Abstract
Summary
A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.
The global Bitters market is projected to reach US$ 13960 million by 2030 from an estimated US$ 11560 million in 2024, at a CAGR of 3.2% during 2024 and 2030.
Europe is the main market for bitter with about 40%, followed by North America with about 30%.
Mast-Jagermeister, Fernet Branca, Gruppo Campari and others are the main producers, with the top three accounting for about 10%.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Bitters, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Bitters.
The Bitters market size, estimations, and forecasts are provided in terms of sales volume (M L) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Bitters market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Bitters manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard
Segment by Type
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters
Segment by Application
Restaurant Service
Retail Service
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Bitters in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Bitters manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Bitters sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
The global Bitters market is projected to reach US$ 13960 million by 2030 from an estimated US$ 11560 million in 2024, at a CAGR of 3.2% during 2024 and 2030.
Europe is the main market for bitter with about 40%, followed by North America with about 30%.
Mast-Jagermeister, Fernet Branca, Gruppo Campari and others are the main producers, with the top three accounting for about 10%.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Bitters, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Bitters.
The Bitters market size, estimations, and forecasts are provided in terms of sales volume (M L) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Bitters market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Bitters manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard
Segment by Type
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters
Segment by Application
Restaurant Service
Retail Service
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Bitters in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Bitters manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Bitters sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
Table of Contents
1 Study Coverage
1.1 Bitters Product Introduction
1.2 Market by Type
1.2.1 Global Bitters Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Cocktail Bitters
1.2.3 Aperitif Bitters
1.2.4 Digestif Bitters
1.2.5 Medicinal Bitters
1.3 Market by Application
1.3.1 Global Bitters Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Restaurant Service
1.3.3 Retail Service
1.4 Study Objectives
1.5 Years Considered
2 Executive Summary
2.1 Global Bitters Market Size Estimates and Forecasts
2.1.1 Global Bitters Revenue 2019-2030
2.1.2 Global Bitters Sales 2019-2030
2.2 Bitters Market Size by Region: 2023 Versus 2030
2.3 Bitters Sales by Region (2019-2030)
2.3.1 Global Bitters Sales by Region: 2019-2024
2.3.2 Global Bitters Sales Forecast by Region (2025-2030)
2.3.3 Global Bitters Sales Market Share by Region (2019-2030)
2.4 Bitters Market Estimates and Projections by Region (2025-2030)
2.4.1 Global Bitters Revenue by Region: 2019-2024
2.4.2 Global Bitters Revenue Forecast by Region (2025-2030)
2.4.3 Global Bitters Revenue Market Share by Region (2019-2030)
3 Global Bitters by Manufacturers
3.1 Global Top Bitters Manufacturers by Sales
3.1.1 Global Bitters Sales by Manufacturer (2019-2024)
3.1.2 Global Bitters Sales Market Share by Manufacturer (2019-2024)
3.2 Global Top Bitters Manufacturers by Revenue
3.2.1 Global Bitters Revenue by Manufacturer (2019-2024)
3.2.2 Global Bitters Revenue Share by Manufacturer (2019-2024)
3.3 Global Bitters Price by Manufacturer (2019-2024)
3.4 Competitive Landscape
3.4.1 Key Bitters Manufacturers Covered: Ranking by Revenue
3.4.2 Global Bitters Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.4.3 Global Bitters Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.5 Global Bitters Manufacturing Base Distribution, Product Type
3.5.1 Bitters Manufacturers Manufacturing Base Distribution, Headquarters
3.5.2 Manufacturers Bitters Product Type
3.5.3 Date of International Manufacturers Enter into Bitters Market
3.6 Manufacturers Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Mast-Jagermeister
4.1.1 Mast-Jagermeister Company Information
4.1.2 Mast-Jagermeister Description, Business Overview
4.1.3 Mast-Jagermeister Bitters Products Offered
4.1.4 Mast-Jagermeister Bitters Sales, Revenue and Gross Margin (2019-2024)
4.1.5 Mast-Jagermeister Bitters Sales by Product in 2023
4.1.6 Mast-Jagermeister Bitters Sales by Application in 2023
4.1.7 Mast-Jagermeister Bitters Sales by Geographic Area in 2023
4.1.8 Mast-Jagermeister Recent Developments
4.2 Fernet Branca
4.2.1 Fernet Branca Company Information
4.2.2 Fernet Branca Description, Business Overview
4.2.3 Fernet Branca Bitters Products Offered
4.2.4 Fernet Branca Bitters Sales, Revenue and Gross Margin (2019-2024)
4.2.5 Fernet Branca Bitters Sales by Product in 2023
4.2.6 Fernet Branca Bitters Sales by Application in 2023
4.2.7 Fernet Branca Bitters Sales by Geographic Area in 2023
4.2.8 Fernet Branca Recent Developments
4.3 Stock Spirits Group PLC
4.3.1 Stock Spirits Group PLC Company Information
4.3.2 Stock Spirits Group PLC Description, Business Overview
4.3.3 Stock Spirits Group PLC Bitters Products Offered
4.3.4 Stock Spirits Group PLC Bitters Sales, Revenue and Gross Margin (2019-2024)
4.3.5 Stock Spirits Group PLC Bitters Sales by Product in 2023
4.3.6 Stock Spirits Group PLC Bitters Sales by Application in 2023
4.3.7 Stock Spirits Group PLC Bitters Sales by Geographic Area in 2023
4.3.8 Stock Spirits Group PLC Recent Developments
4.4 Gruppo Campari
4.4.1 Gruppo Campari Company Information
4.4.2 Gruppo Campari Description, Business Overview
4.4.3 Gruppo Campari Bitters Products Offered
4.4.4 Gruppo Campari Bitters Sales, Revenue and Gross Margin (2019-2024)
4.4.5 Gruppo Campari Bitters Sales by Product in 2023
4.4.6 Gruppo Campari Bitters Sales by Application in 2023
4.4.7 Gruppo Campari Bitters Sales by Geographic Area in 2023
4.4.8 Gruppo Campari Recent Developments
4.5 Angostura Bitters
4.5.1 Angostura Bitters Company Information
4.5.2 Angostura Bitters Description, Business Overview
4.5.3 Angostura Bitters Bitters Products Offered
4.5.4 Angostura Bitters Bitters Sales, Revenue and Gross Margin (2019-2024)
4.5.5 Angostura Bitters Bitters Sales by Product in 2023
4.5.6 Angostura Bitters Bitters Sales by Application in 2023
4.5.7 Angostura Bitters Bitters Sales by Geographic Area in 2023
4.5.8 Angostura Bitters Recent Developments
4.6 Underberg AG
4.6.1 Underberg AG Company Information
4.6.2 Underberg AG Description, Business Overview
4.6.3 Underberg AG Bitters Products Offered
4.6.4 Underberg AG Bitters Sales, Revenue and Gross Margin (2019-2024)
4.6.5 Underberg AG Bitters Sales by Product in 2023
4.6.6 Underberg AG Bitters Sales by Application in 2023
4.6.7 Underberg AG Bitters Sales by Geographic Area in 2023
4.6.8 Underberg AG Recent Development
4.7 Gammel Dansk
4.7.1 Gammel Dansk Company Information
4.7.2 Gammel Dansk Description, Business Overview
4.7.3 Gammel Dansk Bitters Products Offered
4.7.4 Gammel Dansk Bitters Sales, Revenue and Gross Margin (2019-2024)
4.7.5 Gammel Dansk Bitters Sales by Product in 2023
4.7.6 Gammel Dansk Bitters Sales by Application in 2023
4.7.7 Gammel Dansk Bitters Sales by Geographic Area in 2023
4.7.8 Gammel Dansk Recent Development
4.8 Kuemmerling KG
4.8.1 Kuemmerling KG Company Information
4.8.2 Kuemmerling KG Description, Business Overview
4.8.3 Kuemmerling KG Bitters Products Offered
4.8.4 Kuemmerling KG Bitters Sales, Revenue and Gross Margin (2019-2024)
4.8.5 Kuemmerling KG Bitters Sales by Product in 2023
4.8.6 Kuemmerling KG Bitters Sales by Application in 2023
4.8.7 Kuemmerling KG Bitters Sales by Geographic Area in 2023
4.8.8 Kuemmerling KG Recent Development
4.9 Unicum
4.9.1 Unicum Company Information
4.9.2 Unicum Description, Business Overview
4.9.3 Unicum Bitters Products Offered
4.9.4 Unicum Bitters Sales, Revenue and Gross Margin (2019-2024)
4.9.5 Unicum Bitters Sales by Product in 2023
4.9.6 Unicum Bitters Sales by Application in 2023
4.9.7 Unicum Bitters Sales by Geographic Area in 2023
4.9.8 Unicum Recent Development
4.10 Scrappy’s Bitters
4.10.1 Scrappy’s Bitters Company Information
4.10.2 Scrappy’s Bitters Description, Business Overview
4.10.3 Scrappy’s Bitters Bitters Products Offered
4.10.4 Scrappy’s Bitters Bitters Sales, Revenue and Gross Margin (2019-2024)
4.10.5 Scrappy’s Bitters Bitters Sales by Product in 2023
4.10.6 Scrappy’s Bitters Bitters Sales by Application in 2023
4.10.7 Scrappy’s Bitters Bitters Sales by Geographic Area in 2023
4.10.8 Scrappy’s Bitters Recent Development
4.11 Pernod Ricard
4.11.1 Pernod Ricard Company Information
4.11.2 Pernod Ricard Description, Business Overview
4.11.3 Pernod Ricard Bitters Products Offered
4.11.4 Pernod Ricard Bitters Sales, Revenue and Gross Margin (2019-2024)
4.11.5 Pernod Ricard Bitters Sales by Product in 2023
4.11.6 Pernod Ricard Bitters Sales by Application in 2023
4.11.7 Pernod Ricard Bitters Sales by Geographic Area in 2023
4.11.8 Pernod Ricard Recent Development
5 Breakdown Data by Type
5.1 Global Bitters Sales by Type (2019-2030)
5.1.1 Global Bitters Sales by Type (2019-2024)
5.1.2 Global Bitters Sales Forecast by Type (2025-2030)
5.1.3 Global Bitters Sales Market Share by Type (2019-2030)
5.2 Global Bitters Revenue Forecast by Type (2019-2030)
5.2.1 Global Bitters Revenue by Type (2019-2024)
5.2.2 Global Bitters Revenue Forecast by Type (2025-2030)
5.2.3 Global Bitters Revenue Market Share by Type (2019-2030)
5.3 Bitters Average Selling Price (ASP) by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Bitters Sales by Application (2019-2030)
6.1.1 Global Bitters Sales by Application (2019-2024)
6.1.2 Global Bitters Sales Forecast by Application (2025-2030)
6.1.3 Global Bitters Sales Market Share by Application (2019-2030)
6.2 Global Bitters Revenue Forecast by Application (2019-2030)
6.2.1 Global Bitters Revenue by Application (2019-2024)
6.2.2 Global Bitters Revenue Forecast by Application (2025-2030)
6.2.3 Global Bitters Revenue Market Share by Application (2019-2030)
6.3 Bitters Average Selling Price (ASP) by Application (2019-2030)
7 North America
7.1 North America Bitters Market Size YoY Growth 2019-2030
7.2 North America Bitters Market Facts & Figures by Country
7.2.1 North America Bitters Sales by Country (2019-2030)
7.2.2 North America Bitters Revenue by Country (2019-2030)
7.3 North America Bitters Sales by Type (2019-2024)
7.4 North America Bitters Sales by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Bitters Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Bitters Market Facts & Figures by Region
8.2.1 Asia-Pacific Bitters Sales by Region (2019-2030)
8.2.2 Asia-Pacific Bitters Revenue by Region (2019-2030)
8.3 Asia-Pacific Bitters Sales by Type (2019-2024)
8.4 Asia-Pacific Bitters Sales by Application (2019-2024)
9 Europe
9.1 Europe Bitters Market Size YoY Growth 2019-2030
9.2 Europe Bitters Market Facts & Figures by Country
9.2.1 Europe Bitters Sales by Country (2019-2030)
9.2.2 Europe Bitters Revenue by Country (2019-2030)
9.3 Europe Bitters Sales by Type (2019-2024)
9.4 Europe Bitters Sales by Application (2019-2024)
10 Latin America
10.1 Latin America Bitters Market Size YoY Growth 2019-2030
10.2 Latin America Bitters Market Facts & Figures by Country
10.2.1 Latin America Bitters Sales by Country (2019-2030)
10.2.2 Latin America Bitters Revenue by Country (2019-2030)
10.3 Latin America Bitters Sales by Type (2019-2024)
10.4 Latin America Bitters Sales by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Bitters Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Bitters Market Facts & Figures by Country
11.2.1 Middle East and Africa Bitters Sales by Country (2019-2030)
11.2.2 Middle East and Africa Bitters Revenue by Country (2019-2030)
11.3 Middle East and Africa Bitters Sales by Type (2019-2024)
11.4 Middle East and Africa Bitters Sales by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Bitters Supply Chain Analysis
12.2 Bitters Key Raw Materials and Upstream Suppliers
12.3 Bitters Clients Analysis
12.4 Bitters Sales Channel and Sales Model Analysis
12.4.1 Bitters Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Bitters Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Bitters Distributors
13 Market Dynamics
13.1 Bitters Industry Trends
13.2 Bitters Market Drivers
13.3 Bitters Market Challenges
13.4 Bitters Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer