Abstract
Summary
Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).
The global market for Mobile Backend As A Service (BaaS) was estimated to be worth US$ 23430 million in 2023 and is forecast to a readjusted size of US$ 79050 million by 2030 with a CAGR of 18.0% during the forecast period 2024-2030.
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Mobile Backend As A Service (BaaS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Mobile Backend As A Service (BaaS).
The Mobile Backend As A Service (BaaS) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Backend As A Service (BaaS) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Backend As A Service (BaaS) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation
By Company
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
Segment by Type
Android
iOS
Others
Segment by Application
Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Mobile Backend As A Service (BaaS) in global and regional level.
Chapter 3: Detailed analysis of Mobile Backend As A Service (BaaS) company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Mobile Backend As A Service (BaaS) revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion
The global market for Mobile Backend As A Service (BaaS) was estimated to be worth US$ 23430 million in 2023 and is forecast to a readjusted size of US$ 79050 million by 2030 with a CAGR of 18.0% during the forecast period 2024-2030.
Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Mobile Backend As A Service (BaaS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Mobile Backend As A Service (BaaS).
The Mobile Backend As A Service (BaaS) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Backend As A Service (BaaS) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Backend As A Service (BaaS) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
Market Segmentation
By Company
Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry
Segment by Type
Android
iOS
Others
Segment by Application
Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Mobile Backend As A Service (BaaS) in global and regional level.
Chapter 3: Detailed analysis of Mobile Backend As A Service (BaaS) company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Mobile Backend As A Service (BaaS) revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion
Table of Contents
1 Study Coverage
1.1 Mobile Backend As A Service (BaaS) Product Introduction
1.2 Market by Type
1.2.1 Global Mobile Backend As A Service (BaaS) Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Android
1.2.3 iOS
1.2.4 Others
1.3 Market by Application
1.3.1 Global Mobile Backend As A Service (BaaS) Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Data and Application Integration
1.3.3 Identity and Access Management
1.3.4 Usage Analytics
1.3.5 Support and Maintenance Service
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Mobile Backend As A Service (BaaS) Market Size Estimates and Forecasts
2.2 Mobile Backend As A Service (BaaS) Market Size by Region: 2023 Versus 2030
2.2.1 Global Mobile Backend As A Service (BaaS) Revenue by Region: 2019-2024
2.2.2 Global Mobile Backend As A Service (BaaS) Revenue Forecast by Region (2025-2030)
2.2.3 Global Mobile Backend As A Service (BaaS) Revenue Market Share by Region (2019-2030)
3 Global Mobile Backend As A Service (BaaS) by Company
3.1 Global Mobile Backend As A Service (BaaS) Revenue by Company (2019-2024)
3.2 Global Mobile Backend As A Service (BaaS) Revenue Share by Company (2019-2024)
3.3 Competitive Landscape
3.3.1 Key Mobile Backend As A Service (BaaS) Companies around the World: Ranking by Revenue
3.3.2 Global Mobile Backend As A Service (BaaS) Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.3.3 Global Mobile Backend As A Service (BaaS) Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.4 Global Mobile Backend As A Service (BaaS) Companies Headquarters & Product Type
3.4.1 Mobile Backend As A Service (BaaS) Companies Headquarters
3.4.2 Global Mobile Backend As A Service (BaaS) Companies Product & Service
3.4.3 Date of International Companies Enter into Mobile Backend As A Service (BaaS) Market
3.5 Global Mobile Backend As A Service (BaaS) Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Oracle Corporation
4.1.1 Oracle Corporation Company Information
4.1.2 Oracle Corporation Description, Business Overview
4.1.3 Oracle Corporation Mobile Backend As A Service (BaaS) Products Offered
4.1.4 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.1.5 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.1.6 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.1.7 Oracle Corporation Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.1.8 Oracle Corporation Recent Developments
4.2 IBM Corporation
4.2.1 IBM Corporation Company Information
4.2.2 IBM Corporation Description, Business Overview
4.2.3 IBM Corporation Mobile Backend As A Service (BaaS) Products Offered
4.2.4 IBM Corporation Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.2.5 IBM Corporation Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.2.6 IBM Corporation Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.2.7 IBM Corporation Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.2.8 IBM Corporation Recent Developments
4.3 Microsoft Corporation
4.3.1 Microsoft Corporation Company Information
4.3.2 Microsoft Corporation Description, Business Overview
4.3.3 Microsoft Corporation Mobile Backend As A Service (BaaS) Products Offered
4.3.4 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.3.5 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.3.6 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.3.7 Microsoft Corporation Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.3.8 Microsoft Corporation Recent Developments
4.4 Kony
4.4.1 Kony Company Information
4.4.2 Kony Description, Business Overview
4.4.3 Kony Mobile Backend As A Service (BaaS) Products Offered
4.4.4 Kony Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.4.5 Kony Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.4.6 Kony Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.4.7 Kony Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.4.8 Kony Recent Developments
4.5 Kinvey
4.5.1 Kinvey Company Information
4.5.2 Kinvey Description, Business Overview
4.5.3 Kinvey Mobile Backend As A Service (BaaS) Products Offered
4.5.4 Kinvey Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.5.5 Kinvey Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.5.6 Kinvey Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.5.7 Kinvey Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.5.8 Kinvey Recent Developments
4.6 Anypresence
4.6.1 Anypresence Company Information
4.6.2 Anypresence Description, Business Overview
4.6.3 Anypresence Mobile Backend As A Service (BaaS) Products Offered
4.6.4 Anypresence Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.6.5 Anypresence Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.6.6 Anypresence Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.6.7 Anypresence Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.6.8 Anypresence Recent Development
4.7 Appcelerator
4.7.1 Appcelerator Company Information
4.7.2 Appcelerator Description, Business Overview
4.7.3 Appcelerator Mobile Backend As A Service (BaaS) Products Offered
4.7.4 Appcelerator Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.7.5 Appcelerator Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.7.6 Appcelerator Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.7.7 Appcelerator Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.7.8 Appcelerator Recent Development
4.8 Built.Io
4.8.1 Built.Io Company Information
4.8.2 Built.Io Description, Business Overview
4.8.3 Built.Io Mobile Backend As A Service (BaaS) Products Offered
4.8.4 Built.Io Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.8.5 Built.Io Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.8.6 Built.Io Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.8.7 Built.Io Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.8.8 Built.Io Recent Development
4.9 KII Corporation
4.9.1 KII Corporation Company Information
4.9.2 KII Corporation Description, Business Overview
4.9.3 KII Corporation Mobile Backend As A Service (BaaS) Products Offered
4.9.4 KII Corporation Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.9.5 KII Corporation Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.9.6 KII Corporation Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.9.7 KII Corporation Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.9.8 KII Corporation Recent Development
4.10 Cloudmine
4.10.1 Cloudmine Company Information
4.10.2 Cloudmine Description, Business Overview
4.10.3 Cloudmine Mobile Backend As A Service (BaaS) Products Offered
4.10.4 Cloudmine Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.10.5 Cloudmine Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.10.6 Cloudmine Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.10.7 Cloudmine Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.10.8 Cloudmine Recent Development
4.11 Parse
4.11.1 Parse Company Information
4.11.2 Parse Description, Business Overview
4.11.3 Parse Mobile Backend As A Service (BaaS) Products Offered
4.11.4 Parse Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.11.5 Parse Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.11.6 Parse Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.11.7 Parse Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.11.8 Parse Recent Development
4.12 Feedhenry
4.12.1 Feedhenry Company Information
4.12.2 Feedhenry Description, Business Overview
4.12.3 Feedhenry Mobile Backend As A Service (BaaS) Products Offered
4.12.4 Feedhenry Mobile Backend As A Service (BaaS) Revenue and Gross Margin (2019-2024)
4.12.5 Feedhenry Mobile Backend As A Service (BaaS) Revenue by Product in 2023
4.12.6 Feedhenry Mobile Backend As A Service (BaaS) Revenue by Application in 2023
4.12.7 Feedhenry Mobile Backend As A Service (BaaS) Revenue by Geographic Area in 2023
4.12.8 Feedhenry Recent Development
5 Breakdown Data by Type
5.1 Global Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
5.2 Global Mobile Backend As A Service (BaaS) Revenue Forecast by Type (2025-2030)
5.3 Mobile Backend As A Service (BaaS) Revenue Market Share by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
6.2 Global Mobile Backend As A Service (BaaS) Revenue Forecast by Application (2025-2030)
6.3 Mobile Backend As A Service (BaaS) Revenue Market Share by Application (2019-2030)
7 North America
7.1 North America Mobile Backend As A Service (BaaS) Market Size YoY Growth 2019-2030
7.2 North America Mobile Backend As A Service (BaaS) Market Facts & Figures by Country (2019-2030)
7.3 North America Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
7.4 North America Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Mobile Backend As A Service (BaaS) Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Mobile Backend As A Service (BaaS) Market Facts & Figures by Region (2019-2030)
8.3 Asia-Pacific Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
8.4 Asia-Pacific Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
9 Europe
9.1 Europe Mobile Backend As A Service (BaaS) Market Size YoY Growth 2019-2030
9.2 Europe Mobile Backend As A Service (BaaS) Market Facts & Figures by Country (2019-2030)
9.3 Europe Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
9.4 Europe Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
10 Latin America
10.1 Latin America Mobile Backend As A Service (BaaS) Market Size YoY Growth 2019-2030
10.2 Latin America Mobile Backend As A Service (BaaS) Market Facts & Figures by Country (2019-2030)
10.3 Latin America Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
10.4 Latin America Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Mobile Backend As A Service (BaaS) Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Mobile Backend As A Service (BaaS) Market Facts & Figures by Country (2019-2030)
11.3 Middle East and Africa Mobile Backend As A Service (BaaS) Revenue by Type (2019-2024)
11.4 Middle East and Africa Mobile Backend As A Service (BaaS) Revenue by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Mobile Backend As A Service (BaaS) Supply Chain Analysis
12.2 Mobile Backend As A Service (BaaS) Key Raw Materials and Upstream Suppliers
12.3 Mobile Backend As A Service (BaaS) Clients Analysis
12.4 Mobile Backend As A Service (BaaS) Sales Channel and Sales Model Analysis
12.4.1 Mobile Backend As A Service (BaaS) Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Mobile Backend As A Service (BaaS) Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Mobile Backend As A Service (BaaS) Distributors
13 Market Dynamics
13.1 Mobile Backend As A Service (BaaS) Industry Trends
13.2 Mobile Backend As A Service (BaaS) Market Drivers
13.3 Mobile Backend As A Service (BaaS) Market Challenges
13.4 Mobile Backend As A Service (BaaS) Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer