Global Digital Video Advertising Market Size, Share & Trends Analysis Report by Device (Desktop and Mobile), By Type (Instream Video Ads and Outstream Video Ads), and by End-User (Retail, BFSI, Healthcare, Education, Automotive, Media & Entertainment, and others) for the Forecast Period (2022-2028). The global digital video advertising market is anticipated to grow at a substantial CAGR of 12.1 % during the forecast period. The increasing spending on video ads by the e-commerce sector to attract and gain a large number of consumers is propelling the growth of the market. To improve the business operations effectively and efficiently and make a positive impact on marketing and sales, e-commerce is adopting digital video ads, which is further contributing to the market growth. For instance, in June 2020, YouTube announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The global digital video advertising market is segmented based on the device, type, and end-user. Based on the device, the market is segmented into desktop and mobile. Based on the type, the market is bifurcated into instream video ads and out-stream video ads. Based on the end-user, the market is augmented into retail, BFSI, healthcare, education, automotive, media & entertainment, and others. Among all segments, the media & entertainment segment is expected to hold a prominent share in the market. The media and advertisement providers have opportunities to advertise their upcoming teasers and trailer content digitally through social media and OTT platforms to reach the public at mass, which is fueling the growth of the market over the forecast. Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is expected to hold a significant share in the market. The increasing spending by players across the region for video advertising through social media and OTT platforms is expected to fuel the growth of the digital video advertising market over the forecast. For instance, in January 2021, Chingari and Brut India entered into a strategic content partnership. The Brut India video content will now be available on the short video App. As a partner, both Chingari and Brut India aim to achieve mutual objectives of content localization, enhancing user experience with a simplified application interface, and encouraging content diversity on its platform. The major companies serving the global digital video advertising market include BuzzFeed, Inc., Interactive advertising Bureau, SpotX, Inc., Tremor International Ltd., Viant Technology LLC, Conversant LLC, Mashable India (Fork Media Pvt. Ltd.), PubMatic, Inc., Longtail Ad Solutions, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2020, Google is launched a new video series to help businesses maximize their digital marketing opportunities. A new video series designed to help marketers get a better understanding of key opportunities and trends, and provide updates on relevant Google ad products and tools to maximize reach and response. Research Methodology The market study of the global digital video advertising market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports. Secondary Sources Include • Financial reports of companies involved in the market. • Whitepapers, research papers, and news blogs. • Company websites and their product catalog. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models. Market Segmentation 1. Global Digital Video Advertising Market Research and Analysis by Device 2. Global Digital Video Advertising Market Research and Analysis by Type 3. Global Digital Video Advertising Market Research and Analysis by End-User The Report Covers • Comprehensive research methodology of the global digital video advertising market. • This report also includes a detailed and extensive market overview with key analyst insights. • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations. • Analysis of regional regulations and other government policies impacting the global digital video advertising market. • Insights about market determinants that are stimulating the global digital video advertising market. • Detailed and extensive market segments with the regional distribution of forecasted revenues. • Extensive profiles and recent developments of market players.