Global Digestive Health Drinks and Food Market Size, Share &Trends Analysis Report, By Ingredients (Prebiotics, Probiotics, and Food Enzymes), By Product Type (Dairy Products, Bakery and Cereals, Non-alcoholic Beverages, and Others), Forecast Period (2022-2028) The global digestive health drinks and food market is anticipated to grow at a CAGR of 7.4% during the forecast period. Rising incidences of digestive problems coupled with growing awareness about gut health are the major factors driving the growth of the market. Digestive health problems such as indigestion, bloating, and others, especially in the elderly population are fueling the adoption of digestive health products among consumers. According to a survey by Gastroenterology journal, more than 40% of persons globally have Functional gastrointestinal disorders (FGIDs), which affect the quality of life and health care use. Digestive health products such as probiotic yoghurts aid in fighting harmful bacteria and boost immunity by improving gut health. The increasing awareness about gut health is influencing health-conscious people in opting for probiotic and prebiotic health drinks and food as they support to treatment of several digestive disorders, driving the growth of the global digestive health drinks and food market. Moreover, according to Archer Daniels Midland (ADM), as a result of COVID-19, 57% of consumers report being more concerned about their immunity. The global digestive health drinks and food market is segmented based on the ingredients and product type. Based on the ingredient, the market is segmented into prebiotics, probiotics, and food enzymes. Further, based on product type, the market is categorized into dairy products, bakery and cereals, non-alcoholic beverages, and others. Based on ingredients, the probiotics segment is anticipated to hold a prominent market share during the forecast period owing to its health-beneficial properties in aiding digestion. Moreover, the use of probiotics is leading among digestive health drinks owing to its wide availability as shots, kefirs, kombucha, drinking yogurts, and others. According to a survey from Kerry, 24% of respondents had used a product containing probiotics over the past six months, up from 21% in 2019 while 44% said that they would consider doing so, up from 40% in 2019. Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Asia-Pacific is anticipated to grow with the fastest CAGR in the market during the forecast period owing to the increasing demand for organic healthy drink options with minimal use of artificial ingredients. Owing to this demand, manufacturers in this region are introducing numerous varieties of probiotic and prebiotic drinks in the market. For instance, in March 2022, Food and nutrition brand Lil’ Goodness launched a ready-to-serve prebiotic milkshake - Prebiotic Break Shake. The Prebiotic Break Shake contains natural milk proteins, oats, natural prebiotic fibers and 40% lower added sugar and is available in two flavors - vanilla and chocolate. The major companies serving the global digestive health drinks and food market include Kellogg’s Co., Nestlé S.A., General Mills Inc., Danone S.A., and International Flavors & Fragrances Inc. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in 2019, Australian brand Gutsii forayed within the functional foods market with its prebiotic chocolate line that contains no added sugar. Gutsii chocolate contains no more than six ingredients, such as cocoa mass, inulin, cocoa butter and vanilla beans; plus flavor inclusions such as amaranth, Himalayan salt, dried raspberry, peppermint oil, rice & millet crisp. Research Methodology The market study of the global digestive health drinks and food market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports. Secondary Sources Include • Financial reports of companies involved in the market. • Whitepapers, research papers, and news blogs. • Company websites and their product catalog. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models. Market Segmentation 1. Global Digestive Health Drinks and Food Market Research and Analysis by Ingredients 2. Global Digestive Health Drinks and Food Market Research and Analysis by Product Type The Report Covers • Comprehensive research methodology of the global digestive health drinks and food market. • This report also includes a detailed and extensive market overview with key analyst insights. • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations. • Analysis of regional regulations and other government policies impacting the global digestive health drinks and food market. • Insights about market determinants that are stimulating the global digestive health drinks and food market. • Detailed and extensive market segments with the regional distribution of forecasted revenues. • Extensive profiles and recent developments of market players.