle safety features to drive market 191
9.2.6 OTHERS 192
9.3 SOFTWARE 194
9.3.1 OEM OFFERINGS, BY SOFTWARE 196
9.3.2 MIDDLEWARE 196
- 9.3.2.1 Manufacturers prioritizing enhancement of middleware flexibility and adaptability across various platforms to drive market 196
9.3.3 APPLICATION SOFTWARE 197
- 9.3.3.1 Shift toward software-defined vehicles to drive market 197
9.3.4 OPERATING SYSTEMS 198
- 9.3.4.1 Rising demand for connected cars to drive market 198
9.4 PRIMARY INSIGHTS 199
10 ADAS MARKET, BY SYSTEM TYPE 200
10.1 INTRODUCTION 201
10.2 ADAPTIVE CRUISE CONTROL 203
10.2.1 ADOPTION IN MID-TIER VEHICLE SEGMENT TO DRIVE MARKET 203
10.3 ADAPTIVE FRONT LIGHT 205
10.3.1 IMPLEMENTING ADAPTIVE FRONT LIGHTING SYSTEMS FOR ENHANCED VEHICLE SAFETY AND PERFORMANCE TO DRIVE MARKET 205
10.4 AUTOMATIC EMERGENCY BRAKING 207
10.4.1 ENHANCED AUTOMOTIVE SAFETY STANDARDS AND REGULATORY MEASURES TO DRIVE MARKET 207
10.5 BLIND SPOT DETECTION 208
10.5.1 INCREASING FOCUS ON PREVENTING ACCIDENTS TO DRIVE MARKET 208
10.6 CROSS TRAFFIC ALERT 210
10.6.1 GROWING EMPHASIS ON REVERSE VISION SYSTEMS TO DRIVE MARKET 210
10.7 DRIVER MONITORING SYSTEM 211
10.7.1 IMPLEMENTATION OF DRIVER MONITORING SYSTEMS TO ENHANCE ROAD SAFETY AND PREVENT ACCIDENTS TO DRIVE MARKET 211
10.8 FORWARD COLLISION WARNING 213
10.8.1 RISING ADOPTION OF COLLISION AVOIDANCE TECHNOLOGY TO DRIVE MARKET 213
10.9 INTELLIGENT PARK ASSIST 214
10.9.1 DEMAND FOR CONVENIENCE FEATURES IN MID-PRICED AND LUXURY VEHICLES TO DRIVE MARKET 214
10.10 LANE DEPARTURE WARNING 216
10.10.1 ABILITY TO PREVENT INCIDENTS CAUSED BY LANE CHANGES TO DRIVE MARKET 216
10.11 NIGHT VISION SYSTEM 217
10.11.1 IMPLEMENTATION OF NIGHT VISION SYSTEMS IN PASSENGER VEHICLES FOR ENHANCED VISIBILITY AND SAFETY TO DRIVE MARKET 217
10.12 PEDESTRIAN DETECTION SYSTEM 218
10.12.1 INNOVATION OF ACTIVE PEDESTRIAN DETECTION SYSTEMS FOR SAFER ROADS TO DRIVE MARKET 218
10.13 ROAD SIGN RECOGNITION 219
10.13.1 ADVANCEMENT IN ROAD SIGN RECOGNITION TECHNOLOGY FOR SMARTER DRIVING TO DRIVE MARKET 219
10.14 TIRE PRESSURE MONITORING SYSTEM 220
10.14.1 ANALYZING TIRE PRESSURE TO PROVIDE VEHICLE SAFETY TO DRIVE MARKET 220
10.15 TRAFFIC JAM ASSIST 222
10.15.1 OPTIMIZING DRIVING COMFORT WITH TRAFFIC JAM ASSIST TO DRIVE MARKET 222
10.16 PRIMARY INSIGHTS 223
11 ADAS MARKET, BY VEHICLE CLASS 224
11.1 INTRODUCTION 224
11.2 ASIA PACIFIC 224
11.2.1 PASSENGER CAR FEATURE MAPPING FOR GEELY 225
11.2.2 PASSENGER CAR FEATURE MAPPING FOR SAIC MOTOR 226
11.2.3 PASSENGER CAR FEATURE MAPPING FOR CHANGAN 227
11.2.4 PASSENGER CAR FEATURE MAPPING FOR DONGFENG 227
11.2.5 PASSENGER CAR FEATURE MAPPING FOR BAIC MOTOR 228
11.2.6 PASSENGER CAR FEATURE MAPPING FOR FAW 229
11.2.7 PASSENGER CAR FEATURE MAPPING FOR HYUNDAI MOTOR 229
11.2.8 PASSENGER CAR FEATURE MAPPING FOR KIA MOTORS 230
- 11.2.8.1 China 231
- 11.2.8.2 India 231
- 11.2.8.3 Japan 232
- 11.2.8.4 South Korea 232
- 11.2.8.5 Thailand 233
- 11.2.8.6 Indonesia 234
- 11.2.8.7 Rest of Asia Pacific 234
11.3 EUROPE 235
11.3.1 PASSENGER CAR FEATURE MAPPING FOR VOLKSWAGEN 235
11.3.2 PASSENGER CAR FEATURE MAPPING FOR PSA GROUP 236
11.3.3 PASSENGER CAR FEATURE MAPPING FOR BMW 237
11.3.4 PASSENGER CAR FEATURE MAPPING FOR DAIMLER 238
11.3.5 PASSENGER CAR FEATURE MAPPING FOR RENAULT GROUP 239
11.3.6 PASSENGER CAR FEATURE MAPPING FOR TOYOTA 240
11.3.7 PASSENGER CAR FEATURE MAPPING FOR HYUNDAI GROUP 241
- 11.3.7.1 Germany 242
- 11.3.7.2 France 242
- 11.3.7.3 Italy 243
- 11.3.7.4 Russia 243
- 11.3.7.5 UK 244
- 11.3.7.6 Turkey 244
- 11.3.7.7 Spain 245
- 11.3.7.8 Rest of Europe 245
11.4 NORTH AMERICA 245
11.4.1 PASSENGER CAR FEATURE MAPPING FOR GM 246
11.4.2 PASSENGER CAR FEATURE MAPPING FOR FORD 247
11.4.3 PASSENGER CAR FEATURE MAPPING FOR TESLA INC 248
11.4.4 PASSENGER CAR FEATURE MAPPING FOR CHEVROLET 249
11.4.5 CANADA: PASSENGER CAR FEATURE MAPPING 250
11.4.6 MEXICO: PASSENGER CAR FEATURE MAPPING 250
- 11.4.6.1 US 251
- 11.4.6.2 Canada 252
- 11.4.6.3 Mexico 252
11.5 REST OF THE WORLD (ROW) 253
11.5.1 BRAZIL 253
11.5.2 SOUTH AFRICA 253
11.5.3 OTHERS 254
12 ADAS MARKET, BY REGION 255
12.1 INTRODUCTION 256
12.2 ASIA PACIFIC 258
12.2.1 RECESSION IMPACT ANALYSIS 259
12.2.2 CHINA 261
- 12.2.2.1 Growing demand for ADAS features in passenger cars to drive market 261
12.2.3 INDIA 262
- 12.2.3.1 Prioritizing adoption of safety regulations and technologies to drive market 262
12.2.4 JAPAN 264
- 12.2.4.1 Government initiatives to enhance ADAS features in vehicles to drive market 264
12.2.5 SOUTH KOREA 265
- 12.2.5.1 Substantial investments by automakers to conduct trials on self-driving cars to drive market 265
12.2.6 THAILAND 267
- 12.2.6.1 Surging demand for EVs to drive market 267
12.2.7 INDONESIA 268
- 12.2.7.1 Active involvement of government and private sectors in ADAS technology development to drive market 268
12.2.8 REST OF ASIA PACIFIC 269
12.3 EUROPE 270
12.3.1 RECESSION IMPACT ANALYSIS 270
12.3.2 GERMANY 272
- 12.3.2.1 Increasing sales of luxury vehicles to drive market 272
12.3.3 FRANCE 273
- 12.3.3.1 Mandating safety requirements to drive market 273
12.3.4 ITALY 275
- 12.3.4.1 Innovation in automobile industry to drive market 275
12.3.5 SPAIN 276
- 12.3.5.1 Legislative measures to stimulate the uptake of ADAS features 276
12.3.6 RUSSIA 277
- 12.3.6.1 Growth of ADAS adoption in passenger vehicles to drive market 277
12.3.7 UK 278
- 12.3.7.1 Rising inclusion of ADAS features in mid-tier automobiles to drive market 278
12.3.8 TURKEY 279
- 12.3.8.1 Advancements aimed at improving driving comfort in compact cars to drive market 279
12.3.9 REST OF EUROPE 280
12.4 NORTH AMERICA 281
12.4.1 RECESSION IMPACT ANALYSIS 281
12.4.2 US 283
- 12.4.2.1 Substantial investments by OEMs in autonomous driving market to drive market 283
12.4.3 CANADA 285
- 12.4.3.1 Growing emphasis on EVs to drive market 285
12.4.4 MEXICO 286
- 12.4.4.1 Accelerating automotive advancements to drive market 286
12.5 REST OF THE WORLD 287
12.5.1 RECESSION IMPACT ANALYSIS 287
12.5.2 BRAZIL 289
- 12.5.2.1 Presence of local and multinational automobile manufacturers to drive market 289
12.5.3 SOUTH AFRICA 290
- 12.5.3.1 Advancements aimed at improving driving comfort of vehicles to drive market 290
12.5.4 OTHERS 291
13 COMPETITIVE LANDSCAPE 292
13.1 OVERVIEW 292
13.2 MARKET SHARE ANALYSIS OF TOP ADAS COMPONENT MANUFACTURERS, 2023 292
13.3 RANKING ANALYSIS OF TOP 5 ADAS ECU MARKET PLAYERS, 2023 295
13.3.1 MOBILEYE 295
13.3.2 CONTINENTAL AG 295
13.3.3 BOSCH MOBILITY 295
13.3.4 APTIV 296
13.3.5 HELLA 296
13.4 REVENUE ANALYSIS OF TOP 5 PLAYERS 296
13.5 COMPANY EVALUATION MATRIX 297
13.5.1 STARS 297
13.5.2 EMERGING LEADERS 297
13.5.3 PERVASIVE PLAYERS 297
13.5.4 PARTICIPANTS 298
13.6 START-UP/SME EVALUATION MATRIX 301
13.6.1 PROGRESSIVE COMPANIES 301
13.6.2 RESPONSIVE COMPANIES 301
13.6.3 DYNAMIC COMPANIES 301
13.6.4 STARTING BLOCKS 302
13.7 COMPETITIVE BENCHMARKING 303
13.8 COMPETITIVE SCENARIOS AND TRENDS 305
13.8.1 PRODUCT LAUNCHES/DEVELOPMENTS 305
13.8.2 DEALS 307
13.8.3 OTHER DEVELOPMENTS 310
13.9 COMPANY VALUATION AND FINANCIAL METRICS 312
13.10 BRAND COMPARISON OF TOP 5 PLAYERS 313
14 COMPANY PROFILES 314
14.1 KEY PLAYERS 314
14.1.1 ROBERT BOSCH GMBH 314
14.1.2 CONTINENTAL AG 326
14.1.3 ZF FRIEDRICHSHAFEN AG 337
14.1.4 DENSO CORPORATION 345
14.1.5 MAGNA INTERNATIONAL INC 352
14.1.6 MOBILEYE 359
14.1.7 APTIV 365
14.1.8 VALEO 369
14.1.9 HYUNDAI MOBIS 375
14.1.10 NVIDIA 382
14.1.11 NXP SEMICONDUCTORS 388
14.1.12 AUTOLIV 395
14.2 OTHER PLAYERS 398
14.2.1 AISIN CORPORATION 398
14.2.2 HITACHI AUTOMOTIVE 399
14.2.3 RENESAS ELECTRONICS CORPORATION 400
14.2.4 INFINEON TECHNOLOGIES AG 401
14.2.5 FICOSA INTERNATIONAL SA 402
14.2.6 HELLA 403
14.2.7 TEXAS INSTRUMENTS 404
14.2.8 SAMSUNG ELECTRONICS 405
14.2.9 VOXX INTERNATIONAL CORP 406
14.2.10 BLACKBERRY 407
14.2.11 MICROSEMI CORPORATION 408
14.2.12 XILINX 409
14.2.13 IMEC 410
14.2.14 VEONEER 411
14.2.15 PANASONIC AUTOMOTIVE SYSTEMS 412
15 RECOMMENDATIONS BY MARKETSANDMARKETS 413
15.1 ADVANCEMENTS IN ADAS TECHNOLOGY ACROSS ASIA PACIFIC TO DOMINATE MARKET 413
15.2 ACCELERATING ADOPTION OF DRIVING ASSISTANCE THROUGH ENHANCED INVESTMENT AND TECHNOLOGICAL ADVANCEMENTS TO DRIVE MARKET 414
15.3 IMPLEMENTING GLOBAL MANDATES FOR ENHANCED ROAD SAFETY TO FUEL ADAS DEMAND 414
15.4 CONCLUSION 414
16 APPENDIX 415
16.1 KEY INSIGHTS OF INDUSTRY EXPERTS 415
16.2 DISCUSSION GUIDE 415
16.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 420
16.4 CUSTOMIZATION OPTIONS 422
16.4.1 ADAS MARKET, FOR ELECTRIC VEHICLES, BY THE SYSTEM TYPE 422
16.4.2 ADAS MARKET, BY VEHICLE TYPE AT THE COUNTRY LEVEL 422
- 16.4.2.1 Additional countries (Up to 5) 422
16.4.3 COMPANY INFORMATION: 422
- 16.4.3.1 Profiling of additional market players (Up to 5) 422
16.5 RELATED REPORTS 422
16.6 AUTHOR DETAILS 424