東欧経済における消費者の可処分所得の増加と健康志向のビールに対する需要の増加は、この地域が市場の将来の成長にとってより実り多いものになると期待されています。ラガーセグメントは、予測期間中に東欧で堅調な成長を見込まれています。主要企業は、消費者の変化する需要を理解し、進化する需要に応える革新的な製品を創造するために研究開発に従事しています。

アルコール飲料の需要の高まりが、ヨーロッパのビール市場の成長を促進しています。ヨーロッパ人は洗練された味覚を持っているため、高品質な飲料の需要が生まれています。ビールの需要は市場で顕著であり、この飲料はアルコール飲料の急増する需要に応えています。消費者のライフスタイルの変化と高い可処分所得はビールの需要の増加をもたらしています。ビールの消費の増加は主に若者の間で成長しているトレンドと関連しています。さらに、政府のガイドラインはアルコール飲料の販売を後押ししています。EUの法律によれば、アルコール度数（ABV）が1.2%を超えるアルコール飲料には成分表記やカロリー表示の法的義務がありません。その他のアルコール飲料の中でもビールへの親しみが市場の成長を促しています。ユーロスタットによると、2020年には、ヨーロッパ連合で約320億リットルのアルコールを含むビールが生産されました。

ヨーロッパのビール市場は、グローバル、地域、ローカルのプレーヤーが存在する中で非常に競争が激しいです。市場は断片化しており、主要なプレーヤーはビール市場でのシェアを拡大することに注力しています。ヨーロッパのビール市場の主要なプレーヤーには、アサヒグループホールディングス株式会社、アンハイザー・ブッシュ・インベブ、ビットバーガー醸造所、カールスバーググループ、ハイネケンNVなどがあります。過去数年間、新興経済国におけるプレゼンスの拡大が成長のための重要な市場戦略の一つとなっています。市場のグローバルおよび地域のプレーヤーは、消費者の変化する需要を理解し、彼らのニーズに応じた製品を創造することに注力しています。市場のプレーヤーは、さまざまな製品で世界的にプレゼンスを拡大するために、製品革新や合併、コラボレーションを好んでいます。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 製品タイプ別

    • 5.1.1 エール

    • 5.1.2 ラガー

    • 5.1.3 その他の製品タイプ

  • 5.2 流通チャネル

    • 5.2.1 オントレード

    • 5.2.2 オフトレード

  • 5.3 地域別

    • 5.3.1 英国

    • 5.3.2 フランス

    • 5.3.3 スペイン

    • 5.3.4 イタリア

    • 5.3.5 ドイツ

    • 5.3.6 ロシア

    • 5.3.7 その他ヨーロッパ

• 6 競合情勢

  • 6.1 有力な戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 Asahi Group Holdings Ltd

    • 6.3.2 The Boston Beer Company Inc

    • 6.3.3 Carlsberg Group

    • 6.3.4 Oettinger Brewery

    • 6.3.5 Heineken NV

    • 6.3.6 Kirin Holdings Co. Ltd

    • 6.3.7 Bitburger Brewery

    • 6.3.8 Molson Coors Beverage Company

    • 6.3.9 Constellation Brands

    • 6.3.10 Anheuser-Busch InBev

• 7 市場機会と今後の動向

• 8 COVID-19の市場インパクト

The European beer market is projected to record a CAGR of 4.3% during the forecast period 2022-2027.

The COVID-19 pandemic negatively hit the beer market. The import and export of beer across the globe faced problems due to the pandemic and resultant trade restrictions. Though off-trade sales were rising, on-trade sales faced a decline due to lockdown and stringent government guidelines. According to the Brewers of Europe, on-trade sales declined from 45% in 2019 to 24% in 2020 in the United Kingdom.

The major drivers for the European beer market are changing lifestyles and consumption habits of alcoholic drinks, increases in disposable incomes, and the popularity of beer among the younger generation. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities for players in the market. Consumers are more interested in low to no alcohol beers, giving broad scope to the market.

The growing disposable incomes of consumers in Eastern European economies and increases in the demand for healthy versions of beer are expected to make this region more fruitful for the market’s future growth. The lager segment is expected to witness steady growth in Eastern Europe during the forecast period. Major companies are engaging in research and development to understand the changing demand of consumers and create innovative products that cater to evolving demand.

Key Market Trends

Increasing Demand for Alcoholic Beverages

The rising demand for alcoholic beverages is driving the growth of the European beer market. Europeans have sophisticated palates, which results in the demand for high-quality beverages. The demand for beers is prominent in the market, and the drink caters to the surging demand for alcoholic beverages. The changing lifestyle of consumers and high disposable incomes has led to an increase in the demand for beer. The rise in consumption of beer is mostly associated with the trend growing among youngsters. Moreover, government guidelines add weightage to the sales of alcoholic beverages. According to EU laws, alcoholic beverages with an alcohol by volume (ABV) content of over 1.2% have no legal obligation to list out the ingredients and calorie content. The affinity for beer, among other alcoholic drinks, is resulting in market growth. According to Eurostat, in 2020, almost 32 billion liters of beer, which contained alcohol, were produced in the European Union.

Rise of Distribution Through Off-trade Channels

The off-trade distribution channel adds to the increasing beer sales in the European market. The off-trade channel consists of supermarkets/hypermarkets, online retail, and other mediums that generate a major portion of beer sales in recent times. These segments are growing year after year at a faster pace, owing to a wider variety of options available to consumers. The added convenience and price gap in comparison to on-trade channels have added to the demand further. The organized shelves of supermarkets/hypermarkets aid consumer convenience in buying beer in the European region. The wide range of product availability, coupled with well-informed staff, is adding value to the cause. Moreover, people are more interested in consuming beer at home, which further adds to the surging sales through off-trade channels. The major players in the market are also catering to these channels in order to increase their sales. For instance, in 2022, Molson Coors Beverage Company launched Madri Excepcional, its European-style lager, in many grocery stores in the region to cater to changing consumer preferences.

Competitive Landscape

The European beer market is highly competitive with the presence of global, regional, and local players. The market is fragmented, and the key players are focused on increasing their share in the beer market. Some of the major players in the European beer market are Asahi Group Holdings Ltd, Anheuser Busch InBev, Bitburger Brewery, Carlsberg Group, and Heineken NV, among others. Over the past few years, expanding their presence in emerging economies has been one of the key market strategies for growth. Both the global and regional players in the market are focused on understanding the changing demand of consumers and creating products as per their needs. Market players prefer product innovation and mergers and collaborations to expand their presence globally with a variety of products.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 By Product Type

    • 5.1.1 Ale

    • 5.1.2 Lager

    • 5.1.3 Other Product Types

  • 5.2 Distribution Channel

    • 5.2.1 On-trade

    • 5.2.2 Off-trade

  • 5.3 Geography

    • 5.3.1 United Kingdom

    • 5.3.2 France

    • 5.3.3 Spain

    • 5.3.4 Italy

    • 5.3.5 Germany

    • 5.3.6 Russia

    • 5.3.7 Rest of Europe

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 Asahi Group Holdings Ltd

    • 6.3.2 The Boston Beer Company Inc

    • 6.3.3 Carlsberg Group

    • 6.3.4 Oettinger Brewery

    • 6.3.5 Heineken NV

    • 6.3.6 Kirin Holdings Co. Ltd

    • 6.3.7 Bitburger Brewery

    • 6.3.8 Molson Coors Beverage Company

    • 6.3.9 Constellation Brands

    • 6.3.10 Anheuser-Busch InBev

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID-19 ON THE MARKET