2017年12月に、王国が35年間の映画館禁止を解除した決定は、国内エンターテインメント産業の発展を支援するための国際的および地域の企業に機会をもたらしました。また、同国はGCC諸国の中で最も人口が多く、34歳未満の人々が約60%を占めており、映画市場の潜在的な顧客です。
公的投資基金は、DIECと米国の映画チェーンAMCエンターテインメントとの合弁契約を締結し、王国で映画館を開設することで地元の映画産業をリードする取り組みを行っています。最初の映画館は2018年にリヤドにオープンし、現在までに王国の15都市で約30の映画館がすでにオープンしています。
この合弁事業の発表に続き、2022年4月に、UAEを拠点とするエンターテインメント企業マジド・アル・フッタイムの子会社であるボックス・シネマズが、王国にシネマを開設するための2番目のライセンスを取得したとのニュースが発表されました。同社は、今後5年間で600スクリーンに5億ドル以上を投資する計画も立てており、当局者は、2030年までに稼働中のシネマの総数が350に、スクリーンの数が2,500に達する可能性があると見積もっています。

リヤドの西にあるサウジアラビアの新しいエンターテイメント、スポーツ、文化の目的地「アル・キディーヤ」プロジェクトの基礎石が、ビジョン2030の一環として置かれました。面積は334平方キロメートルで、テーマパーク、スポーツアリーナ、モータートラック、水上および雪上スポーツ施設、バケーションホーム、文化活動を開催するための会場を含む6つのエンターテイメントクラスターが設計されています。第1段階は2023年に完成予定です。

• この段階が完了した後、45の個別プロジェクトが完了する予定です。また、300のレクリエーション、ホスピタリティ、レジャー、スポーツが開始され、2030年までにこのプロジェクトは約57,000の雇用を創出し、GDPに45.3億米ドルを貢献することが期待されています。PIFによると、キディーヤプロジェクトは2030年までに1,700万人のエンターテイメント訪問者、1,200万人のショッピング訪問者、200万人のホスピタリティ訪問者を引き付けることを目指しています。

サウジアラビアのエンターテインメントおよび遊戯産業の概要

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学・考察

  • 4.1 市場概要

  • 4.2 市場の促進要因

  • 4.3 市場の阻害要因/課題

  • 4.4 ポーターのファイブフォース分析

    • 4.4.1 新規参入の脅威

    • 4.4.2 買い手の交渉力

    • 4.4.3 サプライヤーの交渉力

    • 4.4.4 代替品の脅威

    • 4.4.5 競合・競争状況の激しさ

  • 4.5 エンターテインメント分野の最新動向と技術革新に関する洞察

  • 4.6 政府の規制と取り組みがエンターテインメント産業に与える影響

  • 4.7 投資機会の簡単な分析

  • 4.8 エンタテインメント部門へのその他の経済貢献者に関する洞察

  • 4.9 サウジアラビアにおける主要エンターテインメント・インフラ開発プロジェクトの洞察

  • 4.10 COVID-19の市場インパクト

• 5 市場セグメンテーション

  • 5.1 娯楽目的地別

    • 5.1.1 映画館と劇場

    • 5.1.2 アミューズメント・テーマパーク

    • 5.1.3 庭園と動物園

    • 5.1.4 モールズ

    • 5.1.5 ゲームセンター

    • 5.1.6 その他

  • 5.2 収入源別

    • 5.2.1 チケット

    • 5.2.2 食品・飲料

    • 5.2.3 マーチャンダイズ

    • 5.2.4 広告

    • 5.2.5 その他

  • 5.3 都市別

    • 5.3.1 リヤド

    • 5.3.2 ジッダ

    • 5.3.3 マッカ

    • 5.3.4 ダンマーム

    • 5.3.5 その他のサウジアラビア

• 6 競合情勢

  • 6.1 Market Concentration Overview

  • 6.2 企業プロファイル

    • 6.2.1 AMC

    • 6.2.2 SIX FLAGS

    • 6.2.3 National geographic

    • 6.2.4 Cirque Du Soleil

    • 6.2.5 IMG Artists

    • 6.2.6 AVEX

    • 6.2.7 THE MARVEL EXPERIENCES

    • 6.2.8 Disney Frozen

    • 6.2.9 Broadway Entertainment

    • 6.2.10 Got Talent Global

    • 6.2.11 FELD ENTERTAINMENT

    • 6.2.12 AlShallal Theme Park

    • 6.2.13 Jungle Land Theme Park

    • 6.2.14 Loopagoon Water Park*

• 7 市場機会と今後の動向

• 8 ディスクレイマー

The Saudi Arabia Entertainment And Amusement Market size is estimated at USD 2.55 billion in 2024, and is expected to reach USD 4.20 billion by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).

Due to the COVID-19 pandemic, all major sporting and entertainment events such as shows, concerts, and art exhibitions were disrupted. However, the Kingdom's ambitious expanding lineup of sporting and entertainment events including international events, elite events, regular national competitions as well as other numerous smaller and mass participation events has picked momentum and is expected to increase.

To promote and diversify entertainment opportunities in Saudi Arabia, a royal decree was issued in October 2016, which resulted in the creation of the General Entertainment Authority. The entertainment and amusement industry is one of the fast-developing ones in the country. Before the COVID-19 pandemic, several malls were jam-packed on Fridays with people going to the movie theatres. Several stakeholders are working in the entertainment sector in Saudi Arabia, including GEA, SCTH, the General Culture Authority, and the General Commission for Audiovisual Media (GCAM), tasked with licensing the newly reinstated cinema movies and PIF. GCAM - one of the governing authorities to regulate and operate cinemas, estimates that by 2030 there are going to be 350 cinemas and 2,500 movie screens in the country, as well as an industry worth around USD 1 billion. The kingdom is also aiming to see household spending double from making up 3% of GDP in 2018-19 to 6% in 2030 on entertainment.

The Development and Investment Entertainment Company (DIEC), a subsidiary company of GEA, was launched by PIF in January 2018, with an initial capital of USD 2.6 billion. The company is working with a US partner on a joint venture to operate cinemas in the Kingdom. DIEC expects to open 30-40 cinemas in approximately 15 cities in Saudi Arabia, over the next five years, and a total of 50-100 cinemas in approximately 25 Saudi Arabian cities, by 2030. In addition to AMC Theaters, GEA has signed contracts with Six Flags, National Geographic, Cirque Du Soleil, and IMG Artists, to operate entertainment venues throughout the Kingdom. Major French companies have expressed their desire to open headquarters in Saudi Arabia's capital Riyadh to maximize the benefit of those opportunities. This came during the hosting of the Federation of Saudi Chambers, represented by the Saudi-French Business Council on May 2022, for a delegation of French business owners and companies specialized in various fields of entertainment. The visit is in line with Saudi Vision 2030, which aims to increase the entertainment sector's contribution to 4.2 percent of GDP by 2030 and provide 450,000 job opportunities.

Saudi Arabia Entertainment And Amusement Market Trends

Cinema Revolution is Expected to Drive the Market Growth in the Forecast Period

• The Kingdom's decision to lift the 35-year ban on cinemas, in December 2017 has opened opportunities for international and regional companies to help develop the domestic entertainment industry. Also, the country has the largest population among GCC countries, with around 60% under the age of 34 years who are potential customers for the cinema market.
• The Public Investment Fund has taken the initiative to lead the local cinema industry by signing a joint venture deal between DIEC and the US cinema chain AMC Entertainment to open cinemas in the Kingdom, with the first movie theatre opened in Riyadh in 2018, and around 30 movie theatres are already opened in 15 cities around the Kingdom.
• The announcement of this joint venture was followed on April 2022 by the news that Vox Cinemas, a subsidiary of UAE-based entertainment company, Majid Al Futtaim, was awarded the second license to open cinemas in the Kingdom. The company also plans to invest more than 500 million in 600 screens over the next five years, which the officials estimate may bring the total number of cinemas in operation to as high as 350 and the number of screens to 2,500 by 2030.

Qiddiya Project is Anticipated to Attract More Customers and Help the Market's Growth

• As a part of Vision 2030, the Kingdom laid the foundation stone of the Al-Qiddiya project, the new entertainment, sports, and cultural destination in Saudi Arabia, west of Riyadh, with a total area of 334 square kilometers for six entertainment clusters, including a theme park, sports arenas, motor tracks, water and snow sports facilities, vacation homes, and venues to host cultural activities. Phase one is scheduled for completion in 2023.
• Upon completing this phase, 45 individual projects are to be completed. Moreover, 300 recreational, hospitality, leisure, and sports will be launched, and by 2030, the project is expected to generate some 57,000 jobs and contribute USD 4.53 billion to the GDP. According to PIF, the Qiddiya project aims to attract 17 million entertainment visitors, 12 million shopping visitors, and 2 million hospitality visitors by 2030.

Saudi Arabia Entertainment And Amusement Industry Overview

The market is highly competitive, with the presence of major international players. The market presents opportunities for growth during the forecast period, which is expected to further drive the competition. With few players holding a significant share, the market has observable level of consolidation.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview

  • 4.2 Market Drivers

  • 4.3 Market Restraints/Challenges

  • 4.4 Porter's Five Forces Analysis

    • 4.4.1 Threat of New Entrants

    • 4.4.2 Bargaining Power of Buyers

    • 4.4.3 Bargaining Power of Suppliers

    • 4.4.4 Threat of Substitutes

    • 4.4.5 Intensity of Competitive Rivalry

  • 4.5 Insights on Current Trends and Technological Innovations in the Entertainment Sector

  • 4.6 Impact of Government Regulations and Initiatives on the Entertainment Industry

  • 4.7 Brief Analysis of Investment Opportunity

  • 4.8 Insights into Other Economic Contributors to the Entertainment Sector

  • 4.9 Insights into Major Entertainment Infrastructure Development Projects in Saudi Arabia

  • 4.10 Impact of COVID-19 on the Market

• 5 MARKET SEGMENTATION

  • 5.1 By Type of Entertainment Destination

    • 5.1.1 Cinemas and Theatres

    • 5.1.2 Amusement and Theme Parks

    • 5.1.3 Gardens and Zoos

    • 5.1.4 Malls

    • 5.1.5 Gaming Centers

    • 5.1.6 Others

  • 5.2 By Source of Revenue

    • 5.2.1 Tickets

    • 5.2.2 Food & Beverages

    • 5.2.3 Merchandise

    • 5.2.4 Advertising

    • 5.2.5 Others

  • 5.3 By City

    • 5.3.1 Riyadh

    • 5.3.2 Jeddah

    • 5.3.3 Makkah

    • 5.3.4 Dammam

    • 5.3.5 Rest of Saudi Arabia

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview

  • 6.2 Company Profiles

    • 6.2.1 AMC

    • 6.2.2 SIX FLAGS

    • 6.2.3 National geographic

    • 6.2.4 Cirque Du Soleil

    • 6.2.5 IMG Artists

    • 6.2.6 AVEX

    • 6.2.7 THE MARVEL EXPERIENCES

    • 6.2.8 Disney Frozen

    • 6.2.9 Broadway Entertainment

    • 6.2.10 Got Talent Global

    • 6.2.11 FELD ENTERTAINMENT

    • 6.2.12 AlShallal Theme Park

    • 6.2.13 Jungle Land Theme Park

    • 6.2.14 Loopagoon Water Park*

• 7 MARKET OPPERTUNITIES AND FUTURE TRENDS

• 8 DISCLAIMER AND ABOUT US