Abstract
Summary
Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.
The global Period Panties (Menstrual Underwear) market is projected to reach US$ 2636.6 million by 2030 from an estimated US$ 429.4 million in 2024, at a CAGR of 35.3% during 2024 and 2030.
North America is the largest consumption place, with a consumption market share nearly 50%. Following Europe is the second largest consumption place with the consumption market share of about 30%. Key period panties (menstrual underwear) participant Include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love and Aisle. THINX is the largest player, with about 30% market share in global.In terms of product, brief is the largest segment, with a share over 80%. And in terms of application, the largest application is women (25-50), followed by girls (15-24).
Report Scope
This report aims to provide a comprehensive presentation of the global market for Period Panties (Menstrual Underwear), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Period Panties (Menstrual Underwear).
The Period Panties (Menstrual Underwear) market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Period Panties (Menstrual Underwear) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Period Panties (Menstrual Underwear) manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
THINX
Knixwear
Modibodi
Dear Kate
Ruby Love
Aisle
Segment by Type
Brief
Boyshort
Hi-Waist
Others
Segment by Application
Women (25-50)
Girls (15-24)
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Period Panties (Menstrual Underwear) in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Period Panties (Menstrual Underwear) manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Period Panties (Menstrual Underwear) sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
The global Period Panties (Menstrual Underwear) market is projected to reach US$ 2636.6 million by 2030 from an estimated US$ 429.4 million in 2024, at a CAGR of 35.3% during 2024 and 2030.
North America is the largest consumption place, with a consumption market share nearly 50%. Following Europe is the second largest consumption place with the consumption market share of about 30%. Key period panties (menstrual underwear) participant Include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love and Aisle. THINX is the largest player, with about 30% market share in global.In terms of product, brief is the largest segment, with a share over 80%. And in terms of application, the largest application is women (25-50), followed by girls (15-24).
Report Scope
This report aims to provide a comprehensive presentation of the global market for Period Panties (Menstrual Underwear), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Period Panties (Menstrual Underwear).
The Period Panties (Menstrual Underwear) market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Period Panties (Menstrual Underwear) market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Period Panties (Menstrual Underwear) manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application, and regions.
Market Segmentation
By Company
THINX
Knixwear
Modibodi
Dear Kate
Ruby Love
Aisle
Segment by Type
Brief
Boyshort
Hi-Waist
Others
Segment by Application
Women (25-50)
Girls (15-24)
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of Middle East & Africa
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Period Panties (Menstrual Underwear) in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 3: Detailed analysis of Period Panties (Menstrual Underwear) manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Period Panties (Menstrual Underwear) sales, revenue, price, gross margin, sales by region, by Type, by Application, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: APAC by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Middle East and Africa by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion.
Table of Contents
1 Study Coverage
1.1 Period Panties (Menstrual Underwear) Product Introduction
1.2 Market by Type
1.2.1 Global Period Panties (Menstrual Underwear) Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Brief
1.2.3 Boyshort
1.2.4 Hi-Waist
1.2.5 Others
1.3 Market by Application
1.3.1 Global Period Panties (Menstrual Underwear) Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 Women (25-50)
1.3.3 Girls (15-24)
1.4 Study Objectives
1.5 Years Considered
2 Executive Summary
2.1 Global Period Panties (Menstrual Underwear) Market Size Estimates and Forecasts
2.1.1 Global Period Panties (Menstrual Underwear) Revenue 2019-2030
2.1.2 Global Period Panties (Menstrual Underwear) Sales 2019-2030
2.2 Period Panties (Menstrual Underwear) Market Size by Region: 2023 Versus 2030
2.3 Period Panties (Menstrual Underwear) Sales by Region (2019-2030)
2.3.1 Global Period Panties (Menstrual Underwear) Sales by Region: 2019-2024
2.3.2 Global Period Panties (Menstrual Underwear) Sales Forecast by Region (2025-2030)
2.3.3 Global Period Panties (Menstrual Underwear) Sales Market Share by Region (2019-2030)
2.4 Period Panties (Menstrual Underwear) Market Estimates and Projections by Region (2025-2030)
2.4.1 Global Period Panties (Menstrual Underwear) Revenue by Region: 2019-2024
2.4.2 Global Period Panties (Menstrual Underwear) Revenue Forecast by Region (2025-2030)
2.4.3 Global Period Panties (Menstrual Underwear) Revenue Market Share by Region (2019-2030)
3 Global Period Panties (Menstrual Underwear) by Manufacturers
3.1 Global Top Period Panties (Menstrual Underwear) Manufacturers by Sales
3.1.1 Global Period Panties (Menstrual Underwear) Sales by Manufacturer (2019-2024)
3.1.2 Global Period Panties (Menstrual Underwear) Sales Market Share by Manufacturer (2019-2024)
3.2 Global Top Period Panties (Menstrual Underwear) Manufacturers by Revenue
3.2.1 Global Period Panties (Menstrual Underwear) Revenue by Manufacturer (2019-2024)
3.2.2 Global Period Panties (Menstrual Underwear) Revenue Share by Manufacturer (2019-2024)
3.3 Global Period Panties (Menstrual Underwear) Price by Manufacturer (2019-2024)
3.4 Competitive Landscape
3.4.1 Key Period Panties (Menstrual Underwear) Manufacturers Covered: Ranking by Revenue
3.4.2 Global Period Panties (Menstrual Underwear) Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.4.3 Global Period Panties (Menstrual Underwear) Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.5 Global Period Panties (Menstrual Underwear) Manufacturing Base Distribution, Product Type
3.5.1 Period Panties (Menstrual Underwear) Manufacturers Manufacturing Base Distribution, Headquarters
3.5.2 Manufacturers Period Panties (Menstrual Underwear) Product Type
3.5.3 Date of International Manufacturers Enter into Period Panties (Menstrual Underwear) Market
3.6 Manufacturers Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 THINX
4.1.1 THINX Company Information
4.1.2 THINX Description, Business Overview
4.1.3 THINX Period Panties (Menstrual Underwear) Products Offered
4.1.4 THINX Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.1.5 THINX Period Panties (Menstrual Underwear) Sales by Product in 2023
4.1.6 THINX Period Panties (Menstrual Underwear) Sales by Application in 2023
4.1.7 THINX Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.1.8 THINX Recent Developments
4.2 Knixwear
4.2.1 Knixwear Company Information
4.2.2 Knixwear Description, Business Overview
4.2.3 Knixwear Period Panties (Menstrual Underwear) Products Offered
4.2.4 Knixwear Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.2.5 Knixwear Period Panties (Menstrual Underwear) Sales by Product in 2023
4.2.6 Knixwear Period Panties (Menstrual Underwear) Sales by Application in 2023
4.2.7 Knixwear Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.2.8 Knixwear Recent Developments
4.3 Modibodi
4.3.1 Modibodi Company Information
4.3.2 Modibodi Description, Business Overview
4.3.3 Modibodi Period Panties (Menstrual Underwear) Products Offered
4.3.4 Modibodi Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.3.5 Modibodi Period Panties (Menstrual Underwear) Sales by Product in 2023
4.3.6 Modibodi Period Panties (Menstrual Underwear) Sales by Application in 2023
4.3.7 Modibodi Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.3.8 Modibodi Recent Developments
4.4 Dear Kate
4.4.1 Dear Kate Company Information
4.4.2 Dear Kate Description, Business Overview
4.4.3 Dear Kate Period Panties (Menstrual Underwear) Products Offered
4.4.4 Dear Kate Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.4.5 Dear Kate Period Panties (Menstrual Underwear) Sales by Product in 2023
4.4.6 Dear Kate Period Panties (Menstrual Underwear) Sales by Application in 2023
4.4.7 Dear Kate Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.4.8 Dear Kate Recent Developments
4.5 Ruby Love
4.5.1 Ruby Love Company Information
4.5.2 Ruby Love Description, Business Overview
4.5.3 Ruby Love Period Panties (Menstrual Underwear) Products Offered
4.5.4 Ruby Love Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.5.5 Ruby Love Period Panties (Menstrual Underwear) Sales by Product in 2023
4.5.6 Ruby Love Period Panties (Menstrual Underwear) Sales by Application in 2023
4.5.7 Ruby Love Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.5.8 Ruby Love Recent Developments
4.6 Aisle
4.6.1 Aisle Company Information
4.6.2 Aisle Description, Business Overview
4.6.3 Aisle Period Panties (Menstrual Underwear) Products Offered
4.6.4 Aisle Period Panties (Menstrual Underwear) Sales, Revenue and Gross Margin (2019-2024)
4.6.5 Aisle Period Panties (Menstrual Underwear) Sales by Product in 2023
4.6.6 Aisle Period Panties (Menstrual Underwear) Sales by Application in 2023
4.6.7 Aisle Period Panties (Menstrual Underwear) Sales by Geographic Area in 2023
4.6.8 Aisle Recent Development
5 Breakdown Data by Type
5.1 Global Period Panties (Menstrual Underwear) Sales by Type (2019-2030)
5.1.1 Global Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
5.1.2 Global Period Panties (Menstrual Underwear) Sales Forecast by Type (2025-2030)
5.1.3 Global Period Panties (Menstrual Underwear) Sales Market Share by Type (2019-2030)
5.2 Global Period Panties (Menstrual Underwear) Revenue Forecast by Type (2019-2030)
5.2.1 Global Period Panties (Menstrual Underwear) Revenue by Type (2019-2024)
5.2.2 Global Period Panties (Menstrual Underwear) Revenue Forecast by Type (2025-2030)
5.2.3 Global Period Panties (Menstrual Underwear) Revenue Market Share by Type (2019-2030)
5.3 Period Panties (Menstrual Underwear) Average Selling Price (ASP) by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Period Panties (Menstrual Underwear) Sales by Application (2019-2030)
6.1.1 Global Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
6.1.2 Global Period Panties (Menstrual Underwear) Sales Forecast by Application (2025-2030)
6.1.3 Global Period Panties (Menstrual Underwear) Sales Market Share by Application (2019-2030)
6.2 Global Period Panties (Menstrual Underwear) Revenue Forecast by Application (2019-2030)
6.2.1 Global Period Panties (Menstrual Underwear) Revenue by Application (2019-2024)
6.2.2 Global Period Panties (Menstrual Underwear) Revenue Forecast by Application (2025-2030)
6.2.3 Global Period Panties (Menstrual Underwear) Revenue Market Share by Application (2019-2030)
6.3 Period Panties (Menstrual Underwear) Average Selling Price (ASP) by Application (2019-2030)
7 North America
7.1 North America Period Panties (Menstrual Underwear) Market Size YoY Growth 2019-2030
7.2 North America Period Panties (Menstrual Underwear) Market Facts & Figures by Country
7.2.1 North America Period Panties (Menstrual Underwear) Sales by Country (2019-2030)
7.2.2 North America Period Panties (Menstrual Underwear) Revenue by Country (2019-2030)
7.3 North America Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
7.4 North America Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Period Panties (Menstrual Underwear) Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Period Panties (Menstrual Underwear) Market Facts & Figures by Region
8.2.1 Asia-Pacific Period Panties (Menstrual Underwear) Sales by Region (2019-2030)
8.2.2 Asia-Pacific Period Panties (Menstrual Underwear) Revenue by Region (2019-2030)
8.3 Asia-Pacific Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
8.4 Asia-Pacific Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
9 Europe
9.1 Europe Period Panties (Menstrual Underwear) Market Size YoY Growth 2019-2030
9.2 Europe Period Panties (Menstrual Underwear) Market Facts & Figures by Country
9.2.1 Europe Period Panties (Menstrual Underwear) Sales by Country (2019-2030)
9.2.2 Europe Period Panties (Menstrual Underwear) Revenue by Country (2019-2030)
9.3 Europe Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
9.4 Europe Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
10 Latin America
10.1 Latin America Period Panties (Menstrual Underwear) Market Size YoY Growth 2019-2030
10.2 Latin America Period Panties (Menstrual Underwear) Market Facts & Figures by Country
10.2.1 Latin America Period Panties (Menstrual Underwear) Sales by Country (2019-2030)
10.2.2 Latin America Period Panties (Menstrual Underwear) Revenue by Country (2019-2030)
10.3 Latin America Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
10.4 Latin America Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Period Panties (Menstrual Underwear) Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Period Panties (Menstrual Underwear) Market Facts & Figures by Country
11.2.1 Middle East and Africa Period Panties (Menstrual Underwear) Sales by Country (2019-2030)
11.2.2 Middle East and Africa Period Panties (Menstrual Underwear) Revenue by Country (2019-2030)
11.3 Middle East and Africa Period Panties (Menstrual Underwear) Sales by Type (2019-2024)
11.4 Middle East and Africa Period Panties (Menstrual Underwear) Sales by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Period Panties (Menstrual Underwear) Supply Chain Analysis
12.2 Period Panties (Menstrual Underwear) Key Raw Materials and Upstream Suppliers
12.3 Period Panties (Menstrual Underwear) Clients Analysis
12.4 Period Panties (Menstrual Underwear) Sales Channel and Sales Model Analysis
12.4.1 Period Panties (Menstrual Underwear) Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Period Panties (Menstrual Underwear) Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Period Panties (Menstrual Underwear) Distributors
13 Market Dynamics
13.1 Period Panties (Menstrual Underwear) Industry Trends
13.2 Period Panties (Menstrual Underwear) Market Drivers
13.3 Period Panties (Menstrual Underwear) Market Challenges
13.4 Period Panties (Menstrual Underwear) Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer