Abstract
Summary
This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
The global Shortening market is projected to reach US$ 4792.9 million by 2030 from an estimated US$ 4132.8 million in 2024, at a CAGR of 2.5% during 2024 and 2030.
In Europe market, Germany is the largest region of Shortening, with a market share about 25%, followed by France and UK, etc. ADM, Walter Rau, AAK, Puratos and Princes Group are the top 5 manufacturers of industry, and they had about 50% combined market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Shortening, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Shortening.
The Shortening market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Shortening market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Shortening manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Segment by Type
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Segment by Application
Baking
Frying
Confectionery and Pastry
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Shortening in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Shortening manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Shortening sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
The global Shortening market is projected to reach US$ 4792.9 million by 2030 from an estimated US$ 4132.8 million in 2024, at a CAGR of 2.5% during 2024 and 2030.
In Europe market, Germany is the largest region of Shortening, with a market share about 25%, followed by France and UK, etc. ADM, Walter Rau, AAK, Puratos and Princes Group are the top 5 manufacturers of industry, and they had about 50% combined market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Shortening, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Shortening.
The Shortening market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Shortening market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Shortening manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Segment by Type
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Segment by Application
Baking
Frying
Confectionery and Pastry
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Shortening in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Shortening manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Shortening sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
Table of Contents
1 Study Coverage
1.1 Shortening Product Introduction
1.2 Market by Type
1.2.1 Global Shortening Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 All Purpose Shortening
1.2.3 Emulsified Shortening
1.2.4 High Stability Shortening
1.3 Market by Application
1.3.1 Global Shortening Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Baking
1.3.3 Frying
1.3.4 Confectionery and Pastry
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
2 Executive Summary
2.1 Global Shortening Market Size Estimates and Forecasts
2.1.1 Global Shortening Revenue 2019-2030
2.1.2 Global Shortening Sales 2019-2030
2.2 Shortening Market Size by Region: 2023 Versus 2030
2.3 Shortening Sales by Region (2019-2030)
2.3.1 Global Shortening Sales by Region: 2019-2024
2.3.2 Global Shortening Sales Forecast by Region (2025-2030)
2.3.3 Global Shortening Sales Market Share by Region (2019-2030)
2.4 Shortening Market Estimates and Projections by Region (2025-2030)
2.4.1 Global Shortening Revenue by Region: 2019-2024
2.4.2 Global Shortening Revenue Forecast by Region (2025-2030)
2.4.3 Global Shortening Revenue Market Share by Region (2019-2030)
3 Global Shortening by Manufacturers
3.1 Global Top Shortening Manufacturers by Sales
3.1.1 Global Shortening Sales by Manufacturer (2019-2024)
3.1.2 Global Shortening Sales Market Share by Manufacturer (2019-2024)
3.2 Global Top Shortening Manufacturers by Revenue
3.2.1 Global Shortening Revenue by Manufacturer (2019-2024)
3.2.2 Global Shortening Revenue Share by Manufacturer (2019-2024)
3.3 Global Shortening Price by Manufacturer (2019-2024)
3.4 Competitive Landscape
3.4.1 Key Shortening Manufacturers Covered: Ranking by Revenue
3.4.2 Global Shortening Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.4.3 Global Shortening Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.5 Global Shortening Manufacturing Base Distribution, Product Type
3.5.1 Shortening Manufacturers Manufacturing Base Distribution, Headquarters
3.5.2 Manufacturers Shortening Product Type
3.5.3 Date of International Manufacturers Enter into Shortening Market
3.6 Manufacturers Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Olenex
4.1.1 Olenex Company Information
4.1.2 Olenex Description, Business Overview
4.1.3 Olenex Shortening Products Offered
4.1.4 Olenex Shortening Sales, Revenue and Gross Margin (2019-2024)
4.1.5 Olenex Shortening Sales by Product in 2023
4.1.6 Olenex Shortening Sales by Application in 2023
4.1.7 Olenex Shortening Sales by Geographic Area in 2023
4.1.8 Olenex Recent Developments
4.2 ADM
4.2.1 ADM Company Information
4.2.2 ADM Description, Business Overview
4.2.3 ADM Shortening Products Offered
4.2.4 ADM Shortening Sales, Revenue and Gross Margin (2019-2024)
4.2.5 ADM Shortening Sales by Product in 2023
4.2.6 ADM Shortening Sales by Application in 2023
4.2.7 ADM Shortening Sales by Geographic Area in 2023
4.2.8 ADM Recent Developments
4.3 Walter Rau
4.3.1 Walter Rau Company Information
4.3.2 Walter Rau Description, Business Overview
4.3.3 Walter Rau Shortening Products Offered
4.3.4 Walter Rau Shortening Sales, Revenue and Gross Margin (2019-2024)
4.3.5 Walter Rau Shortening Sales by Product in 2023
4.3.6 Walter Rau Shortening Sales by Application in 2023
4.3.7 Walter Rau Shortening Sales by Geographic Area in 2023
4.3.8 Walter Rau Recent Developments
4.4 Y?ld?z Holding
4.4.1 Y?ld?z Holding Company Information
4.4.2 Y?ld?z Holding Description, Business Overview
4.4.3 Y?ld?z Holding Shortening Products Offered
4.4.4 Y?ld?z Holding Shortening Sales, Revenue and Gross Margin (2019-2024)
4.4.5 Y?ld?z Holding Shortening Sales by Product in 2023
4.4.6 Y?ld?z Holding Shortening Sales by Application in 2023
4.4.7 Y?ld?z Holding Shortening Sales by Geographic Area in 2023
4.4.8 Y?ld?z Holding Recent Developments
4.5 VFI GmbH
4.5.1 VFI GmbH Company Information
4.5.2 VFI GmbH Description, Business Overview
4.5.3 VFI GmbH Shortening Products Offered
4.5.4 VFI GmbH Shortening Sales, Revenue and Gross Margin (2019-2024)
4.5.5 VFI GmbH Shortening Sales by Product in 2023
4.5.6 VFI GmbH Shortening Sales by Application in 2023
4.5.7 VFI GmbH Shortening Sales by Geographic Area in 2023
4.5.8 VFI GmbH Recent Developments
4.6 AAK
4.6.1 AAK Company Information
4.6.2 AAK Description, Business Overview
4.6.3 AAK Shortening Products Offered
4.6.4 AAK Shortening Sales, Revenue and Gross Margin (2019-2024)
4.6.5 AAK Shortening Sales by Product in 2023
4.6.6 AAK Shortening Sales by Application in 2023
4.6.7 AAK Shortening Sales by Geographic Area in 2023
4.6.8 AAK Recent Development
4.7 Zeelandia
4.7.1 Zeelandia Company Information
4.7.2 Zeelandia Description, Business Overview
4.7.3 Zeelandia Shortening Products Offered
4.7.4 Zeelandia Shortening Sales, Revenue and Gross Margin (2019-2024)
4.7.5 Zeelandia Shortening Sales by Product in 2023
4.7.6 Zeelandia Shortening Sales by Application in 2023
4.7.7 Zeelandia Shortening Sales by Geographic Area in 2023
4.7.8 Zeelandia Recent Development
4.8 Puratos
4.8.1 Puratos Company Information
4.8.2 Puratos Description, Business Overview
4.8.3 Puratos Shortening Products Offered
4.8.4 Puratos Shortening Sales, Revenue and Gross Margin (2019-2024)
4.8.5 Puratos Shortening Sales by Product in 2023
4.8.6 Puratos Shortening Sales by Application in 2023
4.8.7 Puratos Shortening Sales by Geographic Area in 2023
4.8.8 Puratos Recent Development
4.9 Princes Group
4.9.1 Princes Group Company Information
4.9.2 Princes Group Description, Business Overview
4.9.3 Princes Group Shortening Products Offered
4.9.4 Princes Group Shortening Sales, Revenue and Gross Margin (2019-2024)
4.9.5 Princes Group Shortening Sales by Product in 2023
4.9.6 Princes Group Shortening Sales by Application in 2023
4.9.7 Princes Group Shortening Sales by Geographic Area in 2023
4.9.8 Princes Group Recent Development
4.10 HAS Group
4.10.1 HAS Group Company Information
4.10.2 HAS Group Description, Business Overview
4.10.3 HAS Group Shortening Products Offered
4.10.4 HAS Group Shortening Sales, Revenue and Gross Margin (2019-2024)
4.10.5 HAS Group Shortening Sales by Product in 2023
4.10.6 HAS Group Shortening Sales by Application in 2023
4.10.7 HAS Group Shortening Sales by Geographic Area in 2023
4.10.8 HAS Group Recent Development
5 Breakdown Data by Type
5.1 Global Shortening Sales by Type (2019-2030)
5.1.1 Global Shortening Sales by Type (2019-2024)
5.1.2 Global Shortening Sales Forecast by Type (2025-2030)
5.1.3 Global Shortening Sales Market Share by Type (2019-2030)
5.2 Global Shortening Revenue Forecast by Type (2019-2030)
5.2.1 Global Shortening Revenue by Type (2019-2024)
5.2.2 Global Shortening Revenue Forecast by Type (2025-2030)
5.2.3 Global Shortening Revenue Market Share by Type (2019-2030)
5.3 Shortening Average Selling Price (ASP) by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Shortening Sales by Application (2019-2030)
6.1.1 Global Shortening Sales by Application (2019-2024)
6.1.2 Global Shortening Sales Forecast by Application (2025-2030)
6.1.3 Global Shortening Sales Market Share by Application (2019-2030)
6.2 Global Shortening Revenue Forecast by Application (2019-2030)
6.2.1 Global Shortening Revenue by Application (2019-2024)
6.2.2 Global Shortening Revenue Forecast by Application (2025-2030)
6.2.3 Global Shortening Revenue Market Share by Application (2019-2030)
6.3 Shortening Average Selling Price (ASP) by Application (2019-2030)
7 North America
7.1 North America Shortening Market Size YoY Growth 2019-2030
7.2 North America Shortening Market Facts & Figures by Country
7.2.1 North America Shortening Sales by Country (2019-2030)
7.2.2 North America Shortening Revenue by Country (2019-2030)
7.3 North America Shortening Sales by Type (2019-2024)
7.4 North America Shortening Sales by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Shortening Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Shortening Market Facts & Figures by Region
8.2.1 Asia-Pacific Shortening Sales by Region (2019-2030)
8.2.2 Asia-Pacific Shortening Revenue by Region (2019-2030)
8.3 Asia-Pacific Shortening Sales by Type (2019-2024)
8.4 Asia-Pacific Shortening Sales by Application (2019-2024)
9 Europe
9.1 Europe Shortening Market Size YoY Growth 2019-2030
9.2 Europe Shortening Market Facts & Figures by Country
9.2.1 Europe Shortening Sales by Country (2019-2030)
9.2.2 Europe Shortening Revenue by Country (2019-2030)
9.3 Europe Shortening Sales by Type (2019-2024)
9.4 Europe Shortening Sales by Application (2019-2024)
10 Latin America
10.1 Latin America Shortening Market Size YoY Growth 2019-2030
10.2 Latin America Shortening Market Facts & Figures by Country
10.2.1 Latin America Shortening Sales by Country (2019-2030)
10.2.2 Latin America Shortening Revenue by Country (2019-2030)
10.3 Latin America Shortening Sales by Type (2019-2024)
10.4 Latin America Shortening Sales by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Shortening Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Shortening Market Facts & Figures by Country
11.2.1 Middle East and Africa Shortening Sales by Country (2019-2030)
11.2.2 Middle East and Africa Shortening Revenue by Country (2019-2030)
11.3 Middle East and Africa Shortening Sales by Type (2019-2024)
11.4 Middle East and Africa Shortening Sales by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Shortening Supply Chain Analysis
12.2 Shortening Key Raw Materials and Upstream Suppliers
12.3 Shortening Clients Analysis
12.4 Shortening Sales Channel and Sales Model Analysis
12.4.1 Shortening Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Shortening Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Shortening Distributors
13 Market Dynamics
13.1 Shortening Industry Trends
13.2 Shortening Market Drivers
13.3 Shortening Market Challenges
13.4 Shortening Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer