オーガニックフルーツ・野菜市場 - 市場シェア分析、市場規模、業界動向、数値データおよび成長率予測レポート（2019年〜2029年） ‐ 食料/飲料/農業市場

主なハイライト

消費者の健康的な食事への意識の高まりと生活様式や食習慣の変化が、今後数年間にオーガニック果物と野菜市場の成長を支えると予想されています。世界中の働く人々は、忙しい仕事のスケジュールのために日々の栄養要求を満たすことに苦労しています。このことは、鉄分、ビタミンC、リン、マグネシウムなどの有用な栄養素を提供するオーガニック果物と野菜への依存を高めています。
中小規模の食品製造会社による健康的な製品を消費者に提供するための投資の増加は、市場の成長をさらにサポートするでしょう。しかし、果物や野菜の有機ラベル付き製品の高価格と不明瞭な規制ガイドラインが、市場の成長を妨げる可能性があります。

• 商業レベルでのモノのインターネットの出現、グローバリゼーションの進展、オンラインプラットフォームでのショッピングの増加傾向が市場の成長に寄与しています。オーガニックの果物や野菜のオンライン販売により、中国やインドなどの生産量の多い国から、スペイン、カナダ、日本などの生産量の少ない国へ輸出されています。Big Basket、Nature Basket、Orgpickなどのオーガニック果物と野菜の専門オンライン販売プラットフォームは、国内外で人気が高まっています。このようなオーガニック果物と野菜を販売するためのオンラインプラットフォームの利用可能性と、インターネット対応のスマートフォンの普及が、予測期間中にオーガニック果物と野菜市場の成長を促進する可能性があります。


• さらに、市場に関連する政府の取り組みがその成長をさらに促進しています。例えば、インド政府によるParamparagat Krishi Vikas Yojanaは、PGS（参加型保証制度）認証を通じてクラスター型の有機農業を推進しています。クラスターの形成、研修、認証、マーケティングがこの制度の下で支援されています。3年間で1ヘクタールあたり50,000ルピー（604.2米ドル）の支援が提供され、そのうち62パーセントが農家に対して有機肥料へのインセンティブとして給付されます。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場ダイナミクス

  • 4.1 市場概要

  • 4.2 市場の促進要因

  • 4.3 市場の抑制要因

  • 4.4 バリューチェーン分析

• 5 市場セグメンテーション

  • 5.1 フルーツ

    • 5.1.1 バナナ

    • 5.1.2 アップル

    • 5.1.3 ベリー類

    • 5.1.4 ブドウ

    • 5.1.5 キウィ

    • 5.1.6 その他フルーツ

  • 5.2 野菜

    • 5.2.1 葉物野菜

    • 5.2.2 トマト

    • 5.2.3 ポテト

    • 5.2.4 その他野菜

  • 5.3 地域別

    • 5.3.1 北米

      • 5.3.1.1 米国
      • 5.3.1.2 カナダ
      • 5.3.1.3 メキシコ
      • 5.3.1.4 その他の北米

    • 5.3.2 ヨーロッパ

      • 5.3.2.1 ドイツ
      • 5.3.2.2 フランス
      • 5.3.2.3 英国
      • 5.3.2.4 イタリア
      • 5.3.2.5 オーストリア
      • 5.3.2.6 スペイン
      • 5.3.2.7 ベルギー
      • 5.3.2.8 その他のヨーロッパ

    • 5.3.3 アジア太平洋

      • 5.3.3.1 インド
      • 5.3.3.2 中国
      • 5.3.3.3 日本
      • 5.3.3.4 オーストラリア
      • 5.3.3.5 その他のアジア太平洋

    • 5.3.4 南米

      • 5.3.4.1 ブラジル
      • 5.3.4.2 アルゼンチン
      • 5.3.4.3 その他の南米

    • 5.3.5 アフリカ

      • 5.3.5.1 南アフリカ
      • 5.3.5.2 エジプト
      • 5.3.5.3 その他のアフリカ

• 6 市場機会と今後の動向

The Organic Fruits and Vegetables Market size is estimated at USD 46.19 billion in 2024, and is expected to reach USD 75.11 billion by 2029, growing at a CAGR of 10.21% during the forecast period (2024-2029).

Key Highlights

• The increase in consumer awareness about healthy diets, along with changing lifestyles and food habits, is expected to support the growth of the organic fruits and vegetables market in the coming years. The working population around the world is struggling to fulfill the daily nutrient requirements owing to hectic work schedules. This is increasing their dependency on organic fruits and vegetables that help provide useful nutrients, such as iron, vitamin C, phosphorus, and magnesium.
• Moreover, the increase in investments by small and mid-sized food product manufacturing companies to offer more healthy products to consumers will further support the growth of the market. However, the high price of products with organic labels on fruits and vegetables, combined with unclear regulatory guidelines, may stymie market growth.
• The emergence of the internet of things at a commercial level, the rise in globalization, and the growing trend of shopping on online platforms are contributing to the growth of the market. Online sales of organic fruits and vegetables made people export them from highly-producing countries such as China and India to low-producing countries such as Spain, Canada, and Japan. Big Basket, Nature Basket, Orgpick, and other online selling platforms that specialize in selling organic fruits and vegetables have grown in popularity on a national and international scale.The availability of such online platforms for selling organic fruits and vegetables and the growing use of internet-enabled smartphones are likely to boost the growth of the organic fruits and vegetable market during the forecast period.
• In addition, government initiatives related to the market are further boosting its growth. For instance, the Paramparagat Krishi Vikas Yojana by the GOI promotes cluster-based organic farming with PGS (Participatory Guarantee System) certification. Cluster formation, training, certification, and marketing are supported under the scheme. The assistance of Rs. 50,000 (USD 604.2) per hectare over 3 years is provided, out of which 62 percent is given as an incentive to a farmer towards organic inputs.

Organic Fruits and Vegetables Market Trends

Increasing Area Under Organic Farming

The area under organic farming is rapidly growing, mainly due to an increase in food safety concerns and farming practices that contribute to a better and more sustainable environment. The rise in demand for organic products is driving farmers across the world to cultivate crops, which include fruits and vegetables. The possibility of farmers switching from conventional farming to organic farming is made easier with the regional regulatory bodies providing the necessary funds supporting the switching cost. Furthermore, the constantly rising demand serves as an opportunity for supermarkets and food store chains to diversify and widen their offerings of organic food, at more competitive prices.

Due to the rising disposable incomes, people around the globe are presently more focused on healthier diets, with more fruit and vegetable inclusion. Moreover, the interest in wellness and immunity has spiked in recent years, leading to a higher demand for Organic fruits and vegetables in the market. This factor is likely to have a significant impact on market growth. Due to the increasing consumer demand, there is a tremendous rise in the area under organic cultivation. For instance, according to the Research Institute of Organic Agriculture FiBL, the organic area globally was 70,984,478.89 hectares in 2018, which increased by approximately 7.6% and reached 76,403,778.32 hectares in 2021.

Organic farming has seen a continued surge in the world both in terms of volume produced and revenue generated. Moreover, in countries like India where the cultivation of organic fruits and vegetables are also export-oriented, and to grow this cultivation GOI is launching several schemes to boost the exports of organic fruits and vegetables. For instance, under the MOVCDNER scheme, GOI promotes third-party certified organic farming of crops of the northeast region through Farmer Producer Organisations (FPOs) with a focus on exports. Farmers are given the assistance of Rs 25,000 (USD 302.1) per hectare for three years for organic inputs including organic manure and bio-fertilizers among other inputs. Support for the formation of FPOs, capacity building, and post-harvest infrastructure is also provided in the scheme.

North America Dominates the Market

The application of organically grown produce has increased progressively over the last few years in the region. The Organic Trade Association says that in 2020, more than 17% of all fruits and vegetables bought by people in North America were found to be organic.

North America holds the largest market share in the organic fruits and vegetables market and is expected to grow during the forecast period, owing to rising disposable income and increased consumer purchasing power. In addition, the growing awareness about health and fitness is driving consumers to excessively invest in organic fruits and vegetables that do not contain harmful chemicals. This is also estimated to contribute significantly to market growth.

The increased focus on sustainable development is a major factor contributing to increased organic farming in North America. Furthermore, as organic farming utilizes more natural fertilizers, such as manure and compost, compared to chemical pesticides, these natural elements help to increase the soil quality of the area. These factors have favorably contributed to the growth in demand for organic fruits and vegetables.

Moreover, artificial chemicals and non-organic fruits and vegetables in skincare and beauty care products lead to severe side effects. Therefore, various skincare and beauty care brands in the region are launching their products with organic labels. These organic skincare and beauty care products comprise organically grown almonds, strawberries, apples, grapes, carrots, oats, and aloe vera, which is further boosting the growth of the market studied in the region.

Organic Fruits and Vegetables Industry Overview

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definations

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Overview

  • 4.2 Market Drivers

  • 4.3 Market Restraints

  • 4.4 Value Chain Analysis

• 5 MARKET SEGMENTATION

  • 5.1 Fruits

    • 5.1.1 Banana

    • 5.1.2 Apple

    • 5.1.3 Berries

    • 5.1.4 Grapes

    • 5.1.5 Kiwi

    • 5.1.6 Other Fruits

  • 5.2 Vegetables

    • 5.2.1 Leafy Vegetables

    • 5.2.2 Tomato

    • 5.2.3 Potato

    • 5.2.4 Other Vegetables

  • 5.3 Geography

    • 5.3.1 North America

      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America

    • 5.3.2 Europe

      • 5.3.2.1 Germany
      • 5.3.2.2 France
      • 5.3.2.3 United Kingdom
      • 5.3.2.4 Italy
      • 5.3.2.5 Austria
      • 5.3.2.6 Spain
      • 5.3.2.7 Belgium
      • 5.3.2.8 Rest of Europe

    • 5.3.3 Asia-Pacific

      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific

    • 5.3.4 South America

      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America

    • 5.3.5 Africa

      • 5.3.5.1 South Africa
      • 5.3.5.2 Egypt
      • 5.3.5.3 Rest of Africa

• 6 MARKET OPPORTUNITIES AND FUTURE TRENDS