その豊かで生き生きとした風味により、地域全体で異なる種類のビールはミレニアル世代にとってより魅力的です。市場のプレーヤーは、若者のビールに対する需要の高まりや、地域の低アルコールビールへの関心の高まりを受けて、いくつかの製品革新に取り組んでいます。アジア太平洋地域の巨大な成長可能性を見越して、国際的なプレーヤーはインドや中国などの発展途上経済国の市場に参入しています。さらに、製造業者はアジア諸国の地域飲料からインスピレーションを得て、革新的な製品の実験や発売を行っています。例えば、2022年には、地域の成分とクリエイティブな文化に触発された4種類の季節限定ビール『Imagined in India』がインドのブルワリーBira 91によって発売されました。提供されたビールには、Bollywood IPA、Kokum Sour、Brown Ale、Mango Lassiが含まれています。BiraのWheat Aleと「ミルクシェイクビール」を組み合わせてMango Lassiが作られました。このような革新は消費者の関心を引き、結果として市場の成長に寄与しています。

アルコール度数が低い飲料に対する好みの一貫した成長が見られ、ノンアルコールおよび低アルコールビールの販売は、健康志向の消費者からの関心の高まりと、味が改善された新しい商品群の選択肢が増える中で増加しています。もう一つの推進要因は、2.8％ ABV以下の低アルコールビールが高アルコールビールよりも安価になっていることです。コスト削減は、クラフトビールなどの低アルコール市場を促進するでしょう。この状況は、中国、シンガポール、オーストラリア、インドなどの発展途上国でより顕著です。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場ダイナミクス

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 タイプ別

    • 5.1.1 ラガー

    • 5.1.2 エール

    • 5.1.3 その他のタイプ

  • 5.2 流通チャネル別

    • 5.2.1 オントレード

    • 5.2.2 オフトレード

  • 5.3 地域別

    • 5.3.1 中国

    • 5.3.2 日本

    • 5.3.3 インド

    • 5.3.4 オーストラリア

    • 5.3.5 ベトナム

    • 5.3.6 タイ

    • 5.3.7 その他のアジア太平洋

• 6 競合情勢

  • 6.1 有力な戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 Anheuser-Busch InBev

    • 6.3.2 Beijing Yanjing Brewery Ltd

    • 6.3.3 Carlsberg Group

    • 6.3.4 China Resources Enterprise

    • 6.3.5 Heineken NV

    • 6.3.6 Kirin Holdings Co. Ltd

    • 6.3.7 Asahi Breweries Ltd

    • 6.3.8 Tsingtao Brewery

    • 6.3.9 SABMiller PLC

    • 6.3.10 United Breweries Group (UB Group)

• 7 市場機会と今後の動向

The Asia-Pacific Beer Market size is estimated at USD 228.81 billion in 2024, and is expected to reach USD 295.81 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).

Significant changes in the social lifestyle of the working population have majorly contributed to the growth of the Asia-Pacific beer market. The rise in disposable income has led to high demand for premium and expensive beer among consumers. Social media, regional and local events, and advertising play a vital role in the artisan movement, leading to an increase in craft beer demand across the region. For example, BentSpoke Brewing's Crankshaft IPA retained its crown as Australia's favorite craft beer in the annual GABS Festival Hottest 100 beer countdown.

Due to its rich and lively flavor, different variants of beer are more appealing to millennials across the region. The market players are engaged in several product innovations as a result of the growing demand for beers among the young population and the region's growing desire for low-alcohol beers. Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China. Additionally, manufacturers have been experimenting and launching innovative products by drawing inspiration from the regional beverages of Asian countries. For example, in 2022, "Imagined in India," a limited edition of four seasonal beers inspired by regional ingredients and creative culture, was launched by the Indian brewery Bira 91. Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi were among the beers offered. Bira's Wheat Ale and a "milkshake beer" were combined to create the Mango Lassi. Such innovations have piqued the interests of consumers and in turn contributed towards the growth of the market studied.

Asia Pacific (APAC) Beer Market Trends

China Dominating Beer Production

A wide range of beers is available in the market, each with its own characteristic tastes and flavors. A considerable increase in beer consumption has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer production across the Asia-Pacific region, followed by Thailand and Singapore.

Although alcohol has been produced and consumed in China for a very long time, the country's alcohol sector has only recently begun to play a significant role on the global stage, particularly in the case of beer. Market growth for beer in China has been rapid. Craft brewers are starting to target more affluent customers after years of witnessing the oversaturation of the Chinese market by mass-produced light lagers. According to the National Bureau of Statistics of China, beer production in China increased from over 34.11 billion liters in 2020 to about 35.6 billion liters in 2021. The production and availability of a wide range of beers across the region are driving the beer market across the country.

Growing Preference for Low Alcohol by Volume (ABV)

There has been a consistent growth in preference for low-alcohol by-volume beverages, and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high-alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol such as craft beer. The scenario is much more prominent in developing countries like China, Singapore, Australia, and India.

One of the most consumed alcoholic beverages across the Asia-Pacific region is beer. The consumption of beer, especially non- and low-alcoholic beers, is rising noticeably during the current year. The low alcohol-by-volume beers' sensory properties are quite comparable to those of their alcoholic equivalents, but their psychoactive properties are diminished by the absence of alcohol. In addition, these drinks are a preferable substitute for soft drinks (for adults), especially sweetened carbonated beverages, due to their low-calorie contents. According to National Drug Strategy Household Survey during the current year, 12.8% alternate between alcoholic and non-alcoholic drinks. The health consciousness among consumers has led to the creation of opportunities for low alcohol-by-volume beer, driving the market across the region.

Asia Pacific (APAC) Beer Industry Overview

The major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd, Heineken NV, Anheuser-Busch InBev, Carlsberg Group, SABMiller PLC, Kirin Holdings Co Ltd, and others. The market is fragmented, as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovations, expansions, and strategic partnerships to attain a competitive advantage in the market. Mergers and acquisitions are found to be popular in the region among some companies to increase sales and meet the demands of consumers. The growth is supplemented by rising disposable incomes and changing lifestyles of consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 By Type

    • 5.1.1 Lager

    • 5.1.2 Ale

    • 5.1.3 Other Types

  • 5.2 By Distribution Channel

    • 5.2.1 On-trade

    • 5.2.2 Off-trade

  • 5.3 By Geography

    • 5.3.1 China

    • 5.3.2 Japan

    • 5.3.3 India

    • 5.3.4 Australia

    • 5.3.5 Vietnam

    • 5.3.6 Thailand

    • 5.3.7 Rest of Asia-Pacific

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 Anheuser-Busch InBev

    • 6.3.2 Beijing Yanjing Brewery Ltd

    • 6.3.3 Carlsberg Group

    • 6.3.4 China Resources Enterprise

    • 6.3.5 Heineken NV

    • 6.3.6 Kirin Holdings Co. Ltd

    • 6.3.7 Asahi Breweries Ltd

    • 6.3.8 Tsingtao Brewery

    • 6.3.9 SABMiller PLC

    • 6.3.10 United Breweries Group (UB Group)

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS