Abstract
Summary
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
The global market for Marketing Analytics was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Analytics by region & country, by Type, and by Application.
The Marketing Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics.
Market Segmentation
By Company
Google
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
Segment by Type:
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segment by Application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Analytics manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
The global market for Marketing Analytics was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Europe market for Marketing Analytics was valued at $ million in 2023 and will reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global key companies of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In 2023, the global five largest players hold a share approximately % in terms of revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Analytics by region & country, by Type, and by Application.
The Marketing Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics.
Market Segmentation
By Company
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
Segment by Type:
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segment by Application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Analytics manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
1.1 Marketing Analytics Product Introduction
1.2 Global Marketing Analytics Market Size Forecast
1.3 Marketing Analytics Market Trends & Drivers
1.3.1 Marketing Analytics Industry Trends
1.3.2 Marketing Analytics Market Drivers & Opportunity
1.3.3 Marketing Analytics Market Challenges
1.3.4 Marketing Analytics Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Marketing Analytics Players Revenue Ranking (2023)
2.2 Global Marketing Analytics Revenue by Company (2019-2024)
2.3 Key Companies Marketing Analytics Manufacturing Base Distribution and Headquarters
2.4 Key Companies Marketing Analytics Product Offered
2.5 Key Companies Time to Begin Mass Production of Marketing Analytics
2.6 Marketing Analytics Market Competitive Analysis
2.6.1 Marketing Analytics Market Concentration Rate (2019-2024)
2.6.2 Global 5 and 10 Largest Companies by Marketing Analytics Revenue in 2023
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Software Platform
3.1.2 Professional Services
3.1.3 Hosting Service
3.2 Global Marketing Analytics Sales Value by Type
3.2.1 Global Marketing Analytics Sales Value by Type (2019 VS 2023 VS 2030)
3.2.2 Global Marketing Analytics Sales Value, by Type (2019-2030)
3.2.3 Global Marketing Analytics Sales Value, by Type (%) (2019-2030)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Retail and Consumer Goods
4.1.2 Healthcare
4.1.3 Travel and Hospitality
4.1.4 Automotive
4.1.5 Telecommunication
4.1.6 Education
4.1.7 Manufacturing
4.1.8 Other
4.2 Global Marketing Analytics Sales Value by Application
4.2.1 Global Marketing Analytics Sales Value by Application (2019 VS 2023 VS 2030)
4.2.2 Global Marketing Analytics Sales Value, by Application (2019-2030)
4.2.3 Global Marketing Analytics Sales Value, by Application (%) (2019-2030)
5 Segmentation by Region
5.1 Global Marketing Analytics Sales Value by Region
5.1.1 Global Marketing Analytics Sales Value by Region: 2019 VS 2023 VS 2030
5.1.2 Global Marketing Analytics Sales Value by Region (2019-2024)
5.1.3 Global Marketing Analytics Sales Value by Region (2025-2030)
5.1.4 Global Marketing Analytics Sales Value by Region (%), (2019-2030)
5.2 North America
5.2.1 North America Marketing Analytics Sales Value, 2019-2030
5.2.2 North America Marketing Analytics Sales Value by Country (%), 2023 VS 2030
5.3 Europe
5.3.1 Europe Marketing Analytics Sales Value, 2019-2030
5.3.2 Europe Marketing Analytics Sales Value by Country (%), 2023 VS 2030
5.4 Asia Pacific
5.4.1 Asia Pacific Marketing Analytics Sales Value, 2019-2030
5.4.2 Asia Pacific Marketing Analytics Sales Value by Country (%), 2023 VS 2030
5.5 South America
5.5.1 South America Marketing Analytics Sales Value, 2019-2030
5.5.2 South America Marketing Analytics Sales Value by Country (%), 2023 VS 2030
5.6 Middle East & Africa
5.6.1 Middle East & Africa Marketing Analytics Sales Value, 2019-2030
5.6.2 Middle East & Africa Marketing Analytics Sales Value by Country (%), 2023 VS 2030
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Marketing Analytics Sales Value Growth Trends, 2019 VS 2023 VS 2030
6.2 Key Countries/Regions Marketing Analytics Sales Value
6.3 United States
6.3.1 United States Marketing Analytics Sales Value, 2019-2030
6.3.2 United States Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.3.3 United States Marketing Analytics Sales Value by Application, 2023 VS 2030
6.4 Europe
6.4.1 Europe Marketing Analytics Sales Value, 2019-2030
6.4.2 Europe Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.4.3 Europe Marketing Analytics Sales Value by Application, 2023 VS 2030
6.5 China
6.5.1 China Marketing Analytics Sales Value, 2019-2030
6.5.2 China Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.5.3 China Marketing Analytics Sales Value by Application, 2023 VS 2030
6.6 Japan
6.6.1 Japan Marketing Analytics Sales Value, 2019-2030
6.6.2 Japan Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.6.3 Japan Marketing Analytics Sales Value by Application, 2023 VS 2030
6.7 South Korea
6.7.1 South Korea Marketing Analytics Sales Value, 2019-2030
6.7.2 South Korea Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.7.3 South Korea Marketing Analytics Sales Value by Application, 2023 VS 2030
6.8 Southeast Asia
6.8.1 Southeast Asia Marketing Analytics Sales Value, 2019-2030
6.8.2 Southeast Asia Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.8.3 Southeast Asia Marketing Analytics Sales Value by Application, 2023 VS 2030
6.9 India
6.9.1 India Marketing Analytics Sales Value, 2019-2030
6.9.2 India Marketing Analytics Sales Value by Type (%), 2023 VS 2030
6.9.3 India Marketing Analytics Sales Value by Application, 2023 VS 2030
7 Company Profiles
7.1 Google
7.1.1 Google Profile
7.1.2 Google Main Business
7.1.3 Google Marketing Analytics Products, Services and Solutions
7.1.4 Google Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.1.5 Google Recent Developments
7.2 Adobe
7.2.1 Adobe Profile
7.2.2 Adobe Main Business
7.2.3 Adobe Marketing Analytics Products, Services and Solutions
7.2.4 Adobe Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.2.5 Adobe Recent Developments
7.3 Salesforce
7.3.1 Salesforce Profile
7.3.2 Salesforce Main Business
7.3.3 Salesforce Marketing Analytics Products, Services and Solutions
7.3.4 Salesforce Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.3.5 Oracle Recent Developments
7.4 Oracle
7.4.1 Oracle Profile
7.4.2 Oracle Main Business
7.4.3 Oracle Marketing Analytics Products, Services and Solutions
7.4.4 Oracle Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.4.5 Oracle Recent Developments
7.5 Accenture
7.5.1 Accenture Profile
7.5.2 Accenture Main Business
7.5.3 Accenture Marketing Analytics Products, Services and Solutions
7.5.4 Accenture Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.5.5 Accenture Recent Developments
7.6 IBM
7.6.1 IBM Profile
7.6.2 IBM Main Business
7.6.3 IBM Marketing Analytics Products, Services and Solutions
7.6.4 IBM Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.6.5 IBM Recent Developments
7.7 Wipro Corporation
7.7.1 Wipro Corporation Profile
7.7.2 Wipro Corporation Main Business
7.7.3 Wipro Corporation Marketing Analytics Products, Services and Solutions
7.7.4 Wipro Corporation Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.7.5 Wipro Corporation Recent Developments
7.8 SAS
7.8.1 SAS Profile
7.8.2 SAS Main Business
7.8.3 SAS Marketing Analytics Products, Services and Solutions
7.8.4 SAS Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.8.5 SAS Recent Developments
7.9 Teradata
7.9.1 Teradata Profile
7.9.2 Teradata Main Business
7.9.3 Teradata Marketing Analytics Products, Services and Solutions
7.9.4 Teradata Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.9.5 Teradata Recent Developments
7.10 Microsoft Corporation
7.10.1 Microsoft Corporation Profile
7.10.2 Microsoft Corporation Main Business
7.10.3 Microsoft Corporation Marketing Analytics Products, Services and Solutions
7.10.4 Microsoft Corporation Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.10.5 Microsoft Corporation Recent Developments
7.11 McKinsey & Company
7.11.1 McKinsey & Company Profile
7.11.2 McKinsey & Company Main Business
7.11.3 McKinsey & Company Marketing Analytics Products, Services and Solutions
7.11.4 McKinsey & Company Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.11.5 McKinsey & Company Recent Developments
7.12 Harte Hank
7.12.1 Harte Hank Profile
7.12.2 Harte Hank Main Business
7.12.3 Harte Hank Marketing Analytics Products, Services and Solutions
7.12.4 Harte Hank Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.12.5 Harte Hank Recent Developments
7.13 Pegasystems
7.13.1 Pegasystems Profile
7.13.2 Pegasystems Main Business
7.13.3 Pegasystems Marketing Analytics Products, Services and Solutions
7.13.4 Pegasystems Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.13.5 Pegasystems Recent Developments
7.14 NGData
7.14.1 NGData Profile
7.14.2 NGData Main Business
7.14.3 NGData Marketing Analytics Products, Services and Solutions
7.14.4 NGData Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.14.5 NGData Recent Developments
7.15 Experian
7.15.1 Experian Profile
7.15.2 Experian Main Business
7.15.3 Experian Marketing Analytics Products, Services and Solutions
7.15.4 Experian Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.15.5 Experian Recent Developments
7.16 Tableau Software
7.16.1 Tableau Software Profile
7.16.2 Tableau Software Main Business
7.16.3 Tableau Software Marketing Analytics Products, Services and Solutions
7.16.4 Tableau Software Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.16.5 Tableau Software Recent Developments
7.17 GoodData
7.17.1 GoodData Profile
7.17.2 GoodData Main Business
7.17.3 GoodData Marketing Analytics Products, Services and Solutions
7.17.4 GoodData Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.17.5 GoodData Recent Developments
7.18 Neustar
7.18.1 Neustar Profile
7.18.2 Neustar Main Business
7.18.3 Neustar Marketing Analytics Products, Services and Solutions
7.18.4 Neustar Marketing Analytics Revenue (US$ Million) & (2019-2024)
7.18.5 Neustar Recent Developments
8 Industry Chain Analysis
8.1 Marketing Analytics Industrial Chain
8.2 Marketing Analytics Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Marketing Analytics Sales Model
8.5.2 Sales Channel
8.5.3 Marketing Analytics Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer