さまざまなレベルでのソーシャルディスタンスは、COVID-19の感染拡大を緩和するための重要な措置です。サウジアラビアでは、都市化の進展により、厳格なソーシャルディスタンスの実施が課題となっています。サウジアラビアは、ウイルスの感染が人混みを通じて広がらないように、薬局、スーパーマーケット、ハイパーマーケットを除くすべての商業市場やモールを閉鎖しなければなりませんでした。しかし、ヘアケアや石鹸、シャワージェルなどの個人衛生製品の販売は、eコマースチャネルを通じて需要の急増を見ました。COVID-19パンデミックは、多くの民間企業が膨れ上がった需要に応えるために市場に登場する機会を生み出しました。例えば、2020年6月にAmazonは、ファッション、ヘアケア、香水、美容など34のカテゴリを含むAmazon.saをサウジアラビアで開設しました。言語は英語とアラビア語で提供されています。

サウジアラビアでは、若くてテクノロジーに精通した人口によって、eコマースチャネルを通じたヘア製品の販売が急速に成長しています。サウジアラビアは、オムニチャネルの機会を探るための優れたプラットフォームとして位置付けられています。さらに、サウジアラビアの人々は、地域のテクノロジートレンドの成長を推進する主要な力であり、国内でのeコマースの採用を促進しています。顧客は便利さと低コストのおかげで、ヘアケア製品を含む商品をオンラインで購入することを好んでいます。さらに、サウジアラビアの支出傾向は、他の多くの発展途上国よりも高いです。世界銀行は、サウジアラビアを支出力の観点から、最も裕福な20カ国の一つにランク付けしており、そのためオムニチャネルのビジネスにとって魅力的な機会を提供。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学

  • 4.1 市場の促進要因

  • 4.2 市場の抑制要因

  • 4.3 ポーターのファイブフォース分析

    • 4.3.1 新規参入の脅威

    • 4.3.2 買い手・消費者の交渉力

    • 4.3.3 サプライヤーの交渉力

    • 4.3.4 代替品の脅威

    • 4.3.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 製品タイプ別

    • 5.1.1 シャンプー

    • 5.1.2 コンディショナー

    • 5.1.3 ヘアオイル

    • 5.1.4 その他の製品タイプ

  • 5.2 流通チャネル別

    • 5.2.1 スーパーマーケット/ハイパーマーケット

    • 5.2.2 専門店

    • 5.2.3 コンビニエンスストア

    • 5.2.4 薬局・ドラッグストア

    • 5.2.5 オンライン小売

    • 5.2.6 その他の流通チャネル

• 6 競合情勢

  • 6.1 有力な戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 Shiseido Co. Ltd

    • 6.3.2 Unilever

    • 6.3.3 Procter & Gamble

    • 6.3.4 L'Oreal SA

    • 6.3.5 Avon Products Inc

    • 6.3.6 Estee Lauder Companies Inc

    • 6.3.7 Oriflame Cosmetics SA

    • 6.3.8 Kao Corporation

    • 6.3.9 Marico Ltd

    • 6.3.10 Binzagr Lever Ltd ( Unilever Arabia)

• 7 市場機会と今後の動向

• 8 COVID-19の市場インパクト

The Saudi Arabian hair care market is anticipated to register a CAGR of 5.71% during the forecast period (2022-2027).

Social distancing at various levels has been a key measure to mitigate the transmission of COVID-19. The implementation of strict measures for social distancing is challenging, including in Saudi Arabia, due to its level of urbanization. Saudi Arabia had to shut down all commercial markets and malls, apart from pharmacies, supermarkets, and hypermarkets, to ensure the virus did not spread through crowding. However, the sales of products Hair care and personal hygiene products like soap and shower gel witnessed a surge in demand through the e-commerce channel. The COVID-19 pandemic has also resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. For instance, In June 2020, Amazon opened its virtual doors in Saudi Arabia, Amazon.sa, which includes 34 categories including fashion, hair care, perfumes and beauty, and others in English and Arabic.

The demand for hair care products is increasing at a healthy rate in the country, as the consumers are increasingly focusing on upgrading to higher-quality products to maintain their hair health. This has led to more global products being launched in the local market.

With a large section of the population suffering from hair loss and common hair problems, such as dandruff, the usage of hair products in the region has been on the rise. The rising pollution levels in the country could also drive the need for hair care products. The rising number of salons in the country also led to the growth in the demand for hair care products.

Key Market Trends

Rapid Growth in Men's Grooming

The Saudi Arabian market has been witnessing rising demand for men's grooming products over the past few years. This growth is linked to the increasing levels of employment and higher disposable incomes. Men are more willing to invest time and money in a grooming routine, as being well-groomed and fashionable is increasingly linked to affluence and professional success. In addition, the social taboos, which associated men taking pride in their appearance as a sign of reduced masculinity, are diminishing. There is also an increasing demand for products with natural ingredients, owing to the health consciousness among the users. This growth in the men's category will have an impact on the hair care market in Saudi Arabia.

Growing E-commerce Penetration in the Market

The sales of hair products through e-commerce channels are growing rapidly in the country, fueled by the predominately young and tech-savvy population. Saudi Arabia positions itself as a great platform for exploring omnichannel opportunities. Moreover, Saudi Arabians are often the leading force behind the growth of technological trends in the region, facilitating the adoption of e-commerce within the country. Customers prefer purchasing products online, including hair care products, owing to the convenience and low cost. Moreover, the spending trends of Saudi Arabians are higher than that of many other developing countries. The World Bank ranks Saudi Arabia in its top 20 richest countries in terms of spending power, thus, providing lucrative opportunities for omnichannel ventures.

Competitive Landscape

The Saudi Arabian hair care market is fragmented, with the presence of various global brands competing to gain prominent market shares. The market has witnessed rapid growth, with the increasing beauty concerns of the population. The major players in the market, such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA, are utilizing this opportunity by introducing various hair care products in the market. Players are also incorporating natural/organic products in their portfolio. The players operating in the market are focusing on adopting key strategies like product innovation, rapid market expansion, mergers and acquisitions, and partnerships to gain better market share. The key players are focusing on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market share.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Drivers

  • 4.2 Market Restraints

  • 4.3 Porter's Five Forces Analysis

    • 4.3.1 Threat of New Entrants

    • 4.3.2 Bargaining Power of Buyers/Consumers

    • 4.3.3 Bargaining Power of Suppliers

    • 4.3.4 Threat of Substitute Products

    • 4.3.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 By Product Type

    • 5.1.1 Shampoo

    • 5.1.2 Conditioner

    • 5.1.3 Hair Oil

    • 5.1.4 Other Product Types

  • 5.2 By Distribution Channel

    • 5.2.1 Supermarkets/Hypermarkets

    • 5.2.2 Specialty Stores

    • 5.2.3 Convenience Stores

    • 5.2.4 Pharmacies/Drug Stores

    • 5.2.5 Online Retailing

    • 5.2.6 Other Distribution Channels

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 Shiseido Co. Ltd

    • 6.3.2 Unilever

    • 6.3.3 Procter & Gamble

    • 6.3.4 L'Oreal SA

    • 6.3.5 Avon Products Inc

    • 6.3.6 Estee Lauder Companies Inc

    • 6.3.7 Oriflame Cosmetics SA

    • 6.3.8 Kao Corporation

    • 6.3.9 Marico Ltd

    • 6.3.10 Binzagr Lever Ltd ( Unilever Arabia)

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 IMPACT OF COVID-19 ON THE MARKET