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Product Code QY091311448818Z
Published Date 2024/6/6
QY Research
English173 PagesGlobal

Global Social Media Analytics Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2024-2030 ‐ Telecom_Media_ICT_Digital Market


Report Thumbnail
Product Code QY091311448818Z◆The Jun 2025 edition is also likely available. We will check with the publisher immediately.
Published Date 2024/6/6
QY Research
English 173 PagesGlobal

Global Social Media Analytics Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2024-2030 ‐ Telecom_Media_ICT_Digital Market


Abstract

Summary

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The global market for Social Media Analytics was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Social Media Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Social Media Analytics.
The Social Media Analytics market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Media Analytics market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Media Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation
By Company
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Segment by Type
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Segment by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Social Media Analytics in global and regional level.
Chapter 3: Detailed analysis of Social Media Analytics company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Social Media Analytics revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion

Table of Contents

  • 1 Study Coverage

    • 1.1 Social Media Analytics Product Introduction
    • 1.2 Market by Type
      • 1.2.1 Global Social Media Analytics Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
      • 1.2.2 Customer Segmentation and Targeting
      • 1.2.3 Multichannel Campaign Management
      • 1.2.4 Competitor Benchmarking
      • 1.2.5 Customer Behavioral Analysis
      • 1.2.6 Marketing Measurement
    • 1.3 Market by Application
      • 1.3.1 Global Social Media Analytics Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
      • 1.3.2 Banking, Financial Services and Insurance (BFSI)
      • 1.3.3 Telecommunications and IT
      • 1.3.4 Retail
      • 1.3.5 Healthcare
      • 1.3.6 Government
      • 1.3.7 Media and Entertainment
      • 1.3.8 Transportation and Logistics
      • 1.3.9 Others
    • 1.4 Assumptions and Limitations
    • 1.5 Study Objectives
    • 1.6 Years Considered

  • 2 Executive Summary

    • 2.1 Global Social Media Analytics Market Size Estimates and Forecasts
    • 2.2 Social Media Analytics Market Size by Region: 2023 Versus 2030
      • 2.2.1 Global Social Media Analytics Revenue by Region: 2019-2024
      • 2.2.2 Global Social Media Analytics Revenue Forecast by Region (2025-2030)
      • 2.2.3 Global Social Media Analytics Revenue Market Share by Region (2019-2030)

  • 3 Global Social Media Analytics by Company

    • 3.1 Global Social Media Analytics Revenue by Company (2019-2024)
    • 3.2 Global Social Media Analytics Revenue Share by Company (2019-2024)
    • 3.3 Competitive Landscape
      • 3.3.1 Key Social Media Analytics Companies around the World: Ranking by Revenue
      • 3.3.2 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI) & (2019-2024)
      • 3.3.3 Global Social Media Analytics Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    • 3.4 Global Social Media Analytics Companies Headquarters & Product Type
      • 3.4.1 Social Media Analytics Companies Headquarters
      • 3.4.2 Global Social Media Analytics Companies Product & Service
      • 3.4.3 Date of International Companies Enter into Social Media Analytics Market
    • 3.5 Global Social Media Analytics Mergers & Acquisitions, Expansion Plans

  • 4 Company Profiles

    • 4.1 IBM
      • 4.1.1 IBM Company Information
      • 4.1.2 IBM Description, Business Overview
      • 4.1.3 IBM Social Media Analytics Products Offered
      • 4.1.4 IBM Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.1.5 IBM Social Media Analytics Revenue by Product in 2023
      • 4.1.6 IBM Social Media Analytics Revenue by Application in 2023
      • 4.1.7 IBM Social Media Analytics Revenue by Geographic Area in 2023
      • 4.1.8 IBM Recent Developments
    • 4.2 Oracle
      • 4.2.1 Oracle Company Information
      • 4.2.2 Oracle Description, Business Overview
      • 4.2.3 Oracle Social Media Analytics Products Offered
      • 4.2.4 Oracle Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.2.5 Oracle Social Media Analytics Revenue by Product in 2023
      • 4.2.6 Oracle Social Media Analytics Revenue by Application in 2023
      • 4.2.7 Oracle Social Media Analytics Revenue by Geographic Area in 2023
      • 4.2.8 Oracle Recent Developments
    • 4.3 Salesforce
      • 4.3.1 Salesforce Company Information
      • 4.3.2 Salesforce Description, Business Overview
      • 4.3.3 Salesforce Social Media Analytics Products Offered
      • 4.3.4 Salesforce Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.3.5 Salesforce Social Media Analytics Revenue by Product in 2023
      • 4.3.6 Salesforce Social Media Analytics Revenue by Application in 2023
      • 4.3.7 Salesforce Social Media Analytics Revenue by Geographic Area in 2023
      • 4.3.8 Salesforce Recent Developments
    • 4.4 Adobe Systems
      • 4.4.1 Adobe Systems Company Information
      • 4.4.2 Adobe Systems Description, Business Overview
      • 4.4.3 Adobe Systems Social Media Analytics Products Offered
      • 4.4.4 Adobe Systems Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.4.5 Adobe Systems Social Media Analytics Revenue by Product in 2023
      • 4.4.6 Adobe Systems Social Media Analytics Revenue by Application in 2023
      • 4.4.7 Adobe Systems Social Media Analytics Revenue by Geographic Area in 2023
      • 4.4.8 Adobe Systems Recent Developments
    • 4.5 SAS Institute
      • 4.5.1 SAS Institute Company Information
      • 4.5.2 SAS Institute Description, Business Overview
      • 4.5.3 SAS Institute Social Media Analytics Products Offered
      • 4.5.4 SAS Institute Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.5.5 SAS Institute Social Media Analytics Revenue by Product in 2023
      • 4.5.6 SAS Institute Social Media Analytics Revenue by Application in 2023
      • 4.5.7 SAS Institute Social Media Analytics Revenue by Geographic Area in 2023
      • 4.5.8 SAS Institute Recent Developments
    • 4.6 Clarabridge
      • 4.6.1 Clarabridge Company Information
      • 4.6.2 Clarabridge Description, Business Overview
      • 4.6.3 Clarabridge Social Media Analytics Products Offered
      • 4.6.4 Clarabridge Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.6.5 Clarabridge Social Media Analytics Revenue by Product in 2023
      • 4.6.6 Clarabridge Social Media Analytics Revenue by Application in 2023
      • 4.6.7 Clarabridge Social Media Analytics Revenue by Geographic Area in 2023
      • 4.6.8 Clarabridge Recent Development
    • 4.7 Netbase Solutions
      • 4.7.1 Netbase Solutions Company Information
      • 4.7.2 Netbase Solutions Description, Business Overview
      • 4.7.3 Netbase Solutions Social Media Analytics Products Offered
      • 4.7.4 Netbase Solutions Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.7.5 Netbase Solutions Social Media Analytics Revenue by Product in 2023
      • 4.7.6 Netbase Solutions Social Media Analytics Revenue by Application in 2023
      • 4.7.7 Netbase Solutions Social Media Analytics Revenue by Geographic Area in 2023
      • 4.7.8 Netbase Solutions Recent Development
    • 4.8 Brandwatch
      • 4.8.1 Brandwatch Company Information
      • 4.8.2 Brandwatch Description, Business Overview
      • 4.8.3 Brandwatch Social Media Analytics Products Offered
      • 4.8.4 Brandwatch Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.8.5 Brandwatch Social Media Analytics Revenue by Product in 2023
      • 4.8.6 Brandwatch Social Media Analytics Revenue by Application in 2023
      • 4.8.7 Brandwatch Social Media Analytics Revenue by Geographic Area in 2023
      • 4.8.8 Brandwatch Recent Development
    • 4.9 Talkwalker
      • 4.9.1 Talkwalker Company Information
      • 4.9.2 Talkwalker Description, Business Overview
      • 4.9.3 Talkwalker Social Media Analytics Products Offered
      • 4.9.4 Talkwalker Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.9.5 Talkwalker Social Media Analytics Revenue by Product in 2023
      • 4.9.6 Talkwalker Social Media Analytics Revenue by Application in 2023
      • 4.9.7 Talkwalker Social Media Analytics Revenue by Geographic Area in 2023
      • 4.9.8 Talkwalker Recent Development
    • 4.10 GoodData
      • 4.10.1 GoodData Company Information
      • 4.10.2 GoodData Description, Business Overview
      • 4.10.3 GoodData Social Media Analytics Products Offered
      • 4.10.4 GoodData Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.10.5 GoodData Social Media Analytics Revenue by Product in 2023
      • 4.10.6 GoodData Social Media Analytics Revenue by Application in 2023
      • 4.10.7 GoodData Social Media Analytics Revenue by Geographic Area in 2023
      • 4.10.8 GoodData Recent Development
    • 4.11 Crimson Hexagon
      • 4.11.1 Crimson Hexagon Company Information
      • 4.11.2 Crimson Hexagon Description, Business Overview
      • 4.11.3 Crimson Hexagon Social Media Analytics Products Offered
      • 4.11.4 Crimson Hexagon Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.11.5 Crimson Hexagon Social Media Analytics Revenue by Product in 2023
      • 4.11.6 Crimson Hexagon Social Media Analytics Revenue by Application in 2023
      • 4.11.7 Crimson Hexagon Social Media Analytics Revenue by Geographic Area in 2023
      • 4.11.8 Crimson Hexagon Recent Development
    • 4.12 Simply Measured
      • 4.12.1 Simply Measured Company Information
      • 4.12.2 Simply Measured Description, Business Overview
      • 4.12.3 Simply Measured Social Media Analytics Products Offered
      • 4.12.4 Simply Measured Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.12.5 Simply Measured Social Media Analytics Revenue by Product in 2023
      • 4.12.6 Simply Measured Social Media Analytics Revenue by Application in 2023
      • 4.12.7 Simply Measured Social Media Analytics Revenue by Geographic Area in 2023
      • 4.12.8 Simply Measured Recent Development
    • 4.13 Sysomos
      • 4.13.1 Sysomos Company Information
      • 4.13.2 Sysomos Description, Business Overview
      • 4.13.3 Sysomos Social Media Analytics Products Offered
      • 4.13.4 Sysomos Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.13.5 Sysomos Social Media Analytics Revenue by Product in 2023
      • 4.13.6 Sysomos Social Media Analytics Revenue by Application in 2023
      • 4.13.7 Sysomos Social Media Analytics Revenue by Geographic Area in 2023
      • 4.13.8 Sysomos Recent Development
    • 4.14 Digimind
      • 4.14.1 Digimind Company Information
      • 4.14.2 Digimind Description, Business Overview
      • 4.14.3 Digimind Social Media Analytics Products Offered
      • 4.14.4 Digimind Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.14.5 Digimind Social Media Analytics Revenue by Product in 2023
      • 4.14.6 Digimind Social Media Analytics Revenue by Application in 2023
      • 4.14.7 Digimind Social Media Analytics Revenue by Geographic Area in 2023
      • 4.14.8 Digimind Recent Development
    • 4.15 Unmetric
      • 4.15.1 Unmetric Company Information
      • 4.15.2 Unmetric Description, Business Overview
      • 4.15.3 Unmetric Social Media Analytics Products Offered
      • 4.15.4 Unmetric Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.15.5 Unmetric Social Media Analytics Revenue by Product in 2023
      • 4.15.6 Unmetric Social Media Analytics Revenue by Application in 2023
      • 4.15.7 Unmetric Social Media Analytics Revenue by Geographic Area in 2023
      • 4.15.8 Unmetric Recent Development
    • 4.16 Cision US
      • 4.16.1 Cision US Company Information
      • 4.16.2 Cision US Description, Business Overview
      • 4.16.3 Cision US Social Media Analytics Products Offered
      • 4.16.4 Cision US Social Media Analytics Revenue and Gross Margin (2019-2024)
      • 4.16.5 Cision US Social Media Analytics Revenue by Product in 2023
      • 4.16.6 Cision US Social Media Analytics Revenue by Application in 2023
      • 4.16.7 Cision US Social Media Analytics Revenue by Geographic Area in 2023
      • 4.16.8 Cision US Recent Development

  • 5 Breakdown Data by Type

    • 5.1 Global Social Media Analytics Revenue by Type (2019-2024)
    • 5.2 Global Social Media Analytics Revenue Forecast by Type (2025-2030)
    • 5.3 Social Media Analytics Revenue Market Share by Type (2019-2030)

  • 6 Breakdown Data by Application

    • 6.1 Global Social Media Analytics Revenue by Application (2019-2024)
    • 6.2 Global Social Media Analytics Revenue Forecast by Application (2025-2030)
    • 6.3 Social Media Analytics Revenue Market Share by Application (2019-2030)

  • 7 North America

    • 7.1 North America Social Media Analytics Market Size YoY Growth 2019-2030
    • 7.2 North America Social Media Analytics Market Facts & Figures by Country (2019-2030)
    • 7.3 North America Social Media Analytics Revenue by Type (2019-2024)
    • 7.4 North America Social Media Analytics Revenue by Application (2019-2024)

  • 8 Asia-Pacific

    • 8.1 Asia-Pacific Social Media Analytics Market Size YoY Growth 2019-2030
    • 8.2 Asia-Pacific Social Media Analytics Market Facts & Figures by Region (2019-2030)
    • 8.3 Asia-Pacific Social Media Analytics Revenue by Type (2019-2024)
    • 8.4 Asia-Pacific Social Media Analytics Revenue by Application (2019-2024)

  • 9 Europe

    • 9.1 Europe Social Media Analytics Market Size YoY Growth 2019-2030
    • 9.2 Europe Social Media Analytics Market Facts & Figures by Country (2019-2030)
    • 9.3 Europe Social Media Analytics Revenue by Type (2019-2024)
    • 9.4 Europe Social Media Analytics Revenue by Application (2019-2024)

  • 10 Latin America

    • 10.1 Latin America Social Media Analytics Market Size YoY Growth 2019-2030
    • 10.2 Latin America Social Media Analytics Market Facts & Figures by Country (2019-2030)
    • 10.3 Latin America Social Media Analytics Revenue by Type (2019-2024)
    • 10.4 Latin America Social Media Analytics Revenue by Application (2019-2024)

  • 11 Middle East and Africa

    • 11.1 Middle East and Africa Social Media Analytics Market Size YoY Growth 2019-2030
    • 11.2 Middle East and Africa Social Media Analytics Market Facts & Figures by Country (2019-2030)
    • 11.3 Middle East and Africa Social Media Analytics Revenue by Type (2019-2024)
    • 11.4 Middle East and Africa Social Media Analytics Revenue by Application (2019-2024)

  • 12 Supply Chain and Sales Channel Analysis

    • 12.1 Social Media Analytics Supply Chain Analysis
    • 12.2 Social Media Analytics Key Raw Materials and Upstream Suppliers
    • 12.3 Social Media Analytics Clients Analysis
    • 12.4 Social Media Analytics Sales Channel and Sales Model Analysis
      • 12.4.1 Social Media Analytics Distribution Channel Analysis: Indirect Sales VS Direct Sales
      • 12.4.2 Social Media Analytics Distribution Channel Analysis: Online Sales VS Offline Sales
      • 12.4.3 Social Media Analytics Distributors

  • 13 Market Dynamics

    • 13.1 Social Media Analytics Industry Trends
    • 13.2 Social Media Analytics Market Drivers
    • 13.3 Social Media Analytics Market Challenges
    • 13.4 Social Media Analytics Market Restraints

  • 14 Research Findings and Conclusion

  • 15 Appendix

    • 15.1 Research Methodology
      • 15.1.1 Methodology/Research Approach
      • 15.1.2 Data Source
    • 15.2 Author Details
    • 15.3 Disclaimer
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