Abstract
Summary
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
The global Greeting Cards market is projected to reach US$ 6530.4 million by 2030 from an estimated US$ 7508.8 million in 2024, at a CAGR of -2.3% during 2024 and 2030.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Greeting Cards, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Greeting Cards.
The Greeting Cards market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Greeting Cards market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Greeting Cards manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd
Segment by Type
Seasonal Greeting Cards
Every Day Greeting Cards
Segment by Application
Business Cards
Personal Cards
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Greeting Cards in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Greeting Cards manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Greeting Cards sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
The global Greeting Cards market is projected to reach US$ 6530.4 million by 2030 from an estimated US$ 7508.8 million in 2024, at a CAGR of -2.3% during 2024 and 2030.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Greeting Cards, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Greeting Cards.
The Greeting Cards market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Greeting Cards market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Greeting Cards manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Hallmark Cards
American Greetings
Card Factory
Schurman Retail Group
CSS Industries Inc.
Avanti Press
Simon Elvin
Myron Manufacturing Corp.
Moo
Herbert Walkers Ltd
Segment by Type
Seasonal Greeting Cards
Every Day Greeting Cards
Segment by Application
Business Cards
Personal Cards
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Greeting Cards in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Greeting Cards manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Greeting Cards sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
Table of Contents
1 Study Coverage
1.1 Greeting Cards Product Introduction
1.2 Market by Type
1.2.1 Global Greeting Cards Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Seasonal Greeting Cards
1.2.3 Every Day Greeting Cards
1.3 Market by Application
1.3.1 Global Greeting Cards Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Business Cards
1.3.3 Personal Cards
1.4 Study Objectives
1.5 Years Considered
2 Executive Summary
2.1 Global Greeting Cards Market Size Estimates and Forecasts
2.1.1 Global Greeting Cards Revenue 2019-2030
2.1.2 Global Greeting Cards Sales 2019-2030
2.2 Greeting Cards Market Size by Region: 2023 Versus 2030
2.3 Greeting Cards Sales by Region (2019-2030)
2.3.1 Global Greeting Cards Sales by Region: 2019-2024
2.3.2 Global Greeting Cards Sales Forecast by Region (2025-2030)
2.3.3 Global Greeting Cards Sales Market Share by Region (2019-2030)
2.4 Greeting Cards Market Estimates and Projections by Region (2025-2030)
2.4.1 Global Greeting Cards Revenue by Region: 2019-2024
2.4.2 Global Greeting Cards Revenue Forecast by Region (2025-2030)
2.4.3 Global Greeting Cards Revenue Market Share by Region (2019-2030)
3 Global Greeting Cards by Manufacturers
3.1 Global Top Greeting Cards Manufacturers by Sales
3.1.1 Global Greeting Cards Sales by Manufacturer (2019-2024)
3.1.2 Global Greeting Cards Sales Market Share by Manufacturer (2019-2024)
3.2 Global Top Greeting Cards Manufacturers by Revenue
3.2.1 Global Greeting Cards Revenue by Manufacturer (2019-2024)
3.2.2 Global Greeting Cards Revenue Share by Manufacturer (2019-2024)
3.3 Global Greeting Cards Price by Manufacturer (2019-2024)
3.4 Competitive Landscape
3.4.1 Key Greeting Cards Manufacturers Covered: Ranking by Revenue
3.4.2 Global Greeting Cards Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.4.3 Global Greeting Cards Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.5 Global Greeting Cards Manufacturing Base Distribution, Product Type
3.5.1 Greeting Cards Manufacturers Manufacturing Base Distribution, Headquarters
3.5.2 Manufacturers Greeting Cards Product Type
3.5.3 Date of International Manufacturers Enter into Greeting Cards Market
3.6 Manufacturers Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Hallmark Cards
4.1.1 Hallmark Cards Company Information
4.1.2 Hallmark Cards Description, Business Overview
4.1.3 Hallmark Cards Greeting Cards Products Offered
4.1.4 Hallmark Cards Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.1.5 Hallmark Cards Greeting Cards Sales by Product in 2023
4.1.6 Hallmark Cards Greeting Cards Sales by Application in 2023
4.1.7 Hallmark Cards Greeting Cards Sales by Geographic Area in 2023
4.1.8 Hallmark Cards Recent Developments
4.2 American Greetings
4.2.1 American Greetings Company Information
4.2.2 American Greetings Description, Business Overview
4.2.3 American Greetings Greeting Cards Products Offered
4.2.4 American Greetings Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.2.5 American Greetings Greeting Cards Sales by Product in 2023
4.2.6 American Greetings Greeting Cards Sales by Application in 2023
4.2.7 American Greetings Greeting Cards Sales by Geographic Area in 2023
4.2.8 American Greetings Recent Developments
4.3 Card Factory
4.3.1 Card Factory Company Information
4.3.2 Card Factory Description, Business Overview
4.3.3 Card Factory Greeting Cards Products Offered
4.3.4 Card Factory Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.3.5 Card Factory Greeting Cards Sales by Product in 2023
4.3.6 Card Factory Greeting Cards Sales by Application in 2023
4.3.7 Card Factory Greeting Cards Sales by Geographic Area in 2023
4.3.8 Card Factory Recent Developments
4.4 Schurman Retail Group
4.4.1 Schurman Retail Group Company Information
4.4.2 Schurman Retail Group Description, Business Overview
4.4.3 Schurman Retail Group Greeting Cards Products Offered
4.4.4 Schurman Retail Group Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.4.5 Schurman Retail Group Greeting Cards Sales by Product in 2023
4.4.6 Schurman Retail Group Greeting Cards Sales by Application in 2023
4.4.7 Schurman Retail Group Greeting Cards Sales by Geographic Area in 2023
4.4.8 Schurman Retail Group Recent Developments
4.5 CSS Industries Inc.
4.5.1 CSS Industries Inc. Company Information
4.5.2 CSS Industries Inc. Description, Business Overview
4.5.3 CSS Industries Inc. Greeting Cards Products Offered
4.5.4 CSS Industries Inc. Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.5.5 CSS Industries Inc. Greeting Cards Sales by Product in 2023
4.5.6 CSS Industries Inc. Greeting Cards Sales by Application in 2023
4.5.7 CSS Industries Inc. Greeting Cards Sales by Geographic Area in 2023
4.5.8 CSS Industries Inc. Recent Developments
4.6 Avanti Press
4.6.1 Avanti Press Company Information
4.6.2 Avanti Press Description, Business Overview
4.6.3 Avanti Press Greeting Cards Products Offered
4.6.4 Avanti Press Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.6.5 Avanti Press Greeting Cards Sales by Product in 2023
4.6.6 Avanti Press Greeting Cards Sales by Application in 2023
4.6.7 Avanti Press Greeting Cards Sales by Geographic Area in 2023
4.6.8 Avanti Press Recent Development
4.7 Simon Elvin
4.7.1 Simon Elvin Company Information
4.7.2 Simon Elvin Description, Business Overview
4.7.3 Simon Elvin Greeting Cards Products Offered
4.7.4 Simon Elvin Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.7.5 Simon Elvin Greeting Cards Sales by Product in 2023
4.7.6 Simon Elvin Greeting Cards Sales by Application in 2023
4.7.7 Simon Elvin Greeting Cards Sales by Geographic Area in 2023
4.7.8 Simon Elvin Recent Development
4.8 Myron Manufacturing Corp.
4.8.1 Myron Manufacturing Corp. Company Information
4.8.2 Myron Manufacturing Corp. Description, Business Overview
4.8.3 Myron Manufacturing Corp. Greeting Cards Products Offered
4.8.4 Myron Manufacturing Corp. Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.8.5 Myron Manufacturing Corp. Greeting Cards Sales by Product in 2023
4.8.6 Myron Manufacturing Corp. Greeting Cards Sales by Application in 2023
4.8.7 Myron Manufacturing Corp. Greeting Cards Sales by Geographic Area in 2023
4.8.8 Myron Manufacturing Corp. Recent Development
4.9 Moo
4.9.1 Moo Company Information
4.9.2 Moo Description, Business Overview
4.9.3 Moo Greeting Cards Products Offered
4.9.4 Moo Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.9.5 Moo Greeting Cards Sales by Product in 2023
4.9.6 Moo Greeting Cards Sales by Application in 2023
4.9.7 Moo Greeting Cards Sales by Geographic Area in 2023
4.9.8 Moo Recent Development
4.10 Herbert Walkers Ltd
4.10.1 Herbert Walkers Ltd Company Information
4.10.2 Herbert Walkers Ltd Description, Business Overview
4.10.3 Herbert Walkers Ltd Greeting Cards Products Offered
4.10.4 Herbert Walkers Ltd Greeting Cards Sales, Revenue and Gross Margin (2019-2024)
4.10.5 Herbert Walkers Ltd Greeting Cards Sales by Product in 2023
4.10.6 Herbert Walkers Ltd Greeting Cards Sales by Application in 2023
4.10.7 Herbert Walkers Ltd Greeting Cards Sales by Geographic Area in 2023
4.10.8 Herbert Walkers Ltd Recent Development
5 Breakdown Data by Type
5.1 Global Greeting Cards Sales by Type (2019-2030)
5.1.1 Global Greeting Cards Sales by Type (2019-2024)
5.1.2 Global Greeting Cards Sales Forecast by Type (2025-2030)
5.1.3 Global Greeting Cards Sales Market Share by Type (2019-2030)
5.2 Global Greeting Cards Revenue Forecast by Type (2019-2030)
5.2.1 Global Greeting Cards Revenue by Type (2019-2024)
5.2.2 Global Greeting Cards Revenue Forecast by Type (2025-2030)
5.2.3 Global Greeting Cards Revenue Market Share by Type (2019-2030)
5.3 Greeting Cards Average Selling Price (ASP) by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Greeting Cards Sales by Application (2019-2030)
6.1.1 Global Greeting Cards Sales by Application (2019-2024)
6.1.2 Global Greeting Cards Sales Forecast by Application (2025-2030)
6.1.3 Global Greeting Cards Sales Market Share by Application (2019-2030)
6.2 Global Greeting Cards Revenue Forecast by Application (2019-2030)
6.2.1 Global Greeting Cards Revenue by Application (2019-2024)
6.2.2 Global Greeting Cards Revenue Forecast by Application (2025-2030)
6.2.3 Global Greeting Cards Revenue Market Share by Application (2019-2030)
6.3 Greeting Cards Average Selling Price (ASP) by Application (2019-2030)
7 North America
7.1 North America Greeting Cards Market Size YoY Growth 2019-2030
7.2 North America Greeting Cards Market Facts & Figures by Country
7.2.1 North America Greeting Cards Sales by Country (2019-2030)
7.2.2 North America Greeting Cards Revenue by Country (2019-2030)
7.3 North America Greeting Cards Sales by Type (2019-2024)
7.4 North America Greeting Cards Sales by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Greeting Cards Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Greeting Cards Market Facts & Figures by Region
8.2.1 Asia-Pacific Greeting Cards Sales by Region (2019-2030)
8.2.2 Asia-Pacific Greeting Cards Revenue by Region (2019-2030)
8.3 Asia-Pacific Greeting Cards Sales by Type (2019-2024)
8.4 Asia-Pacific Greeting Cards Sales by Application (2019-2024)
9 Europe
9.1 Europe Greeting Cards Market Size YoY Growth 2019-2030
9.2 Europe Greeting Cards Market Facts & Figures by Country
9.2.1 Europe Greeting Cards Sales by Country (2019-2030)
9.2.2 Europe Greeting Cards Revenue by Country (2019-2030)
9.3 Europe Greeting Cards Sales by Type (2019-2024)
9.4 Europe Greeting Cards Sales by Application (2019-2024)
10 Latin America
10.1 Latin America Greeting Cards Market Size YoY Growth 2019-2030
10.2 Latin America Greeting Cards Market Facts & Figures by Country
10.2.1 Latin America Greeting Cards Sales by Country (2019-2030)
10.2.2 Latin America Greeting Cards Revenue by Country (2019-2030)
10.3 Latin America Greeting Cards Sales by Type (2019-2024)
10.4 Latin America Greeting Cards Sales by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Greeting Cards Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Greeting Cards Market Facts & Figures by Country
11.2.1 Middle East and Africa Greeting Cards Sales by Country (2019-2030)
11.2.2 Middle East and Africa Greeting Cards Revenue by Country (2019-2030)
11.3 Middle East and Africa Greeting Cards Sales by Type (2019-2024)
11.4 Middle East and Africa Greeting Cards Sales by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Greeting Cards Supply Chain Analysis
12.2 Greeting Cards Key Raw Materials and Upstream Suppliers
12.3 Greeting Cards Clients Analysis
12.4 Greeting Cards Sales Channel and Sales Model Analysis
12.4.1 Greeting Cards Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Greeting Cards Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Greeting Cards Distributors
13 Market Dynamics
13.1 Greeting Cards Industry Trends
13.2 Greeting Cards Market Drivers
13.3 Greeting Cards Market Challenges
13.4 Greeting Cards Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer