Abstract
Summary
The global market for Toy was estimated to be worth US$ 65220 million in 2023 and is forecast to a readjusted size of US$ 88020 million by 2030 with a CAGR of 4.5% during the forecast period 2024-2030.
Global key players of toys in the world include LEGO, Mattel, Hasbro, Bandai, MGA Entertainment, Tujia Tomei, TAKARA TOMY, etc. Global top six manufacturers hold a share over 34%. The key players are mainly located in Europe, North America, China and Japan. In terms of products, activity toys are the largest segment with a share of over 43%. In terms of application, the largest application is for 6-8 years old, with a share over 40%.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Toy.
The Toy market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Toy market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toy companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation
By Company
LEGO
Hasbro
Vtech
Mattel
McDonald's
Bandai
TAKARA TOMY
MGA Entertainment
JAKKS Pacific
Gigotoys
Melissa & Doug
Simba-Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Leapfrog
Spin Master
MindWare
Safari
BanBao
Guangdong Loongon
Goldlok Toys
Alpha Animation and Culture
POP Mart
Segment by Type
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Others
Segment by Application
Less Than 6 Years Old
6-8 Years Old
9-11 Years Old
Over 11 Years Old
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Toy in global and regional level.
Chapter 3: Detailed analysis of Toy company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Toy revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion
Global key players of toys in the world include LEGO, Mattel, Hasbro, Bandai, MGA Entertainment, Tujia Tomei, TAKARA TOMY, etc. Global top six manufacturers hold a share over 34%. The key players are mainly located in Europe, North America, China and Japan. In terms of products, activity toys are the largest segment with a share of over 43%. In terms of application, the largest application is for 6-8 years old, with a share over 40%.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Toy.
The Toy market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Toy market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toy companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation
By Company
LEGO
Hasbro
Vtech
Mattel
McDonald's
Bandai
TAKARA TOMY
MGA Entertainment
JAKKS Pacific
Gigotoys
Melissa & Doug
Simba-Dickie Group
Giochi Preziosi
PLAYMOBIL
Ravensburger
Leapfrog
Spin Master
MindWare
Safari
BanBao
Guangdong Loongon
Goldlok Toys
Alpha Animation and Culture
POP Mart
Segment by Type
Activity Toys
Games and Puzzles
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Others
Segment by Application
Less Than 6 Years Old
6-8 Years Old
9-11 Years Old
Over 11 Years Old
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Toy in global and regional level.
Chapter 3: Detailed analysis of Toy company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Toy revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion
Table of Contents
1 Study Coverage
1.1 Toy Product Introduction
1.2 Market by Type
1.2.1 Global Toy Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Activity Toys
1.2.3 Games and Puzzles
1.2.4 Construction Toys
1.2.5 Dolls and Accessories
1.2.6 Outdoor and Sports Toys
1.2.7 Others
1.3 Market by Application
1.3.1 Global Toy Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Less Than 6 Years Old
1.3.3 6-8 Years Old
1.3.4 9-11 Years Old
1.3.5 Over 11 Years Old
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Toy Market Size Estimates and Forecasts
2.2 Toy Market Size by Region: 2023 Versus 2030
2.2.1 Global Toy Revenue by Region: 2019-2024
2.2.2 Global Toy Revenue Forecast by Region (2025-2030)
2.2.3 Global Toy Revenue Market Share by Region (2019-2030)
3 Global Toy by Company
3.1 Global Toy Revenue by Company (2019-2024)
3.2 Global Toy Revenue Share by Company (2019-2024)
3.3 Competitive Landscape
3.3.1 Key Toy Companies around the World: Ranking by Revenue
3.3.2 Global Toy Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.3.3 Global Toy Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.4 Global Toy Companies Headquarters & Product Type
3.4.1 Toy Companies Headquarters
3.4.2 Global Toy Companies Product & Service
3.4.3 Date of International Companies Enter into Toy Market
3.5 Global Toy Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 LEGO
4.1.1 LEGO Company Information
4.1.2 LEGO Description, Business Overview
4.1.3 LEGO Toy Products Offered
4.1.4 LEGO Toy Revenue and Gross Margin (2019-2024)
4.1.5 LEGO Toy Revenue by Product in 2023
4.1.6 LEGO Toy Revenue by Application in 2023
4.1.7 LEGO Toy Revenue by Geographic Area in 2023
4.1.8 LEGO Recent Developments
4.2 Hasbro
4.2.1 Hasbro Company Information
4.2.2 Hasbro Description, Business Overview
4.2.3 Hasbro Toy Products Offered
4.2.4 Hasbro Toy Revenue and Gross Margin (2019-2024)
4.2.5 Hasbro Toy Revenue by Product in 2023
4.2.6 Hasbro Toy Revenue by Application in 2023
4.2.7 Hasbro Toy Revenue by Geographic Area in 2023
4.2.8 Hasbro Recent Developments
4.3 Vtech
4.3.1 Vtech Company Information
4.3.2 Vtech Description, Business Overview
4.3.3 Vtech Toy Products Offered
4.3.4 Vtech Toy Revenue and Gross Margin (2019-2024)
4.3.5 Vtech Toy Revenue by Product in 2023
4.3.6 Vtech Toy Revenue by Application in 2023
4.3.7 Vtech Toy Revenue by Geographic Area in 2023
4.3.8 Vtech Recent Developments
4.4 Mattel
4.4.1 Mattel Company Information
4.4.2 Mattel Description, Business Overview
4.4.3 Mattel Toy Products Offered
4.4.4 Mattel Toy Revenue and Gross Margin (2019-2024)
4.4.5 Mattel Toy Revenue by Product in 2023
4.4.6 Mattel Toy Revenue by Application in 2023
4.4.7 Mattel Toy Revenue by Geographic Area in 2023
4.4.8 Mattel Recent Developments
4.5 McDonald's
4.5.1 McDonald's Company Information
4.5.2 McDonald's Description, Business Overview
4.5.3 McDonald's Toy Products Offered
4.5.4 McDonald's Toy Revenue and Gross Margin (2019-2024)
4.5.5 McDonald's Toy Revenue by Product in 2023
4.5.6 McDonald's Toy Revenue by Application in 2023
4.5.7 McDonald's Toy Revenue by Geographic Area in 2023
4.5.8 McDonald's Recent Developments
4.6 Bandai
4.6.1 Bandai Company Information
4.6.2 Bandai Description, Business Overview
4.6.3 Bandai Toy Products Offered
4.6.4 Bandai Toy Revenue and Gross Margin (2019-2024)
4.6.5 Bandai Toy Revenue by Product in 2023
4.6.6 Bandai Toy Revenue by Application in 2023
4.6.7 Bandai Toy Revenue by Geographic Area in 2023
4.6.8 Bandai Recent Development
4.7 TAKARA TOMY
4.7.1 TAKARA TOMY Company Information
4.7.2 TAKARA TOMY Description, Business Overview
4.7.3 TAKARA TOMY Toy Products Offered
4.7.4 TAKARA TOMY Toy Revenue and Gross Margin (2019-2024)
4.7.5 TAKARA TOMY Toy Revenue by Product in 2023
4.7.6 TAKARA TOMY Toy Revenue by Application in 2023
4.7.7 TAKARA TOMY Toy Revenue by Geographic Area in 2023
4.7.8 TAKARA TOMY Recent Development
4.8 MGA Entertainment
4.8.1 MGA Entertainment Company Information
4.8.2 MGA Entertainment Description, Business Overview
4.8.3 MGA Entertainment Toy Products Offered
4.8.4 MGA Entertainment Toy Revenue and Gross Margin (2019-2024)
4.8.5 MGA Entertainment Toy Revenue by Product in 2023
4.8.6 MGA Entertainment Toy Revenue by Application in 2023
4.8.7 MGA Entertainment Toy Revenue by Geographic Area in 2023
4.8.8 MGA Entertainment Recent Development
4.9 JAKKS Pacific
4.9.1 JAKKS Pacific Company Information
4.9.2 JAKKS Pacific Description, Business Overview
4.9.3 JAKKS Pacific Toy Products Offered
4.9.4 JAKKS Pacific Toy Revenue and Gross Margin (2019-2024)
4.9.5 JAKKS Pacific Toy Revenue by Product in 2023
4.9.6 JAKKS Pacific Toy Revenue by Application in 2023
4.9.7 JAKKS Pacific Toy Revenue by Geographic Area in 2023
4.9.8 JAKKS Pacific Recent Development
4.10 Gigotoys
4.10.1 Gigotoys Company Information
4.10.2 Gigotoys Description, Business Overview
4.10.3 Gigotoys Toy Products Offered
4.10.4 Gigotoys Toy Revenue and Gross Margin (2019-2024)
4.10.5 Gigotoys Toy Revenue by Product in 2023
4.10.6 Gigotoys Toy Revenue by Application in 2023
4.10.7 Gigotoys Toy Revenue by Geographic Area in 2023
4.10.8 Gigotoys Recent Development
4.11 Melissa & Doug
4.11.1 Melissa & Doug Company Information
4.11.2 Melissa & Doug Description, Business Overview
4.11.3 Melissa & Doug Toy Products Offered
4.11.4 Melissa & Doug Toy Revenue and Gross Margin (2019-2024)
4.11.5 Melissa & Doug Toy Revenue by Product in 2023
4.11.6 Melissa & Doug Toy Revenue by Application in 2023
4.11.7 Melissa & Doug Toy Revenue by Geographic Area in 2023
4.11.8 Melissa & Doug Recent Development
4.12 Simba-Dickie Group
4.12.1 Simba-Dickie Group Company Information
4.12.2 Simba-Dickie Group Description, Business Overview
4.12.3 Simba-Dickie Group Toy Products Offered
4.12.4 Simba-Dickie Group Toy Revenue and Gross Margin (2019-2024)
4.12.5 Simba-Dickie Group Toy Revenue by Product in 2023
4.12.6 Simba-Dickie Group Toy Revenue by Application in 2023
4.12.7 Simba-Dickie Group Toy Revenue by Geographic Area in 2023
4.12.8 Simba-Dickie Group Recent Development
4.13 Giochi Preziosi
4.13.1 Giochi Preziosi Company Information
4.13.2 Giochi Preziosi Description, Business Overview
4.13.3 Giochi Preziosi Toy Products Offered
4.13.4 Giochi Preziosi Toy Revenue and Gross Margin (2019-2024)
4.13.5 Giochi Preziosi Toy Revenue by Product in 2023
4.13.6 Giochi Preziosi Toy Revenue by Application in 2023
4.13.7 Giochi Preziosi Toy Revenue by Geographic Area in 2023
4.13.8 Giochi Preziosi Recent Development
4.14 PLAYMOBIL
4.14.1 PLAYMOBIL Company Information
4.14.2 PLAYMOBIL Description, Business Overview
4.14.3 PLAYMOBIL Toy Products Offered
4.14.4 PLAYMOBIL Toy Revenue and Gross Margin (2019-2024)
4.14.5 PLAYMOBIL Toy Revenue by Product in 2023
4.14.6 PLAYMOBIL Toy Revenue by Application in 2023
4.14.7 PLAYMOBIL Toy Revenue by Geographic Area in 2023
4.14.8 PLAYMOBIL Recent Development
4.15 Ravensburger
4.15.1 Ravensburger Company Information
4.15.2 Ravensburger Description, Business Overview
4.15.3 Ravensburger Toy Products Offered
4.15.4 Ravensburger Toy Revenue and Gross Margin (2019-2024)
4.15.5 Ravensburger Toy Revenue by Product in 2023
4.15.6 Ravensburger Toy Revenue by Application in 2023
4.15.7 Ravensburger Toy Revenue by Geographic Area in 2023
4.15.8 Ravensburger Recent Development
4.16 Leapfrog
4.16.1 Leapfrog Company Information
4.16.2 Leapfrog Description, Business Overview
4.16.3 Leapfrog Toy Products Offered
4.16.4 Leapfrog Toy Revenue and Gross Margin (2019-2024)
4.16.5 Leapfrog Toy Revenue by Product in 2023
4.16.6 Leapfrog Toy Revenue by Application in 2023
4.16.7 Leapfrog Toy Revenue by Geographic Area in 2023
4.16.8 Leapfrog Recent Development
4.17 Spin Master
4.17.1 Spin Master Company Information
4.17.2 Spin Master Description, Business Overview
4.17.3 Spin Master Toy Products Offered
4.17.4 Spin Master Toy Revenue and Gross Margin (2019-2024)
4.17.5 Spin Master Toy Revenue by Product in 2023
4.17.6 Spin Master Toy Revenue by Application in 2023
4.17.7 Spin Master Toy Revenue by Geographic Area in 2023
4.17.8 Spin Master Recent Development
4.18 MindWare
4.18.1 MindWare Company Information
4.18.2 MindWare Description, Business Overview
4.18.3 MindWare Toy Products Offered
4.18.4 MindWare Toy Revenue and Gross Margin (2019-2024)
4.18.5 MindWare Toy Revenue by Product in 2023
4.18.6 MindWare Toy Revenue by Application in 2023
4.18.7 MindWare Toy Revenue by Geographic Area in 2023
4.18.8 MindWare Recent Development
4.19 Safari
4.19.1 Safari Company Information
4.19.2 Safari Description, Business Overview
4.19.3 Safari Toy Products Offered
4.19.4 Safari Toy Revenue and Gross Margin (2019-2024)
4.19.5 Safari Toy Revenue by Product in 2023
4.19.6 Safari Toy Revenue by Application in 2023
4.19.7 Safari Toy Revenue by Geographic Area in 2023
4.19.8 Safari Recent Development
4.20 BanBao
4.20.1 BanBao Company Information
4.20.2 BanBao Description, Business Overview
4.20.3 BanBao Toy Products Offered
4.20.4 BanBao Toy Revenue and Gross Margin (2019-2024)
4.20.5 BanBao Toy Revenue by Product in 2023
4.20.6 BanBao Toy Revenue by Application in 2023
4.20.7 BanBao Toy Revenue by Geographic Area in 2023
4.20.8 BanBao Recent Development
4.21 Guangdong Loongon
4.21.1 Guangdong Loongon Company Information
4.21.2 Guangdong Loongon Description, Business Overview
4.21.3 Guangdong Loongon Toy Products Offered
4.21.4 Guangdong Loongon Toy Revenue and Gross Margin (2019-2024)
4.21.5 Guangdong Loongon Toy Revenue by Product in 2023
4.21.6 Guangdong Loongon Toy Revenue by Application in 2023
4.21.7 Guangdong Loongon Toy Revenue by Geographic Area in 2023
4.21.8 Guangdong Loongon Recent Development
4.22 Goldlok Toys
4.22.1 Goldlok Toys Company Information
4.22.2 Goldlok Toys Description, Business Overview
4.22.3 Goldlok Toys Toy Products Offered
4.22.4 Goldlok Toys Toy Revenue and Gross Margin (2019-2024)
4.22.5 Goldlok Toys Toy Revenue by Product in 2023
4.22.6 Goldlok Toys Toy Revenue by Application in 2023
4.22.7 Goldlok Toys Toy Revenue by Geographic Area in 2023
4.22.8 Goldlok Toys Recent Development
4.23 Alpha Animation and Culture
4.23.1 Alpha Animation and Culture Company Information
4.23.2 Alpha Animation and Culture Description, Business Overview
4.23.3 Alpha Animation and Culture Toy Products Offered
4.23.4 Alpha Animation and Culture Toy Revenue and Gross Margin (2019-2024)
4.23.5 Alpha Animation and Culture Toy Revenue by Product in 2023
4.23.6 Alpha Animation and Culture Toy Revenue by Application in 2023
4.23.7 Alpha Animation and Culture Toy Revenue by Geographic Area in 2023
4.23.8 Alpha Animation and Culture Recent Development
4.24 POP Mart
4.24.1 POP Mart Company Information
4.24.2 POP Mart Description, Business Overview
4.24.3 POP Mart Toy Products Offered
4.24.4 POP Mart Toy Revenue and Gross Margin (2019-2024)
4.24.5 POP Mart Toy Revenue by Product in 2023
4.24.6 POP Mart Toy Revenue by Application in 2023
4.24.7 POP Mart Toy Revenue by Geographic Area in 2023
4.24.8 POP Mart Recent Development
5 Breakdown Data by Type
5.1 Global Toy Revenue by Type (2019-2024)
5.2 Global Toy Revenue Forecast by Type (2025-2030)
5.3 Toy Revenue Market Share by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Toy Revenue by Application (2019-2024)
6.2 Global Toy Revenue Forecast by Application (2025-2030)
6.3 Toy Revenue Market Share by Application (2019-2030)
7 North America
7.1 North America Toy Market Size YoY Growth 2019-2030
7.2 North America Toy Market Facts & Figures by Country (2019-2030)
7.3 North America Toy Revenue by Type (2019-2024)
7.4 North America Toy Revenue by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Toy Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Toy Market Facts & Figures by Region (2019-2030)
8.3 Asia-Pacific Toy Revenue by Type (2019-2024)
8.4 Asia-Pacific Toy Revenue by Application (2019-2024)
9 Europe
9.1 Europe Toy Market Size YoY Growth 2019-2030
9.2 Europe Toy Market Facts & Figures by Country (2019-2030)
9.3 Europe Toy Revenue by Type (2019-2024)
9.4 Europe Toy Revenue by Application (2019-2024)
10 Latin America
10.1 Latin America Toy Market Size YoY Growth 2019-2030
10.2 Latin America Toy Market Facts & Figures by Country (2019-2030)
10.3 Latin America Toy Revenue by Type (2019-2024)
10.4 Latin America Toy Revenue by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Toy Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Toy Market Facts & Figures by Country (2019-2030)
11.3 Middle East and Africa Toy Revenue by Type (2019-2024)
11.4 Middle East and Africa Toy Revenue by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Toy Supply Chain Analysis
12.2 Toy Key Raw Materials and Upstream Suppliers
12.3 Toy Clients Analysis
12.4 Toy Sales Channel and Sales Model Analysis
12.4.1 Toy Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Toy Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Toy Distributors
13 Market Dynamics
13.1 Toy Industry Trends
13.2 Toy Market Drivers
13.3 Toy Market Challenges
13.4 Toy Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer