主要なハイライト

• 2022年4月：サウジアラビアで、中東のモビリティ企業ekarが非接触型のピアツーピアカーシェアリングサービスを開始しました。このサービスを利用することで、個人はekarプラットフォームで自分の車を貸し出し、収入を得ることができます。

主なハイライト

2021年1月にはサウジアラビアに3358万人のインターネットユーザーがいました。2020年から2021年の間にサウジアラビアのインターネットユーザー数は130万人増加し（+4.2%）、2021年1月時点でのインターネット普及率は95.7%です。

サウジアラビア王国は、王国の外に地域本社を持つ企業や商業組織との取引を停止することを目指しています。この停止は、2024年1月1日から政府所有の機関、施設、基金に適用されます。
その決定に従い、ペプシコ、ベーカー・ヒューズ、ハリバートン、フィリップス、シュルンベルジェ、ノバルティスを含む44のグローバル企業が王国に地域本社を移転しました。

• 2022年1月：中東最大のパーソナルモビリティ企業であるekarは、国内最大手のレンタカー会社のいくつかと提携し、サウジアラビア全土でのサブスクリプションサービスを開始しました。

2021年6月、サウジアラビアのエンタープライズ・ホールディングスのレンタルブランドのフランチャイジーであるアルジョマイフ・オート・レンタル（アジャール）は、需要の高まりに応えるために新しい車両の購入を開始したと発表しました。同社のサウジアラビアのフリートは前年比27%増加し、5,700台に達しました。

2022年8月：Udriveは、UAEに本社を置く専用の分単位および日単位のレンタカープラットフォームであり、サウジアラビアへの拡張を発表しました。新しいオペレーションは、住民、観光客、学生、スタートアップからの王国の増大する需要に応えることになります。

2022年11月、サウジアラビアの公式アウディディーラーであるサマコオートモーティブは、シクストレンタカーと契約を締結し、2022年からモビリティサービスプロバイダーにアウディe-tron車両を供給します。これらの全電動車両は、同社のフリートに追加され、顧客に提供されます。
2021年8月、Lumiはサウジアラビアの自動車レンタルにおける消費者体験を向上させるための最先端の予約プラットフォームを立ち上げました。この新しいユーザーフレンドリーでスムーズなデジタルプラットフォームは、オンライン予約プロセスをさらに合理化し、自動化し、顧客に迅速で安全かつ煩わしさのない体験を提供します。

• 1 イントロダクション

  • 1.1 調査の前提

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場ダイナミクス

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 業界魅力度 - ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション（市場規模別、百万米ドル）

  • 5.1 タイプ

    • 5.1.1 レンタカー

    • 5.1.2 カーリース

  • 5.2 車両タイプ

    • 5.2.1 経済/予算

    • 5.2.2 プレミアム／ラグジュアリー

  • 5.3 車両ボディスタイルタイプ

    • 5.3.1 ハッチバック

    • 5.3.2 セダン

    • 5.3.3 マルチユーティリティ・ビークルおよびスポーツ・ユーティリティ・ビークル

  • 5.4 ブッキングタイプ

    • 5.4.1 オンライン

    • 5.4.2 オフライン

• 6 競合情勢

  • 6.1 ベンダー市場シェア

  • 6.2 企業プロファイル*

    • 6.2.1 Hertz Corporation

    • 6.2.2 Sixt SE

    • 6.2.3 Avis Budget Group Inc

    • 6.2.4 Strong Rent a Car

    • 6.2.5 Auto Rent

    • 6.2.6 Key Car Rental

    • 6.2.7 Hanco Automotive

    • 6.2.8 National Car Rental

    • 6.2.9 Ejaro

    • 6.2.10 Budget Rent-A-Car

    • 6.2.11 Turo

    • 6.2.12 Best Rent A Car

    • 6.2.13 Yelo Corporation (Al Wefaq)

    • 6.2.14 Zipcar

    • 6.2.15 Europcar Mobility Group

    • 6.2.16 Bin Hadi

    • 6.2.17 Samara Land Transportation Services

    • 6.2.18 Theeb Rent A Car

    • 6.2.19 Esar International Group

    • 6.2.20 Autoworld (Al-Jazira Equipment Company Limited)

• 7 市場機会と今後の動向

The Saudi Arabia Car Rental and Leasing Market size is estimated at USD 2.20 billion in 2024, and is expected to reach USD 3.42 billion by 2029, growing at a CAGR of 9.21% during the forecast period (2024-2029).

The COVID-19 pandemic negatively impacted the market as initial lockdowns and travel restrictions resulted in low demand creating chaos in the market as several car rental service providers found themselves in a challenging position amid suppressed demand. However, post-pandemic, as restrictions eased, demand is expected to restore back during the forecast period. This is attributed to the people preferring private modes of transportation for visiting the office, institutions, and other places. Moreover, the players in the Saudi Arabia Car rental market are also launching new facilities for the customers, For instance,

Key Highlights

• April 2022: In Saudi Arabia, the Middle East mobility company ekar has launched a contactless peer-to-peer car-sharing service. Individuals can earn money by renting out their vehicles on the ekar platform using this service.

The primary factor driving the growth of the market is tourism, as the country is a hub of holy sites, like Mecca and Medina, that witness a vast influx of tourists during Eid Al-Fitr and Eid Al-Adha festivals. Further, With growing online platforms, the car rental costs have come down significantly, which is encouraging customers to rent a car rather than utilizing taxis or public transport for their trips.

However, high leasing costs and key local players still facing losses incurred due to the impact of the pandemic and with several other alternate affordable transportation services, such as public transportation and personal vehicles, may pose a challenge for players operating in the market.

Additionally, online tourist vehicle bookings are increasing in the country due to the increased penetration of technology in various regions and growth in the number of users aged between 25 and 34 years that prefer booking vehicle rentals through online channels. For instance,

Key Highlights

• There were 33.58 million internet users in Saudi Arabia in January 2021. While the number of internet users in Saudi Arabia increased by 1.3 million (+4.2%) between 2020 and 2021, with Internet penetration in Saudi Arabia standing at 95.7% in January 2021.

Saudi Arabia Car Rental & Leasing Market Trends

Growing Trend of Car Rental

Car rental services are used not only by tourists but also by locals for daily commuting. As the number of companies setting up shops in Saudi Arabia grows, so does the population of office workers, and the demand for car rental services grows at a faster rate.

Shifting consumer preferences away from traditional lifestyles and toward the use of technologically advanced personal vehicles, backed by an increase in disposable income, are the major factors driving the growth of car rental services in the country. Additionally, as a part of Saudi Arabia's vision 2030, the government is encouraging the private organization to set up their offices in the country. This is expected to witness an increase in the demand for corporate rentals and leases.

• The Kingdom of Saudi Arabia aims to stop doing business with corporations and commercial organizations that have regional headquarters outside of the Kingdom. The halt will apply to government-owned agencies, institutions, and funds beginning January 1, 2024.
• Following the decision, 44 global corporations have relocated their regional headquarters to the kingdom, including PepsiCo, Baker Hughes, Halliburton, Philips, Schlumberger, and Novartis.

Furthermore, to capture the growing market, some market players are expanding their fleet size with the latest models, entering new partnerships, and raising funds through investors, while others are focusing on collaborations and acquisitions to increase their service offerings in the country. For instance,

• January, 2022: In collaboration with some of the country's largest car rental companies, ekar, the Middle East's largest personal mobility company, has activated car subscription within its Sea of-subscriptions across Saudi Arabia.
• In June 2021, Aljomaih Auto Rental (Ajar), a franchisee of Enterprise Holdings' rental brands in Saudi Arabia, announced that it has begun purchasing new vehicles to meet rising demand. The company's fleet in Saudi Arabia increased by 27% year on year to 5,700 vehicles.

Increasing Demand for Sports Utility Vehicles

The SUV segment has been expanding at a rapid pace, increasing its market share as most tourists prefer to rent an SUV for family outings because it accommodates more people and provides ample luggage space while traveling. The country's car rental market is directly related to automotive market trends. If SUV sales increase, service providers must include the most recent SUVs in their fleet to stay ahead of their competitors.

However, recent events, such as Saudi government officials relaxing the rules regarding the purchase of SUVs with a seating capacity of seven passengers. Expats can now purchase a 7-passenger SUV in Saudi Arabia without restriction or compulsion. These incidents are expected to encourage consumers to purchase SUVs while also acting as a restraint on market growth.

However, in recent years, with various startups offering subscription-based cars and key players focusing on capturing rising market share by adding attracting SUV fleet, SUVs are expected to grow. Similarly, in Saudi Arabia, Udrive intends to increase its presence. For instance,

• August, 2022: Udrive, the dedicated pay-per-minute and daily car rental platform based in the UAE, has announced its expansion into Saudi Arabia. The new operations will cater to the kingdom's growing demand from residents, tourists, students, and startups.

Saudi Arabia Car Rental & Leasing Industry Overview

The Saudi Arabian car rental and leasing market is fragmented. A majority of the market share is held by multi-national companies, such as Theeb Rent a Car, Hertz Corporation, Budget Rent-A-Car, Hanco Automotive, Sixt SE, and Key Car Rental.

• November, 2022, Samaco Automotive, the official Audi dealer in Saudi Arabia, has signed a contract with Sixt Rent a Car to supply the mobility service provider with Audi e-tron vehicles beginning in 2022. The all-electric vehicles will be added to the company's fleet and made available to customers.
• In August 2021, LumiLaunched a cutting-edge booking platform to improve the consumer experience in automobile rental in Saudi Arabia. The new user-friendly and smooth digital platforms will further streamline and automate the online booking process, giving customers a speedy, secure, and hassle-free experience

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION (Market Size in USD Million)

  • 5.1 Type

    • 5.1.1 Car Rental

    • 5.1.2 Car Leasing

  • 5.2 Vehicle Type

    • 5.2.1 Economy/Budget

    • 5.2.2 Premium/Luxury

  • 5.3 Vehicle Body Style Type

    • 5.3.1 Hatchback

    • 5.3.2 Sedan

    • 5.3.3 Multi-Utility Vehicle and Sports Utility Vehicle

  • 5.4 Booking Type

    • 5.4.1 Online

    • 5.4.2 Offline

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share

  • 6.2 Company Profiles*

    • 6.2.1 Hertz Corporation

    • 6.2.2 Sixt SE

    • 6.2.3 Avis Budget Group Inc

    • 6.2.4 Strong Rent a Car

    • 6.2.5 Auto Rent

    • 6.2.6 Key Car Rental

    • 6.2.7 Hanco Automotive

    • 6.2.8 National Car Rental

    • 6.2.9 Ejaro

    • 6.2.10 Budget Rent-A-Car

    • 6.2.11 Turo

    • 6.2.12 Best Rent A Car

    • 6.2.13 Yelo Corporation (Al Wefaq)

    • 6.2.14 Zipcar

    • 6.2.15 Europcar Mobility Group

    • 6.2.16 Bin Hadi

    • 6.2.17 Samara Land Transportation Services

    • 6.2.18 Theeb Rent A Car

    • 6.2.19 Esar International Group

    • 6.2.20 Autoworld (Al-Jazira Equipment Company Limited)

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS