フードスプレッドの人気は、北米の伝統的な朝食における普及に起因しています。近年、スプレッド市場はさらに発展し、ナッツやエキゾチックフルーツなどの新たな革新的なフレーバーが登場しました。現在のトレンドによると、北米の消費者は人工成分を含まない高品質の製品を好んでおり、栄養価の主張も重視しています。彼らは、用意が簡単でありながら見た目にも美味しそうな、健康的な製品を求めています。販売業者はこの要求に基づいて戦略を立て、地域でより健康的で贅沢な製品を展開しています。政府の政策もこの地域における健康的なフードスプレッドの創出に寄与しています。フードスプレッドの消費量は、ほとんどの製造業者が採用している広範なマーケティングおよび消費者エンゲージメント戦略による消費者の認知度の向上によって影響を受けています。2021年12月、スーパーフードイオという植物ベースのスナックスタートアップが、市場に革新的な移動式ピーナッツバターボタン製品ラインを4つの異なるフレーバー（ココクランチ、オリジナル、オリジナルプラス、PBJ）で発表しました。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場ダイナミクス

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 製品タイプ

    • 5.1.1 ハチミツ

    • 5.1.2 チョコレートを使ったスプレッド

    • 5.1.3 ナッツ・シード系スプレッド

    • 5.1.4 フルーツ系スプレッド

    • 5.1.5 その他の製品タイプ

  • 5.2 流通チャネル

    • 5.2.1 スーパーマーケット/ハイパーマーケット

    • 5.2.2 コンビニエンスストア

    • 5.2.3 オンラインストア

    • 5.2.4 その他の流通チャネル

  • 5.3 地域別

    • 5.3.1 北米

      • 5.3.1.1 米国
      • 5.3.1.2 カナダ
      • 5.3.1.3 メキシコ
      • 5.3.1.4 その他の北米

    • 5.3.2 ヨーロッパ

      • 5.3.2.1 ドイツ
      • 5.3.2.2 英国
      • 5.3.2.3 フランス
      • 5.3.2.4 スペイン
      • 5.3.2.5 イタリア
      • 5.3.2.6 ロシア
      • 5.3.2.7 その他のヨーロッパ

    • 5.3.3 アジア太平洋

      • 5.3.3.1 中国
      • 5.3.3.2 日本
      • 5.3.3.3 インド
      • 5.3.3.4 オーストラリア
      • 5.3.3.5 その他のアジア太平洋

    • 5.3.4 南米

      • 5.3.4.1 ブラジル
      • 5.3.4.2 アルゼンチン
      • 5.3.4.3 その他の南米

    • 5.3.5 中東・アフリカ

      • 5.3.5.1 サウジアラビア
      • 5.3.5.2 南アフリカ
      • 5.3.5.3 その他の中東・アフリカ

• 6 競合情勢

  • 6.1 有力な戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 The J. M. Smucker Company

    • 6.3.2 The Kraft Heinz Company

    • 6.3.3 Unilever PLC

    • 6.3.4 Conagra Brands Inc

    • 6.3.5 Nestlé S.A

    • 6.3.6 Hormel Foods LLC

    • 6.3.7 Ferrero International S.A

    • 6.3.8 Premier Foods Group Services Limited

    • 6.3.9 Sioux Honey Association Co-op

    • 6.3.10 B&G Foods, Inc

    • 6.3.11 Ingenuity Brands

    • 6.3.12 The Hershey Company

• 7 市場機会と今後の動向

The Food Spreads Market size is estimated at USD 31.47 billion in 2024, and is expected to reach USD 37.23 billion by 2029, growing at a CAGR of 3.42% during the forecast period (2024-2029).

Sweet spreads are an integral part of every breakfast, leading to the steady growth of the spread market. Different types and flavors of spreads are available in the market, driving consumers to purchase the products. The rising health consciousness among consumers has given way to new low-calorie spreads. Due to these varieties of flavors, the demand for spreads among children is more. The increasing trend of plant-based and vegan food drives the market players to innovate new products.

Additionally, clean-label products are expected to drive the market over the medium term owing to consumers' awareness of the nutrients present in products. The market players are launching their products in distribution channels like supermarkets and e-commerce websites. Due to this, consumers are getting more options for brands and flavors. The use of spreads is also growing in the bakery and confectionary sectors. Therefore, market players are launching products accordingly. For instance, in March 2021, Nestlé Italia launched a spread version of its Baci Perugina chocolate brand. The company launched Creme Baci, a gluten-free and palm oil-free sweet chocolate spread with crunchy hazelnut grains. Creme Baci would be available in both large-scale retail distribution and e-commerce channels and in select pastry shops in Italy.

Food Spreads Market Trends

Increase in Demand for Organic and Natural Food Spreads

The food spreads market is growing in the market, owing to busy lifestyles and lack of time. Consumers prefer food spreads for breakfast over bread in the morning. Various flavoring agents, preservatives, and sweeteners are added to different products to extend their shelf-life. Demand for honey as food spreads is increasing in the market owing to its natural source, health benefits, and innovations in honey making. Market players are introducing new honey jars with no artificial sweeteners and minimal processing, gaining consumer attention. For instance, in December 2022, Conscious Food, a pioneer of organic food products in India, launched new raw unprocessed Himalayan multiflora, honey. The product is unfiltered and unpasteurized, containing honey's natural taste and nutritional benefits.

Furthermore, the increasing demand for low-calorie, plant-based, sugar-free products is driving consumers to produce innovative spreads to cater the consumer requirement. Additionally, the trend of vegan food is growing, so the market players are introducing vegan spaces. For instance, in July 2021, the Italian healthy food brand Fabulous launched its first vegan chocolate spread. The product is made from organic hazelnuts, cocoa, and chickpeas.

North America Holds the Major Share

The popularity of food spreads can be attributed to their prevalence in traditional breakfasts in North America. In recent years, the spread market has developed further, with the launch of new innovative flavors, such as nuts and exotic fruits. According to the current trend, North American consumers prefer premium-quality products that do not contain artificial ingredients and with nutritional claims. They are demanding better-for-you products that are easy to prepare and appetizing at the same time. Vendors are strategizing by this requirement and rolling out healthier and indulgent offerings in the region. The government policies also lead to the creation of healthy food spreads in the region. The consumption levels of food spreads are affected by increased consumer awareness due to extensive marketing and consumer engagement strategies adopted by most manufacturers. In December 2021, Superfoodio a plant-based snacks startup announced the launch of revolutionary on-the-go peanut butter buttons product line in the market with four different flavors of butter such as Coco Crunch, Original, Original Plus, and PBJ.

Food Spreads Industry Overview

Unilever PLC, The Hershey Company, Ferrero International S.A. (Nutella), Conagra Brands Inc. (Dunken Hines), Hormel Foods LLC, and The J M Smucker Company (Jif, Smucker's) are some of the major players in the global market. These companies provide a range of food spreads, including natural and conventional choices for consumers. Mergers and acquisitions between companies are helping the market to grow at a faster rate. Product innovations and increasing demand for vegan spreads are one of the drivers for the market. Market players are focused on consumer demand, innovating products by considering the food trends and changing the food habits of consumers. In April 2022, a Marico brand Saffola launched Saffola Peanut Butter. Jaggery substitutes refined sugar in Saffola Peanut Butter. It provides 31% of the RDA for protein and includes no refined sugar. It is available in two variants: "Crunchy' and "Creamy."

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 Product Type

    • 5.1.1 Honey

    • 5.1.2 Chocolate-based Spreads

    • 5.1.3 Nut- and Seed-based Spreads

    • 5.1.4 Fruit-based Spreads

    • 5.1.5 Other Product Types

  • 5.2 Distribution Channel

    • 5.2.1 Supermarkets/Hypermarkets

    • 5.2.2 Convenience Stores

    • 5.2.3 Online Retail Stores

    • 5.2.4 Other Distribution Channels

  • 5.3 Geography

    • 5.3.1 North America

      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America

    • 5.3.2 Europe

      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe

    • 5.3.3 Asia-Pacific

      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific

    • 5.3.4 South America

      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America

    • 5.3.5 Middle-East and Africa

      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 The J. M. Smucker Company

    • 6.3.2 The Kraft Heinz Company

    • 6.3.3 Unilever PLC

    • 6.3.4 Conagra Brands Inc

    • 6.3.5 Nestlé S.A

    • 6.3.6 Hormel Foods LLC

    • 6.3.7 Ferrero International S.A

    • 6.3.8 Premier Foods Group Services Limited

    • 6.3.9 Sioux Honey Association Co-op

    • 6.3.10 B&G Foods, Inc

    • 6.3.11 Ingenuity Brands

    • 6.3.12 The Hershey Company

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS