ドイツのホエイプロテイン市場のトレンド

- 都市化の進行、高齢者人口の増加、ライフスタイルの変化、女性労働力の増加は、消費者が健康とウェルネスの食品オプションを求める要因です。
タンパク質強化食品の需要は、日々の食事要件を満たすために増加しています。そのため、ホエイプロテインは低プロファイルのコモディティから価値を高める成分へと進化しています。

• さらに、スポーツ産業における急増する需要がホエイプロテイン製品市場の大幅な拡大を促進しています。運動が人々の日常生活の不可欠な要素となるにつれて、エネルギードリンクやバーの需要の高まりはこの傾向の明確な指標です。

この傾向は、ホエイプロテイン市場の成長を促進すると予想されています。ホエイプロテインは、食欲を抑えたい人々や筋肉量を増やそうとする人々をサポートする重要な役割を果たします。これは、運動後の筋肉細胞の修復を促進し、筋肉の成長を最適化することによって実現されます。
全体的な健康に対する大きな関心とクリーンラベル製品への消費者の興味に伴い、スポーツ栄養セクターにおける天然成分の需要が増加しています。有機および草を餌に育てたホエイなどの成分は、健康面と倫理面の両方の懸念から注目を集めています。このように、国内のスポーツ化の進展が市場の成長を促進しています。

消費者の栄養が身体的および精神的健康に与える影響に対する理解が年々高まっています。がん、心臓病、糖尿病などの病気から保護する機能性食品の健康効果に対する認識が高まっています。

• したがって、機能性食品が健康に与えるポジティブな影響が市場の需要と成長を支えています。機能性食品と強化食品の需要が市場で高まっており、これが主にホエイプロテインを含む強化乳製品の需要を増加させています。

市場は、健康を意識した消費者によるプロバイオティクス食品の需要の高まりなどの要因によって主に推進されています。また、ホエイプロテインを含むさまざまな乳製品が、低脂肪、低糖、プロバイオティック、強化製品などの提供を創出するためにますますカスタマイズされています。

• したがって、製造業者は特に若い世代からの注目を集めるために、様々な形式の強化食品（ヨーグルトなど）の導入を目指して製品開発に投資しています。さらに、ホエイプロテインベースの材料は、キャンディバー、アイスクリーム、その他のコーティングアプリケーションのためのミルクチョコレートシーズニングコーティングの強力なミルク源として利用されており、脱脂粉乳の代わりに使用されています。したがって、機能性および強化食品におけるホエイプロテインの適用増加は、市場での需要を高めています。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場ダイナミクス

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 タイプ

    • 5.1.1 ホエイプロテイン集中

    • 5.1.2 ホエイプロテインアイソレート

    • 5.1.3 加水分解ホエイプロテイン

  • 5.2 アプリケーション

    • 5.2.1 スポーツ・パフォーマンス栄養学

    • 5.2.2 ベビー用調製乳

    • 5.2.3 機能性食品・強化食品

• 6 競合情勢

  • 6.1 主要企業の戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 Glanbia Plc

    • 6.3.2 Fonterra Co-Operative Group Limited

    • 6.3.3 Arla Foods amba

    • 6.3.4 Lactalis

    • 6.3.5 Kerry Group

    • 6.3.6 Koninklijke DSM N.V

    • 6.3.7 DMK Deutsches Milchkontor GmbH

    • 6.3.8 Hilmar Cheese Company

    • 6.3.9 Naturaltein

    • 6.3.10 Euroduna Food Ingredients GmbH

• 7 市場機会と今後の動向

• 8 免責事項

The Germany whey protein market is valued at USD 59.2 million in the current year and is projected to register a CAGR of 7.57% during the forecast period.

Key Highlights

• The sportification of non-athletes and increased demand for performance nutrition and beverages are driving the growth of the market. However, the undefined regulatory guidelines, health/safety concerns when use is not regulated, and the competition from plant proteins act as restraints to the growth of the market studied.
• Further, the market studied has a considerable opportunity, with increasing awareness about the availability of healthy products in the market. Product innovations and burgeoning demand from the developing regions offer opportunities for the growth of the market studied.
• Owing to their popularity and low price, whey protein concentrates are in high demand. However, the demand for blends of concentrates and hydrolyzed whey protein is on the rise. Whey protein can help those who aim to reduce their appetite and add muscle mass in the body by helping repair the muscle cells after exercise and stimulate the muscle to grow optimally.
• Whey protein, with its high-protein quality score and a high percentage of branched-chain amino acids (BCAAs), has long been popular in the exercise and fitness industry as a muscle-building supplement. Additionally, the increasing consumption of protein formulation among infants is another factor anticipated to drive the market over the forecast period.

Germany Whey Protein Market Trends

Increasing Sportification is Driving the Market Growth

• Rising trends of urbanization, expanding geriatric population, lifestyle changes among people, and an increasing female workforce are the factors that make consumers look for health and wellness food options.
• The demand for protein-fortified food is growing to meet the daily dietary requirements, owing to which whey proteins have emerged from being a low-profile commodity to a value-enhancing ingredient.
• Furthermore, the burgeoning demand within the sports industry has fueled substantial expansion in the market for whey protein-based products. As exercise increasingly becomes an integral component of people's daily lives, the rising demand for energy drinks and bars is a clear indicator of this trend.
• Consequently, this trend is expected to drive growth in the whey protein market. Whey protein plays a pivotal role in assisting individuals striving to curb their appetite and build lean muscle mass. It accomplishes this by facilitating the repair of muscle cells post-exercise and optimizing muscle growth.
• With a great focus on overall health and consumers' interest in clean-label products, the demand for natural ingredients has been growing in the sports nutrition sector. Ingredients, such as organic and grass-fed whey, have gained prominence due to both health as well as ethical concerns. Thus, the growing sportification in the country is driving the growth of the market.

Increasing Demand for Functional/Fortified Food

• Consumers' understanding of the impact of nutrition on physical and mental well-being has enhanced over the years. The awareness regarding the health benefits of functional foods in protecting against diseases such as cancer, heart disease, diabetes, etc., is rising.
• Therefore, the positive impact of functional foods on one's health is supporting market demand and growth. The demand for functional and fortified food is rising in the market, which is increasing the demand for fortified dairy products that majorly contain whey protein.
• Factors such as the rising demand for probiotic food by health-conscious consumers primarily drive the market. Additionally, various dairy-based products containing whey protein are being increasingly customized to create offerings, such as low-fat, low-sugar, probiotic, and fortified products.
• Hence, manufacturers have been investing in product development to introduce fortified food like yogurt in various formats to garner attention from consumers, especially the younger generation. Moreover, whey protein-based fixings are utilized as a strong milk source in the definition of milk chocolate seasoned coatings for candy bars, ice creams, and other enrobing applications, supplanting skim milk powder. Therefore, the increasing application of whey protein in functional and fortified food is increasing its demand in the market.

Germany Whey Protein Industry Overview

Germany's whey protein market is fragmented and is driven by various active players. The major players have used several strategies, such as new product launches, expansions, joint ventures, partnerships, acquisitions, and others, to increase market growth. There are numerous prominent players in the market, such as Fonterra Co-operative Group, Glanbia Plc, Arla Foods amba, Lactalis, and DMK Deutsches Milchkontor GmbH, among others. The key players in the market are focused on product innovation in whey protein manufacturing using high-end manufacturing in order to cater to a larger customer base in the country.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 Type

    • 5.1.1 Whey Protein Concentrate

    • 5.1.2 Whey Protein Isolate

    • 5.1.3 Hydrolyzed Whey Protein

  • 5.2 Application

    • 5.2.1 Sports and Performance Nutrition

    • 5.2.2 Infant Formula

    • 5.2.3 Functional/Fortified Food

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 Glanbia Plc

    • 6.3.2 Fonterra Co-Operative Group Limited

    • 6.3.3 Arla Foods amba

    • 6.3.4 Lactalis

    • 6.3.5 Kerry Group

    • 6.3.6 Koninklijke DSM N.V

    • 6.3.7 DMK Deutsches Milchkontor GmbH

    • 6.3.8 Hilmar Cheese Company

    • 6.3.9 Naturaltein

    • 6.3.10 Euroduna Food Ingredients GmbH

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 DISCLAIMER