• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 タイプ

    • 5.1.1 ラガー

    • 5.1.2 エール

    • 5.1.3 その他

  • 5.2 流通チャネル

    • 5.2.1 オントレード

    • 5.2.2 オフトレード

  • 5.3 地域別

    • 5.3.1 中国

    • 5.3.2 日本

    • 5.3.3 インド

    • 5.3.4 オーストラリア

    • 5.3.5 ベトナム

    • 5.3.6 タイ

    • 5.3.7 その他アジア太平洋

• 6 競合情勢

  • 6.1 最もアクティブな企業

  • 6.2 有力な戦略

  • 6.3 市場シェア分析

  • 6.4 企業プロファイル

    • 6.4.1 Anheuser-Busch InBev

    • 6.4.2 Beijing Yanjing Brewery Ltd

    • 6.4.3 Carlsberg Group

    • 6.4.4 China Resources Enterprise

    • 6.4.5 Heineken N.V

    • 6.4.6 Kirin Holdings Co. Ltd

    • 6.4.7 Asahi Breweries Ltd

    • 6.4.8 Tsingtao Brewery

    • 6.4.9 SABMiller Plc

    • 6.4.10 United Breweries Group (UB Group)

• 7 市場機会と今後の動向

• 8 COVID-19の市場インパクト

The Asia-Pacific beer market is expected to witness a CAGR of 8.8% during the forecast period (2022 - 2027).

The outbreak of COVID-19 has been affecting the companies operating in the alcoholic beverage industry across the globe. The epidemic spread has been disrupting the supply chain of companies and forcing companies to renew their business model and go to market strategy. Moreover, the outbreak has also started showing signs in the sales of the companies. For instance, on 24th March 2020, Pernod Ricard revised its outlook for the current fiscal year and expected its profit margins to decline by nearly 20%, mainly due to the spread of COVID-19. Moreover, companies are also witnessing a leap in their off-premise sales than on-premise sales.

Beer is one of the most popular alcoholic drinks consumed in the Asia-Pacific region. The significant change in the social lifestyle of the working population has majorly contributed to the growth of the Asia-Pacific beer market. The rise in disposable income has led to high demand for premium and expensive beers among consumers.

Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China.

Asia Pacific Craft Beer Market Trends

China Dominating Beer Production

A wide range of beers is available in the market, each one having its own characteristic tastes and flavors. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer production across the Asia-Pacific region, followed by Thailand and Singapore.

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages, and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high-alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much more prominent in developing countries like China, Singapore, Australia, and India.

Competitor Analysis

The major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, SABMiller Plc, Kirin Holdings Co Ltd, and others. The market is fragmented as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovation, expansion, and strategic partnerships, to attain a competitive advantage in the market. Mergers and acquisitions are found to be popular in the region among some companies to increase sales and meet the demands of consumers. The growth is supplemented by rising disposable incomes and changing lifestyles of consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 Type

    • 5.1.1 Lager

    • 5.1.2 Ale

    • 5.1.3 Others

  • 5.2 Distribution Channel

    • 5.2.1 On-Trade

    • 5.2.2 Off-Trade

  • 5.3 Geography

    • 5.3.1 China

    • 5.3.2 Japan

    • 5.3.3 India

    • 5.3.4 Australia

    • 5.3.5 Vietnam

    • 5.3.6 Thailand

    • 5.3.7 Rest of Asia-Pacific

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies

  • 6.2 Most Adopted Strategies

  • 6.3 Market Share Analysis

  • 6.4 Company Profiles

    • 6.4.1 Anheuser-Busch InBev

    • 6.4.2 Beijing Yanjing Brewery Ltd

    • 6.4.3 Carlsberg Group

    • 6.4.4 China Resources Enterprise

    • 6.4.5 Heineken N.V

    • 6.4.6 Kirin Holdings Co. Ltd

    • 6.4.7 Asahi Breweries Ltd

    • 6.4.8 Tsingtao Brewery

    • 6.4.9 SABMiller Plc

    • 6.4.10 United Breweries Group (UB Group)

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID-19 ON THE MARKET